Questionaire
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I gave this questionnaire to 10 different people from different age groups to find out peoples preferences on music videos and how they watch them.
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Q n a
This document contains 10 questions for an audience about their music video preferences and consumption habits. It asks about the genres they listen to, how regularly they watch music videos, whether genre or artist impacts their viewing, what aesthetics they find pleasing, their preferred video types, if they want videos to match audio expectations, what makes them rewatch, recurring features they notice or expect, unappealing aspects, and expectations for a specific song's video.
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The document reviews three existing football podcasts and documentaries to help inform the creator's own podcast project. It finds that none use background music throughout, and all present information in a formal, informative style. The creator plans to take a similar formal approach to appeal to mature audiences, but also use multiple images and videos unlike one reviewed product. An analysis section notes common features across reviewed products and which aspects the creator will adopt, such as formal speaking manner. Finally, the document outlines the target audience for the podcast as male teenagers and adults who are achievers and working-class.
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The document is a 9-question survey about music magazine preferences. It asks respondents about their favorite music genre, whether they prefer magazines focused on one genre or many, their favorite artist, magazine, and aspects of magazines they like. It also asks if they would like other topics included, how much they are willing to pay, how frequently they buy magazines, and how often they would like a magazine to be published.
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This document analyzes existing podcasts and their target audiences. It discusses podcasts focused on football, MMA fighting, and the UFC. These podcasts attract large audiences by focusing on popular sports, featuring expert commentary and analysis, and including interviews. The document considers including voiceovers, a focus on one subject, and background music to appeal to audiences aged 16+ of all genders interested in learning more about specific sports.
Activities
This document contains questions about sports and requests the reader to answer them, including what sport they do, their favorite soccer player and athlete/team, and how often they practice sport. It also asks the reader to name pictures from a video and write a sentence for each.
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This questionnaire asks listeners to evaluate a radio film review interview based on 7 questions. It asks whether the interview follows conventions of a film review, which elements the listener enjoyed and didn't enjoy, if it persuaded them to watch the film, if clips were needed, if it displayed different audiences, and if the sound levels were balanced. The goal is to get feedback on how well the radio interview reviewed and promoted the film.
Questionnaire for pop magazines
This document is a questionnaire for a pop music magazine that asks respondents about their age, favorite artists, concerts attended, role models, pop magazines read, articles of interest, price willing to pay, and front cover designs that grab their attention in order to help create a new pop magazine. It includes questions about favorite bands, concerts, role models, current magazine readership, article topics of interest, pricing, and cover designs.
RESEARCH & PLANNING: Primary Research Questionnaire
This document appears to be a survey collecting information about a target audience for marketing purposes. It asks respondents about their age, gender, hobbies, preferred music genres, expectations and interests related to punk rock music videos, factors considered when purchasing music, how they learn about new artists, and lists some of their favorite bands. The survey aims to understand the demographics, interests, and behaviors of the target market.
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Q n a
This document contains 10 questions for an audience about their music video preferences and consumption habits. It asks about the genres they listen to, how regularly they watch music videos, whether genre or artist impacts their viewing, what aesthetics they find pleasing, their preferred video types, if they want videos to match audio expectations, what makes them rewatch, recurring features they notice or expect, unappealing aspects, and expectations for a specific song's video.
2. research(4)
The document reviews three existing football podcasts and documentaries to help inform the creator's own podcast project. It finds that none use background music throughout, and all present information in a formal, informative style. The creator plans to take a similar formal approach to appeal to mature audiences, but also use multiple images and videos unlike one reviewed product. An analysis section notes common features across reviewed products and which aspects the creator will adopt, such as formal speaking manner. Finally, the document outlines the target audience for the podcast as male teenagers and adults who are achievers and working-class.
1. music magazine questionnaire
The document is a 9-question survey about music magazine preferences. It asks respondents about their favorite music genre, whether they prefer magazines focused on one genre or many, their favorite artist, magazine, and aspects of magazines they like. It also asks if they would like other topics included, how much they are willing to pay, how frequently they buy magazines, and how often they would like a magazine to be published.
