This document provides information on optimizing Facebook advertising campaigns. It discusses choosing campaign objectives, setting up and using Facebook pixels, key metrics to track, retargeting strategies, different ad formats, content optimization best practices, relevance scoring, and tools for managing campaigns. The objectives covered include brand awareness, reach, traffic, engagement, video views, lead generation, conversions, app installs, messages, and product catalog sales. It provides details on campaign setup, pixel implementation, standard metrics, retargeting approaches, ad types, content tips, and factors affecting relevance scoring.
Savvy Media: Cost Per Social Advertising savvymedia
The document provides information on various types of social media advertising campaigns on platforms like Facebook, Twitter, LinkedIn and their pricing structures. It describes campaigns that aim to generate likes, clicks, comments, shares, app installs, video views, email submissions and more. Pricing ranges from $0.50 to $2 per action and is based on the type of campaign and level of targeting required. Additional targeting features increase pricing.
This document provides an overview of Facebook advertising and boosting posts. It discusses Facebook's large user base and time spent on the platform. It then covers establishing advertising goals, identifying target audiences, creating compelling content, and reaching the right people. It explains how to set up ads, boost posts, and analyze performance. The document provides guidance on video capabilities, tools for page admins, and contact information.
This document provides information about running Facebook ads campaigns effectively. It discusses setting up campaigns, ad sets, and ads on the Ads Manager dashboard. It emphasizes targeting the right audiences by considering factors like age, gender, location. Funnel strategies like freebie funnels are presented with examples. Optimization of campaigns is discussed including using the Facebook pixel and setting campaign objectives like traffic, video views, or page post engagement. Business Manager is introduced as a tool for organizing company Facebook assets and user permissions.
This document summarizes the history and types of online advertising. It discusses how online advertising began in the 1990s with banner ads and the introduction of pay-per-click advertising. It then outlines different types of online ads like display ads, banner ads, pop-ups, text ads, and search engine marketing. The document also covers advantages like large audiences and speed, as well as disadvantages such as spam and advertising fatigue.
Collect & curate your Instagram feed + any user generated content on Instagram. Make them shoppable on your own web site with buysoci.al . Bring lifestyle effect to your site and increase e-commerce conversion with social sales.
Try www.buysoci.al free for 30 days.
Reach us: info@buysoci.al
10 Banner Ad Design Mistakes You Don't Want to MakeCanned Banners
The document provides 10 tips for avoiding common mistakes in banner ad design. These mistakes include using too much text, unclear text or logos, unprofessional photos, lack of a clear call-to-action, ads that do not match the company website, paying too much for ad design, hiring an amateur designer, and not testing different ad designs. Following these tips can help companies design banner ads that improve their reputation and attract customers.
The document describes an interactive show map and directory that is available online, via mobile devices, and on touch-screen floor stations. It lists various advertising options for the floor, web, and mobile versions of the map and directory, including enhanced listings, banner ads, category ownership, and document uploads.
Savvy Media: Cost Per Social Advertising savvymedia
The document provides information on various types of social media advertising campaigns on platforms like Facebook, Twitter, LinkedIn and their pricing structures. It describes campaigns that aim to generate likes, clicks, comments, shares, app installs, video views, email submissions and more. Pricing ranges from $0.50 to $2 per action and is based on the type of campaign and level of targeting required. Additional targeting features increase pricing.
This document provides an overview of Facebook advertising and boosting posts. It discusses Facebook's large user base and time spent on the platform. It then covers establishing advertising goals, identifying target audiences, creating compelling content, and reaching the right people. It explains how to set up ads, boost posts, and analyze performance. The document provides guidance on video capabilities, tools for page admins, and contact information.
