1. Resume Overview
SAMUEL MURRAY

2. Education
 Gonzaga University
 Anticipated to Graduate with a Bachelors
Degree in Business Administration – Marketing
and a Minors Degree in Public Relations
 La Universidad Adolfo Ibáñez
 Heavy Focus on International Business and
Marketing as Well as Latin American Studies
and The Spanish Language

3. Lifetouch National School Studio
Lifetouch is one of the largest US portrait photographers with a
dominate market position in many of its product categories.
Business units under the corporate umbrella include:
 Lifetouch National School Studios Inc. provides student
photography from preschool to high school graduation,
sports, prom and dance, and yearbooks.
 Lifetouch Preschool Portraits Inc. provider of infant and
toddler photography.
 Lifetouch Portrait Studios Inc. is represented in the retail
market by some 800 photographic studios, including
JCPenney Portraits, Target Portrait Studios, Cilento
Photography, and Lifetouch Business Portraits.
 Lifetouch Church Directories and Portraits Inc. is an on-site
family photography business for faith communities and other
organizations, providing portraiture and printed directories.
 Lifetouch Services Inc. produces high-quality yearbooks and
memory books.

4. Digital Marketing & E-Commerce Intern
Objective:
 Increase search engine traffic to Prestige
Portrait sites that result in increased web
and foot traffic and revenue at the store
level
Activity Focus:
 Assess and Optimize web traffic
 Google My Business
 Yelp

5. My Impact
 Established Uniform Branding for all pages
 Built a repeatable professional web presence
 Developed a sustainable, long-term solution for
search engine optimization via collaboration with
Yext and internal IT resources
 Increased total page interactions by 51%
 Increased total page exposure by 107%
“His presentation to senior leadership was very well
prepared and seamlessly presented. Samuel is a self
starter who's communication skills are on par with a
seasoned professional.”
Myles Mjolsnes
Digital Marketing Manager

6. Gonzaga Ski and Snowboard Club
 Gonzaga Ski and Snowboard Club is a student-
led, alpine ski and snowboard organization.
 It is the second largest student-led
organization at Gonzaga University with over
400 members with another 50 anticipated to
join before December
 5 international and domestic touring trips are
coordinated each year, along with day trips to
regional mountains.

7. President
 Objective:
 Increase membership and season pass sales through
awareness campaigns and other school events.
 Operate at a cash positive level
 Activity Focus:
 Represent the group as the senior officer
 Manage a team of 6 direct reports and delegate priorities
 Coordinate Fundraisers and expand Partnership
Relationships
 Interface with school administration and supervise trips
and events
 Generate and Promote Season Pass Sales for Partnering
Mountain

8. My Impact
 Launching our 2016 Season in December at
Schweitzer Mountain Resort with a 60%
increase in Club Membership
 Generated a 145% increase in Season Pass
Sales resulting in $119,000 generated for
Schweitzer Mountain Resort
 Successfully negotiated and executed
partnerships, fundraisers and sponsorships
with mountains, local bars and film production
companies
2015-2016 2016- Current
Club Membership 304 486
Season Pass Sales 158 388
0
100
200
300
400
500
600
Club Membership Season Pass Sales

9. Three Rivers Park District
 The Hyland Ski and Snowboard Area
 A small-sized, ski hill offering 4 chair lifts and two
unique terrain parks located in downtown
Bloomington, MN
 Inside the chalet there is a large retail shop as
well as a high quality restaurant and snack bar
overlooking the slope
 Baker National Golf Course
 A 27 hole golf course located in Medina, MN
 Offers a wide array of lesson options for adults,
youth and senior aged golfers
 Hosts 12 weekly golf leagues

10. Guest Services Attendant & Supervisor
 The Hyland Ski and Snowboard Area
 Guest Services Attendant
 Primary Customer Interface
 Responsible for sales of lift tickets, season passes and gear
within retail shop
 Responsible for all customer service inquiries
 Baker National Golf Course
 Supervisor
 Manage pro shop, inventory and register contents
 Manage employee teams of 6 to 10
 Train and evaluate employees
 Orchestrate a youth summer golf program

11. My Impact
 The Hyland Ski and Snowboard Area
 First to accomplish the Smith Optics Sales
Challenge, generating $1,700 sales in Smith
Products alone
 Utilized my knowledge of the Spanish language
to accommodate a wide array of visitors
 Went above and beyond my responsibilities to
assist visitors and receiving senior management
recognition for doing so.
 Baker National Golf Course
 Held a 100% retention rate for employees
trained
 Increased operation efficiency of youth golf
program of 300+ members resulting in faster
play time and less damage to the course
 Successfully defused high stress situations with
upset customers