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This document analyzes existing podcasts and their target audiences. It discusses podcasts focused on football, MMA fighting, and the UFC. These podcasts attract large audiences by focusing on popular sports, featuring expert commentary and analysis, and including interviews. The document considers including voiceovers, a focus on one subject, and background music to appeal to audiences aged 16+ of all genders interested in learning more about specific sports.
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This document contains questions about sports and requests the reader to answer them, including what sport they do, their favorite soccer player and athlete/team, and how often they practice sport. It also asks the reader to name pictures from a video and write a sentence for each.
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This document appears to be a survey collecting information about a target audience for marketing purposes. It asks respondents about their age, gender, hobbies, preferred music genres, expectations and interests related to punk rock music videos, factors considered when purchasing music, how they learn about new artists, and lists some of their favorite bands. The survey aims to understand the demographics, interests, and behaviors of the target market.
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Using NFC to Crowd Curate Music Preferences
This document proposes using near field communication (NFC) check-ins to allow crowdsourcing of music preferences in public spaces. It describes a system where people could check in using their mobile devices near an NFC-enabled jukebox-like device to contribute songs. This could encourage social interactions while allowing groups to collectively influence the music played. An initial trial would be conducted and evaluated using ethnographic studies to determine the social and behavioral impacts of this novel approach to crowdsourcing music preferences in public spaces.
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The document is a collection of 17 photos from Flickr shared under various Creative Commons licenses. The photos show a variety of subjects like nature, people, cities, and space. All are shared freely for non-commercial reuse online via Creative Commons licenses on Flickr.
Music and music preferences
Music preferences are highly individual. This document discusses music and individual differences in musical tastes, with 4 separate tasks to analyze music and preferences. In a short 3 sentence summary, the document covers music, preferences, and has 4 tasks but does not provide details on the specific content of the tasks.
The psychology of music
A short presentation on how music can affect our brain, and how audio stimuli can help you get over several problems such as : Insomnia , Fatigue etc
To learn more and read the research please visit :
https://www.mental-waves-for-happiness.com/
Music in palliative care
1) Music has been used therapeutically for pain relief in patients undergoing surgery, with cancer, or who are terminally ill.
2) Clinical trials show music reduces pain, such as a meta-analysis finding moderate pain reduction in cancer patients and decreased pain in burn victims and arthritis patients listening to music.
3) The biological mechanisms of how music reduces pain are not fully understood but may involve the auditory system, dopamine release in the brain, and endogenous opioid release providing analgesic effects.
Age, Music Preferences and Exercise
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The Longer Tails of iTunes, Pandora, and YouTube
While the limited bandwidth of FM radio facilitated widespread adoption of mainstream music preferences and spending habits, new digital music technologies recommend and feature music based on personalized user profile data. Whether this includes tracking purchase history, song “likes”, users’ emotions, or otherwise, the shift from majority-based music recommendation to individual-based is a recent and relatively unexplored development in the music industry. The purpose of this study is two-fold: to determine the most influential factors shaping users’ choice of music technology, and the extent to which these new technologies affect music preferences, spending and engagement. Focusing on iTunes, Pandora, and YouTube, purpose-built surveys examine the reasons users choose each service and how they perceive the technologies have affected their music consumption. Additional survey questions seek patterns and correlations between demographics, musical experience, music preferences, and music listening environment. 125 college students voluntarily completed the survey, revealing strong correlations between variables currently ignored by music recommendation technology. By enhancing our understanding of how new music technologies impact individual users, this study may guide how music applications can improve user profiling, personalization, and the user’s music-listening experience as a whole.
Media Questionnaire
This audience questionnaire asks viewers of a music video about their age, whether they enjoyed the video, which section worked best and why, if they understood and liked the story, how the editing impacted them, what part had the biggest impact and why, if they would recommend the video to others, if there were any parts they didn't like and why, and what improvements they would make. It collects feedback on various aspects of the music video through open-ended questions.
