ChangeforCause is a startup that aims to create a frictionless process for donating to charities through a mobile app. The app allows users to round up debit/credit card purchases and donate the change to selected charities. It also provides rewards and social features to encourage donations. The founders are seeking $200,000 in funding to develop a public beta of the app and cover initial operating costs. Validation surveys found strong interest in the round-up donation concept and ease of use of a prototype app.

1. ChangeforCauseTM
1
INVESTOR
PITCH DECK PRESENTATION
Investment Opportunity

2. ChangeforCauseTM
2
Lack of frictionless process to support social
causes.
Despite innovations in the app and web ecosystems, supporting specific
organizations and charities is a multi-step, time consuming
and an inefficient process.
Despite online presence smaller charitable organization
are overshadowed by larger charitable organizations
that have access to more resources
Problem
Millennials and other young target markets are demanding
more from their charitable giving experience. They are
requiring transparency and social proof from fellow peers
before donating time or money.

3. ChangeforCauseTM
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Customize how much you want to donate to the causes you
care about
Automatically donate by rounding up debit transactions
Get rewards and recognition for your donations
Keep track of what you’ve donated and receive an annual
statement just in time for tax season
Donate
All This Week This Month
+ $0.27
$133.73 Costco Inc.
+ $0.20
$199.80 Zara Inc.
+ $0.05
$30.95 Cineplex Inc.
+
+
+
-
+ $0.02
$49.98 Chevron Gas
Jan 15 2016
Jan 14 2016
Solution
Connect and share with other about your causes and donations

4. ChangeforCauseTM
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Plaid API
Technology
Finxera
Monitor Transaction
1
2
• Check if users minimums are met
3
Request Withdrawal
Approve Withdrawal
Authorize Rounding
Choose charities
4
Example:
ChangeForCause Server
Allocate funds to charities
• Store users settings

5. ChangeforCauseTM
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Market Size
95%
95.4% of American
households donated in
2014
Raised from donations
$350 Billion
Donations from rounding up
at check outs in 2013
$358.4 Million
Total debit card and credit card
transactions in 2013
$2.7
Trillion
(Source: IRS Data Sheet 2013)

6. ChangeforCauseTM
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Competition
Roundup Transaction FocusedSingle Transaction Focused
Single Cause
Multi-Cause

7. ChangeforCauseTM
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Convenient round up process makes setting aside money for
donations hassle free
Tailored for all budgets to be philanthropic
Earn real rewards from major brands for your donations
Choose from 1.9 million different charitable organizations
All
Competitive Advantage

8. ChangeforCauseTM
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Business Model
Expected Transactions $50 Million in the first year.
1 million donors or 0.003% of Americans
1,000,000 users per month
Estimated Active Donors
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
2015 2016 2017 2018 2019
Revenue
Changeforcause will transform the future of charitable donations.
Through technological innovations, we will democratize philanthropic
giving for all demographics, irrespective of budget. Furthermore,
institutions, organizations of all sizes and all types of social causes will
receive unparalleled visibility and user engagement.
Fee on Transactions
Fees will be charged on all transactions to the
organization receiving the funds.10%
Opportunity for corporate accounts and white label
service
Charitable fundraisers can use our technology to create
their own round up experience.
Expected first year revenue
$3,000,000

9. ChangeforCauseTM
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65%
Would use
and donate
95%
Ease of Use of
our iOS
64%
Enjoyed ease
of donating
52%
Preferred digital trace,
receipt and monthly state of
donations.
After surveying 100 respondents who were able to demo the app on iOS and view
the marketing video :
Validation
The general public is demanding/wanting round up features for areas in their lives
that require setting aside money.
($31.96M Raised) ($13.8M Raised)

10. ChangeforCauseTM
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Investment Opportunity
$200,000
Development for
public beta
$40,000 Licensing and Legal
Fees
$10,000
Marketing Costs
$35,000
Reserve
$115,000

11. ChangeforCauseTM
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Team
Teddy Stanowski
CEO & Founder
Teddy has been an entrepreneur since 2009. In industries such as internet
marketing, alcohol beverage, restaurant, and the pet industries, Teddy brings
experience and superior knowledge on all levels within marketing, finances,
system efficiencies and sales.
Teddy’s desire is to make an impact on the world and that is what drives his
passion in seeing this venture succeed.
Calvin Mann
CTO & Business Development
Calvin Mann’s background has primarily been in Software Development and
Business Development. He’s been a lead developer of a software team for over 6
years as well as mentoring new hires and taking part in the software planning
process. He has previous experience as a co-founder of a startup company,
PupCrate.com. Calvin is a focused entrepreneur and strives to educate himself in
the language of business.