This study attempts to understand the concept of city branding and its applicability to cities across the world. It delves deep into the making of a brand from a city, what are the factors involved, the models used and the theories published. It tries to understand what advantages a city receives upon being branded and what are the risks involved in such a branding exercise. It also explores how a city branding is different from a product branding. It further investigates whether the overall acceptability of the concept of city branding, whether it is a trend, a fad or a necessity of today’s time.
Using these learning’s, this study attempts to undertake the case of Delhi in the lieu of Common Wealth Games 2010, and builds a branding methodology for New Delhi, the capital of India.
At the dawn of globalization, a new world has emerged. A world which is vast, but is well connected, a world which develops and gets smaller with it. This is no more a time of a few big cities, where all the attention used to exist. This is no more a time, where these big cities used to compete with one another to attract the Headquarters of Global Corporations, Neither is this the time, where tourism was the way to attract people to a city.
Cities now have evolved and learned to showcase that something special about them to attract audiences of all sorts. Cities have carved niches for themselves, hitherto unknown. Branding cities is no more a fad or something different; it has become a well accepted phenomenon by the marketing gurus of today. In fact, branding a city is no more the extra effort, but the required effort in the contemporary times today.
Cities have realized how a well strategized and well executed branding exercise results in a 360 degree development to the fabric of a city. They have understood that branding is about everything that a city offers to its target audiences. An important thing to note is that cities, through treated like products while branding them are vastly different in their inherent nature. Cities are a brand to begin with, branding is undertaken to change the brand perception. Also, they cater to audiences or consumers differently, as they directly affect the living conditions of the consumer.
A city has three different types of target groups, which are; people who live in the city, people who come to work in the city and people who come to visit the city. Therefore, a city needs to develop value propositions which cater all three separately and all three together.
A successful city branding needs to involve stakeholders at all the levels, which includes the government, the industries, the educational institutions, the citizens, and everyone else associated with the city. A clear, strategic vision followed consistently through all the stakeholders is pertinent for a city to turn into a brand.
The document discusses manufacturing and industries in India. It begins by defining manufacturing as the production of goods using labor, machines, and raw materials. It then provides examples of key industries in India like textiles, sugar, iron and steel, aluminum, chemicals, fertilizers, cement, automobiles, and information technology. It discusses factors that influence the location of industries like availability of raw materials, power, water, labor, transportation and markets. The document also notes that while industries contribute significantly to the economy, they also cause various types of pollution that degrade the environment.
The document provides an overview of the Indian automobile industry. It discusses the industry's history, current market size and growth, major investments, government initiatives, and future outlook. Some key points:
- The Indian auto industry is one of the largest in the world, with annual production of over 23 million vehicles as of 2014-15. It accounts for 7.1% of India's GDP.
- Two-wheelers dominate the market with an 81% share. Passenger vehicles have a 13% share. Exports have also been growing steadily in recent years.
- Major global automakers like Ford, GM, and Chrysler are investing billions of dollars in India to expand manufacturing capacity and launch new models
Project on customer satisfaction with special reference to mahindra boleroProjects Kart
The document provides an overview of the Indian automobile industry and Mahindra & Mahindra's (M&M) operations. It discusses M&M's history and product portfolio, which includes utility vehicles, tractors, and military vehicles. The document also describes strategies used by M&M to improve customer satisfaction, including customer relationship management programs. Primary and secondary research was conducted to analyze customer satisfaction with M&M's Bolero SUV in the city of Allahabad.
PPT_POLITICS OF PLANNED DEVELOPMENT.pptAnilMishra180
This document discusses the history of development planning in India. It outlines how after independence, India adopted a socialist model of development under Nehru, establishing the Planning Commission in 1950 to formulate five-year plans. The National Development Council was formed to approve the plans and secure state cooperation in implementation. In 2015, the Planning Commission was replaced by NITI Aayog as the new development think tank and policy advisor to shift to a more cooperative federal approach engaging states. The document compares the roles and functions of the Planning Commission and NITI Aayog.
marketing strategies and consumer behaviour study for Mahindra BoleroARBA khan
The document is a project report submitted by Arba Khan, a student at Jamia Millia Islamia University, on the marketing strategies and consumer behavior of Mahindra Bolero. It includes a declaration, acknowledgements, synopsis, and outlines of the report contents. The synopsis states the objective is to examine Mahindra's marketing strategies for Bolero and study consumer behavior regarding the SUV. Primary data was collected through dealer interviews and consumer questionnaires, while secondary data came from websites, magazines, books and newspapers. Statistical tools like graphs and charts were used to present the findings.
This document provides an overview of the Indian cement industry. It discusses that India is the second largest producer of cement globally. The cement industry is a core sector that contributes 1.3% to India's GDP. Exports of Indian cement have been increasing in recent years. However, per capita cement consumption in India is low at 125 kg compared to over 350 kg globally. The cement industry produces different varieties of cement for specific end uses. There is significant potential for growth in the Indian cement industry given the low per capita consumption currently.
