Axia empowers businesses and institutions with strong brands that get seen. We amplify marketing with compelling messages that get heard. We plan, design and implement wayfinding programs to help people find their way to your destination. We enhance environments with experiential graphics that help create great experiences. Axia provides solutions that move businesses upward and communities onward.

1. A X I A B R A N D S

2. Axia empowers businesses and institutions with strong brands
that get seen. We amplify marketing with compelling messages
that get heard. We plan, design and implement wayfinding
programs to help people find their way to your destination.
We enhance environments with experiential graphics that help
create great experiences. Axia provides solutions that move
businesses upward and communities onward.

4. It’s not what you say that makes heads turn, it’s how you say it.

5. A well-crafted message can have a powerful impact
on those who hear it. To insure it is heard, it needs
to be illuminated. That’s where Axia comes in.
Everyone knows that a picture is worth a thousand
words. We create pictures that make words worth
listening to. Strong visuals amplify targeted
messages. We turn heads in your direction so your
message is heard.

6. Wear your colors proudly.

7. Some people think a brand is a logo–a common
misperception. A logo is a visual cue that
helps create an identity. It merely represents
the brand. A brand is a distinctive and valued
promise that enables consumers to more easily
choose one place over another. In simple terms,
it is the perception people have of you despite
your intentions. Axia’s brands are based on
four key considerations: understanding the
client’s objectives, their target audience, their
competitors’ strengths and weaknesses and
their unique offering.

8. Axia propels brands with highly
effective visual communications. In
order for brand awareness to grow,
everything from print advertising to
social media must have a consistent
look and feel. All elements must speak
the same language and in a clear tone.
Axia recently provided the design for
Total Destination Marketing’s efforts
to rebrand Tillamook County in Oregon
now known as Tillamook Coast.

10. Mod
Developing effective brands requires us to
understand the cultural relevance of our
client and their product. This helps a brand
feel authentic and to be taken seriously.
One of the key brand goals is to gain
credibility and trust.

11. del: Serial:

12. balanced. by
gorussianriv
Getaway to a place where
the river will heal your soul.
balanced. by nature.
gorussianriver.com
C A L I F O R N I A
Getaway to a p
the river will he
6"
6'-4"
3'-7"
2'-7"
4'-2"
3'-1"
1'-6"
2'-0"
6"
6"
6"
3'-9"
3'-9"
3'-6"
2'-3"
7"
6"

13. Axia partnered with Great Destination
Strategies to develop a regional brand for
the Russian River Resort Area in Sonoma
County, California. A second phase of
the program included the design of a
wayfinding system to tie Russian River
communities together and to help
package the region as a unique and self-
contained destination.

14. It’s all so close
Take the challenge of our scenic trails, cycling
events, and downhill slopes, then unwind in our
vibrant downtown enjoying headliner concerts,
theater, art and lively night entertainment.
visitmankatomn.com
Scan me with your
smart phone
MK1002 Ad-FINAL.indd 1 11/13/12 9:29 AM
We’re just 70 miles from the Twin Cities in a
picturesque river valley. It’s so easy to take
the challenge of our scenic trails, cycling
races and downhill slopes, then unwind in
our vibrant downtown enjoying headliner
concerts, theater, museums, art and lively
night entertainment.
visitmankatomn.com

15. g u l f s h o r e s . c o m
Anna Thill, President
One Civic Center Plaza, Suite 200
Mankato, MN 56001
Phone: 507.385.6664
Fax: 507.345.8376
athill@visitmankato.com
visitmankato.com
A joint venture between Axia and Total
Destination Marketing resulted in a
vibrant brand for Mankato, Minnesota.
What helped to make the brand
successful was the dedication and
complete buy-in by the City, the Visit
Mankato CVB and the community,

