MicroAd, headquartered in Tokyo, JP provides the No.1 demand-side-platform technology in SEA market and biggest local ad network in Vietnam.
MicroAd Blade? Our product, MicroAd Blade, is a platform assisting you to create and manage online display ads on thousands of publishers in ad networks, including Google Display, Ambient Ad Network, OpenX, Facebook & Appnexus.
How it works? MicroAd Blade can define and extract your target customers by analyzing internet users’ behaviors. All you buy are only the impressions that matter and you pay exactly what they are optimized. The techniques are Re-targeting: ads display automatically to your website’s visitors in any other network and Audience Targeting: analyzing and displaying to any internet user who shares the same behaviors as your target audience.
Why profitable? Our automated engine takes the stress out of ads display placing and budgeting for cost-efficiency and also ensures the return on investment (ROI) .
Many other corporates, including Unilever, Yamaha, Hong Leong Bank, Lazada and 100 more, use our service to display advertising banner for increasing engagement of their target customers.
Computational Advertising in Yelp Local Adssoupsranjan
How does Yelp decide which relevant business or service to show you as an ad within 10s of milliseconds of your visit? What are the criteria and metrics by which we measure success of our ad serving system?
In this talk, the audience will learn about how Yelp figures out the best ad to show a user during his visit to Yelp: via a 2nd price auction amongst all the matching advertisers. Powering this 2nd price auction is a Machine Learning based system that predicts Click Through Rates (CTR) for all ads and an Auto-Bidding system that determines the optimal bid price for each ad per user request.
Yelp's local advertising presents challenges that are unique compared to display, social or mobile advertising. I'll motivate this via some trends and data observations. One of the interesting aspects is business categories and geolocation: How far are people willing to travel to visit a restaurant? What about professional services like plumbers: are users less or more sensitive to how far those are compared to restaurants?
I'll provide examples of how we use our open-sourced Map Reduce package (MRJob) to scale ML feature engineering and performance metric computation. I'll also provide details on our Machine Learning pipeline built using the popular open source packages: Python scikit-learn, Vowpal Wabbit and Apache Spark.
This talk would give you an in-depth overview of advertising systems, and why with increasingly sophisticated ad systems, in future we will wonder why we ever hated ads!
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Hotel Loyalty Programs - Frequent Traveler University Seattle 2014Travel Codex
Learn more about your favorite hotel chains and which ones may offer the best benefits to frequent travelers. Each program offers different rates to earn and redeem points, different upgrade benefits, and different ways to elite status. But if you're going to stay 50+ nights with the same chain, make sure that loyalty is being properly rewarded
[Marketing that sells] Your attribution is wrong! Is there a better one?OWOX BI
Everybody agrees that Last click is dead. But what are other tools available out there in the market that can help marketer evaluate the efficieny of their efforts? We'll go though the different models starting with the most basic ones and ending up with the geeky approaches.
Computational Advertising in Yelp Local Adssoupsranjan
How does Yelp decide which relevant business or service to show you as an ad within 10s of milliseconds of your visit? What are the criteria and metrics by which we measure success of our ad serving system?
In this talk, the audience will learn about how Yelp figures out the best ad to show a user during his visit to Yelp: via a 2nd price auction amongst all the matching advertisers. Powering this 2nd price auction is a Machine Learning based system that predicts Click Through Rates (CTR) for all ads and an Auto-Bidding system that determines the optimal bid price for each ad per user request.
Yelp's local advertising presents challenges that are unique compared to display, social or mobile advertising. I'll motivate this via some trends and data observations. One of the interesting aspects is business categories and geolocation: How far are people willing to travel to visit a restaurant? What about professional services like plumbers: are users less or more sensitive to how far those are compared to restaurants?
I'll provide examples of how we use our open-sourced Map Reduce package (MRJob) to scale ML feature engineering and performance metric computation. I'll also provide details on our Machine Learning pipeline built using the popular open source packages: Python scikit-learn, Vowpal Wabbit and Apache Spark.
This talk would give you an in-depth overview of advertising systems, and why with increasingly sophisticated ad systems, in future we will wonder why we ever hated ads!