This document provides information about running Facebook ads campaigns effectively. It discusses setting up campaigns, ad sets, and ads on the Ads Manager dashboard. It emphasizes targeting the right audiences by considering factors like age, gender, location. Funnel strategies like freebie funnels are presented with examples. Optimization of campaigns is discussed including using the Facebook pixel and setting campaign objectives like traffic, video views, or page post engagement. Business Manager is introduced as a tool for organizing company Facebook assets and user permissions.
This document summarizes the history and types of online advertising. It discusses how online advertising began in the 1990s with banner ads and the introduction of pay-per-click advertising. It then outlines different types of online ads like display ads, banner ads, pop-ups, text ads, and search engine marketing. The document also covers advantages like large audiences and speed, as well as disadvantages such as spam and advertising fatigue.
Collect & curate your Instagram feed + any user generated content on Instagram. Make them shoppable on your own web site with buysoci.al . Bring lifestyle effect to your site and increase e-commerce conversion with social sales.
Try www.buysoci.al free for 30 days.
Reach us: info@buysoci.al
10 Banner Ad Design Mistakes You Don't Want to MakeCanned Banners
The document provides 10 tips for avoiding common mistakes in banner ad design. These mistakes include using too much text, unclear text or logos, unprofessional photos, lack of a clear call-to-action, ads that do not match the company website, paying too much for ad design, hiring an amateur designer, and not testing different ad designs. Following these tips can help companies design banner ads that improve their reputation and attract customers.
The document describes an interactive show map and directory that is available online, via mobile devices, and on touch-screen floor stations. It lists various advertising options for the floor, web, and mobile versions of the map and directory, including enhanced listings, banner ads, category ownership, and document uploads.
YouTube allows over 1200 million people to view videos each month. Advertisers can choose from different ad formats like skippable in-stream ads (charged only if over 30 seconds), non-skippable standard ads, in-search ads, in-display ads, and companion banner ads. Advertisers can target ads based on audience interests to increase relevance. The document provides information on different YouTube ad types, formats, pricing models, and call-to-action options.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
The document discusses the benefits of advertising on YouTube. It notes that YouTube has over 1.9 billion monthly logged-in visitors and is the second largest search engine. It then outlines the different types of YouTube ads, including skippable video ads, non-skippable bumper ads, and masthead ads. Key metrics for measuring YouTube ad performance like views, clicks, watch time, and subscribers are also defined. The document concludes with tips on how to create and optimize YouTube ad campaigns, and provides an example of how clothing brand Superdry successfully increased brand lift and ROI using YouTube video ads.
This document provides an overview of advertising options on YouTube, including YouTube Channels, Promoted Videos, and Display Advertising. It discusses how each option can be used to engage customers at different points in their journey on YouTube - as they search, watch videos, and discover new content. Metrics for measuring the success of each channel type and ad format are also reviewed. The document aims to help advertisers understand which YouTube advertising solutions may be the best fit for their marketing goals and objectives.
Travel 2.0 - Web 2.0 for the travel industryguestae0e291
Web 2.0 technologies can help educational travel companies reach audiences, convert audiences into customers, and build customer loyalty in three main ways: 1) Using social media like blogs, Flickr, YouTube, and Twitter to engage with customers and promote the brand; 2) Creating and sharing content like photos, videos, and reviews to attract new customers; 3) Maintaining relationships through tools like Facebook, mobile apps, and monitoring online conversations to encourage repeat business.
The document discusses the importance of social media marketing on platforms like Facebook, Instagram, YouTube and Twitter. It provides statistics on the large user bases of these platforms and explains how they can be used to increase brand awareness, drive traffic, target specific demographics and connect with new customers. Tips are given on creating engaging content and using features like hashtags, contests and ads to promote businesses on each respective platform.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
The YouTube ecosystem is incredibly deep and full of opportunities for any advertiser with imagination, understanding, and some gumption. This deck is a brief overview of some of the basic opportunities on YouTube (aside from straight content!).
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
What is Google Lightbox and Rich Media Ads?
