1. Interactive Cities
The effects of digitalization on public spheres and sustainable communities
Prof. Dr. Jeffrey Huang (jeffrey.huang@epfl.ch)
Urban Design and Development Session
CUD Global Conference Amsterdam

6. $ 1.07
$
$ 0.68
$
$ 0.35
$ 0.27
$ $ $ 0.01
teller check phone atm internet

7. savannah, georgia new york city
then, hibernia bank then, federal savings and loan
now: chamber of commerce now: love, a pharmacy

8. houston seattle
then, citizens bank then, seattle trust building
now: prague, a nightclub now: jacuzzi/health club

9. learn | classroom e-learning environment
work | workplace virtual office
shop | physical retail store e-commerce
pray | church online religious community
play | playground game environment
exhibit | museum digital gallery
punish | prison electronic surveillance
judge | court house virtual juries

10. Text
e
DYING SPECIES

11. Mega Fulfillment Center
Example: Amazon
-9 distribution centers serving 26 cities
-Capacity to fill 80,000 orders a day
-836,000 sqft in Fernley, NV
-Stocks in rotating carousel systems.
-150,000 SKU (=54 supermarkets)
-1500 employees (1/4 of 54 supermarkets)

12. Google Data Center, Groningen NL
Leased Building of 24’000 m2 with three ventilation cooler, three nitrogen tanks and
three power generators outside of Groningen

13. Yahoo Store
New York

14. m*zone
Seoul

15. Nespresso clubs
Shops, lounges
Lifestyle experience
Glamorous advertising by Georges Clooney
2.2 millions of members (2005)
1.7 billions de capsules sold (2005)
35% of sales on internet

16. learn | classroom e-learning environment
work | workplace virtual office
shop | physical retail store e-commerce
pray | church online religious community
play | playground game environment
exhibit | museum digital gallery
punish | prison electronic surveillance
judge | court house virtual juries

17. Anytime
Anyplace
Access to remote experts
Configurable environments
Learning about user preference
Timezone leverage
Social Networks (Facebook, etc)
Face to face
Social interaction
Work gratification
Trust
Tangible experience
Sense of place
p v
Goal 1: Provide consistent experience across physical and virtual channels
Goal 2: Build strong user communities with physical and virtual architectures

18. Bank of the Future
Lausanne, Geneva, Basel, Switzerland

20. ?

21. sell banking service
attract customers identify needs inform customers obtain order deliver manage customer
Open physical storefront Provide browsing tools Offer advice via Provide one-click Make refunds if
deliver by mail
at strategic locations salesperson Check-out necessary
Provide ads Ask customer Provide safe room
Obtain order at cashier deliver by fedex Enable exchanges
Register with search identify needs through Supply multimedia deliver personally
obtain order by telephone (e.g. kozmo) Provide warranty services
agents preference learning information
Provide banner ads identify needs through Post third party
obtain order by fax make to delivery Allow send back
collaborative filtering opinions
List website on portal Observe customer Create social experience allow for credit card Allow for instant Provide 360 feedback
sites payment Pick-up in store Virtual community
Co-sponsor sports Create needs by Offer comparison Receive e-cash Deliver to strategic
Locations (gasstation) Mine user data
creating experience agents
List company on yellow Create social experiences Create chat rooms Provide additional services
Aggregate delivery courses, cleaning, etc
pages
Run specia promotions Create virtual simulation Reward frequent
customers
PHYSICAL
VIRTUAL

27. How to integrate ICT into public spaces in the city to
foster sustainable communities?

29. Empowered
urbanite
n
io
at
re
-c
co
n
ig
es
-d
co
f
el
rs
?
ou
-y
-it
do
ice
rv
se
lf-
se
consumer
Passive

30. Listening Walls
Carpenter Center, Cambridge, USA

31. “interactive wallpaper”

32. Pieces of you (snippets of your conversation) become part of the listening wall

33. Giving consent – do you want to be part of the wall?

34. Swisshouse, 2000-2010
Physical/Virtual Consulate for Switzerland

35. Reverse brain drain:
22 nodes around the world

36. Plug-and-play interfaces

37. High resolution glass

38. Physical installation

39. Media, not physical walls, define the spaces

40. Zurich MEZ 18.30 (Business Dinner) Boston EST 12.30 (Business Lunch)
Typical scenario

41. Virtual cocktail with Switzerland

42. RFID reader registering physical visitors

43. Expats community in action

44. virtualization of urban life inevitable
challenge: convergence of physical/virtual space
public space: beyond media façades and surveillance
cams to empowering the citizen
social, interactive, tactile dimension of ICT
sustainable communities

45. Interactive Cities
The effects of digitalization on public spheres and sustainable communities
Prof. Dr. Jeffrey Huang (jeffrey.huang@epfl.ch)
Urban Design and Development Session
CUD Global Conference Amsterdam

46. Interactive Cities
Jeffrey Huang (jeffrey.huang@epfl.ch)