Questionnaire
The document is a music video questionnaire that asks respondents about their preferences regarding music videos. It collects demographic information like gender and age. It then asks about music genre preferences, how they typically view music videos, their preferences regarding visual style and color filters in music videos, whether they prefer narrative, performance or a combination, their preferences on realism versus non-realism, diagetic versus non-diagetic sound, how often they watch music videos, their preferences on meaning, minimalism or fun, and aspects they like to see in music videos.
Questionnaire for potential target audience
This document contains a 10 question survey to gather information about a potential target audience's shopping habits, interests, hobbies, media consumption, and priorities. It asks where they buy clothes, what music and TV shows they like, what radio stations and magazines they enjoy, and what movies and books they prefer.
Getting to know everyone
The document contains a questionnaire asking for a person's name, location, hobbies, music preferences, favorite actor, color, and food. It provides an example answer incorporating the requested information and tells the class to introduce themselves by answering the questions.
Questionnaire analysis
This questionnaire aims to gather information about music video preferences to help create a successful music video. It asks respondents about their gender, age, preferred music genres, video concept preferences, favorite artist gender, preferences for abstract or literal videos, factors most important in viewing like settings and lighting, how often they watch music videos, preferences for calm or lively videos, and what makes a video stand out. The goal is to understand audience tastes to make informed choices about the music, artists, style, and elements to include in a music video.
Questionnaire
The document appears to be a questionnaire about a radio film review clip. It asks questions to gauge whether the sound levels were good, if enough opinions were shared, if any conventions were missing, and if the listener would want to watch the film after hearing the review. It also asks what the listener liked most and what features made it sound like a radio review. The only improvement recommended was to talk at a slower pace.
Documentary week 5
Documentary has evolved across different mediums. Traditionally, documentaries were consumed through radio broadcasts, magazine and newspaper photography, and films shown on television. Now, the rise of streaming platforms and podcasts has changed where audiences listen to radio documentaries. Photographs are commonly viewed online, altering the relationship between viewers and images. Video on demand has impacted documentary structure by allowing flexible viewing. Emerging technologies like virtual reality now provide interactive documentary experiences through apps and headsets.
Music Video Questionnaire
The document is a music video questionnaire that asks respondents about their preferences regarding music videos including their gender, age, favorite music genres, how and how often they watch music videos, their preferences for visual style, narrative or performance focus, use of sound, and aspects they like to see in music videos. It contains 11 multiple choice or short answer questions to gauge preferences.
Assign 10 intro into music videos
This document provides an introduction to music videos, including their history and purpose. It discusses the emergence of MTV in 1981 as a catalyst for the music video industry. MTV helped artists promote their music visually and changed how audiences engaged with music. Over time, music videos became more elaborate productions and could be watched online through websites like YouTube. The document also discusses theories of "visual pleasure" in music videos and how certain videos encourage repeated viewing through familiar visuals and expectations.
Target audience research questionnaire
This document appears to be a survey collecting information about a target audience for marketing purposes. It asks respondents about their age, gender, hobbies, preferred music genres, expectations and interests related to punk rock music videos, factors considered when purchasing music, how they learn about new artists, and lists some of their favorite bands. The survey aims to understand the demographics, interests, and behaviors of the target market.
Questionnaire template
This document is a 7-question survey about music video preferences. It asks the respondent about their gender and age, their preferred music genre among metal, grunge and heavy metal, whether they have seen a music video before, conventions they noticed in music videos, what they expect to see in a video of their preferred genre, what they think music videos contain if they have not seen one before, and themes they associate with the listed genres.
Music magazine questionnaire
The document is a survey collecting information from potential readers of a new music magazine, including their preferred music genres, favorite artist, color scheme preferences for the magazine, desired article types, most interesting magazine sections, price willingness to pay, desired publication frequency, favorite magazine cover designs, and currently favorite music magazine. The survey uses multiple choice and open-ended questions to gather reader input that can help guide the new magazine's content, design, pricing, and publication schedule.
