This document provides branding guidelines for Janesville, Wisconsin. It begins with an introduction and overview of the brand strategy. It then discusses the brand promise, personality, themes, and benefits. Guidelines are provided for logo usage, colors, photography style, copy tone, and applying the brand across various materials like brochures and advertisements. The purpose is to present a unified brand identity and messaging for Janesville.

1. Brand Style Guide

3. How These Guidelines Work 3
Janesville Brand Anatomy
Why Does Janesville Need a Destination Brand? 5
What is a Destination Brand? 5
The Janesville Brand 7
Signature Experience Themes 9
Emotional Benefits 11
Brand Personality 11
Copy Style 13
Key Words and Phrases 13
Photographic Style 14
Matching Brand Messages to Our Markets 16
Bringing Our Brand Experiences to Life 17
Visual Elements
Logos 20
Logos, Extended Forms 22
Graphic Elements 24
Colors 26
Clear Space 28
Minimum Sizes 29
Prohibited Uses 30
Typography 31
The Applied Brand
Business Cabinet 34
Rack Brochure 36
Display Advertising 38
Visitors Guide 40
Specialty Items 41
Trade Show Display 42
Resources 44
Contents
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 1

4. 2 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

5. The brand strategy provides the directions and ideas for portraying and unifying the
experiences of Janesville. In conjunction with the Janesville Brand Blueprint, it acts as a
guidance system to inform communications, experience delivery, product development
and public policy programs that affect the local visitor economy. It will shape what we
want people to think and feel about Janesville as a place to visit, live and work.
The purpose of this Brand Style Guide is to provide examples and ideas of the type of images and
subjects that should be used to present the Janesville Brand. Some of the images used in the Guide
are from stock images that may feature subjects at locations outside of the city, and are provided as
examples only.
How These Guidelines Work
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 3

6. 4 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

7. Why Does Janesville Need a Destination Brand?
Competition between places has never been more intense. Janesville customers have
overwhelming choices and are faced with thousands of competing messages every day.
What target audiences think of Janesville directly impacts whether they will spend time
and money here. To compete in this environment we must be unified and differentiate
the city in ways that are personally relevant and compelling to our target audiences.
The Janesville brand provides a unifying umbrella through which we can consistently
present the city’s leading experiences, words, imagery, products, and distinctive character.
What is a Destination Brand?
A destination brand makes and fulfills a valued promise. It is a unique blend of physical,
intangible and emotional benefits which clearly differentiate the place from other
choices. Importantly, it acts as part of a guidance system to prioritize and influence
every message, process, decision, communication, and investment. Branding can be
considered to be the art and science of orchestrating the distinctive messages and
experiences that we most want associated with Janesville to ensure that they are as
unifying, compelling, and rewarding as possible.
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 5

8. 6 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

9. The Janesville Brand
The Janesville brand is designed to present the city in a unified manner as an attractive
place to visit, live, work and do business.
At the heart of the Janesville brand are the city’s acclaimed parks and trails systems,
and the vast range of accessible outdoor activities that can be pursued year-round.
These nature-based recreational attributes have a strong influence on Janesville as a
compelling place for attracting new residents and visitors. The following outlines how
our brand promise is adapted for target audiences.
Janesville Promise – Tourism:
For people seeking year-round outdoor activities and events in Southern Wisconsin, in
a small town atmosphere, only Janesville provides the most easily accessible, diverse and
rewarding opportunities where visitors feel a sense of achievement, enrichment and
escape.
Janesville Promise - Community:
For people wanting to live, work, study or invest in a small city atmosphere, only
Janesville provides the community with affordable living, excellent schools, low crime,
quality community services, and abundant year-round recreation, where they can feel a
sense of connection, well-being and success.
Janesville Promise - Business:
For people wanting to invest and succeed in a small Wisconsin city, only Janesville
provides the resilient, hardworking community, market access, networks and business
friendly approach , where they can feel a sense of confidence, success and achievement.
Janesville Promise - Downtown:
For people living in, or visiting Janesville, only Downtown Janesville provides the
vibrant neighborhood where commerce, culture, entertainment, history and recreation
intersect, where they can feel a sense of connection, well-being and success.
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 7