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Hotel Loyalty Programs - Frequent Traveler University Seattle 2014Travel Codex
Learn more about your favorite hotel chains and which ones may offer the best benefits to frequent travelers. Each program offers different rates to earn and redeem points, different upgrade benefits, and different ways to elite status. But if you're going to stay 50+ nights with the same chain, make sure that loyalty is being properly rewarded
[Marketing that sells] Your attribution is wrong! Is there a better one?OWOX BI
Everybody agrees that Last click is dead. But what are other tools available out there in the market that can help marketer evaluate the efficieny of their efforts? We'll go though the different models starting with the most basic ones and ending up with the geeky approaches.
Why SEO Matters for Financial Institutions: How To Build and Strengthen Your ...Edge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is your financial institution's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your bank or credit union.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your organizations better at attracting, serving and retaining more relevant members and customers through your On-Page SEO and Inbound Marketing.
Online advertising and ad auctions at googleHamzeh Banat
At the beginning: Traditional Ads
Posters, Magazines, Newspapers, Billboards.
What is being Sold:
Pay-per-Impression: Price depends on how many people your ad is shown to (whether or not they look at it)
Pricing:
Complicated Negotiations (with high monthly premiums...)
Form a barrier to entry for small advertisers
Christi is the Search Evangelist at Microsoft in Seattle, Washington. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.Prior to joining the team at BingAds within Microsoft, Christi has worked both at agencies and in-house at Point It, PointMarc, Expedia, Harry & David, and at MSN, Bing, Windows teams at Microsoft.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Is Digital Marketing Right for My BusinessMartino Flynn
Bob Burch, digital media supervisor with Martino Flynn, spoke at the Ad Council of Rochester on 10 important things that non-profits should know about digital marketing.
A proven and easy-to-use Lead Generation Platform that quickly delivers a wealth of hot leads that achieve CLOSE RATES UP TO 621% HIGHER than other lead sources.
Your Lead Engine allows you to leverage all your contests or sweepstakes, marketing channels, social media sites and other touch points to get you more Bang for Your Buck.
Ideal for B2C companies and Fundraisers that want a flood of low cost, high-converting leads of new customers or donors and referrals, to crush their sales targets.
Personalization - The key to customer engagement
How to improve revenue by improving customer experience and personalization.
You can expect to learn
Creating single view of customer
Identify mechanics to push customer into a single incentive program
Driving constant engagement with customer
Building customer engagement via Loyalty Program
Grow direct bookings and reduce distribution cost by engaging with customers regularly
Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords.
Its a call to action Adform that triggers leads for the advertiser.
Nền tảng quảng cáo Demand-Side Platform từ MicroAd với khả năng hiển thị quảng cáo lên hơn 3.000 website tại Việt Nam (các website trong hệ thống Ambient) 100% các website trong hệ thống Google và OpenX. Với 3 tính năng nhắm chọn, 1 tính năng tối ưu hóa CPA, đấu giá tự động, quản lý chiến dịch quảng cáo thông qua 1 dashboard duy nhất, MicroAd mang đến Nhà quảng cáo và Đại lý những giải pháp tối ưu nhất.
Why SEO Matters for Financial Institutions: How To Build and Strengthen Your ...Edge Multimedia
There's this humble Organic Search Channel out there that often gets little attention and few resources…yet, more often than not, it is your financial institution's greatest source of leads and conversions.
PRESENTATION GOALS
ONE: That you'll gain an understanding of why SEO matters to your bank or credit union.
TWO: To learn how to begin every campaign with the end in mind by setting and measuring your goals.
THREE: To equip you with actionable insights as to how to make your organizations better at attracting, serving and retaining more relevant members and customers through your On-Page SEO and Inbound Marketing.
Online advertising and ad auctions at googleHamzeh Banat
At the beginning: Traditional Ads
Posters, Magazines, Newspapers, Billboards.
What is being Sold:
Pay-per-Impression: Price depends on how many people your ad is shown to (whether or not they look at it)
Pricing:
Complicated Negotiations (with high monthly premiums...)
Form a barrier to entry for small advertisers
Christi is the Search Evangelist at Microsoft in Seattle, Washington. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.Prior to joining the team at BingAds within Microsoft, Christi has worked both at agencies and in-house at Point It, PointMarc, Expedia, Harry & David, and at MSN, Bing, Windows teams at Microsoft.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Is Digital Marketing Right for My BusinessMartino Flynn
Bob Burch, digital media supervisor with Martino Flynn, spoke at the Ad Council of Rochester on 10 important things that non-profits should know about digital marketing.
A proven and easy-to-use Lead Generation Platform that quickly delivers a wealth of hot leads that achieve CLOSE RATES UP TO 621% HIGHER than other lead sources.