Google Ads is always evolving, like much of the digital marketing landscape. People want to engage brands, and they are more open to embracing exciting content like videos and games.
With that being the case, rich media ads are fast becoming an essential part of the modern PPC manager’s toolkit. Relying on text ads alone is leaving a lot of opportunity on the table.
The document discusses various types of online advertising including display ads, classified listings, rich media ads, click-through advertising, and conversion optimization. It provides details on the history and evolution of online advertising. Key points covered include advantages and drawbacks of different ad formats, metrics like click-through rates, and methods to increase conversion rates.
How can I use video to grow my businessSpykerMedia
Video marketing strategies for business, including types and purposes of videos, which you can do yourself and when to hire a pro, plus how to setup a YouTube account.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
Lesson about Social Media Marketing: from Facebook boosted posts to Facebook Ads Manager (both Business Manager and Power Editor), marketing objectives differences among platforms, pixel tracking and results discrepancies. How to set up a correct marketing campaign on Fb, Twitter, LinkedIN.
Pay-Per-Click Advertising Tutorial from Internet Marketing Summit 1st Annual ...Owerly.com
Pay-Per-Click Advertising Tutorial from Internet Marketing Summit 1st Annual Owerly.com
Watch the entire Internet Marketer Summit Live recording for $12.49 (93% off $197).
Goto
https://vimeo.com/r/1ZTg/enpNWmFvcW
or
Goto Internet Marketer Summit Video Replay page
93% Off Promo (Use Promo Code “slide” at check-out)
https://vimeo.com/ondemand/web
YouTube allows over 1200 million people to view videos each month. Advertisers can choose from different ad formats like skippable in-stream ads (charged only if over 30 seconds), non-skippable standard ads, in-search ads, in-display ads, and companion banner ads. Advertisers can target ads based on audience interests to increase relevance. The document provides information on different YouTube ad types, formats, pricing models, and call-to-action options.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
The document discusses the benefits of advertising on YouTube. It notes that YouTube has over 1.9 billion monthly logged-in visitors and is the second largest search engine. It then outlines the different types of YouTube ads, including skippable video ads, non-skippable bumper ads, and masthead ads. Key metrics for measuring YouTube ad performance like views, clicks, watch time, and subscribers are also defined. The document concludes with tips on how to create and optimize YouTube ad campaigns, and provides an example of how clothing brand Superdry successfully increased brand lift and ROI using YouTube video ads.
This document provides an overview of advertising options on YouTube, including YouTube Channels, Promoted Videos, and Display Advertising. It discusses how each option can be used to engage customers at different points in their journey on YouTube - as they search, watch videos, and discover new content. Metrics for measuring the success of each channel type and ad format are also reviewed. The document aims to help advertisers understand which YouTube advertising solutions may be the best fit for their marketing goals and objectives.
Travel 2.0 - Web 2.0 for the travel industryguestae0e291
Web 2.0 technologies can help educational travel companies reach audiences, convert audiences into customers, and build customer loyalty in three main ways: 1) Using social media like blogs, Flickr, YouTube, and Twitter to engage with customers and promote the brand; 2) Creating and sharing content like photos, videos, and reviews to attract new customers; 3) Maintaining relationships through tools like Facebook, mobile apps, and monitoring online conversations to encourage repeat business.
The document discusses the importance of social media marketing on platforms like Facebook, Instagram, YouTube and Twitter. It provides statistics on the large user bases of these platforms and explains how they can be used to increase brand awareness, drive traffic, target specific demographics and connect with new customers. Tips are given on creating engaging content and using features like hashtags, contests and ads to promote businesses on each respective platform.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
This document provides an overview of Facebook advertising products and how to optimize campaigns on Facebook and Instagram. It discusses how to choose objectives, set budgets and bids, target audiences, and design creative ads. Specifically, it recommends:
1) Choosing objectives like awareness, consideration, or conversions that align with business goals and allow for measurement.