10. 8 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

11. Signature Experience Themes
These are the compelling strengths that underpin Janeville’s appeal as an attractive
destination. They should receive greatest prominence in marketing communications,
partner outreach and product development investments.
Priority Themes
• Activity & Fitness: within minutes are outstanding hiking, biking, cross-country
skiing, water-skiing, disc golf, softball, soccer, boating, and running opportunities.
• Discovery: explore the Botanical Gardens with its special events, tours and classes
or join an historical walking tour to reveal Janesville’s downtown and its fascinating
past.
• Events & Festivals: we have a packed calendar of events where you can cheer at an
open-air concert, celebrate at a festival under the stars or browse a local market.
• Family Fun: spend time together at the splash pad, learn new activities in the parks
and along the trails, plan a family reunion or be part of a spectacular Rock Aqua Jays
performance.
• Fun with Friends: round up friends for fun riverfront dining, cycling or jogging the
trails, kayaking, disc golf or antiquing.
• Tournaments & Sports Events: Janesville presents outstanding indoor and outdoor
venues where sporting events and tournaments can be watched or hosted.
Complementary Themes
• Family-oriented: Janesville is a friendly and caring community where there is a
strong shared commitment toward welcoming new residents, volunteerism, and
neighborhood activities.
• Personal Growth: Here your goals can be achieved, whether they are business, career,
educational, or personal.
• Quality of Life: Janesville offers an exceptional living environment for families, with
good schools, quality medical services and an abundance of year-round recreational
opportunities.
• Business Friendly: Janesville offers a low cost, entrepreneurial environment with
excellent market access, and a community that appreciates and welcomes new
enterprises.
• Efficiency: Janesville’s ideal location, transportation infrastructure, networks and
proximity to major markets make it an attractive location for businesses that are
logistics dependent.
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 9

12. 10 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

13. Emotional Benefits
Emotional benefits reflect how we want Janesville’s customers to feel through their
contact and experiences with the region. The Janesville brand provides a sense of:
• Fun and Excitement
• Camaraderie and Togetherness
• Enrichment and Discovery
• Relaxation and Escape
• Achievement and success
• Peace of mind and Pride
Brand Personality
Our brand personality describes the characteristics and traits of Janesville as if it were
a person. These traits influence the feel and tone of voice we use in communications.
Janesville brand personality is:
• Outdoorsy and Enriching
• Casual and Relaxed
• Community-spirited and Balanced
• Engaging and Sharing
• Entrepreneurial and Optimistic
• Free-spirited and Independent
• Fun and Exciting
• Natural and Healthy
• Wholesome and Original
• Welcoming and Friendly
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 11

14. 12 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

15. Copy Style
Janesville brand will be embedded in the copy for brochures, websites, advertising,
online communications and collateral materials. Wherever possible, copy should
describe experiences with active-oriented and evocative language to provide a feel for
what the reader will experience. Importantly, it must make the reader feel as though
they’re already enjoying the sights, sounds, smells, and sensations of Janesville.
Copy should always be written in a friendly, relaxed, informative, and unpretentious
manner to match our personality. It should be conversational and create the feel and
tone of a one-on-one conversation. It should be enticing and motivational, yet realistic
and factual. It must not contain hype.
Key Words and Phrases
The following are some of the key words and phrases that are important when
communicating the Janesville brand.
Accessible | Action | Affordable | All In One Place
Business Friendly | Camaraderie | Can Do Attitude
Charming | Community Spirit | Convenient
Discover | Value For Money | Enriching | Escape
Exhilarating | Forget Pressures | Genuine | Great
Outside | Forward Thinking | Historical | Rediscover
Ideal Base | Immerse Yourself | Invigorating
Healthy | Outside | Revitalizing | Quaint | Recharge
Open Air | Refreshing | Rejuvenating | Peaceful Trails
Simple Pleasures | Quality Of Life | Stress-free | Together | Easy Pace
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 13

16. Photographic Style
High quality photography can be one of the most potent and versatile communication elements in
the Janesville brand toolkit. This is because our distinctive sense of place, seasons, moods, townscapes
and activities make Janesville extremely photogenic. Questions to ask when selecting images to reflect
the brand are:
14 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

17. Are the images believable?
Are these real people doing real things?
Do the subjects look natural and not posed?
Are the subjects doing something interesting?
Will the photographs resonate with the target audience?
Do they have a WOW factor?
Do they have a strong “wish you were here” flavor?
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 15