Your Lead Engine allows you to leverage all your contests or sweepstakes, marketing channels, social media sites and other touch points to get you more Bang for Your Buck.
Ideal for B2C companies and Fundraisers that want a flood of low cost, high-converting leads of new customers or donors and referrals, to crush their sales targets.
Personalization - The key to customer engagement
How to improve revenue by improving customer experience and personalization.
You can expect to learn
Creating single view of customer
Identify mechanics to push customer into a single incentive program
Driving constant engagement with customer
Building customer engagement via Loyalty Program
Grow direct bookings and reduce distribution cost by engaging with customers regularly
Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords.
Its a call to action Adform that triggers leads for the advertiser.
Nền tảng quảng cáo Demand-Side Platform từ MicroAd với khả năng hiển thị quảng cáo lên hơn 3.000 website tại Việt Nam (các website trong hệ thống Ambient) 100% các website trong hệ thống Google và OpenX. Với 3 tính năng nhắm chọn, 1 tính năng tối ưu hóa CPA, đấu giá tự động, quản lý chiến dịch quảng cáo thông qua 1 dashboard duy nhất, MicroAd mang đến Nhà quảng cáo và Đại lý những giải pháp tối ưu nhất.
Your AdWords interface is always changing, as Google keeps adding more targeting options. Problem is, the current interface reporting platform can be confusing to downright deceptive. See how to use segmentation to get the real story on your performance.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Digital Dealer Webinar - How Does My Digital Strategy Stack Up to the Competi...Dave Spannhake
Since his time leading a 25-person internal marketing team for a 33-rooftop dealership group, two questions have always been top of mind for Dave Spannhake and his marketing teams: What is my competition doing that I may not know about and how can I use data to increase the shoppers coming to my stores?
During this presentation, we will discuss those two questions that plague most owners, GMs, and marketers by using data science to share many aspects of the automotive marketing landscape and what results dealers should expect. Using data from hundreds of dealerships, we will be looking at the average dealership results, best-in-industry results, and what the bottom of the barrel dealerships are seeing for many key performance metrics and the “whys” behind those results!
Specifically, what are the things that consumers are shopping for? What are the most used search terms that are driving traffic? Do you have pages that match those signals on your website to convert? Many insights will be shared from a 10 million query study that will change the way you prioritize your website experience. How does your site convert compared to the competition? We’ll look at best practices for the homepage, your SRPs, and your VDPs to see what the best, worst, and average dealers are seeing in terms of success with some key takeaways on what the highest converting websites are doing. Are consumers doing the things you want them to do and does it match their expectations?
Attend this webinar to learn:
The search behaviors happening by in-market shoppers using aggregate search data from a 10 million search dataset
On-site conversion behaviors from hundreds of dealerships across the country – how do you stack up to others?
What are the best dealerships in the country doing on their websites that is working and why?
How can these same concepts apply outside of SEO and conversion optimization to SEM, display, social media, third party site success, and more!
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Xamun is a SaaS based comprehensive software suite for Consulting companies and freelancers. This Marketing Plan aims to acquire 50,000 subsribers on www.xamun.com within a period of 1 year and with a budget of $100,000
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Data, Content & Automation at the center of your Digital Performance Marketing Activations . Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing media in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. Advertiser
Duration display banner
Not right – targeted audience
Standard Ad network
Assumption – targeted audience
base on website’s content
High COST
Low performance
Advertiser
High COST
Not high performance
3. DSP
Demand Side Platform (DSP) & Real time bidding (RTB) bring a fundamental shift in display
advertising. Now advertisers buy only the impressions that matter and pay exactly what they are
worth
4. ATL
Awareness
Online display Ads
Consideration
SEO, Online PR, Social
media, PPC
Conversion
Website, landing pages,
registration forms
Loyalty
BTL
Social media, Email MKT
Reach /
Audience targeting
Audience targeting
Re-targeting
Re-targeting
5. The
Cost Efficient Conversions
Cost Per
Acquisition
Cost Per
Lead
A Clear View of ROAS
Cost Efficient Reach
Cost Per
Click
Cost Per
Thousand
4 Billion UB’s
6. MicroAd – performance network
Human Expertise + Technology
Relevant impressions
served to relevant users
converted to real leads and potential sales
Clear ROI
7. Why MicroAd SEA?
MicroAd SEA is a joint venture company between the No.1 DSP in the
most mature Asian DSP market and biggest local network in Vietnam,
Philippines & India.