2) Using tools like the Facebook pixel and custom audiences to target people most likely to engage based on their on-site and app behaviors.
3) Testing placement across Facebook, Instagram and Audience Network to optimize reach, as well as different targeting strategies.
4) Designing creative ads like photos, videos, carousels that tell brand stories in an engaging way
The YouTube ecosystem is incredibly deep and full of opportunities for any advertiser with imagination, understanding, and some gumption. This deck is a brief overview of some of the basic opportunities on YouTube (aside from straight content!).
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
What is Google Lightbox and Rich Media Ads?
Google Ads is always evolving, like much of the digital marketing landscape. People want to engage brands, and they are more open to embracing exciting content like videos and games.
With that being the case, rich media ads are fast becoming an essential part of the modern PPC manager’s toolkit. Relying on text ads alone is leaving a lot of opportunity on the table.
The document discusses various types of online advertising including display ads, classified listings, rich media ads, click-through advertising, and conversion optimization. It provides details on the history and evolution of online advertising. Key points covered include advantages and drawbacks of different ad formats, metrics like click-through rates, and methods to increase conversion rates.
How can I use video to grow my businessSpykerMedia
Video marketing strategies for business, including types and purposes of videos, which you can do yourself and when to hire a pro, plus how to setup a YouTube account.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
Lesson about Social Media Marketing: from Facebook boosted posts to Facebook Ads Manager (both Business Manager and Power Editor), marketing objectives differences among platforms, pixel tracking and results discrepancies. How to set up a correct marketing campaign on Fb, Twitter, LinkedIN.
Pay-Per-Click Advertising Tutorial from Internet Marketing Summit 1st Annual ...Owerly.com
Pay-Per-Click Advertising Tutorial from Internet Marketing Summit 1st Annual Owerly.com
Watch the entire Internet Marketer Summit Live recording for $12.49 (93% off $197).
Goto
https://vimeo.com/r/1ZTg/enpNWmFvcW
or
Goto Internet Marketer Summit Video Replay page
93% Off Promo (Use Promo Code “slide” at check-out)
https://vimeo.com/ondemand/web
Running Mobile Ad Campaigns on FacebookSqueeze Mobi
Here's a guide on how to run mobile Ad campaign on Facebook and how you get cheap facebook clicks.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
Socialxpand Reviews has plenty of positive reviews for their good work and fewer complaints about their hard work and they always get new contracts for their business. Here socialxpand explains about different strategies and also about internet marketing.
This document provides an overview of digital marketing strategies for businesses, including creating content using Canva, setting up a Facebook business page, and using Facebook advertising. It discusses objectives for Facebook ads such as awareness, consideration, and conversion. Key points covered include how to optimize ad placement, factors that influence ad auction wins, and metrics for evaluating ad performance like cost per mille, cost per click, and cost per action.
This document provides training on digital advertising, including platforms like Google, Facebook, and YouTube. It discusses key metrics like impressions, clicks, conversions, and frequencies. It then details best practices for different objectives on Facebook, including using images of people, focusing the message, and A/B testing. It also covers the Google Search Network, Display Network, and YouTube video ads. The document concludes with discussing purpose definition, suitable strategies like centralized, continuous, and blinking, and provides a best practice case study on awareness and conversion phases.
This document provides an overview of marketing an app for the iPhone. It discusses the current app store landscape, important factors to consider before submitting an app like the target audience and uniqueness, and best practices for marketing materials like icons, descriptions, and screenshots. It also covers strategies for marketing an app through public relations, paid media like in-app advertising, and social media. The key takeaways are that developers need a clear value proposition and marketing strategy that continues after their app is launched.
Facebook advertising guide for Small Business OwnersBrendan Bowers
The document provides guidance on building an effective Facebook advertising campaign for small businesses. It discusses identifying the right audience through interests, locations, demographics, behaviors, or website/email lists. It also covers setting campaign objectives, designing ads with compelling images, headlines and copy, and organizing campaigns into testable ad sets. The goal is to leverage Facebook's targeting tools and advertising platform to drive traffic, leads and sales for small businesses.
