This document outlines a digital strategy for an organization to build its brand through inbound marketing, social media integration, internet marketing, developing a mobile app, and educating customers. It discusses updating the company's website to be more user-friendly and engaging. The strategy also involves using social media platforms, search engine advertising, and developing a mobile app to increase brand awareness and drive revenues. The goal is for the company's name and message to be widespread through its digital presence and marketing campaigns.

1. Digital Media Presentation
Jason DeLong-ADV 352 Final Project

2. Digital Strategy Outline
• Building Our Brand Via Inbound Marketing (using current website)
• Integrating Social Media (Facebook,Twitter, and Youtube)
• Starting Internet Marketing via Bing, Adwords, and SEO
• Creating a comprehensive Mobile Platform
• Educating our customers why we are worth buying from and doing business with!
• Increasing our Brand Awareness
• Budgeting and Main Advertising Goals

3. Website Updates: Inbound Marketing
Pro’s:
*Very Informative
*Good Basic Outline
*Links to other site and news articles
*Includes useful Links
Con’s:
*Main page has too much text
*Many Broken Links
*Very Bland: Color Scheme
*Could be more User Friendly
*Doesn’t offer a purpose (besides info)
*Lacks any inbound marketing
We will create a better website which is easier to use, and directs traffic to their correct pathway
To Visit the current website: Click HERE

4. Integrating Our Brand Through Social Media
Social Media Platforms: Twitter, YouTube and Facebook
More on-line Visibility
More Views!
More Likes!
More Re-Tweets!
More Followers!
More Subscribers!
More Posts! More Pages!
View Our Youtube Videos

5. Internet Marketing: Getting Our Brand Name Known
•Implementing Google Adwords and Google Analytics
•Optimizing Website Platforms with SEO tools
•Creating Bing and Yahoo Ad’s
•Integrating these ad’s to be easily tracked and reported
Creating customized ad’s will increase web presents, “clicks” ,
increase brand awareness, and ultimately increase revenues by ad
tracking and custom advertising campaigns via these tools.

6. Our Job Is To Create an APP That Is:
User Friendly
Linked to Marathon Credit Cards and Rewards Programs
Capable to be downloaded on ALL Mobile phone platforms (Android and Iphone)
Able to find the cheapest station around their area.
Integrated to Track Fuel Spending and reports.
Compatible with Social Media to allow incentives to be seen from our pages.
Linked with rewards incentives for using the APP.

7. Educating Our Customers: Why is Marathon Petroleum is worth buying from?
An American Based Company!
Creating jobs for the American Economy!
Looking out for our clients through Reward Programs
Always finding new ways to stay GREEN!
Proactively increasing the ways American Businesses save money on Fuel!
Creating beneficial Credit services, helping our clients save!
“These benefits will be our statement to our customers. All of our Social Media
outlets, our online ad’s, our website, and our inbound marketing will all have these
core features listed and linked to each source!”
Marathon Is….

8. Our name is EVERYWHERE!

9. Budget!
•Creating Website Integration
•Social Media Creation
•Google and Bing Ad’s
•Facebook Ad’s (Boost)
•Mobile APP Software
•YouTube Video Production
Previous Budget/Yr Increased Spending/Yr Increased Revenue/Yr
$238 Million $35 Million $400 Million

10. Target Audience
Both Men and Woman Ages 16-65 in North America