16. 10
Whether you drive a SUV or ride a Harley, NAGICO has coverage to protect you. Our
auto insurance policies provide peace of mind through comprehensive coverage, which
compensates you for loss or damage suffered after a range of adverse events, including
collision, theft, fire, malicious damage, flood, and hurricane. We also offer Third Party
Liability of property damage, which protects you in the event that your vehicle is involved
in the injury of another individual, and can be bundled with your comprehensive policy or
purchased à la carte to suit your needs.
A homeowner’s property is typically his or her largest and most prized asset. With our
comprehensive homeowner’s insurance, your home and its contents, including your
personal belongings, are covered should an unfortunate event arise. Of course, not all
coverage is right for every homeowner and every home, and that’s why we offer several
levels and types of coverage to suit your individual circumstances. In addition to the basic
coverage needed for your dwelling, we also provide coverage for medical expenses, public
liability, travel, legal expenses, credit cards, death and even domestic animals.
V E H I C L E
P R O P E R T Y
Products
THE NAGICO GROUP C O V E R I N G M O R E

17. 11
Products
We take your business as seriously as you do. That’s why we offer a full spectrum of
coverage to ensure that every aspect of it—from its commercial vehicles and vessels to
its goods, property, and other tangible investments—are fully protected. Our business
coverage also features third-party liability policies and coverage for those who work within
your organization. With the tightening of corporate governance standards, those at the
helm are more vulnerable to the risk of personal liability than ever before. NAGICO will cover
director-level management and officers, as well as employees and their spouses in both
local and worldwide jurisdictions. Related to that is professional indemnity, which is essential
for accountants, lawyers, doctors, architects, IT consultants, business advisors, real estate
agents, contractors and other professionals who may be vulnerable to bad-service claims or
clients claiming a loss as a result of negligent advice. From theft to business interruption to
construction, if there’s a potential threat to your business or risk involved in the work that you
do, we have a policy designed to protect you.
B U S I N E S S
For the many of us who live and play in the islands, water activities are a way of life. With a
NAGICO private yacht or boat policy, you can truly relax and enjoy your boat or personal
watercraft. The same breadth of coverage we offer car and motorcycle owners is true for
owners in this category as well. From the smallest dinghy to the longest sailboat, NAGICO
will cover your vessel on water or on land against the perils of the seas, natural and
manmade disasters, theft, malicious acts, collision, acts of piracy and more.
M A R I N E
One of Axia’s largest and longest client
relationships is with NAGICO Insurances
based in St. Maarten. For eight years,
Axia has served as NAGICO’s agency of
record. Axia maintains all of their visual
communications including advertising,
print collateral, web media, fleet
marking, office signage, event graphics
and product branding.

19. Vehicles are moving billboards. They can reach more
customers with the least investment over a long period
of time. They serve as powerful brand reinforcement.

20. Axia and their partner, Great
Destination Strategies, worked
closely with South Alaska
Tourism Council to develop
a brand for Alaska’s Inside
Passage which is comprised of
several towns and communities.
After the branding program
was completed, Axia continued
to serve SATC as their creative
agency of record providing
marketing support and various
creative services.
Go with the flow
a l a s k a i n f o . o r g
Get eye to eye
with Alaska.
Start planning now!
AlaskasInsidePassage.com
SA1002-Post Card-FINAL.indd 1 1/16/15 2:23 PM

21. We have powerful
friends on the inside
a l a s k a i n f o . o r g

23. Axia designed a brand identity for
an auto dealer in St. Maarten. The
program included a logo, tagline,
business collateral, facility signage and
a website.

24. The City of Burlington, Iowa realized
they needed a new brand but didn’t
have the funding for a full branding
initiative. The Greater Burlington
Partnership contracted with Axia to
develop a wayfinding program with
an essence of brand. Since the city’s
brand was outdated not conducive for
a strong branded wayfinding presence,
Axia offered to abbreviate the branding
process and expedite an identity at a
fraction of the cost.
The final logo was derived from
Burlington’s two primary attractions-
the classic architecture and the historic
Snake Alley which is older than San
Francisco’s famous Lombard Street.

