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Fixnixbusinessmodelv1.0
FixNix provides information security solutions to enterprises. It offers modules to automate governance, risk management, and compliance functions. FixNix's business model involves selling these modules as a software-as-a-service to reduce customers' costs compared to on-premise solutions. The company aims to sign up one new customer per day or sell an existing customer a new module daily to grow revenue over time from $25,000 in the first quarter to $270,000 in the fourth quarter of the first year.
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Fixnixbusinessmodelv1.0
- 1. FixNix Business Model Company: FixNix InfoSec Solution Inc.
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- 15. Technologies for Future Enterprises
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- 19. Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics
- 20. Channel • OrganicGrowth
- 21. Channel • A/BTesting • Growth Hacking
- 22. Channel lots ofchannels, lots of decisions… choose a few: PR Contest Biz Dev Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing Email SEO / SEM Blogs / Bloggers Viral / Referral Affiliate / CPA Widgets / Apps LOLCats 3 Things That Matter / To Measure : 1. Volume 2. Cost 3. Conversion
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- 24. Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics Email Social Media Mobile Mobile SEO SEO
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- 26. Email Social Media Mobile SEO Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics Mobile SEO
- 27. PPC: Linkedin, Adwords, Press Release Client & prospect enews Website Traffic unique visitors Engage visitors w 2+ page views Started trial Engaged in trial Users Trade shows seminars Dm , TV Mags Partners & channels Old School Marketing Outbound Marketing Social media Editorial s,blogs,F AQ Optimize SEO Inbound Marketing Awareness Interest Traffic Engage Prospect Lead User Brand Interest % Traffic Rate % Engage Rate % Trial Rate % Lead Rate % Close Rate % Conversion Rate % Revenue Stream
- 28. Email Social Media Mobile SEO Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics Mobile SEO
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- 30. Email Social Media Mobile SEO Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics Knowledge is our most important resource
- 31. Key Activity AutomateGRC Modules BCM Audit MGNT Incident MGNT Asset MGNT Risk MGNT Policy MGNT
- 32. Email Social Media Mobile SEO Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics Automate GRC Modules Knowledge is our most important resource
- 33. Key Partners &Clients
- 34. Email Social Media Mobile SEO Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics Automate GRC Modules Knowledge is our most important resource Key Customer
- 35. On-Premise VS SaaSModel Year 1 Year 2 Year 3 Total Software License / Subscription Onpremise (perpetual) $180,000 $30,000 $30,000 $240,000 SaaS $60,000 $60,000 $60,000 $180,000 Additional on premise cost Data center/Hardware $48,500 $40,500 $40,500 $129,500 Application/IT support $150,000 $150,000 $150,000 $450,000 Upgrades Installations $5,000 $27,000 $27,000 $59,000 Total cost Total cost - SaaS $60,000 $60,000 $60,000 $180,000 Total cost –on $383,000 $245,500 $245,500 $878,500 premise Total SaaS cost Savings $323,500 $187,500 $187,500 $698,500 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 SaaS for GRC cost savings Year1 Year 2 Year 3 Total
- 36. On-Premise VS SaaSModel $3,000 $100 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 For 50 Users Chart Title SaaS Monthly Cost On Premise It Staff – Fully Loaded Salary $100,000 On-premise Hidden Cost of IT $25,000
- 37. Cost Structure $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $0 600 500 400 300 200 100 0 Ist Quarter Ist month II nd Month III rd Month Ist Quator No. Users Price Quaterly_Income • $500 /month /module
- 38. Cost Structure $100,000 $90,000 $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 600 500 400 300 200 100 0 II nd Quarter Ist month II nd Month III rd Month II nd Quator No. Users Price Quaterly_Income • $500 /month /module
- 39. Cost Structure $200,000 $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 600 500 400 300 200 100 0 III rd Quarter Ist month II nd Month III rd Month Ist Quator No. Users Price Quaterly_Income • $500 /month /module
- 40. Cost Structure $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 600 500 400 300 200 100 0 IV th Quarter Ist month II nd Month III rd Month IV th Quator No. Users Price Quaterly_Income • $500 /month /module
- 41. Income and Expense • Total Income Q-I Income = $ 25,ooo Q-II Income = $ 90,000 Q-III Income = $ 180,000 Q – IV income = $ 270,000 Ist year Income = $565,000 = 3.46 cr • Expense $30000 per month for sales and marketing campaigns Total of $360,000 on sales and marketing alone
- 42. Email Social Media Mobile SEO Vibrant Our Values Innovative Big Genuine Young Optimize Reliable User-Experience Social Business Mobility Analytics Automate GRC Modules Knowledge is our most important resource Key Customer 1 new customer sign up every working day Or existing customer should be sold new module every day
- 43. Contact shan@fixrnix.in |www.fixnix.co