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THE RISE AND FALL OF JET
AIRWAYS
WELCOME TO JET AIRWAYS
•Founded on 1 April 1992
•Commenced operation on 5 may 1993
•Naresh Goyal founder and former
chairman
•Total number of employees 16015
•Ceased operations on 17 April 2019
ABOUT NARESH GOYAL FOUNDER AND
CHAIRMAN
• Naresh Goyal is the
founder and chairman of
jet Airways, once India’s
largest Airline
• Naresh Goyal took
advantage of open skies
policy of the government
of India and set up jet
Airways.
RISE OF JET AIRWAYS
• In 1996 jet Airways became
the second largest Indian
airline
• In 2010 became India’s
largest airline company by
volume of passengers
• In 2007 bought Air Sahara
for 1450 cores
• It carries around 7 million
passengers a year.
ACHIEVEMENTS AND AWARD’S
• In 2008 wins best cargo
Airlines of central Asia
Award
• In 2011 receives best
domestic Airlines award
by travel agent
association of india
(TAAI)
• In 2013 wins top honours
at global Traveller wines
THE FALL OF JET AIRWAYS
• Jet airways downfall began
when it embarked on an
agressive international
expansion plan
• From having a 44% share
in 2004. Jet airways ended
2018 only a15.5% market
share.
• Networth of Airline turned
negative in 2012 and it
never recovered.
REASON OF DOWNFALL
• Acquisition of debt ridden Air
Sahara: Trouble began For jet
airways way back in 2006, when it
purchased Air Sahara for a
whopping USD 500 million (1450
core ).
• Poor management: A major flaw
was the chairman’s style of
management.there was only One
management team and this was
headed by Goyal himself.The
management team was running all
REASON OF DOWNFALL
• High competition: The
aviation industry became
highly competitive in 20’s
and Jet Airways failed to
compete with the low cost
airlines trio of SpiceJet,
IndiGo GoAir
• Failed to find an Investor: jet
Airways failed to find
strategic investors to pump
big money into the company
and this resulted a financial
REASON OF DOWNFALL
• Focuse more on international
market: In 2004 when
government of India allow the
private airlines to operate in
international market under the
5/20 norm .the jet airways start
focusing more on international
market than domestic market
which leads to downfall of jet air
ways in domestic market.
SWOT ANALYSIS
Weaknesses
• Losing domestic market
share.
• One man organisation.
• Old fleet.
Strength
• Very good image in
India
• Biggest airline
company
• Big operations in
india
Opportunities
• Untapped air cargo market
• Scope in international service and
tourism
Threats
• Strong competition
• Fuel price hikes.
• Unfavorable government
policies.
CONCLUSION
Shutting down Jet Airways is due to various factors few of
them are incompatency,bad management, high competion,
inability to find investors
Jet Airways and the government are trying every possible
scenario to revive the once largest airline of India .Even with
revival shareholders and investors would suffer . Because of
high competition in aviation industry.
ppt Rise and fall of jet airways.pptx

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ppt Rise and fall of jet airways.pptx

  • 1. THE RISE AND FALL OF JET AIRWAYS
  • 2. WELCOME TO JET AIRWAYS •Founded on 1 April 1992 •Commenced operation on 5 may 1993 •Naresh Goyal founder and former chairman •Total number of employees 16015 •Ceased operations on 17 April 2019
  • 3. ABOUT NARESH GOYAL FOUNDER AND CHAIRMAN • Naresh Goyal is the founder and chairman of jet Airways, once India’s largest Airline • Naresh Goyal took advantage of open skies policy of the government of India and set up jet Airways.
  • 4. RISE OF JET AIRWAYS • In 1996 jet Airways became the second largest Indian airline • In 2010 became India’s largest airline company by volume of passengers • In 2007 bought Air Sahara for 1450 cores • It carries around 7 million passengers a year.
  • 5. ACHIEVEMENTS AND AWARD’S • In 2008 wins best cargo Airlines of central Asia Award • In 2011 receives best domestic Airlines award by travel agent association of india (TAAI) • In 2013 wins top honours at global Traveller wines
  • 6. THE FALL OF JET AIRWAYS • Jet airways downfall began when it embarked on an agressive international expansion plan • From having a 44% share in 2004. Jet airways ended 2018 only a15.5% market share. • Networth of Airline turned negative in 2012 and it never recovered.
  • 7. REASON OF DOWNFALL • Acquisition of debt ridden Air Sahara: Trouble began For jet airways way back in 2006, when it purchased Air Sahara for a whopping USD 500 million (1450 core ). • Poor management: A major flaw was the chairman’s style of management.there was only One management team and this was headed by Goyal himself.The management team was running all
  • 8. REASON OF DOWNFALL • High competition: The aviation industry became highly competitive in 20’s and Jet Airways failed to compete with the low cost airlines trio of SpiceJet, IndiGo GoAir • Failed to find an Investor: jet Airways failed to find strategic investors to pump big money into the company and this resulted a financial
  • 9. REASON OF DOWNFALL • Focuse more on international market: In 2004 when government of India allow the private airlines to operate in international market under the 5/20 norm .the jet airways start focusing more on international market than domestic market which leads to downfall of jet air ways in domestic market.
  • 10. SWOT ANALYSIS Weaknesses • Losing domestic market share. • One man organisation. • Old fleet. Strength • Very good image in India • Biggest airline company • Big operations in india Opportunities • Untapped air cargo market • Scope in international service and tourism Threats • Strong competition • Fuel price hikes. • Unfavorable government policies.
  • 11. CONCLUSION Shutting down Jet Airways is due to various factors few of them are incompatency,bad management, high competion, inability to find investors Jet Airways and the government are trying every possible scenario to revive the once largest airline of India .Even with revival shareholders and investors would suffer . Because of high competition in aviation industry.