18. Matching Brand Messages to Our Markets
These are the key messages that should be conveyed to target audiences. Each target
audience will be fine-tuned annually according to available budgets, opportunities,
and events.
MARKET KEY MESSAGE
All Markets In Janesville you can get a sense of being in a
truly special place whether following an Ice Age
trail through ancient forests, exploring the Rotary
Botanical Gardens, taking time downtown to relax
by the river, savoring time in a picturesque park or
cheering at a concert under the stars.
Family Fun In Janesville the whole family can spend time together
at the splash pad, learn new activities and sports in the
parks and along the trails, or be part of a Rock Aqua
Jays spectacular.
Fun With Friends Gather your friends in Janesville for fun riverfront
dining, cycling, jogging the trails, kayaking, disc golf or
antiquing.
Meetings & Conferences Plan your next meeting surrounded by the natural
beauty of Janesville.
Business Janesville offers a low cost, entrepreneurial business
environment with excellent market access, and a
community that appreciates and welcomes new
enterprises.
Community Janesville offers an exceptional living environment for
families, with the safety of a small town atmosphere,
good schools, quality medical services and an
abundance of year-round recreational opportunities.
16 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

19. Bringing Our Brand Experiences to Life
Consistently delivering memorable brand experiences will require a 360° focus
involving many partners. The programs for activating these experiences and bringing
our signature brand experiences to life are outlined in the Janesville Brand Blueprint.
They address:
• Attractions and activities
• Outdoor recreation
• Cultural attractions
• Placemaking and wayfinding
• Lodging and restaurants
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 17

20. Brand Identities

22. Primary Logo
Used as the predominant
version in applications where
clears pace around the entire
logo is ample.
Logos
There are five logos that are used to identify and promote the City of Janesville and
the Janesville Area Convention & Visitors Bureau. Each include extended forms that
convey descriptors such as tag lines and the state name. The five logos and their
extended forms may be reproduced in single color: black on light backgrounds or
white on dark backgrounds.
Horizontal Logo
Used in applications where
vertical clear space is limited.
Considered subordinate to the
Primary Logo.
20 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

23. Visit Logo
Used in tourism marketing
materials as call-to-action
identity.
CVB Logo
Used as an identity for
the Janesville Area CVB
organization.
City Logo
Used as an identity for the city
government.
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 21

24. Logos: Extended Forms
Primary Logo
Horizontal Logo
Visit Logo
City Logo
CVB Logo
Isolated Symbol
22 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

25. JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 23ISCONSIN BRAND STYLE GUIDE | 23

26. Text Text
Cropped Symbol
The isolated symbol may be
cropped for full page effects as long
as a minimum of 2/3rds is visible.
Graphic Elements
Elements from the isolated symbol have
been modified for graphic effects.
Symbol Watermark
The isolated symbol may be used as a subtle watermark. A white watermark (screened at 20%) may
be used over dark backgrounds and a black watermark (screened at 15%) may be used over light
backgrounds. Overlay text may be applied over the watermarks a long as it does not obscure the symbol
more than 25%.
24 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

27. T
Text T
Text
Tree Swooshes
Swooshes from the “tree”
portion of isolated symbol may
be used as cropped photographic
effects. The full logo must never
be used to feature photographs.
Symbol Page Header/Footer
A single color, isolated symbol may be used with a stretched single line rule for page headers
or footers.
River Bank Swooshes
Swooshes from the “river bank” portion of the isolated symbol may be used as a caption
underscore, divider, or graphic embellishment.
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 25

28. The Janesville Brand is
supported by primary,
secondary and tertiary color
sets. These colors reflect the
character of Janesville and
should never be altered or
deviated from at any time.
The primary set includes six
Pantone colors. These colors
are used to represent each of
the logos in their approved
multi and singular color
formats.
The secondary set consists of
screen tints of the primary
set. These are to be used for
support graphic articulation.
The tertiary color is for tonal
treatments for background
mediums such as wall-
mounted signage, textiles or
other unique substrates.
All colors are broken down
into reproduction formulas
for print/painted mediums
(CMYK), digital processes
(RGB) and web media (HEX).
Colors
26 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

