LinkedIn: Go from Dabbler to Dynamo in 7 Essential Steps
1. LinkedIn:Go from
Dabbler to Dynamo
in 7 Essential Steps!
Susan Lambeth
Multifarious
Freelancer
Copyright 2018
Audience: B2B SalesTeams
2. AreYou a LinkedIn Dabbler?
> …have a “resume-type profile” with name, an ok photo, a brief
headline, some jobs and education listed … maybe a summary?
> …scroll thru posts in spurts?
> …wonder what to post, where to find content and
wonder why others are so excited about LinkedIn?
The Dabbler
Do
you…
3. Or AreYou a LinkedIn Dynamo?
> …have a profile that stands out with a business-like photo, captivating
headline, impressive text, specific endorsements and exciting examples?
> …work hard to be a LinkedIn Thought Leader?
> …create and promote videos, slide shows and
engaging content?
> …find leads, direct-message others, and get
business results? The Dynamo
Do you…
4. To be a LinkedIn DynamoYou Can:
GofromDabblertoDynamo
In7EssentialSteps!
Yes! Let’s
talk further!
5. Step 1:
Craft your most powerful
profile.Engaging text, examples of work, complete
all sections. This is your most important
section!
Dabbler to
Dynamo
6. Step 2:
Set your strategy for working
LinkedIn and stick to it!
On a calendar, schedule with alerts your
various types of posts and work. Then follow
through.
Dabbler to
Dynamo
7. Step 3:
Establish a powerful network.
Accept/decline suggested connections and enter
info of those you meet or read/hear about.
Dabbler to
Dynamo
8. Step 4:
Contribute to LinkedIn –
respond to and create
content.Like, comment, share posts and online
articles; create articles, slide shows and
videos.
Dabbler to
Dynamo
9. Step 5:
Engage with direct, one-on-one
messaging.
Message 50 at a time with engaging content,
respond to notifications, and send specific articles.
Dabbler to
Dynamo
10. Step 6:
Review and revel in your
results.Review your analytics, comments and business
discussions that lead to prospects and business.
Dabbler to
Dynamo
11. Step 7:
Think, learn and act as a
marketing guru.
Review the four LinkedIn Premium options and try
one for one month free. Purchase if it’s giving
results.
Dabbler to
Dynamo
Many LI Profile Writing Services. But DIY profile SAVE $500 - $1300! 1. Name – sneak in title. Creative but clear! Ex: Lambeth, MultiF. Headline – So important as it’s where the viewer wants to see “what you’ll do for me”. Two lines – concise and unique but clear! USP! name & clear what you can do for them, that you’re experienced and who you serve? First Name: 20 characters, Last Name: 40 characters. Professional Headline: 120 character limit. Summary: 2,000 character limit.ALSO change url to just your name for better SEO. 1) IMAGES – Banner/Cover Photo 1584x396; 8MB PNG, JPG or GIF. Profile sq 400sq – 20K sq. Posts 1200 x 628 px. 1st impression – B2B prof photo, colors, friendly. Size: ____px x px..
Many LI Profile Writing Services. But DIY profile SAVE $500 - $1300! 1. Name – sneak in title. Creative but clear! Ex: Lambeth, MultiF. Headline – So important as it’s where the viewer wants to see “what you’ll do for me”. Two lines – concise and unique but clear! USP! name & clear what you can do for them, that you’re experienced and who you serve? First Name: 20 characters, Last Name: 40 characters. Professional Headline: 120 character limit. Summary: 2,000 character limit.ALSO change url to just your name for better SEO. 1) IMAGES – Banner/Cover Photo 1584x396; 8MB PNG, JPG or GIF. Profile sq 400sq – 20K sq. Posts 1200 x 628 px. 1st impression – B2B prof photo, colors, friendly. Size: ____px x px..
Many LI Profile Writing Services. But DIY profile SAVE $500 - $1300! 1. Name – sneak in title. Creative but clear! Ex: Lambeth, MultiF. Headline – So important as it’s where the viewer wants to see “what you’ll do for me”. Two lines – concise and unique but clear! USP! name & clear what you can do for them, that you’re experienced and who you serve? First Name: 20 characters, Last Name: 40 characters. Professional Headline: 120 character limit. Summary: 2,000 character limit.ALSO change url to just your name for better SEO. 1) IMAGES – Banner/Cover Photo 1584x396; 8MB PNG, JPG or GIF. Profile sq 400sq – 20K sq. Posts 1200 x 628 px. 1st impression – B2B prof photo, colors, friendly. Size: ____px x px..
Many LI Profile Writing Services. But DIY profile SAVE $500 - $1300! 1. Name – sneak in title. Creative but clear! Ex: Lambeth, MultiF. Headline – So important as it’s where the viewer wants to see “what you’ll do for me”. Two lines – concise and unique but clear! USP! name & clear what you can do for them, that you’re experienced and who you serve? First Name: 20 characters, Last Name: 40 characters. Professional Headline: 120 character limit. Summary: 2,000 character limit.ALSO change url to just your name for better SEO. 1) IMAGES – Banner/Cover Photo 1584x396; 8MB PNG, JPG or GIF. Profile sq 400sq – 20K sq. Posts 1200 x 628 px. 1st impression – B2B prof photo, colors, friendly. Size: ____px x px..
Many LI Profile Writing Services. But DIY profile SAVE $500 - $1300! 1. Name – sneak in title. Creative but clear! Ex: Lambeth, MultiF. Headline – So important as it’s where the viewer wants to see “what you’ll do for me”. Two lines – concise and unique but clear! USP! name & clear what you can do for them, that you’re experienced and who you serve? First Name: 20 characters, Last Name: 40 characters. Professional Headline: 120 character limit. Summary: 2,000 character limit.ALSO change url to just your name for better SEO. 1) IMAGES – Banner/Cover Photo 1584x396; 8MB PNG, JPG or GIF. Profile sq 400sq – 20K sq. Posts 1200 x 628 px. 1st impression – B2B prof photo, colors, friendly. Size: ____px x px..
Many LI Profile Writing Services. But DIY profile SAVE $500 - $1300! 1. Name – sneak in title. Creative but clear! Ex: Lambeth, MultiF. Headline – So important as it’s where the viewer wants to see “what you’ll do for me”. Two lines – concise and unique but clear! USP! name & clear what you can do for them, that you’re experienced and who you serve? First Name: 20 characters, Last Name: 40 characters. Professional Headline: 120 character limit. Summary: 2,000 character limit.ALSO change url to just your name for better SEO. 1) IMAGES – Banner/Cover Photo 1584x396; 8MB PNG, JPG or GIF. Profile sq 400sq – 20K sq. Posts 1200 x 628 px. 1st impression – B2B prof photo, colors, friendly. Size: ____px x px..
Many LI Profile Writing Services. But DIY profile SAVE $500 - $1300! 1. Name – sneak in title. Creative but clear! Ex: Lambeth, MultiF. Headline – So important as it’s where the viewer wants to see “what you’ll do for me”. Two lines – concise and unique but clear! USP! name & clear what you can do for them, that you’re experienced and who you serve? First Name: 20 characters, Last Name: 40 characters. Professional Headline: 120 character limit. Summary: 2,000 character limit.ALSO change url to just your name for better SEO. 1) IMAGES – Banner/Cover Photo 1584x396; 8MB PNG, JPG or GIF. Profile sq 400sq – 20K sq. Posts 1200 x 628 px. 1st impression – B2B prof photo, colors, friendly. Size: ____px x px..