Hello! For my pharmacology class I am required to curate popular media portrayals of an identity. The identity I chose to curate was disabled people and the way that the media positively and negatively portrays them to society. I hope you enjoy the examples I have provided of this portrayal of disabled individuals!

1. PORTRAYAL OF DISABILITY
IN THE MEDIA
By: Bethani Dunlap
IAH 207
Curation Project

2. THE “HERO”
Picture from “Avatar”
https://disabledpeoplesassociation.wordpress.com/20
14/10/31/disability-in-movies/

3. In Avatar, there are a variety of disabilities that are displayed. In Avatar there are four
main characters that display a mental, physical or emotional disability. Teo, who has a
wheelchair; Zuko who has a speech impediment, PTSD, visual impairment and slight
depression; Azual who has very toxic mental ilness; and Toph who is legally blind.
These disabilities are used to assist the narrative in unfolding. Instead of exploring the
disability itself, filmmakers of Avatar use these disabilities to fit certain stereotypes in
the show. Avatar uses disabled people to fit the stereotype of a “hero”. The supercrip
portrayal defines disability different than how it really is in reality. It ignores the reality
that disabled individuals have to face such as finding handicap accessible entrances
and transportation rather than saving lives and being a hero. It also implies that
disabled people should only be applauded and looked at as normal if they can
perform extraordinary, superhero-like acts. To be disabled is to be a member of a
subordinate group, which causes oppression and discrimination against this group of
people.

4. Picture from “Peter Pan”
http://disney.wikia.com/wiki/Captain_Hook
THE “VILLAIN”

5. Captain Hook’s main depiction is an amputee. He is driven by his missing arm and this
portrays to children that an amputation is a negative thing and a hardship in life. With this
being said, it makes it hard for children to understand Captain Hook as a person without
labeling him by his disability. His disability defined him and identifies who he is. Captain Hook
is a mad, angry man and goes insane by the end of the movie. He uses his disability as a
reason to be revengeful against Peter Pan. Disney uses his disability as a reason to be mad,
angry, revengeful and dissatisfied with life, which portrays disability as a negative thing and
that you should avoid people with disabilities in life. Captain hook becomes insane and
obsessed with defeating and wanting to kill Peter Pan and this leads children to believing that
a disability makes you insane, crazy and want to cause harm on others. According to Joarain
Ng, “the villain stereotype dehumanizes persons with disabilities.” He explains that it defines
these individuals as being driven to revengeful and criminal acts due to resentment of their
disabled condition. Captain Hook is one of many examples that Hollywood uses characters
and movies to portray disabled people as someone who should be looked down upon, feared
and overall a negative depiction.

6. THE “VICTIM”
Picture from “I am Sam”
https://lunastarz.com/2016/04/17/i-am-sam-2001/

7. Sam Dawson is the main character in I am Sam and is mentally handicapped and autistic. Sam
becomes a single father at 40 years old after a one-night stand. Lucy, his daughter becomes
aware of her father’s mental disabilities around the age of seven and holds herself back in
school to avoid hurting her father’s feelings. Social services soon got involved and removed
Lucy from her father’s custody. He soon fought for the custody of his daughter back and
eventually wins. The government saw Sam as being incapable of taking care of his daughter
due to his mental disability. The courts initially ruled him incompetent of caring for a child,
although he has done a pleasant job raising her entire life. This film is important because it
shows how society treats people with disabilities and how they are seen. Society does not want
to deal with people with disabilities and this film displays exactly that. It is important to address
these issues and display them in a famous film, especially when it involves discrimination
against people with disabilities regarding their family/parenthood issues. Stereotyping people
with disabilities as a victim objectifies them as helpless. Helplessness leads to pity and
sympathy and makes you want to feel bad for someone. This implies that disabilities are
something people suffer from and they need care and protection due to their disability. All of
these depictions are negative and makes it harder for disabled people to overcome their
disability and try to live a normal life. The victim stereotype strips these individuals’ rights,
freedoms and power away from them.