MicroAd SEA have the largest inventory in Asia
Micro Ad Blade built and own their market leading DSP technology
8. Benefits MicroAd SEA
Cost Per Acquisition (CPA) Optimisation Algorithm
• To achieve advertisers goal CPA, Blade automatically adjusts the bidding price
• The automatic adjustments helps advertisers buy more efficiently
Targeting
• Blade provides audience targeting and retargeting
• By analysing advertisers website traffic, Blade maximises the accuracy of finding ideal TA
Utilisation of Unique Audience Data
• Blade possesses over 4 billion Unique browsers
• This vast amount of unique data guarantees excellent performance for any advertisers
campaign
9. CPA Automated Algorithms
Programmatic optimization by BLADE algorithm engine to “reach goal CPA” and to
“maximize number of conversions ”
Reach Goal CPA
Max. Cv.
•
=
Publisher strategy
Which website?
Audience strategy
×
Who?
Bidding strategy
×
How much?
BLADE decides the bidding price of each impression by analyzing efficiency of each impression.
High CVR
ad-space
×
more similar
audience
low CVR
ad-space
×
more similar
audience
×
High CVR
ad-space
×
less similar
audience
low CVR ad-space
×
less similar
audience
△
BID USUAL OR
HIGHER
×
×
relatively low
relatively low
×
△
×
×
relatively low
relatively low
×
×
bid only by low
No bid
CPM
10. MicroAd SEA Targeting
Retargeting
Audience Targeting
Run of network
Deliver ads only to website visitors. Retargeting “dropped off”
users.
MicroAd engine can extract website visitors history (their intent,
interest or tendency) form a profile and target users who have the
same behaviour.
Reach all users.
11. MicroAd SEA: Re – Targeting
-
-
Deliver your ads to users that have previously visited your website
Deliver ads to people that have clicked on your link to your facebook page/Youtube
channel or brand site
Deliver ads based on the number of times someone has been on your site and on what
page they visited
12. MicroAd SEA: Audience Targeting
By analyzing the visitors of a website BLADE can target new users who show
similar behaviour patterns that might be likely to lead to a conversion
Analyses the
behavioural history of
visitors on the
advertisers website
Creates a profile
based on their
online
characteristics
Target new
users with the
same
characteristics
13. MicroAd SEA Targeting
website visitor
Retargeting
similar users to website
visitors
Audience targeting
Run of network
14. MicroAd SEA Offers…
A Perfomance Ad Network in a true Real Time Bidding (RTB) marketplace that drives
buying efficiencies and allows frequency management across multiple inventory sources
Reduced wastage & increases efficiencies based on specific campaign goals
A large volume of quality inventory through multiple inventory partners including:
19. Case studies E-commerce A in Vietnam
CPA & COST
■Case study A(E-Commerce)
○Conversion point : Successful payment
○Term: 6 month
○Gross Cost : 8,510USD
○Target CPA: 2.5USD
○Actual CPA: 1.6USD
○Actual CPC: 0.15USD
○Actual CPM: 0.18USD
○Total CV: 5,345(The number of Successful payment )
■Success factors
○Set tracking tag for All pages
○Set target CPA
○Retargeting (each Category)
・ Set some mark groups
┗Mark A : (Users of book pages)
┗Mark B:(Users of electronic pages)
┗Mark C:(Users of fashion pages)
$3.5
$3,000
$3.3
$2,635
$3.0
$2,500
Target CPA
$2.5
$2,196
$2,000
$2.1
$2.0
Actual CPA
$1.4
$1.5
$1,526
$1.5
$1.3
$1,500
$1.7
$935
$0.5
$0.0
$1,000
$948
$1.0
$500
$270
2013/05
2013/06
2013/07
2013/08
2013/09
2013/10
Cost
$270
$935
$948
$1,526
$2,196
$2,635
CPA
$3.3
$2.1
$1.4
$1.3
$1.5
$1.7
