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Guest Presenter:
Jason KreidmanJason Kreidman
Top 5 Nexternal SEO TipsTop 5 Nexternal SEO Tips
to Increase Trafficto Increase Traffic
Thursday, September 5th
, 2013
11:00 a.m. PST / 2:00 p.m EST
Webinar Agenda
1. What is SEO?
2. Why is it important?
3. Top 5 Nexternal SEO Tips
A. Why is it important?
B. What to do?
C. Where do I make the change?
4. Question & Answer
What is SEO?
<definition> Search Engine Optimization is the process of improving the
volume and quality of traffic to a web site from search engines via
“natural” or “organic” search results.
Why Is SEO Important?
Nexternal SEO Tip #1:
Optimize Category Names
Why is it Important?
 Adds targeted keywords on your site
 Deeper relevance for search engines
 Category pages show in results more often
What to do?
Research on keywords people are searching
 Be descriptive: Use more than 1 word
 Use keywords in the category name
Where do I make the change?
Nexternal SEO Tip #2:
Optimize Product Names
Why is it Important?
 Adds targeted keywords on your site
 Deeper relevance for search engines
 Allows for differentiation over competition
What to do?
 Research search volume of keywords
Use keywords in the product name
 Be descriptive: Use Color, Brand, Size, SKU, Gender
Where do I make the change?
Nexternal SEO Tip #3:
Optimize Product Descriptions
Why is it Important?
 Allows for differentiation over competition
 Adds targeted keywords on your site
 Deeper relevance for search engines
What to do?
 Write a custom description
 Be sure to use various keywords
 Be wordy. Provide as much information as possible
Where do I make the change?
Nexternal SEO Tip #4:
Optimize Category Descriptions
Why is it Important?
 Offers more than just a product list
 Adds targeted keywords on your site
 Deeper relevance for search engines
What to do?
 Write quality content
 Use keywords 1 or 2 times max
 Insert links to a few popular products
Where do I make the change?
Nexternal SEO Tip #5:
Optimize Page Titles
Why is it Important?
 Single Most Important On-Page SEO element
 Improves Click Through Rates on search results
 Increases rankings through improved relevancy
What to do?
 Research search volume of keywords
 Use keywords in category and product titles
 Write for a human not a search engine
Where do I make the change?
Question & Answer

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Nexternal top-5-seo

  • 1. Guest Presenter: Jason KreidmanJason Kreidman Top 5 Nexternal SEO TipsTop 5 Nexternal SEO Tips to Increase Trafficto Increase Traffic Thursday, September 5th , 2013 11:00 a.m. PST / 2:00 p.m EST
  • 2. Webinar Agenda 1. What is SEO? 2. Why is it important? 3. Top 5 Nexternal SEO Tips A. Why is it important? B. What to do? C. Where do I make the change? 4. Question & Answer
  • 3. What is SEO? <definition> Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results.
  • 4. Why Is SEO Important?
  • 5. Nexternal SEO Tip #1: Optimize Category Names Why is it Important?  Adds targeted keywords on your site  Deeper relevance for search engines  Category pages show in results more often What to do? Research on keywords people are searching  Be descriptive: Use more than 1 word  Use keywords in the category name Where do I make the change?
  • 6. Nexternal SEO Tip #2: Optimize Product Names Why is it Important?  Adds targeted keywords on your site  Deeper relevance for search engines  Allows for differentiation over competition What to do?  Research search volume of keywords Use keywords in the product name  Be descriptive: Use Color, Brand, Size, SKU, Gender Where do I make the change?
  • 7. Nexternal SEO Tip #3: Optimize Product Descriptions Why is it Important?  Allows for differentiation over competition  Adds targeted keywords on your site  Deeper relevance for search engines What to do?  Write a custom description  Be sure to use various keywords  Be wordy. Provide as much information as possible Where do I make the change?
  • 8. Nexternal SEO Tip #4: Optimize Category Descriptions Why is it Important?  Offers more than just a product list  Adds targeted keywords on your site  Deeper relevance for search engines What to do?  Write quality content  Use keywords 1 or 2 times max  Insert links to a few popular products Where do I make the change?
  • 9. Nexternal SEO Tip #5: Optimize Page Titles Why is it Important?  Single Most Important On-Page SEO element  Improves Click Through Rates on search results  Increases rankings through improved relevancy What to do?  Research search volume of keywords  Use keywords in category and product titles  Write for a human not a search engine Where do I make the change?