26. Gulf Shores, Alabama was another successful collaboration
between Axia and Great Destination Strategies. Bill Baker
from Total Destination Marketing was included on the team
for the initial branding phase. The team helped to produce
materials for the official brand launch event. A future phase
included a regional wayfinding program.

27. A family
destination
g u l f s h o r e s . c o m
Proin at eros non eros adipiscing mollis. Donec semper turpis sed
diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus
erat vitae libero. Integer nec enim. Phasellus aliquam enim et
tortor. Quisque aliquet, quam elementum condimentum feugiat,
g u l f s h o r e s . c o m
Where forever memories are made
Proin at eros non eros adipiscing mollis. Donec semper turpis sed
diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus
erat vitae libero. Integer nec enim. Phasellus aliquam enim et
tortor. Quisque aliquet, quam elementum condimentum feugiat,
g u l f s h o r e s . c o m
Where lingering moments await

28. ImPressions
™
bestsigns.com
Custom Configuration
bestsigns.com
MATERIAL DEPTH
Environmental Performance Rating
BRAILLE
Preferred Type 2 “California” Braille
COLORS
Substrate Material: 14 Standard
Text & Raised Characters: 73 Standard
Text & Raised Characters: Custom Colors Available
Text & Raised Characters: Black or White Stamped
Text & Raised Characters: Metallic
SURFACE TEXTURES
Standard Options: Matte, Stipple, Slate
EDGE DETAILING
Beveled edges available
EDGE PROFILES
Profiles: 5 Standard Shapes
Profiles: Customize any Shape
MOUNTING OPTIONS
VFT Tape, Mounting Holes, Countersunk Mounting Holes
WINDOW SIGN OPTIONS
Flat non-glare lens
FLAME & UV RESISTANCE
CLASS A FIRE-RATING at additional Cost (See Pricing)
UV Resistant Coating
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Material Colors
Edge Profile Options
Color Matching
Printed color examples are
CMYK approximations only and
should not be used for final
color-matching. Color samples
are available for accurate
proofing. Custom colors
available.
Integral surface textures add
an additional dimension to
the design. Stipple and Slate
textures hide fingerprints and
minor marring from excessive
handling.
Custom Profiles
Computer-guided routing
allows for virtually any
designer-specified custom
profile to be created.
Complete design freedom to
complement any surroundings
with limitless custom profiles.
Raised Edges and Backplates
Layers can be adhered together
to create a unique, dimensional
design.
Available Profiles
Surface Texture Options
Black
Green
Dark Brown
Canyon
Brown
Cadet
Monterey
Gray
Cabernet
Dark Gray
Beige
Pewter
Rouge
White
Classic
Bull Nose
45 Degree
Matte
Stipple
Slate
Rectangular
Beveled Corner
Radiused Corner
Tombstone
Ellipse/Round
Lucent™
www.bestsigns.com
Request a complimentary
Lucent sample directly from
our website at www.bestsigns.com
237237 237 237237
Standard Profiles (Custom Available)
Rectangular Beveled Corner Radiused Corner Tombstone Ellipse/Round
MATERIAL CLASS
SUBSTRATE DEPTH
PERFORMANCE RATING
BRAILLE
Preferred grade-2 domed Braille
MATERIAL COLORS (EDGE)
Clear
Green
BACKGROUND & SURFACE OPTIONS
Metallic Subsurface
Clear or Standard Subsurface Color
Metalic Surface Color
Standard Surface Painted
TEXT & RAISED CHARACTERS
73 Standard Paint Colors
Metallic: Silver, Gold
SURFACE TEXTURES
Standard Options: Matte, Stipple, Slate
EDGE DETAILING
Polished Edges
Beveled Edges
EDGE PROFILES
Profiles: 5 Standard Shapes
Profiles: Customize any Shape
MOUNTING OPTIONS
VFT Tape, Mounting Holes
Premium
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About Best
Best Sign Systems is a US
manufacturer of proven
architectural signage products
that have been consistently
specified by architects for more
than 40 years.
The organization offers an
innovative and flexible portfolio
of products and processes to
create completely customized
solutions and provides best-in-
class, fast and reliable service to
sign solution providers in all 50
states.
The company was founded in
1924 and is located in Montrose,
Colorado.
1202 N. Park Avenue
Montrose, CO 81401-3171
970-249-BEST (2378)
800-235-BEST (2378)
info@bestsigns.com
www.bestsigns.com
©2008 Best Sign Systems, Inc.
Mounting Options
Architectural offsets
create an elegant and
contemporary floating
panel that offers added
dimension to your sign.
Standard Profiles (Custom Available)
Mount
Archite
create
contem
panel t
dimens
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Sweets Bro-Facing pages.indd 1
Best Signs is a national sign fabricator based in Montrose,
Colorado. They brought Axia in to improve their outdated
brand and to help develop and promote new products for two
newly acquired sign system lines.

