1. Kevin Lovell, PGA
1058 Sea Mountain Hwy.
Myrtle Beach,SC 29582
(407) 408-7100
klovell@pga.com
Proven leader in country club operations, driven to exceed expectations.
I am accomplished in fiscal responsibility, establishing positive leadership, and implementing
acknowledged industry standards and conventions in pursuit of operational excellence.
RESUME SUMMARY
I am a dedicated PGA member with twelve years of country club experience. A sound business person focused on
practical financial stewardship, unparalleled customer service, and operational excellence. My career remains persistent in
the pursuit of streamlining and perfecting daily operations through employee training and development. I am a creative
high energy team player, insightful, innovative, and organized.
ACCOMPLISHMENT HIGHLIGHTS
Integral in the development and implementation of Emergency Response Matrix for EMS access to 540 golf
holes of golf for 120,000 resident community in The Villages Florida.
Managed conversion of snack bar to full service club restaurant.
Redesigned club website resulting in 75% improvement in traffic and member participation
Collaborated on creation of Junior Academy, increasing membership by 4% and creating affordable access for
local youth to instruction,driving range, and golf course,during non-peak hours of operation.
Restructured an outdated merchandise concession leading to 25% increase in pro shop sales and a 35% increase
in overall tournament participation.
Implemented a Wednesday night men's league and conceived a "Business at Play" initiative, togetherincreasing
weekday golf car revenue by 28%.
PROFESSIONAL STRENGTHS
Customer Service/Hospitality Fiscal Management
Computer Technology and POS Systems Staff Recruitment, Training and Motivation
Modern Golf Instruction and Player Development Marketing and Promotions
OUTLINE OF QUALIFICATIONS ANDSKILLS
Skillful in membership development, retention, and utilization.
Capable of creating and implementing imaginative programs to enhance patron involvement
Competent in strategic planning, budgeting,and business P&L accountability.
Experienced in merchandise purchasing, receiving, and inventory control.
Instructed over 500 lessons to players of all skill levels through private appointment, and clinics.
Knowledgeable in golf instruction technology including V1 Video software and TrackMan launch monitor
Skilled in custom club fitting, and manufacturer specific programs from Titleist, Taylor Made, and Ping.
Accomplished with various POS software such as NorthStar. Jonas,Club Systems, and IBS as well as Tee Links.
Proficiency with TPP tournament pairing software and GHIN handicapping system.
Adept with social media as it pertains to marketing, member and patron communications.
Well versed with Microsoft Office software, Small Business Server and computer networking technology.

2. Kevin Lovell, PGA page 2
CAREER SUMMARY
Black Bear, Myrtle Beach, South Carolina, Director of Golf/Head Golf Professional.
June 2015 –September2016,18 hole semi private golf clubs hosting 30,000 rounds annually.
Responsible for daily operations and club marketing in a competitive destination location market.
Tasked with developing and incorporating a more customer service oriented mentality with long time staff.
Streamlining and cross training labor force to be more efficient in demanding market.
Re tooling and converting F&B operation snack bar to more of lunch restaurant.
Winton Country Club, Amherst, Virginia, General Manager/Head Golf Professional
April 2013 –May 2015, 18 hole semi-private country club with 237 members playing 24,000 rounds annually.
Responsible for success ofthe golf course,driving range, golf instruction, restaurant,banquet facility, and pool.
Transformed snack bar into full service restaurant with full line of smoked meats and original sauces.
Configured and implemented NorthStar, a web based club management and POS software.
Oversaw the design and construction of new ladies and men's clubhouse restrooms, as well a 550 square foot
deck addition to the restaurant.
Cane Garden C.C. The Villages, Florida, Assistant Facility Manager
April 2012 –February 2013, 27 hole country club with 120,000 residents playing over 100,000 rounds annually.
Involved in many aspects of village operations from resident relations to EMS emergency response organization.
Responsible for recruiting, hiring, training, and supervising 100 staff members including inside and outside team
members and assistant managers.
Supervised operation of reservation systemand monitored daily pace of play for three nine hole championship
golf courses and five nine hole executive courses,managing over 600 rounds a day.
Assisted in the preparation of financial documentation including budgets,financial statements,revenue and
expense forecasting.
Jefferson Country Club, Blacklick,Ohio, 1st Assistant/Teaching Professional
March 2009 – April 2012,18 hole private country club with 320 members playing 26,000 rounds annually.
Directed the complete re-design and ongoing maintenance of club website.
Organized Wednesday night men's league and conceived a "Business at Play" initiative uniting members,
business colleagues,and customers in afternoon golf, increasing weekday golf car revenue by 28%.
Collaborated on the creation of Junior Academy.
Influential in the restructuring of outdated merchandise concession.
The Lakes Country Club, Westerville, Ohio, Assistant Golf Professional
April 2006 – September2008, 18 hole private country club with 290 members playing 24,000 rounds annually.
Director of outside golf operations.
Responsible for hiring, managing and scheduling 26 employees
Coordinated extensive tournament schedule,including fourteen club tournaments and thirty two outside events.
Assisted with purchasing for a $275,000 merchandise concession.
EDUCATION
The Ohio State University, Columbus, Ohio
Engineering, Industrial Design, Visual Communication
PGA of America, Port St. Lucie, Florida
Professional Golf Management Program
Continuing Education USGA Handicap Seminar 2007-2016
PGA Teaching and Coaching Summit 2009,2012
PGA Continuing Education in Business,merchandising, golf instruction,supervising and leadership, 2004-2016