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
This document provides guidance on using Facebook for business purposes such as advertising and promoting products or services. It outlines how to establish goals for a Facebook business page, create compelling content, target specific audiences, and create or boost ads and posts. Key recommendations include identifying target markets, regularly posting engaging photos and videos, using offers to drive foot traffic, and monitoring ad performance and budgets.
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
Retargeting is a simple and effective way to convert casual visitors into loyal patrons. Learn how to use retargeting ads for your Restaurant's growth.
1. The document discusses Facebook's mobile app install ads, which allow advertisers to drive discovery and installs of their mobile apps through ads in Facebook's News Feed.
2. Mobile app install ads have been successful for 8,400 advertisers, driving 350 million installs at a 30% lower cost per install than standard banner ads.
3. The document provides best practices for creating effective mobile app install ads, such as demonstrating value with numbers, illustrating what the app does, and testing ads. It also discusses strategies for targeting the right audiences and scaling campaigns globally.
The document proposes a digital rewards program to increase online traffic and revenue for a luxury brand. It will offer 5% off for every $100 spent and provide a loyalty card for customers to register. The target audience is men and women ages 20-50 with mid- to high-incomes. The program will be promoted through social media platforms like Facebook, Twitter, YouTube, Instagram and Pinterest as well as display ads on similar brands' websites. Search engine marketing, inbound marketing and a mobile app are also proposed to engage customers and track metrics like visits and purchases. The total budget suggested is $6 million, using only 0.15% of the company's annual profit.
Euro Car Parts wants to grow its digital presence to increase sales from £250M to £300M annually. It will position itself as a content brand, providing solutions for customers' automotive needs. The strategy involves building communities on social media, increasing online transactions, and using digital and mobile to extend Euro Car Parts' customer service. Performance will be monitored monthly through tracking, checking goals and conversions, and measuring key indicators to allow for recommendations.
Snap ‘til You Drop: Full-Funnel Snapchat Advertising Strategies for Retail an...Daniel Caridi
eMarketer moderates a special webinar presentation, featuring Snapchat, and presented by Brand Networks. The focus is how today’s leading digital marketers are taking advantage of Snapchat’s advertising solutions to create memorable brand experiences, drive product consideration, and deliver conversion.
If you are serious about leaving no stones unturned in your marketing, you’ve got to take a shot at every opportunity that comes your way.
Facebook video Ads are a new but powerful tool that you can use to reach out to your prospects in an engaging way.
The following are the things you need to know or do to create killer video ads:
1. PLAN YOUR VIDEO AD
2. CREATE YOUR FACEBOOK VIDEO
3. TECHNIQUES TO CREATE EFFECTIVE FACEBOOK VIDEO ADS
4. LEARN & MAKE IT BETTER
Facebook video marketing harbors a lot of potential for your business. You’re leaving a lot of money on the table if you’re not making use of Facebook video ads to boost your brand and products!
This document provides an overview of internet marketing strategies and tactics covered by Owerly.com, including SEO, paid advertising, social media, content creation and distribution. It also describes how to bring various tactics together into a comprehensive marketing plan. Owerly offers online courses and tutorials on these topics through a monthly membership with access to their entire library of materials for $19.95 per month. They guarantee the membership can be cancelled at any time with no long term commitment.
