The document provides an overview of the challenges faced by the Japanese automobile industry, particularly focusing on Toyota's recall issues and their impacts on management and safety standards. It discusses the importance of adhering to quality control measures and regulations to ensure consumer safety and market success. Additionally, the document highlights Toyota's innovative approaches and commitment to improving safety and quality standards in response to past crises.

1. Marketing Case #47

2. Overview of Industry
Japanese outstanding superior points, to learn the
professionals, and recreate it on our self branding.
Modestly, we’ve studied so hard, to catch up the
cutting edge, and expanding for entire flourish. Our
predecessor left the gifts for next generations, strive
for others, to contribute their success. Owning to
that, beneficially spending our ordinally lives, but as
so to succeed in the next to us.
Toyota Story18
Recall is one of the disturbing problems among the automobile industries.
It always obsessing to their head, occasionally it took a critical wound for
the management. Furthermore, motoring innovation caused some issues,
traffic jams, accidents, sudden troubles. Toyota was also running through
quite huge turmoil, and recovered it their own way.

3. What’s the Recall
As well as Japanese phenomenon, it coming in US to be cautious of
car accident, especially 『Unsafe at Any Speed』, wrote it down for
alarming of safety. Firing from this actions, the similar regulation was
execute for keeping the consumers right to claim for the recalling.
Something
Wrong？
Scrutinize

4. Hidden Recall
In 1969, Japanese publisher, Asahi addressed that American
Newspaper criticized with issue of Toyota, Nissan still retrieving under
their way without announcement. Recall campaign changed among
automobile fundamental, strictly examination required in the public.
Why never disclosure ？
What’s the
safety？

5. Countermove
Reducing the fault recall, Toyota stringently examined entire process,
altered specific parts, preventing to produce the loss, further related
issues. Respectively, each development, set the administrative
institution to monitor the progress, whether it attains the spot, standard
for manufacturing.
A
Supervisor

6. Quality Progress
Improve for
Standard
As a public company, raise their goals to contribute the public safety,
beyond pollution, accidental tragedy. Eliminating the reckless safety,
plus improved the quality control, to assess the entire standard.
Enhance the fundamental for nominated the awards of Deming again,
to honored stages.
Minimum Line

7. TQC management
Toyota originally invented the QC standard, TQC（Toyota Quality
Control）, and attempted to penetrate under the partners, creating the
parts, handles, motor, etc. Not only the Toyota, but any relatives,
cooperated to make innovation stepping up their whole standard.