→ According to the user’s interest, delivered the optimal banner to them
$0
20. Case studies E-commerce B in Vietnam
■Case study B(Electronics E-commerce)
■Success factors
Actual CPA(E commerce)
$2,000
Target CPA
$25.00
$1,800
$1,600
$20.00
$1,400
Gross cost
○Conversion point : Successful payment
○Term: 1 month
○Gross Cost : 4,200USD
○Target CPA:25USD
○Actual CPA: 9.83USD
○Actual CPC: 0.07USD
○Actual CPM: 0.15USD
○Total CV: 457(The number of Successful payment )
$1,200
$15.00
$1,000
$800
$10.00
$600
Actual CPA
$400
$5.00
$200
$0
○Set tracking tag for All pages
○Set target CPA(15USD)
Cost
CPA
○Retargeting (each Category and brand)
・ Set some mark groups
┗Mark A : (Users of Mobile pages)
┗Mark B:(Users of Laptop pages)
┗Mark C:(Users of TV pages)
┗Mark C:(Users of Apple products pages)
┗Mark C:(Users of Samsung products pages)
2013/03/042013/03/10
2013/03/112013/03/17
2013/03/182013/03/24
2013/03/252013/03/31
$680
$1,441
$1,661
$1,834
$12.80
$13.60
$12.76
$4.43
→ According to the user’s interest, delivered the optimal banner to them
$0.00
21. Case studies E-commerce (Fashion) in Vietnam
Actual CPA(Fashion)
■Case study C(Fashion E-Commerce)
■Success factors
○Set tracking tag for All pages
○Set target CPA
○Retargeting (each Category)
・ Set some mark groups
┗Mark A : (Users of women pages)
┗Mark B:(Users of Men pages)
┗Mark C:(Users of Kids pages)
$2,000
Target CPA
$1,800
$10.00
$9.00
$1,600
$8.00
$1,400
Gross cost
○Conversion point : Successful payment
○Term: 1 month
○Gross Cost : 5,600USD
○Target CPA:9USD
○Actual CPA: 3.6USD
○Actual CPC: 0.06USD
○Actual CPM: 0.14USD
○Total CV: 1,556(The number of Successful payment )
$7.00
$1,200
$6.00
$1,000
$5.00
$800
$4.00
$600
$3.00
$400
$2.00
Actual CPA
$200
$0
$1.00
2013/03/042013/03/10
2013/03/112013/03/17
2013/03/182013/03/24
2013/03/252013/03/31
Cost
$680
$1,441
$1,661
$1,834
CPA
$4.47
$3.77
$3.62
$3.35
→ According to the user’s interest, delivered the optimal banner to them
$0.00
23. Case studies FMCG in Vietnam
1320
■Case study: FMCG(Toothpaste)
○Conversion point : None
○Term: 1 month
○Gross Cost : 5,000 USD
○Target CPM:0.1 USD
○Actual CPM: 0.08 USD
○Actual CPC: 0.06 USD
○Actual CPA: None
○Total impression: 60,068,056
○Total clicks: 82,991
■Success factors
○Set tracking tag for All pages
○Retargeting
・ Set some mark groups
┗Mark A : (Users of All pages)
○Audience targeting
○Reach
0.095
Target CPM
1300
1280
Actual CPM
1260
0.085
1240
0.08
1220
1200
0.075
1180
0.07
1160
1140
0.09
2013/08/12-2013/08/18
2013/08/19-2013/08/25
2013/08/26-2013/09/01
2013/09/02-2013/09/08
Cost
1201
1209
1310
1280
eCPM
0.08
0.09
0.09
0.08
0.065
24. Case studies Electronic: Mobile in Vietnam
■Case study: Mobile
○Conversion point : None
○Term: 1 month
○Gross Cost : 3,000 USD
○Target CPC: 0.06 USD
○Actual CPA: None
○Actual CPC: 0.04 USD
○Actual CPM: 0.14 USD
○Total clicks: 25,597
Actual CPC
■Success factors
○Set tracking tag for All pages
○Retargeting (each Category)
・ Set some mark groups
┗Mark A : (Users of All pages)
┗Mark B:(Users of Product page A)
┗Mark C:(Users of Product page B)
┗Mark D:(Users of Product page C)
┗Mark E:(Users of Cart page)
○Audience Targeting
→ According to the user’s interest, delivered the optimal banner to them
Target CPC
29. Report
Daily/ Weekly/ Monthly
Impression, CPC, CVR, Acquisition unit price, analysis and improvement
Creative/ Targeting/ Structure
Impression, CPC, CVR, Acquisition unit price, analysis and improvement
30. Farah Poole Johnson
Regional Sales Director
farah.johnson@microadsea.com
+84 966 598 721
Thu Nguyen
Business Development Executive
anhthu_nguyen@microad.vn
+84 16 888 13 295