Mobile Web Marketing System


Created and Developed by Boomboat
©2010 Confidential
The Problem
              It is too difficult and costly
              for Small Businesses to
              engage the mob...
ShrinkRay
A simple to use, Mobile Web Engagement
Platform
  - Partnering, third party commerce,
  associations.
  - Automa...
Traction

 Enterprise Mobile and Widgets - Launched Early ’09.
 (ING DIRECT, RBC, Discover)
 Small Business cultural and m...
ShrinkRay Business Apps
       ShrinkRay CMS and Pre-Packaged Apps
          - Rapid Mobile Site and App Creation
Core
   ...
The Engagement Cycle
                                            Purchase incentives
                                     ...
Business Model
                                Gather               Account
 Free Mobile Site                             ...
Use Case, Retail Commons
   Launch              Engage                 Fulfill


       Track, capture and report network u...
Example Financial -
Northumberland
Currently, 10% sign-up and penetration.
Plan to attain 20% by launch.
Upcoming SlideShare
Loading in …5
×

Retailcommons1

362 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
362
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Retailcommons1

  1. 1. Mobile Web Marketing System Created and Developed by Boomboat ©2010 Confidential
  2. 2. The Problem It is too difficult and costly for Small Businesses to engage the mobile consumer; and too costly for brands to engage at a local level. Consumers LIVE and SHOP, in their neighborhood. They have established TRUST Networks in their neighborhood. They have buying PATTERNS in their neighborhood.
  3. 3. ShrinkRay A simple to use, Mobile Web Engagement Platform - Partnering, third party commerce, associations. - Automatically publish a mobile web site/application. - Cloud based SaaS Service. - Complete engagement platform for viral, video, couponing, gaming, location services. - Detailed analytics. !
  4. 4. Traction Enterprise Mobile and Widgets - Launched Early ’09. (ING DIRECT, RBC, Discover) Small Business cultural and mobile marketing - Launched Feb ’10. (Northumberland County) Single Platform serves both markets. Partnering and Sales distribution: Infinion, BunchBall, Authenticity, Blue Rush
  5. 5. ShrinkRay Business Apps ShrinkRay CMS and Pre-Packaged Apps - Rapid Mobile Site and App Creation Core - Integration to existing digital assets (site, video, etc) - Location, Social, Viral Capabilities - Service additions to existing web site (sms widget etc.) Purchase Engagement Plus Plus Incentives and and Loyalty Coupons - Mobile and Site - Coupon creation, engagement delivery, redemption, - Gaming dynamics to tracking drive behavior - Co-Marketing with partner brands
  6. 6. The Engagement Cycle Purchase incentives Traditional media Online booking Social/viral referral Online appointments Packaging with: Events Attractions Calls to Culture/Arts Action Fulfillment Entertainment Sports Accommodations Mobile website Coupon networks Search Point of interest priming and Social marketing & Discovery promotion Rewards Loyalty Leader-boards Content Point systems Recognition Creation Photo and video contests Trivia contests User reviews & comments
  7. 7. Business Model Gather Account Free Mobile Site Across Network Information Upgrades From: Through: By: For: - existing networks - use and - Offer redemptions - Community - distribution engagement - customization operator partners - data overlay - marketing - 3rd party - technology (culture etc.) analytics applications and partners - offer creation - responding to services - Loyalty set-up offers - Partnering across - offer members suggestions 3rd Party Monthly Free Service Fee Service referral fees Additional Opportunity: Mobile Advertising Number of Users + Quality of Information + Premium Targeting = High Potential Profit
  8. 8. Use Case, Retail Commons Launch Engage Fulfill Track, capture and report network use. Manufacturers pay for RC Mobile Upsell Retailers dashboard for Integrate to promotions to paid service Shopping Cart for: via Eminio for Coupons, Location Services, fulfillment at Retailers receive Games, Loyalty, POS take a slice free Retail Content creation, of the Commons mobile transaction Personalization. presence
  9. 9. Example Financial - Northumberland Currently, 10% sign-up and penetration. Plan to attain 20% by launch.

×