Tata Swach is a low-cost water purifier launched by Tata Chemicals in 2009 targeted at rural areas lacking access to clean drinking water. It uses rice husk ash and nano-silver particles to filter water without needing electricity, running water, or boiling. Priced at Rs. 999, it is the cheapest filter on the market. Tata Chemicals uses a Lead Experience User model and partnerships with local NGOs and women's self-help groups to deliver and promote Tata Swach in rural areas, with promotion efforts including participation in rural fairs and roadshows. The simple design and affordability of Tata Swach have made it popular with both rural and urban lower-income consumers
This document outlines potential corporate social responsibility (CSR) activities that the health technology company Practo could undertake. It discusses focusing CSR efforts on areas like eradicating hunger, promoting preventive healthcare and sanitation, and education. Some proposed activities include free medical camps and checkups with clinics and hospitals, as well as creating a monthly health magazine to provide information to the public. The magazine would have content on medical specialties written by doctors each month. Overall the document explores how Practo can engage in CSR activities that benefit society and promote the company's brand.
The document discusses manufacturing and industries in India. It begins by defining manufacturing as the production of goods using labor, machines, and raw materials. It then provides examples of key industries in India like textiles, sugar, iron and steel, aluminum, chemicals, fertilizers, cement, automobiles, and information technology. It discusses factors that influence the location of industries like availability of raw materials, power, water, labor, transportation and markets. The document also notes that while industries contribute significantly to the economy, they also cause various types of pollution that degrade the environment.
The document provides an overview of the Indian automobile industry. It discusses the industry's history, current market size and growth, major investments, government initiatives, and future outlook. Some key points:
- The Indian auto industry is one of the largest in the world, with annual production of over 23 million vehicles as of 2014-15. It accounts for 7.1% of India's GDP.
- Two-wheelers dominate the market with an 81% share. Passenger vehicles have a 13% share. Exports have also been growing steadily in recent years.
- Major global automakers like Ford, GM, and Chrysler are investing billions of dollars in India to expand manufacturing capacity and launch new models
Project on customer satisfaction with special reference to mahindra boleroProjects Kart
The document provides an overview of the Indian automobile industry and Mahindra & Mahindra's (M&M) operations. It discusses M&M's history and product portfolio, which includes utility vehicles, tractors, and military vehicles. The document also describes strategies used by M&M to improve customer satisfaction, including customer relationship management programs. Primary and secondary research was conducted to analyze customer satisfaction with M&M's Bolero SUV in the city of Allahabad.
PPT_POLITICS OF PLANNED DEVELOPMENT.pptAnilMishra180
This document discusses the history of development planning in India. It outlines how after independence, India adopted a socialist model of development under Nehru, establishing the Planning Commission in 1950 to formulate five-year plans. The National Development Council was formed to approve the plans and secure state cooperation in implementation. In 2015, the Planning Commission was replaced by NITI Aayog as the new development think tank and policy advisor to shift to a more cooperative federal approach engaging states. The document compares the roles and functions of the Planning Commission and NITI Aayog.
marketing strategies and consumer behaviour study for Mahindra BoleroARBA khan
The document is a project report submitted by Arba Khan, a student at Jamia Millia Islamia University, on the marketing strategies and consumer behavior of Mahindra Bolero. It includes a declaration, acknowledgements, synopsis, and outlines of the report contents. The synopsis states the objective is to examine Mahindra's marketing strategies for Bolero and study consumer behavior regarding the SUV. Primary data was collected through dealer interviews and consumer questionnaires, while secondary data came from websites, magazines, books and newspapers. Statistical tools like graphs and charts were used to present the findings.
This document provides an overview of the Indian cement industry. It discusses that India is the second largest producer of cement globally. The cement industry is a core sector that contributes 1.3% to India's GDP. Exports of Indian cement have been increasing in recent years. However, per capita cement consumption in India is low at 125 kg compared to over 350 kg globally. The cement industry produces different varieties of cement for specific end uses. There is significant potential for growth in the Indian cement industry given the low per capita consumption currently.
Tata Swach is a low-cost water purifier launched by Tata Chemicals in 2009 targeted at rural areas lacking access to clean drinking water. It uses rice husk ash and nano-silver particles to filter water without needing electricity, running water, or boiling. Priced at Rs. 999, it is the cheapest filter on the market. Tata Chemicals uses a Lead Experience User model and partnerships with local NGOs and women's self-help groups to deliver and promote Tata Swach in rural areas, with promotion efforts including participation in rural fairs and roadshows. The simple design and affordability of Tata Swach have made it popular with both rural and urban lower-income consumers
This document outlines potential corporate social responsibility (CSR) activities that the health technology company Practo could undertake. It discusses focusing CSR efforts on areas like eradicating hunger, promoting preventive healthcare and sanitation, and education. Some proposed activities include free medical camps and checkups with clinics and hospitals, as well as creating a monthly health magazine to provide information to the public. The magazine would have content on medical specialties written by doctors each month. Overall the document explores how Practo can engage in CSR activities that benefit society and promote the company's brand.
