This is a new proposal of an app that helps individuals help build their brand reputation in the virtual world - the internet.

1. NotoriousNetwork

2. What am I?
• An app that helps build both your professional and personal brand.
• A kernel of different social networking applications aimed at
providing a one-stop-redemption.
• A seeker looking to linking all the applications in a single hub so as to
avoid hassle while switching the applications.

3. Ever heard of ‘Social Hub – All in One’ App?
Thought so, well…

4. It is an app that aims at linking Facebook, Instagram, LinkedIn, Tumblr, and
other social networking apps at a single hub.

5. Does it do well?
Let’s just be kind for now and say a simple -

6. That was rude. Anyway,
What can we give?
What do we give?
What do you want?

7. Our company overview is to:
• Provide a strong network among social apps
• Aim to help customers build their brand value over the platforms
• Increase our reach and revenue through quality deliverance of services

8. What we know of the market is:
• There isn’t a competitive enough app
• People struggle in switching social apps
• Some people get startled to use certain apps
• Everyone likes to build their brand value and only a very few are able to.
• There is a release of dopamine when people get acknowledged
for what they portray as what they do and get appreciation or ‘LIKES’.

10. Who do we target?

11. Generation Y

12. Generation Z

13. Our Goals
• Provide all apps in one location and easy navigation among apps
• Build brand consistency among all platforms
• Inform progress and provide suggestions
• Reinforce Reputation

14. Strategy!

15. Generation Y
• Those who find it startling to use new apps
• Those reluctant to use apps to avoid hassle
• Those proficient in using professional apps like LinkedIn but find it
difficult to use Instagram or Facebook
Customers

16. Generation Z
• Very active in Facebook and other personal social media sites
• Not having a clue to build their personal appeal though
• Not sure how to prove credibility in professional social networks
• Find an overload of data

17. Collaborators
Instagram
Facebook
Google+
Tumblr
iStock photos
Snapseed
Pinterest
LinkedIn
Angel List
Twitter
Simple mind
VSCO

18. Competitors

19. They all share the same name??
Enough of them, back to us!

20. What values do we provide to:
1. Customers • Build brand consistency among different platforms
• Reinforce reputation
• Unique placing of oneself in a pool of potential candidates
• Showcase service and products
• Inform progress of oneself and others
• Provide suggestions and insights

21. 2. Collaborators • A hub to definitely get customers
• An edge over their competitors
• Customer awareness of app
• Let newer apps with higher potential win
• More reputation
• Incentives in placing of advertisements

24. Brand
Brand Name: NotoriousNetwork
Brand Logo:
Brand Slogan: We’ll make you a Brand!

25. Price
• Price to incorporate LinkedIn - $2 for life time
• The other price features are for monthly basis
• To Remove Ads - $0.5
• To provide suggestions to improve brand – $0.5 for first month
$0.2 second month onwards
(Give excellent service which will keep customers and they will realize
the value of the service and on seeing that the price has fallen
from second month (from $0.5 to $02) will stick on to subscribe for
services.)

26. Communication
We can communicate our values to customers through the very same
platforms which we wish to collaborate with.
Sounds nice, eh?

27. Incentives
• First 1,00,000 downloaders get the premium version of the app lifetime
• Monthly draws to get subscription for that month
• People who share the app to get a one month subscription of
premium features

28. Distribution
Make it available on the 3
Main App stores.
Create Mobile, Tablet and
Desktop Versions of the App.

29. Implementation
• Hire App developers to build a very rich app that can handle
large data load
• Hire Marketing Executives to channel the reach of app and
its placing in the market
• Search for collaborators and advertisement companies

30. Schedule
• Hiring developers – 1 month
• Hiring Executives – 1 month
• App development – 2 months
• Finding for collaborators – 3 months
• Advertisement and promotion – 3 months

31. In a single picture, what we aim to do - Network

32. Thank You!

33. DISCLAIMER
This presentation was created by Sai Srinath Rajendran of TKMCE, Kollam during a
marketing internship under Professor Sameer Mathur of IIM, Lucknow.