1. SOCIAL
CARDS
TRACKING
Q1

2. BDE

3. Ad Status
Website
Clicks
Benchmark
CTR
Actual
CTR
Actual
CPC
Budget Spent
Atlanta 142 1-3% 1.10% $1.61
$2,037.31
Seattle 153 1-3% 1.39% $1.20
• All ads are performing at or above industry averages for B2B CTR
• Cost per click (CPC) is higher than average B2B campaigns due to the precise targeting,
especially geo
• Without tracking pixel on site we cannot conclude which platform is actually
converting the most clicks into registrations
• Facebook performing the best for Seattle, whereas Twitter and LinkedIn experience
higher costs likely due to heavy industry-wide Microsoft targeting (Bellevue, Seattle)
Website
Clicks
Benchmark
CTR
Actual
CTR
Actual
CPC
Budget Spent
Atlanta 514 1.5% 0.32% $4.86
$5,000.00
Seattle 443 1.5% 0.48% $5.64
Website
Clicks
Benchmark
CTR
Actual
CTR
Actual
CPC
Budget Spent
Atlanta 79 0.23% 1.559% $6.66
$1,585.00
Seattle 178 0.23% 1.205% $5.45

4. Ads Overview

5. ODT

6. MapR ODT Results
Campaign
Name
Website
Clicks
Benchmark
CTR
CTR CPC Reach
Budget
Spent
ODT_FB3 152 1-3% 0.649% $1.97 1,773 $222.23
Campaign
Name
Clicks
Benchmark
CTR CTR CPC Impressions
Budget
spent
ODT 175 0.23% 0.452% $7.24 40,218 $1,283.60
• LinkedIn cost per click is higher ($7.24) than Facebook ($1.97), but the reach for
Facebook is also very low. This is due to the fact that a larger, higher-value audience is
accessible on LinkedIn, as opposed to Facebook.
• Additionally, the Facebook audience mindset is more attuned to punchier creative
than the ODT creative, while the LinkedIn audience is looking for career-related ads.
• With this in mind, we recommend trying a new, less busy piece of creative on
Facebook over the next few weeks, but continue running a $300-$500 budget/week
with ODT on LinkedIn.

7. MapR ODT Status

8. 5 Q’s

9. Twitter 5Q’s Results
Campaign
Name
Clicks
Benchmark
CTR
CTR CPC Impressions
Budget
spent
Twitter_5Q’s 246 1.5%
0.32
%
$1.59 76,059 $392.15
• We tested this as a Drive to Site card initially due to best practice learnings that the
Lead Gen card often produces more spam than valuable leads. This week, we can try a
head-to-head or keep running the drive-to-site, which is performing well.

10. Budget Status

11. Social Cards Spend to Date
Campaign Spend to date Budget Remaining
LinkedIn: BDE $1,585.00
LinkedIn: ODT $1,283.60
Total Spend: $2,868.60 Remaining: $2,131.40
Facebook: BDE $2,037.31
Facebook: ODT $222.23
Total Spend: $2,259.54 Remaining: $2,740.46
Twitter: 5Qs $392.15
Twitter: BDE $5,000.00
Total Spend: $5,392.15 Remaining: $4,607.85

12. Next Steps

13. Next Steps
This week’s NEW social card mix recommendations:
SQL – Facebook ($500), LinkedIn ($500), Twitter – Drive to Site ($500)/Lead Gen ($500)
• This banner below is being resized for social drive to site
• Do we want Lead Gen too, despite the mixed reviews?
Quick Start – Need URL and messaging doc once Jeannie shares matrix
Ongoing – recommended mix:
5Q’s – Twitter Drive to Site ($500)
ODT – $500 LinkedIn