Intro into music videos
This document provides an introduction to music videos, including their history and purpose. It discusses how music videos first emerged in the 1980s with the launch of MTV, which helped popularize the music video format and allowed artists to promote their music visually. The document also examines theories of how music videos can provide "visual pleasure" for audiences and be rewatched due to familiar visuals, shots, and intertextual references. It suggests the most viewed music videos online appeal to audiences through their creative visuals, editing, and ability to satisfy expectations of different genres and artists.
Questionnaire
The document is a questionnaire about music magazines. It asks respondents about their gender, age, interest in music, favorite genres, favorite artist and why, how often they buy or read music magazines, how much they would pay, what features they like such as interviews or charts, and what types of articles they would like to see such as about bands or the music industry. The questionnaire collects demographic information and preferences to help inform the content and targeting of a music magazine.
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3800 poster
This study explored the physiological and psychological responses to different music frequencies. Participants listened to audio clips at frequencies of A=432Hz and A=440Hz while heart rate, blood oxygen levels, and preference were measured. There was no significant difference in heart rate or oxygen levels between conditions. However, participants significantly preferred and enjoyed the A=440Hz frequency more, which is the standard modern tuning. The results supported the hypothesis that standard tuning would be perceived as more enjoyable.
Using NFC to Crowd Curate Music Preferences
This document proposes using near field communication (NFC) check-ins to allow crowdsourcing of music preferences in public spaces. It describes a system where people could check in using their mobile devices near an NFC-enabled jukebox-like device to contribute songs. This could encourage social interactions while allowing groups to collectively influence the music played. An initial trial would be conducted and evaluated using ethnographic studies to determine the social and behavioral impacts of this novel approach to crowdsourcing music preferences in public spaces.
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The document is a collection of 17 photos from Flickr shared under various Creative Commons licenses. The photos show a variety of subjects like nature, people, cities, and space. All are shared freely for non-commercial reuse online via Creative Commons licenses on Flickr.
Music and music preferences
Music preferences are highly individual. This document discusses music and individual differences in musical tastes, with 4 separate tasks to analyze music and preferences. In a short 3 sentence summary, the document covers music, preferences, and has 4 tasks but does not provide details on the specific content of the tasks.
The psychology of music
A short presentation on how music can affect our brain, and how audio stimuli can help you get over several problems such as : Insomnia , Fatigue etc
To learn more and read the research please visit :
https://www.mental-waves-for-happiness.com/
Music in palliative care
1) Music has been used therapeutically for pain relief in patients undergoing surgery, with cancer, or who are terminally ill.
2) Clinical trials show music reduces pain, such as a meta-analysis finding moderate pain reduction in cancer patients and decreased pain in burn victims and arthritis patients listening to music.
3) The biological mechanisms of how music reduces pain are not fully understood but may involve the auditory system, dopamine release in the brain, and endogenous opioid release providing analgesic effects.
Age, Music Preferences and Exercise
Poster presented at the 34th National Conference of the Musicological Society of Australia in conjunction with the 2nd International Conference on Music and Emotion
The Longer Tails of iTunes, Pandora, and YouTube
While the limited bandwidth of FM radio facilitated widespread adoption of mainstream music preferences and spending habits, new digital music technologies recommend and feature music based on personalized user profile data. Whether this includes tracking purchase history, song “likes”, users’ emotions, or otherwise, the shift from majority-based music recommendation to individual-based is a recent and relatively unexplored development in the music industry. The purpose of this study is two-fold: to determine the most influential factors shaping users’ choice of music technology, and the extent to which these new technologies affect music preferences, spending and engagement. Focusing on iTunes, Pandora, and YouTube, purpose-built surveys examine the reasons users choose each service and how they perceive the technologies have affected their music consumption. Additional survey questions seek patterns and correlations between demographics, musical experience, music preferences, and music listening environment. 125 college students voluntarily completed the survey, revealing strong correlations between variables currently ignored by music recommendation technology. By enhancing our understanding of how new music technologies impact individual users, this study may guide how music applications can improve user profiling, personalization, and the user’s music-listening experience as a whole.