29. 70% 40% 30% 15%
CMYK 0/0/0/100
RGB 0/0/0
HEX 000000
Black
70% 40% 30% 15%
CMYK 67/100/12/2
RGB 115/42/129
HEX 732A81
PMS 2603
Purple
70% 40% 30% 15%
CMYK 86/45/78/49
RGB 21/71/52
HEX 154734
PMS 3435
Dark Green
70% 40% 30% 15%
CMYK 97/22/100/9
RGB 0/131/62
HEX 00833E
PMS 361
Green
70% 40% 30% 15%
CMYK 54/21/0/0
RGB 109/171/228
HEX 6D8BE4
PMS 284
Light Blue
Black
CMYK 0/0/0/0
RGB 255/255/255
HEX FFFFFF
BlackWhite
PMS 2603
Purple
PMS 3435
Dark Green
PMS 361
Green
PMS 284
Light Blue
CMYK 1/6/15/0
RGB 251/237/215
HEX FBEDD7
Cream
Primary Secondary Tertiary
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 27

30. Z
Z
Z
Y
X
YY
X
X
Clear Space
The clear space or no-invade area around the logos must be maintained at all times. These areas
must never be invaded by other graphics, borders or photographic elements.
The X, Y and Z boxes define the minimum clear space required from the edges of the logos and the
definable outer edge of a background field or the nearest edge of another graphic or visual element.
28 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

31. Minimum Sizes
Logos that include tag lines, “City of “or “Wisconsin” shall never be reproduced where “Janesville”
is less than 1” in length. Logos that are without tag lines, “City of” or “Wisconsin” shall never be
reproduced where “Janesville” is less than 1/2” in length. Minimum size may also be determined
by the quality of a specific reproduction process, background contrast or final output resolution. All
applications of the logos shall be clean, crisp and fully legible.
1" 1" 1/2"
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 29

32. Welcome to
Garden Tours
Prohibited Use
Do not rearrange
or change colors.
Do not rearrange or
change elements.
Do not invade clear space.
Do not obscure any part of
the logo with imagery.
Do not use a single color
other than black or white
unless otherwise indicated in
this guide.
Do not squeeze or stretch the
logo.
Do not rotate the logo. Do not use the logo within
another logo or identity.
Do not outline any part of
the logo.
Do not add a drop shadow to
the logo.
Do not use the logo against
a background color other
than white, cream or black.
Do not extend or alter any
part of the symbol.
30 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

33. Typography
Typography is a powerful tool used to support the Janesville brand and should be used in all forms
of visual communications to maintain a strong and unified brand expression.
Suomi Hand is used for tag lines, slogans, informal headlines and graphic embellishments. It should
not be overused within the same display or for long extended content.
Angie Sans is the primary font family used to support the Janesville brand in all marketing
communications such as ads, brochures and other forms of print and digital mediums.
Always use the glyph version of Angie Sans numerals: 2 = 2, 3 = 3, 4 = 4, etc.
For day-to-day correspondence, use Candara which is part of the standard Microsoft font library.
Even though it slightly different, it aligns well with Angie Sans and is available to correspondence
recipients so your documents will not default to a random font on their system.
Suomi Hand
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
Angie Sans Std Regular
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
Angie Sans Std Italic Angie Sans Std Italic
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
Angie Sans Std Demi
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
Angie Sans Std Bold
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
Candara Regular
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
Candara Italic
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
Candara Bold
ABCDEFGHIJKLMNOP abcdefghijklmnlmnop 1234567890&@
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 31

35. Brand Applications

36. 20 S. Main Street, Suite # 17
Janesville, WI 53545
janesvillecvb.com
W ’s G at O Þ
Business Cabinet
Letterhead
34 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

37. Christine I. Rebout
Exucutive Director
1-608-757-3171
20 S. Main Street, Suite # 17
Janesville, WI 53545
janesvillecvb.com
Christine I. Rebout
Executive Director
1-608-757-3171
20 S. Main Street, Suite # 17
Janesville, WI 53545
1-608-757-3171
janesvillecvb.com
W ’s G at O Þ
20 S. Main Street, Suite # 17
Janesville, WI 53545
janesvillecvb.com
director@janesvillecvb.com
W
’s G at O Þ
Business Card
Envelope
E-mail Signature
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 35

