The document proposes an app to centralize digital and traditional advertising, addressing the inefficiencies and wastefulness of current flyer distribution. Users can opt-in to receive ads based on personal preferences, maintain privacy, and earn money for engaging with or distributing flyers. The business model suggests a revenue split between the platform and users, targeting a rapidly growing mobile ad market with recent forecasts projecting significant growth.

1. Disrupt Flyers

2. Problem

3. Waste of paper
Take out of pity, and dump in bin after 5 sec.

4. Flyer distribution is unsustainable,
disturbing, and ineffective.

5. Ads are littered everywhere
We are at the pinnacle of digital ads -- they are displayed in
websites & apps. Oh, one trend is the rise of ad blockers.

6. What if we can have one app
to contain them all?

7. Solution

8. Consumer-first
• App contains all the digital ads, including traditional flyers
on the street, in letterbox, in conferences
• Permissible marketing -> Consumer to give permissions:
• Location: Home address, work, hangout places.
• How much do I earn? Do I have a car?
• What am I interested in? Am I looking for a new house?

9. • Total user privacy -- Advertiser cannot track at all
• Store interested flyer/ads eg. Promo codes
• High performance marketing
• Only charge once per unique flyer (unlike same ad
across websites)
• Store forever in app for retrieval later
• User can feedback eg. Not interested, using
competitor's

10. The sweetener:
Get paid for receiving flyers

11. Viral Feature
• User can send flyers to friends
• And be paid for being a flyer distributor

12. Business Model

13. • Advertiser: Flyer cost $1 each
• Split 50-50: Give consumer $0.50, we take $0.50
• Consumer:
• Get paid $0.50 just for receiving (and reading)
• Get paid more for taking action eg. download an app,
click to website
• Get paid $0.10 for distributing
• Withdraw as cash when hit $20

14. Market Size

15. • 2019: $190B Mobile Ad Spent
• 2020: $250B (forecasted, +26%)
• Google + FB = 55% of market = $88B
• To steal from Google + FB market:
• 0.1% -> $88M
• 1% -> $880M

16. Difficulties

17. • 2-sided market, especially difficult to onboard advertisers
• Sales team needed
• Need quality well targetted ads
• Counter frauds

18. Reinvent AdTech

19. Our Attention
Cost Advertiser $3/hr
* https://a16z.simplecast.com/episodes/1000-true-fans-attention-economy-inevitable-kevin-kelly-eOd57j43

20. Our Attention
Earns Us $3/hr

21. Advertisers Consumers
Pay $6 Earn $3Keep $3

22. Touchpoints
• 1 app to contain digital flyers, ads, promo codes ...
• Pay to read emails
• Pay to hear podcasts
• Pay to read books
• Pay to watch videos
• Pay to install apps

23. Go-to-market
• Flyers
• Letter boxes: Real estate agents, house reno, banks
• Cars
• F&B
• Exhibitions, conferences