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Documentary has evolved across different mediums. Traditionally, documentaries were consumed through radio broadcasts, magazine and newspaper photography, and films shown on television. Now, the rise of streaming platforms and podcasts has changed where audiences listen to radio documentaries. Photographs are commonly viewed online, altering the relationship between viewers and images. Video on demand has impacted documentary structure by allowing flexible viewing. Emerging technologies like virtual reality now provide interactive documentary experiences through apps and headsets.
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Assign 10 intro into music videos
This document provides an introduction to music videos, including their history and purpose. It discusses the emergence of MTV in 1981 as a catalyst for the music video industry. MTV helped artists promote their music visually and changed how audiences engaged with music. Over time, music videos became more elaborate productions and could be watched online through websites like YouTube. The document also discusses theories of "visual pleasure" in music videos and how certain videos encourage repeated viewing through familiar visuals and expectations.
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This document appears to be a survey collecting information about a target audience for marketing purposes. It asks respondents about their age, gender, hobbies, preferred music genres, expectations and interests related to punk rock music videos, factors considered when purchasing music, how they learn about new artists, and lists some of their favorite bands. The survey aims to understand the demographics, interests, and behaviors of the target market.
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This document is a 7-question survey about music video preferences. It asks the respondent about their gender and age, their preferred music genre among metal, grunge and heavy metal, whether they have seen a music video before, conventions they noticed in music videos, what they expect to see in a video of their preferred genre, what they think music videos contain if they have not seen one before, and themes they associate with the listed genres.
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This document provides an introduction to music videos, including their history and purpose. It discusses how music videos first emerged in the 1980s with the launch of MTV, which helped popularize the music video format and allowed artists to promote their music visually. The document also examines theories of how music videos can provide "visual pleasure" for audiences and be rewatched due to familiar visuals, shots, and intertextual references. It suggests the most viewed music videos online appeal to audiences through their creative visuals, editing, and ability to satisfy expectations of different genres and artists.
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This document provides an introduction to music videos, including their history and purpose. It discusses how music videos first emerged in the 1980s with the launch of MTV, which helped popularize the format and allowed artists to promote their music visually. The document also examines theories of how music videos can provide "visual pleasure" for audiences and be rewatched due to familiar visuals, shots, and intertextual references. Examples are given of highly viewed music videos like Taylor Swift's "Blank Space" that audiences find pleasurable to watch repeatedly due to creative visual elements.
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Evaluation 2
The document discusses the effectiveness of combining a music artist's main product (music video) with ancillary tasks (album digipak, magazine ads, billboards).
It finds the combination is effective because the ancillary tasks use consistent themes, costumes, locations, and imagery as the music video, allowing audiences to easily recognize and link all of the products together. Quotes from the song and the artist's facial expressions are also consistently featured. Using the same visual elements makes the artist and their brand more memorable and recognizable to audiences.
Evaluation 2
The document discusses comparisons between shots and elements used in the music video for the song "Don't Be So Hard on Yourself" and images featured on the album digipak and advertisements. Several key similarities are highlighted:
1) Costume, lighting, and poses are consistent between the digipak cover and shots in the music video.
2) Brick wall backgrounds and locations are the same in the music video and billboard advertisement.
3) Flags of France and Britain, which are a theme of the song, are portrayed consistently across contexts.
4) Smiling poses aim to convey a positive message about the album across formats.
5) Consistent elements aim to help the
Evaluation 2
The document discusses comparisons between shots in a music video and images used in promotional materials like a digipak cover and billboard advertisement. Several key similarities are highlighted:
1) Costume, lighting, location, and poses are consistent between the music video and digipak cover photos.
2) Brick wall backgrounds are used in both the music video and billboard advertisement.
3) Flags are a theme throughout the music video and are also featured on the digipak cover, representing the friendship theme.