29. ©2008 Best Sign Systems, Inc.
Custom Design Configuration
Lucent offers a versatile assortment of configuration
options to consider in the design of any sign system.
Combined with light from natural or artificial sources,
subtle shadows and reflections offer dimension that
adds visual interest while ensuring clarity, contrast
and readability in your sign.
Lucent™
Graphic detail
Precise rendering of logos,
text and other decorative
elements and raised
graphics.
Styling
Beveled, polished edges and
an oversized, layered acrylic
backplate.
Rich second-surface colors behind jewel-like
polished edges of an elegantly shaped sign,
reflect ambient light and tastefully harmonize
with contemporary interiors. Our custom Lucent
solutions add new dimensions to interior signage
while supporting function and meeting ADA
requirements.
Braille
Standard grade-2 domed
Braille.
Layered styling exampleSurface texture detail
Stipple surface texturing is
fingerprint resistant.
www.bestsigns.com
Metallic Text
Silver or gold options.
Graphic Blast®
www.bestsigns.com
ns.com
10 14 00/BES
BuyLine 5506
8/15/08 11:11:29 AM

30. C A L I F O R N I A
The Central California City of Oxnard contracted with Cygnet
Strategies to explore graphic refinements to their brand
previously developed by Roger Brooks International. Axia
was asked by Cygnet to help design logos for the City and the
CVB. Two style guides were produced to help support the use
of the identities.

31. california
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nulla purus, interdum ac, venenatis non, varius rutrum, leo.
Pellentesque habitant morbi tristique senectus et netus et malesuada
fames ac turpis egestas. Fusce magna mi, porttitor quis, convallis
eget, sodales ac, urna. Phasellus luctus venenatis magna.
v i s i t o x n a r d . c o m
california

32. Axia partnered with Gr
Destination Marketing
Alaska. Phase 2, curre
a downtown pedestria
Cascade Ponds Day Use Area
16km
1
Many different users enjoy the Rocky
Mountain Legacy Trail. Expect to see families,
beginners, and advanced users who might
be on foot, on bikes, skateboards, or roller
skis. Travel with care, share the trail, and be
considerate of all users.
T
•
•
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Banff Visitor Information Centre
Rocky Mountain Legacy Trai
20km
Norquay Rd
Banff
LakeLouise
Mount
Norquay
Cascade
Mountain
Mo
BanffAve
Rocky Mountain Legacy Trail
Legacy Trail Map-with blond babes-FINAL.indd 1
The Rocky Mountain Legacy
Trail stretches from Canmore to
Banff in Alberta, Canada. Axia
designed an identity, trail head
signage and printed trail maps.

