1. Smart and Connected Urban Mobility
Amsterdam as an innovative employer
Mark de Kruijk
Director City Program “Amsterdam Topstad”
SUPPORTED BY:

2. Amsterdam as an
innovative employer
Mark de Kruijk
Director City Program “Amsterdam Topstad”
Shanghai, June, 17, 2010

3. June, 17, 2010 Amsterdam as an innovative employer
Background Amsterdam Topstad
 Make Amsterdam more attractive for international
business: top-5 position
 Sustainability is serious issue
 Practice what you preach

4. June, 17, 2010 Amsterdam as an innovative employer
Amsterdam, some basics
 Old city, 750.000 inhabitants
 City Council: >16.000 employes (15.000 fte)
 City Council: 200 different buildings
 #1 employer in Amsterdam Area
 54% employes live in Amsterdam (the City)

5. June, 17, 2010 Amsterdam as an innovative employer
Top 5 employers Amsterdam region
1. Amsterdam City 16.500
Council
2. ING (financials) 13.000
3. University of 12.000
Amsterdam/AMC
4. ABN/AMRO 11.000
(financials)
5. Free University / 8.000
Vumc
492.000

6. June, 17, 2010 Amsterdam as an innovative employer
Where people live: Distance to the City
 0 – 10 km 54% (8.900)
 11-20 km 18% }
 21-30 km 13% } (7.600)
 > 30 km 15% }

7. June, 17, 2010 Amsterdam as an innovative employer
Reduction home–work traffic, because
 Congestion
 Carbon footprint
 Cost reduction
 Culture change

8. June, 17, 2010 Amsterdam as an innovative employer
Tools as employer
 Make car transport unattractive
 Stimulate public transport / biking
 Less workspace in the City
 Investment in IT (network, connection, PTA, laptops)
 Alternative office space: Smart Work Centers

9. June, 17, 2010 Amsterdam as an innovative employer
New policy of City Council
 Reduce number of buildings (200 -> 120)
 Reduce norm workspace / fte (1.1 -> 0.7)
 Additional investment in IT (Euro 100.000.000)
 Increase number of tokens (20% -> 50%)
 Rent workspace in SWC’s

10. June, 17, 2010 Amsterdam as an innovative employer
Smart Work Centers
Philosophy
 Cooperation with private sector
Conditions
 High quality workplaces
 Easy access
 Available all around Amsterdam
Organisation
 One counterpart to deal with

11. Smpt


12. S
From 1 to 99 locations in the Netherlands
From Proof of Concept to Network Key Features of SWC
 Flexible work stations
 Conference rooms
 Lounge work places
 Telepresence facilities
Massive personal car travels  Restaurant
substituted through the chain of SWCs  Catering
 Child day care
 Bank
 IT Support
 Parking
 Social Programs
 Employment agency
 Easy physical access
Anything else that may help optimize
a day in the life of a worker

13. June, 17, 2010 Amsterdam as an innovative employer
Make it happen
Main issue Culture
 Managers
 Employees
 Organisation as a whole
Drivers
 High commitment City Council
 Just start!

14. Thanks
June, 17, 2010
SUPPORTED BY:
Shanghai, June, 17, 2010