Facebook is the most popular social network worldwide with 1.5 billion active users who spend on average 20 minutes per visit. It offers various advertising options for businesses including page post ads, like ads, and mobile app install ads. Facebook is improving its ad formats by streamlining options, including social context in all ads, and making designs more consistent. Key best practices are to use engaging creative with clear calls to action and benefit statements, and to focus on page post ads in the news feed.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
5. Choosing Campaign’s Objective - Awareness
Brand Awareness – Reach people more likely to recall your ads and
increase awareness for your brand
Reach – Show your ads to maximum number of people in your audience
1.0 FACEBOOK CAMPAIGNS TYPE
6. Choosing Campaign’s Objective - Consideration
Traffic – Increase the number of visits to your website or get more people
to use your app. With traffic as your objective, you can:
1) Send people to your website
2) Increase engagement in your app
Engagement – Get more people to see and engage with your post or
Page. With engagement as your objective, you can:
Boost your posts (Post engagement)
Promote your Page (Page likes)
Get people to claim an offer on your Page (Offer claims)
Raise attendance for an event on your Page (Event responses)
1.0 FACEBOOK CAMPAIGNS TYPE
7. Choosing Campaign’s Objective - Consideration
App Install – Send people to an app store where they can download
your app.
Video View – Promote videos that show behind-the-scenes footage, product
launches or customer stories to raise awareness about your brand.
Lead Generation – Collect lead information, such as email addresses, from people
interested in your business.
Messages – Get more people to have conversation with your business to generate
leads, drive transactions, answer questions or offer support.
1.0 FACEBOOK CAMPAIGNS TYPE
9. Choosing Campaign’s Objective - Conversion
Conversions – Get more people to have conversation with your business to
generate leads, drive transactions, answer questions or offer support.
Product Catalog Sales – Show products from your catalog based on your target
audience.
Store Visits – Promote multiple business locations to people who are nearby.
1.0 FACEBOOK CAMPAIGNS TYPE
10. Objective Buying Type Optimisation Method Focus Remark
Brand Awareness CPM Ad Recall Lift Remember your brand. Able to set custom frequency cap.
Reach CPM
Reach
Impressions
Reach maximum numbers of people.
Able to set custom frequency cap.
Able to set bid control.
Traffic CPM
Landing Page View
Link Clicks
Daiy Unique Reach
Impressions
Driver website visits. Able to set cost per link clicks.
Post Engagement CPM
Post Engagement
Daily Unique Reach
Impressions
Drive post/app reactions &
engagements.
Able to set custom frequency cap.
Able to set cost per post engagement.
App Installs
CPM
CPC
App event
App Install
Link Clicks
Increase app installs Able to set cost control.
Video Views
CPM
CPV
ThruPlay - 15 sec watch
2 seconds continuos video view
Increase video views count.
Able to set custom frequency cap.
Able to set cost per ThruPlay.
Lead Generation CPM Leads Increase business lead.
Able to set cost per lead.
1.0 FACEBOOK CAMPAIGNS TYPE
11. Objective Buying Type Optimisation Method Focus Remark
Messages CPM Replies Increase conversation with brands/bots.
Conversions CPM
Conversions
Landing Page View
Link Clicks
Daiy Unique Reach
Impression
Increase business transaction.
1) Able to different cost strategy in
campaigns' level.
2) App/messenger/whatsapp engagement
consider a conversion event.
Product Catalogue Sales CPM
Conversion Events
Replies
Link Click
Impression
Increase e-commerce sales. Able to set maximum bid in each auction.
Page Likes
CPM
CPPL
Page Likes Increase page likes.
Event Responses CPM
Event Responses
Post Engagement
Daily Unique Reach
Impressions
Increase facebook event responses. (Going,
not-going, maybe, etc) Able to set cost per event responses.
