1. SCHOOL OF MASS COMMUNICATION & STUDIES
PRESENTATION
ON
RADIO IN INDIA
SUBMITTED TO
MS.SWATI ACHARYA
SUBMITTED BY
HRITIK UPADHYAY
VAISHALI NEGI
VARTIKA KUSHWAHA
SAKSHI NAGAR
2. The first radio program in India was broadcast by the Radio
Club of Mumbai in June 1923 .
In 1926 the private Indian Broadcasting Company (IBC) was
granted permission to operate two radio stations; the Bombay
station was inaugurated on July 23, 1927, the Calcutta station
followed on August 26, 1927.
The introduction of the commercial channel ‘Vividh Bharti’ in
October 1957 increased the interest and popularity of radio.
3. 2,75,000 receiving sets at the time of Independence, now
there are about 132 million estimated radio sets in the
country.
AIR today has a network of 237 broadcasting centers with
149 medium frequency (MW), 54 high frequency (SW) and
177 FM transmitters.
The coverage is 91.85% of the area , serving 99.18% of the
people in the largest democracy of the world.
AIR covers 24 Languages and 146 dialects in home services.
4. What seemed like a year lost due to further delays in Phase III
auctions, ended with a phenomenal growth of 17.6 per cent.
This growth exceeded our erlier estimate and catapulated the
industry size in 2014 to INR17.2 billion. The radio industry
showed one of the highest growth rates amongst other
traditional media segments, and this too, without Phase III.
2014 was an important year for the Radio industry as the
Government started proceedings on the much delayed and
highly anticipated Phase III auctions.
5.
6.
7. The Radio industry landscape today may be broadly categorised
as under-
- Public Broadcast System comprising the All India Radio
operating in the FM ,AM and SW frequencies
- Private FM channels operating in 86 cities currently
- Community Radios –currently 170 in number as on july 2014
- Digital Radio
8. The radiation pattern of antenna is a representation of the
distribution of the power radiated from the antenna or
received to the antenna as a function of direction angles from
the antenna.
It is independent on the power flow direction.
It is usually different for different frequencies and different
polarizations of radio wave radiated / received.
9.
10. In this format, the differentiation is driven by the presence of a
celebrity from the entertainment industry as RJs. The content
usually experiences or stories about the film industry, etc.
11. Radio stations continued to undertake varous social initiatives
and had a fourthcoming approach to launch campaigns
highlighting social isssues. Radio had always been one of the
primary vehicles for the Public service announcements
pertaining to health, environment, safety, gender issues etc.,
recently many of them are tying up with NGOs or companies
and devising programs or initiative which addresses some
social cause, engaging in community building exercises.
12. Radio companies engaged in event based marketing. Sports was
one of the primary areas of focus as networks continued to tie
up sports teams or sporting spectacles in the regions to boost
their brand visibility and relevance. The emergence of
successful leagues like the IPL and the more recent Kabaddi
League or ITPL would ensure that stations continue to engage
with these properties. The year 2014 saw Radio Mirchi tie up
with various Marathon events in Mumbai, Delhi and Kolkata and
Radio city continue its partnership with Mumbai Indians.
13. Larger players are also investing in their own awaeds shows to
successfully reach over to the TV audiences and have a cross
platform experience. Not only is Radio becoming an integral
part of marketing the entertainment awards but also the
networks are investing in building their own property to
enhance their brand.
14. One of the major outcomes which the Radio industry is going to
witness is the propensity of mergers and acquisition amongst
the radio players who would be keen to enter the new markets.
Rather than going through the long and tedious process of
auctions, industry believes it would make good sense of willing
players to enter through the merger and acquisition route. The
year 2014 and early 2015 saw two big deals happen iin the
radio space.