8. THE “SPORTSMODEL”
Picture from “Nike”
http://explosiveliving.com/2008/08/16/m
att-scott-no-excuses/

9. In 2008, Nike launched a commercial shoot with a wheelchair basketball player known
as Matt Scott. The point of the commercial was to promote people with disabilities to
live a normal, active life despite their conditions. The heart of the commercial was to
show how important it is to pursue your goal and “just do it” despite the obstacles
you may face along the way (Scott’s would be his disability). This Nike ad is an
example of a positive portrayal of disabled people in the media. The commercial tried
using Matt Scott’s disability as encouragement and motivation but it was Scott’s
attitude about excuses, in his jokingly matter, that makes it easy for disabled and
nondisabled people to relate and be encouraged. The ad is empowering and
humorous, which makes it relatable and nonjudgmental for everyone, disabled and
nondisabled. It is very easy and common for people with disabilities to feel like an
outcast and used in a pitiful way to advertise brands. In this Niki ad, disability may be
used as a marketing technique but it is used in a genuine and non-stigmatizing
manner.

10. THE “SUPERMODEL”
Picture of Jillian Mercado
http://www.refinery29.com/2014/01/61292/jillian-
mercado-diesel-campaign

11. Jillian Mercado is a supermodel who was diagnosed with spastic muscular dystrophy
as a teenager. Her modeling career began when she responded to an open casting
call for a Diesel Jeans ad campaign on a whim and ended up getting hired after the
audition. From there, he modeling career was on a rise and she soon became a
nationally known model. Mercado ha not only faced difficulties and hardships in life
due to her disability but she is also a part of a minority racial group, which is Latino.
Jillian being a well-known model despite her disability brings awareness to disabled
people and is a positive portrayal of them. Most media portrayals of people with
disabilities are negative but models that get the opportunity to express themselves
and represent all disabled people encourage everyone, despite having a disability or
not, to follow their dreams. Jillian went to her first casting call not expecting to get a
call back but she did and that should motivate everyone to push through and follow
their dreams.

12. CURATOR’S STATEMENT
According to the ADA National Network, disability is defined as a person who has a physical or mental impairment that
substantially limits one or more major life activities. People with disabilities face discrimination, oppression and disparities
due to their conditions. They are stereotyped as a villain, hero or a victim to justify their condition and label them as
abnormal. Disabled people are a part of a subordinate group of people and face many obstacles do to this. Many people
judge disabled individuals as incompetent and unable to live a normal everyday life compared to a nondisabled person.
Majority, if not all stereotypes about people with disabilities are created and influenced by the media. The media is an
extremely important part of everyone’s everyday lives and is the main source of relaying information to a mass
population of the public. The influence that the media holds over society is not always to society’s benefits and adds to
the discrimination of disabled people. What people see, hear and learn from the media is decided by a small group of
decision-makers and impacts such a large group of people. I’ve explained the way the media has portrayed disabled
people through ads and entertainment such as movies or television shows. Entertainment portrays disabled people in a
negative way such as villains, heroes or victims, which may seem harmless but deep down it stigmatizes them and creates
stereotypes. By identifying and labeling people with disabilities by their condition, it dehumanizes them and categorizes
them as being dependent, evil or courageous. The media also portrays people with disabilities in positive ways such as
sports and super models that are disabled. I have explained this by using the Nike ad with Matt Scott and supermodel
Jillian Mercado as an example of disabled individuals used to encourage people to follow their dreams and goals despite
any obstacles that get in their way. Overall, all these example are ways that the media has portrayed people with
disabilities and the positive or negative impact it has had on society. In the future, I plan to research the influence these
portrayals have on not only nondisabled people in society but also the impact it has on the way disabled people view
themselves.

13. B. (n.d.). What is the definition of disability under the ADA? Retrieved October 06, 2016, from
https://adata.org/faq/what-definition-disability-under-ada
H. (2016). Nike Commercial Makes Eliminating Stigma of Disability Simple - "Just Do It!" - Words
I Wheel By. Retrieved October 06, 2016, from http://wordsiwheelby.com/2013/09/eliminating-
stigma-just-do-it/
Jillian Mercado made it as a model with a disability. Here’s what she wants
next. (n.d.). Retrieved October 06, 2016, from https://www.washingtonpost.com/news/arts-and-
entertainment/wp/2016/04/28/jillian-mercado-made-it-as-a-model-with-a-disability-heres-
what-she-wants-next/
Ng, B. J. (2016). Heroes, Villains, and Victims: Images of Disability in Movies. Retrieved October
06, 2016, from https://disabledpeoplesassociation.wordpress.com/2014/10/31/disability-in-
movies/
REFERENCES