JCI Supports Momentum 1000

Online Media Toolkit
April 5, 2012
www.momentum1000.org
https://www.facebook.com/Momentum1000
https://twitter.com/momentum1000

Table of Contents
What is Momentum 1000?.................................................3
Get involved!.............................………………………………………4
Save the Date………….………………………………………………………5
MDG 1 Sample Tweets…….……….……………………………………..6
MDG 5 Sample Tweets…………….…………………………………….10
MDG 8 Sample Tweets……..……….…………………………………..13
Spread the word: Sample Email……………………………………..14
UN Resources….………………………………………….……………......15
Stay Connected!………………………………………….……………......16

What is Momentum 1000?
• On April 5, 2013, a diverse group of organizations from all parts of the international development
community will engage in a global 1,000-minute digital media rally to raise awareness and inspire action
around the Millennium Development Goals (MDGs), marking the 1,000-day milestone leading to the end
of 2015.
• This social media surge will feature 1,000 consecutive minutes of digital engagement and amplification of
messages via several digital tools. Partner organizations will rally their respective constituencies, friends
and supporters to tell stories about what’s working and what can be done to advance the MDGs.
• Together, we will ignite discussion, raise awareness, rally our communities, and help drive positive action
around the MDGs and the ongoing post-2015 international development dialogue. 3
http://www.youtube.com/watch?v=1KeGuwnQJ68

Get Involved!
The global community has made great progress towards the MDGs. As the
conversation turns to what has been accomplished in these critical areas – as well as
what remains for a post-2015 agenda – the 1,000-day milestone will serve as a
rallying point for communities around the world. #MDGMomentum will rely on the
power of partner organizations and their networks to activate dialogue, stimulate
substantive discussion, and amplify the conversation around the MDGs.
You can participate by hosting your own virtual conversation:
• Online Q&A sessions
• Live streamed conversations
• Twitter dialogues
• Google+ hangouts
4

Save the Date
April 5-6 2013
8:30am-1:30am ET
Join us for 1,000 minutes of digital conversation
Please refer to our schedule of events for all of Momentum1000 programming.
5

MDG 1: Sample Tweets
#MDG1 target is to halve the number of
people whose income is less than
$1.25/day
http://ht.ly/jsoiH #MDGMomentum
#MDGs via @Momentum1000
#MDGmomentum: We met the #MDG1
target, halving extreme poverty, 5 years
ahead of 2015
deadline http://ht.ly/jspv1 via
@Momentum1000
#MDGmomentum #MDG1 success story:
#Women overcome #poverty in
#Bangladesh http://ht.ly/jspoK via
@Momentum1000 @UNDP
@WeCanEndPoverty
6
Download all Momentum 1000 banners here:
http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

#MDG2 is #education: Get all children
access to primary school by
2015http://ht.ly/jsmaQ #MDGmomentu
m #MDGs via @Momentum1000
#MDGmomentum on #MDG2: More kids
than ever attending primary school;
90%+ in developing
regions http://ht.ly/jsox4 via
@Momentum1000
Strengthening #education in
#Bangladesh http://ht.ly/jspGj via
@Momentum1000 @UNDP
@WeCanEndPoverty
7

#MDG3 is to promote gender #equality &
empower #women http://ht.ly/jsoM1
#MDGmomentum #MDGs via
@Momentum1000 @WeCanEndPoverty
#MDGmomentum on #MDG3: Overall,
parity in primary #education between girls
& boys achieved http://ht.ly/jsoM1 via
@Momentum1000
Poor rural women become successful
business mgrs in
India http://ht.ly/jsp8C via
@Momentum1000 @UNDP
8

#MDG4 is to reduce child
mortality http://ht.ly/jspQR #MDGmomentum
#MDGs via @Momentum1000
@WeCanEndPoverty
#MDGmomentum on #MDG4: 14K fewer
children die each day than in
1990http://ht.ly/jsqfj via @Momentum1000
@UNICEF @WeCanEndPoverty
#MDGmomentum #MDG4 success story: Rural
#health services reduce #childdeaths in
Ethiopia http://ht.ly/jsqkW via
@Momentum1000 @UNICEF
9

#MDG5 is to improve maternal &
reproductive health http://ht.ly/jsqwI
#MDGmomentum on #MDG5: Maternal
mortality has nearly halved since 1990
http://ht.ly/jsqwI via
@WeCanEndPoverty @Momentum1000
#MDGmomentum #MDG5 success
story: Reducing maternal death in
Eritrea http://ht.ly/jsqSD via
@Momentum1000 @UNDP
@WeCanEndPoverty
10

#MDG6 is to combat #HIVAIDS, #malaria, #TB
& other diseases http://ht.ly/jsr4F
#MDGmomentum on #MDG6: New #HIVAIDS
infections declining in hardest-hit
regions http://ht.ly/jsrMX via
#MDGmomentum #MDG6 success story: #TB
care for rural Swaziland http://ht.ly/jss0L
via @WeCanEndPoverty @Momentum1000
@UN_TV
11

#MDG7 is about #environment
#sustainability & #water http://ht.ly/jssdE
#MDGmomentum on #MDG7: Proportion
of people w/o access to improved sources
of #water halved, 5 years ahead of
2015 http://ht.ly/jssdE
The Sanitation for All Drive to 2015
highlights #water & sanitation
projects http://ht.ly/jstNs
12

#MDG8 is to develop a global partnership
for #development http://ht.ly/jstWZ
#MDGmomentum on #MDG8: no. of
cellular subscriptions worldwide is 6+
billion http://ht.ly/jstWZ via
Integrated Implementation Framework
tracks #development
commitments http://iif.un.org/
13

Spread the word: sample email
Dear [name],
We’re hosting a global rally and we want you to be there.
On April 5, [name of organization] is joining more than twenty other groups worldwide in Momentum1000, a global
digital rally to talk about the big challenges our world faces and some big solutions that have helped address them.
Click here to join the Momentum1000 community and be part of our discussion and dozens of others on April 5.
The rally will be 1000 consecutive minutes of chats, Q&As, and hangouts with our partners in all areas of global
development. We’ll be hosting [type of event you’re having] from [timeslot] on [date].
[additional details here on your featured speaker, topic, etc.]
Will you be part of the worldwide rally? Click here to join the community today, and be sure to follow [your twitter
handle] and #MDGmomentum on April 5.
Sincerely,
[your name],[your org]
[your URL]
www.Momentum1000.org
Here’s a customizable email explaining what Momentum1000 is all about and
how your constituents can get involved. Feel free to use this to send to your lists
or pull quotes, facts, or other content from this email and toolkit.
14

UN Resources
Share the Secretary-General’s special
video message on 1000-day
milestone to reach the MDGs!
For more information on the UN’s
MDG work:
• End Poverty 2015: UN MDG homepage
• My World 2015
• The Future We Want
15
Download the UN’s MDG Momentum banner (right click, select “save as”):

Stay connected!
Need more inspiration for what to post about Momentum1000? Click any of
these links for our most current material and share widely!
You can also download all Momentum 1000 banners and graphics here:
16

JCI Supports Momentum 1000

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