1.0 FACEBOOK CAMPAIGNS TYPE
25. Impressions
How many times your
ads is showed
Reach
How many people
your ads is reached
Click
How many times your
post is clicked
Click (Link)
How many times your
ads is clicked (on
link)
Click Through Rate (CTR)
Clicks / Impressions *100
3.0 METRICS
Cost Per Thousand
Impression (CPM)
Cost / (Impressions/1000)
26. Amount Spent
How much you spent
on ads
Result
Depends on your
campaigns’ objective
Result Rate
Formula = Result / Clicks * 100
Industry Benchmark = 0.5% ~ 3%
Cost Per Result
Formula = Amount Spent / Result * 100
Industry Benchmark = Vary
3.0 METRICS
30. 3.0 METRICS
Relevance Score
- Avoid users click on “I don’t want to see this ads”
- Try to get your audience engage with the content
- Negative comments sometime helps too
- Angry/Cry emoji will pull your ads ranking
down
- Build up social proof with the same ads
36. 3.0 METRICS
Relevance Score
- Avoid users click on “I don’t want to see this ads”
- Try to get your audience engage with the content
- Negative comments sometime helps too
- Angry/Cry emoji will pull your ads ranking
down
- Build up social proof with the same ads
- Precise targeting will give you snowball effect
48. 5.0 FACEBOOK AD TYPES
Video – Show off product
features, and draw people in with
sound and motion.
https://www.facebook.com/business/ads-guide/video#
49. 5.0 FACEBOOK AD TYPES
Image – Drive people to
destination websites or apps
through high-quality visuals.
https://www.facebook.com/business/ads-guide/image#
50. 5.0 FACEBOOK AD TYPES
Collection – Encourage shopping
by displaying items from your
product catalogue.
https://www.facebook.com/business/ads-guide/collection#
51. 5.0 FACEBOOK AD TYPES
Carousel – Showcase up to ten
images or videos within a single
ad, each with its own link.
https://www.facebook.com/business/ads-guide/carousel#
52. 5.0 FACEBOOK AD TYPES
Slideshow – Use motion, sound
and text to tell your story
beautifully on any connection
speed.
https://www.facebook.com/business/ads/slideshow-ad-for
mat?ref=ads_guide#
54. https://www.facebook.com/business/ads/lead-ads?ref=ad
s_guide#
5.0 FACEBOOK AD TYPES
Lead Generation – Lead ads on
Facebook and Instagram help you
collect info from people who are
interested in your business. A lead
ad is presented using an image,
video or carousel, and followed by
a lead form when the user
engages with the ad.
55. 5.0 FACEBOOK AD TYPES
Offers – Offers are discounts you
can share with your customers on
Facebook. You can design your
offer ad to appear as an image,
video or carousel.
https://www.facebook.com/business/learn/facebook-creat
e-ad-offer-claim?ref=ads_guide#
58. 5.0 FACEBOOK AD TYPES
Page Likes – Page likes ads can
be used to drive users to like your
Page. You can design your Page
likes ad with a video or an image
masked to a ratio of 1.91:1.
https://www.facebook.com/business/help/5076129060011
99?ref=ads_guide#
65. 6.0 CONTENT OPTIMIZATION
Facebook Image Text Checker
20% Rule – Text blocks in
images should not exceed a total
share of 20% of image space.
66. ● Use Emojis! 🌞
● Short and easy to understand
● Leverage on #hastags
● Avoid jargon / slang
● Shout out your unique selling points
● Call to Action (top or bottom)
6.0 CONTENT OPTIMIZATION
Text
67. ● Video Ratio 9:16 to 16:9 but we
recommend 4:5 (Vertical Video) or
1:1 (Square)
● Video should not have black bars /
pillar boxing.
● Maximum 4GB file size
● Maximum 240 Minutes but we
recommend not more than 60s
● Video thumbnail is automatic but
we recommend to create a
separate thumbnail
6.0 CONTENT OPTIMIZATION
Video
71. 7.0 RELEVANCE SCORE
Relevance Score
Creative Quality – The overall visual appeal and design of your ad
will affect how well you rank among your competitors for
attracting eyeballs on your ad.
Engage Users – An ad that speaks to the user and encourages
social actions from them reinforce this ranking through
comments, reactions and shares.
Good Offering – Conversions from any prospect can be
encouraged or attracted further with a good offering. Unique
selling points will come into play to optimize this ranking.