38. A Bold Caption Sets The
Message In Motion
Lorem ipsum dolor sit amet,consectetuer adipiscing elit,sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
A -T r C о C M
Ut wisi enim ad minim veniam,quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat.Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat,vel illum dolore eu feugia
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis.
Tertiary Caption is for Specifics
Lorem ipsum dolor sit amet,cons
ectetuer adipiscing elit,sed diam
nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat.Ut wisi
enim ad minim veniam,quis
nostrud exerci tation ullamvlutp
W
’s G at O Þ
visitjanesville.com
visitjanesville.com
Cover Panel
36 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

39. m
at
i
An isolated statement puts
emphasis on a key Janesville
attribute or point of interest.
Lorem ipsum dolor sit amet,consectetuer
adipiscing elit,sed diam nonummy nibh
euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
A -T r C о
þat More
Ut wisi enim ad minim veniam,quis
nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo
consequat.Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse
molestie consequat,vel illum dolore eu
feugiat nulla facilisis at vero ero.
Blandit praesent luptatum zzril delenit
augue duis orem ipsum dolor sit amet,
cons ectetuer adipiscing elit,sed diam
nonummy nibh euismod tincidunt ut
A -T r C о
Su M
Ut wisi enim ad minim veniam,quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.Duis autem
vel eum iriure dolor in hendrerit in vulputate velit.
A Third-Tier Caption
Sesse molestie consequat,vel illum dolore eu
feugiat nulla facifeugiat nulla facilisis at vero eros
et accumsan et iusto odio dignquat,vel illum
dolore eu
feugiat nulla facilisis at vero eros ecumsan et iusto
odio.lisis at vero eros et accumsan et iusto odio
dignquat,vel illum dolore eu feugiat nulla facilisis
at vero eros ecumsan et iusto odio.
An isolated statement
puts emphasis on a key
Janesville attribute or
point of interest.
800-48-PARKS | visitjanesville.com
Rack Brochure
Inside Spread
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 37

40. Display Advertising
Display adversing should be bold, simple and joyful. Imagery should convey a pleasant and
wholesome experience with an emphasis on clean outdoor environments in a safe, family friendly
community. Photography should be vivid and professionally shot depicting good people in great
places. Messaging should be concise and with an informal tone. Floating captions should include
as few words as possible – less is always more. The “visitjanesville” url and contact phone numbers
should be included in all ads.
The Grass is
Always Greener
on Wisconsin’s
South Side.
Come get your free sample in Janesville.
Its the perfect destination for a family
get-away or business meeting.
Contact a Janesville Concierge to help
you plan your next vacation, group tour
or business event by calling the
Convention & Visitors Bureau at:
(800) 48-PARKS or (608) 757-3171
visitjanesville.com
Half Page Ad
38 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

41. A Destination
with Perfect
Balance
Janesville is the perfect destination for
a family get-away or business meeting.
Contact a Janesville Concierge to help
you plan your next vacation, group tour
or business event by calling the
Convention & Visitors Bureau at:
(800) 48-PARKS or (608) 757-3171
visitjanesville.com
Êl s to 2,500 ¬
, i s to at
Full Page Ad
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 39

42. Visitors Guide
40 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

43. Back PanelSpecialty Items
Embroidered Cap
Cup
Golf Ball
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 41

44. 42 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

45. Pop-up Display
The 8’ curved frame pop-up display includes an
extruded aluminum frame, magnetic channel bars and
a printed 12 mil, laminated film that is attached over
rigid panels.
A free-standing podium which features the brand
tag line, serves as display surface and storage area
for brochures, give-away items and other marketing
materials
NOTE: The logo is used against a low contrast
photo image of clouds. This is a rare case where it is
permitted to place a logo over a photographic image.
The objective is to maintain the logo’s legibility and
graphic clarity without the competition of busy textures
or contrasting forms. These applications should be
evaluated on a case by case basis.
JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 43

46. Resources
For more information and assistance regarding adoption and use of the
Janesville brand, e-mail us at the Janesville Area Convention & Visitors
Bureau office: marketing@janesvillecvb.com
Visit us online at : janesvillecvb.com
The Janesville brand strategy was created following extensive research
and community consultation by Total Destination Marketing.
DestinationBranding.com
The brand identities, graphic assets and brand style guide were designed
by Axia Creative, Inc.
AxiaCreative.com
44 | JANESVILLE, WISCONSIN BRAND STYLE GUIDE

47. JANESVILLE, WISCONSIN BRAND STYLE GUIDE | 45

48. 20 South Main Street
Suite #17
Janesville, WI 53545
608-757-3171
janesvillecvb.com