It is too difﬁcult and costly
for Small Businesses to
engage the mobile
consumer; and too costly for
brands to engage at a local
Consumers LIVE and SHOP,
in their neighborhood.
They have established TRUST
Networks in their neighborhood.
They have buying PATTERNS in
A simple to use, Mobile Web Engagement
- Partnering, third party commerce,
- Automatically publish a mobile web site/application.
- Cloud based SaaS Service.
- Complete engagement platform for viral, video,
couponing, gaming, location services.
- Detailed analytics. !
Enterprise Mobile and Widgets - Launched Early ’09.
(ING DIRECT, RBC, Discover)
Small Business cultural and mobile marketing -
Launched Feb ’10. (Northumberland County)
Single Platform serves both markets.
Partnering and Sales distribution: Inﬁnion, BunchBall,
Authenticity, Blue Rush
ShrinkRay Business Apps
ShrinkRay CMS and Pre-Packaged Apps
- Rapid Mobile Site and App Creation
- Integration to existing digital assets (site, video, etc)
- Location, Social, Viral Capabilities
- Service additions to existing web site (sms widget etc.)
Incentives and and Loyalty
Coupons - Mobile and Site
- Coupon creation, engagement
delivery, redemption, - Gaming dynamics to
tracking drive behavior
- Co-Marketing with
The Engagement Cycle
Traditional media Online booking
Social/viral referral Online appointments
Calls to Culture/Arts
Coupon networks Search
Point of interest priming and
Social marketing & Discovery
Content Point systems
Photo and video contests
User reviews & comments
Free Mobile Site Across Network
From: Through: By: For:
- existing networks - use and - Offer redemptions - Community
- distribution engagement - customization operator
partners - data overlay - marketing - 3rd party
- technology (culture etc.) analytics applications and
partners - offer creation - responding to services
- Loyalty set-up offers - Partnering across
- offer members
Free Service Fee
Additional Opportunity: Mobile Advertising
+ Quality of
= High Potential
Use Case, Retail Commons
Launch Engage Fulﬁll
Track, capture and report network use.
for RC Mobile
dashboard for Integrate to
promotions to paid service
via Eminio for
Location Services, fulﬁllment at
Retailers receive Games, Loyalty, POS take a slice
free Retail Content creation, of the
Commons mobile transaction
Example Financial -
Currently, 10% sign-up and penetration.
Plan to attain 20% by launch.