4) Smiling poses promote a positive message in both the digipak and music video.
The goal is to create recognizable visual connections that will help audiences link the artist
Evaluation 2
The document discusses comparisons between shots in a music video and images used in promotional materials like a digipak cover and billboard advertisement. Several key similarities are highlighted:
1) Costume, lighting, location, and poses are consistent between the music video and digipak cover photos.
2) Brick wall backgrounds and flag themes are shared between the music video, digipak, and billboard.
3) Smiling poses in the digipak convey the same happy, positive vibe as in the music video.
Evaluation 1
The document discusses how the media product uses conventions of real music videos. It analyzes shots in the video that link visuals to lyrics or narrative. It also examines how the shots represent how a record company would want their artist portrayed as edgy or popular. Genre conventions like the use of sexuality in pop videos and intertextual references are discussed. Camera shots, lighting, mise-en-scene, and inspiration from other music videos are evaluated in terms of how they develop conventions of the genre.
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Glamour Magazine would be the best magazine to feature an advertisement for Jess Glynne's new album. It often showcases young female artists and celebrities. This would allow the advertisement to directly target Glynne's primary audience while also attracting a wider peripheral audience. Glamour Magazine also has connections to other celebrities, helping Glynne become better known in the public eye. While Glamour would be the primary magazine, advertisements would also be placed in other magazines to appeal to a broader range of people and increase album sales and profits from merchandise.
Gender analysis
The video for Robin Thicke's "Blurred Lines" portrays women in a sexualized and stereotypical manner through their revealing clothing, positioning as followers like goats, and portrayal as objects for the male gaze. Throughout the video, the men observe and sing to the women, treating them as animals and taking advantage of them sexually. The location is constantly pink/white, reinforcing stereotypes of femininity, and the lyrics further objectify and insult the women. Overall, the video uses its visuals and sounds to sexually objectify and assert male dominance over women.
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The document discusses new costumes created for characters in a music video being filmed in different locations. It explains that wearing different costumes in each location makes the story more realistic and interesting for viewers compared to wearing the same costume everywhere. It then provides details on the costumes for Charley, who wears 3 outfits, and Beckie, the new character, whose outfit is meant to show equality with Charley and emphasize the French flag. Both characters wore natural makeup to make their eyes stand out, which research suggested makes artists look more like pop stars.
Ellie goulding digi pak analysis
Ellie Goulding's 2013 album "Halcyon Days" was very successful in part due to her effective digipak design. The front cover portrayed Goulding in a way that reflected her pop/dance genre, with her hair flowing as if dancing in a club under a purple gradient effect. Although part of her face was covered, her identity was still recognizable as she was already a well-known artist. Close-up shots of artists are commonly used in digipaks to make them look attractive and entice buyers. The consistent purple color scheme throughout created a mysterious yet creative feel and hinted at the album's powerful themes. An effective digipak follows a color scheme for coherence and uses simple, non
Ellie Goulding digi pac Analysis
Ellie Goulding's 2013 album "Halcyon Days" was very successful in part due to her effective digipac design. The front cover portrayed Goulding in a way that reflected her pop/dance genre, with her hair flowing as if dancing in a club under a purple gradient effect. Close-up shots showed her identity while emphasizing her attractiveness through makeup. A consistent purple color scheme throughout created a mysterious yet creative feel and hinted at the album's themes of power and strength. This well-designed digipac demonstrates how intentional color schemes, simple images and identity-focused portraits can help promote an album effectively.
Jess Glynne Digipak Analysis
The front cover of Jess Glynne's album focuses solely on the artist with a close-up shot of her wet hair and gold jewelry to portray her as a fresh, wealthy new artist. The torn page and basic font help show she is honest and unique. The title uses "I" to connect emotionally with audiences. The disc cover mixes pop pink with a sea image to show she can now express her true self through song. The back keeps the front's font for consistency and centers the track list to emphasize the music is central to her life.