33. reat Destination Strategies and Total
to develop a brand for the City of Sitka,
ently in progress, includes the design of
n wayfinding system.
Valley View Day Use Area
8km
1
742
R U N D L E R A N G E
Trail Etiquette
• Slow down, smile, say hello
• Travel in control and be prepared to stop
• Be aware and respectful of others
• Share the trail and pass with care
Legend
Rocky Mountain Legacy Trail
Trail Connections to Town Centres
Other Trails
Other Trail Connections Along Roads
Roads and Highways
Information Centres
Washrooms
Rest Areas
Easy Trail
Intermediate Trail
Advanced Trail
Tourism Canmore Kananaskis
Visitor Information Centre
E H A G A Y N A K O D A R A N G E
Rocky Mountain Legacy Trailhead (Canmore)
Travel Alberta Visitor Information Centre
0km
ilhead (Banff)
Sm
ith
D
orrien/
S
pray
Trail
Canmore
Calgary
Image Source: ESRI World Imagery
Bow Valley Trail
Benchlands Trail
MainSt
Ha-Ling
Peak
Canmore
Nordic
Centre
ount Rundle
EEOR
Rundle Riverside Trail
Goat Creek Trail
Three Sisters Pkwy
Rocky Mountain Legacy Trail
1/16/14 2:17 PM
Rocky Mountain Legacy Trail
Easy
This trail is a multi-use recreational paved
pathway between the Town of Canmore and
the Town of Banff. The scenic trail is 20km
long and has minimal elevation change. It
follows the Bow River and offers spectacular
views of the valley. It’s official trailhead
is located at the Travel Alberta Visitor
information Centre where public parking
is also available. Users can also travel
between the two town centres, linking the
Legacy Trail with different pathways, cycling
lanes or sidewalks, for a total of 23km.
Visitor Centres
Banff Visitor Information Centre
224 Banff Avenue, Banff
Phone: 403-762-1550
Travel Alberta Visitor
Information Centre
2801 Bow Valley Trail, Canmore
Phone: 403-678-5277
Tourism Canmore Kananaskis
Visitor Information Centre
907 7th Avenue, Canmore
Phone: 403-678-1295
In case of an emergency, call 911
Goat Creek Trail
Intermediate
This trail can be combined with the Legacy
Trail for the more adventurous people. It is
a multi-use dirt fire road between the Banff
Springs Hotel and the Goat Creek parking
lot on the Spray Lakes / Smith Dorien
Road (Hwy 742). The trail hugs the Rundle
Mountain Range and follows Goat Creek.
It is 19km long and has a 150m elevation
change. The trail is easier from Canmore
to Banff as it goes downhill in a Westerly
direction.
Rundle Riverside Trail
Advanced
This trail can also be combined with the
Legacy Trail for the advanced mountain
bikers and trail runners. It is a technical
singletrack trail that runs along the southern
bank of the Bow River. This trail spans 19km
and has about 300m of elevation change
between the Banff Springs Golf Course and
the Canmore Nordic Centre.
ROAM
Visit Roamtransit.com for more information.
The ROAM buses conveniently connect
the Town of Canmore and the Town of
Banff for an easier return option after a trip
on the Legacy Trail. All buses have bike
racks and run every hour between the two
towns. The fare is $6 for adults (half price
for children and seniors) and the service is
available between 6am and 9pm weekdays,
as well as 9am and 7pm on weekends and
holidays.
Photos by Paul Zizka

34. Axia provides a great product – creativity.
It is at the center of all that we do.
Our process follows a diligent
methodology rooted in thorough research,
strategic thinking and dedication to
fulfilling our client’s objectives.
Axia’s focus is on combining high level
design execution with intelligent strategy.
This sets us apart from many of our
competitors.
We’re not driven by the prospect of
winning awards. We are, however, driven
by the desire to provide winning results
for our clients.
To find out how Axia can help move
people in your direction, email us at:
connect@axiacreative.com

35. Branding
Identity
Print Design
Wayfinding
Web Media
Advertising
Event Graphics
Illustration
Motion Graphics
Interpretive
Product Design
Point-of-Sale
Storefront
Production

36. 12161 Ken Adams Way | Studio Suite 110Y1 | Wellington, FL 33414 | axiacreative.com