Psychographic and Demographic Audience
This document discusses psychographic and demographic audiences. It defines psychographics as categorizing personalities and lifestyle traits. The document identifies six common psychographic categories - Resigned, Aspirers, Succeeders, Explorers, Strugglers, and Reformers. It states the music video's target psychographic audience will be Aspirers and Explorers, who are typically younger. Demographics categorize by age, gender, race, and job/status. It outlines five common demographic bands from A to E. The target demographic for the video is bands B and C1, which represent middle-class working professionals and younger people aspiring to those careers.
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The document discusses the reasons for linking a song to the 2012 Olympics in the UK through its music video. It aims to inspire younger generations by portraying the artist as down-to-earth compared to others in the music industry. Using the Olympic Park location and themes ties the narrative to the 2012 London Olympics and targets a wide global audience impacted by the Olympic games. Both British and French flags are featured to celebrate Anglo-French relations and commemorate attacks in Paris in November 2015.
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The document provides advice on issues with a music video rough cut and solutions to address the problems. The rough cut used only white backgrounds, had shots that were too long or where the actress wasn't looking at the camera. Some shots seemed half-hearted or poorly taken, implying a lack of care. To solve this, the video will re-shoot unprofessional footage and improve the actress's professionalism to collect suitable footage for the final video. This will help achieve good grades and a high quality final product.
Chosen location of car park
The car park was chosen as a location for a pop video because it is not commonly used and would show pop music in a different, industrial setting, focusing attention on the artist. The layout of the old terminus station car park allows filming under an archway for a professional look and predictability of car placement. Surrounding buildings shelter the car park from unpredictable weather, making it a predictable location to use for filming.
My favourite music video!
This music video by Taylor Swift called "You Belong With Me" is one of the author's favorite videos because the storyline connects well with the song's lyrics. The video portrays stereotypical high school experiences like having a crush that the author could relate to as a teenager. It follows conventions of a typical love song video with exaggerated stereotypes of popular girls, football boys, and geeks that make it funny and relatable because most people are familiar with those archetypes in their own high schools.
Purpose of a music video post
Music videos serve several purposes: to promote new singles and keep artists' songs in the charts as piracy has reduced music sales; to advertise other merchandise and products through product placement; and to generate revenue, as the struggling music industry relies on alternative income sources like brand partnerships displayed in popular music videos seen by millions online.
Purpose of a Music Video Post
Music videos are important for promoting new singles and keeping artists' songs in the charts. They advertise the single, help the artist gain recognition, and allow other products to be promoted like perfumes or merchandise. Brands also partner with popular artists to advertise their own products through product placement in music videos. This has become necessary for artists and the music industry to make money, as album and single sales have declined due to piracy and streaming services. Music videos are one way for artists to release new music and multiple products at once, while also providing branded entertainment for companies.
Code & conventions of a pop music video
This document discusses conventions and techniques commonly used in pop music videos. It notes that pop music videos typically feature bright colors, costumes, makeup, partying and attractive people. They aim to portray an exaggerated, fantastical world. Other conventions include following stereotypical formulas, using loud/bold personalities, and focusing on entertainment over unique artistic expression. Camerawork often focuses closely on women's physical features in a voyeuristic way according to theories of the "male gaze."
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Questionaire
- 1. Questionnaire about Music Videos and their Preferences. 1. Which music channel do you prefer? ____________________________________________ 2. In your opinion, what makes a music video interesting? __________________________________________________ 3. What type of music do you prefer? __________________________________________________ 4. What do you use to view music videos? Music Channel on the Television YouTube Other (Please state) 5. How often do you watch music videos? Daily Weekly Monthly Rarely 6. What is your favourite music video? Why? 7. Do you prefer a music video which includes special effects? Why? 8. Michael Jackson’s “Thriller” is considered the best music video of all time. Why do you think this is? 9. What do you look for most when watching a Music Video? Why?
- 2. Questionnaire about Music Videos and their Preferences. 10. What is your favourite music genre? Rock Pop R&B Indie Country Dubstep House Classical