A Study on Level of Employee Job Satisfaction in HAMULProjects Kart
India is called the “country of villages” where it covers nearly 70% of its total area. In this relation we can say that Indian economy is base on rural activities and their development. Therefore we have to give prime importance to the rural activities. A dairy is a place for handling milk and milk products. Technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science which deals with the processing of milk and the milk products on an industrial scale. In developed dairying countries such as the USA the year 1850 is seen as the dividing line between farm and factory scale production. Various factors distribute to this change in these countries such as the concentration of the population in cities where the jobs are plentiful, rapid industrialization, improvement of transportation facilities, development of machines etc., The rural areas are identified for the production, urban areas are for the processing of the milk.
THE PRESENTATION IS ALL ABOUT SWACCH BHARAT ABHIYAN WHICH INVOLVES VARIOUS ASPECT OF THE CAMPAIGN INCLUDING INTRODUCTION BACKGROUND QUANTITAVE DATA ETC.
IT CAN BE USED BY ANYONE AT EVERY LEVEL.
This document provides an overview of Ambuja Cement's marketing strategies, including segmentation, targeting, positioning, the 4Ps of marketing (product, price, place, promotion), and a discussion of its pricing strategy. It describes Ambuja Cement's segmentation based on consumers and geography. It also discusses Ambuja Cement's advertising through print, outdoor media, and its partnership with a private ad agency. The document then analyzes Ambuja Cement's pricing strategy and considerations, channels of distribution, and its position as a "star" in the BCG matrix in relation to competitors and substitutes.
Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
The document provides details about a seminar report submitted by Anamika Verma for her Post Graduate Diploma in Management. The report focuses on the cement industry in India and provides an overview of the industry, key domestic and global players, installed capacity, technological changes, and the ready-mix concrete business. It then provides specific details about UltraTech Cement, including its history, financial facts, manufacturing capacity, products, and plant machinery.
An Organisation study at ADITYA BIRLA ULTRATECH LTDRahul G
This document provides an overview of an organizational study conducted at Aditya Birla Ultratech Ltd. It discusses the objectives of the study which are to understand the organizational culture and structure, products and services offered, departmental functions, and how theoretical knowledge is applied practically. It also provides details about the Indian cement industry, including major players and their production capacities. The cement industry is an important core industry for India's growth and development.
The document presents a proposal for a rural engineering project to manufacture detergent powder and cake. It outlines the objectives of the project, including providing livelihoods and meeting local demand. Potential project ideas are listed and detergent manufacturing is selected due to its consistent demand. A market survey finds brand preferences and purchasing behaviors. The proposal presents cost estimates, competitors, government support available, and plans for quality testing to ensure the viability of the proposed detergent manufacturing project.
CSR OF ADITYA BIRLA GROUP OF COMPANIES.Winnie Manoj
The document discusses the corporate social responsibility efforts of the Aditya Birla Group, a $40 billion corporation operating in 36 countries. It focuses on the group's CSR strategies and commitments to education, healthcare, sustainable livelihood, infrastructure, and social causes for underserved communities. The group's vision is to actively contribute to social and economic development and help build a better life for weaker sections of society. It believes in teaching communities to fish rather than just giving them fish. Future commitments are focused on these key areas to benefit communities through generosity and compassion.
CSR FINAL PROJECT ABOUT CSR PRACTICES OF DIFFERENT COMAPNIESHafiz Nawaz
This report examines the corporate social responsibility practices of DG Cement and Maple Leaf Cement before and after the issuance of S.R.O. 983(I)/2009. It analyzes 12 CSR obligations across four time periods for each company. For DG Cement before the ordinance, CSR activities included philanthropy, community investment, and contributing to the national exchequer. After the ordinance, DG Cement expanded its CSR to include energy conservation, environmental protection, welfare spending, industrial relations, and occupational safety. The report makes similar comparisons for Maple Leaf Cement and its CSR practices over time.
The document presents a marketing research study conducted on Birla White cement and putty. The objectives were to measure satisfaction levels of retailers, painters, architects and builders on important parameters and identify issues. Key findings included Birla White having a higher price than competitors, some painters being unaware of token schemes for putty, and retailers receiving lower margins than for other brands. Recommendations included providing painter training, giving retailers more commissions and credit terms, managing competition between retailers, and conducting regular meetings with stakeholders.
Swachh Bharat Abhiyan is a national cleanliness campaign launched in India in 2014 to clean roads, streets, and infrastructure. Prime Minister Narendra Modi launched the campaign on October 2nd, 2014 in New Delhi, where he personally cleaned a road. The campaign aims to achieve access to sanitation facilities and drinking water for all citizens by 2019. It involves construction of toilets, waste disposal systems, and making villages and cities clean through awareness programs and community participation. The government aims to achieve an open defecation free India by 2019 at an estimated total cost of 1.96 lakh crores.
This document provides information about Ultra Tech Cement Limited presented by seven individuals. It outlines the company's vision of contributing to social and economic development. It then gives an overview of the company's products, facilities, subsidiaries, board members, and shareholding pattern. Finally, it discusses the cement sector growth outlook and Ultra Tech's financial performance in terms of sales, operating profit, net earnings, net worth, and earnings per share.
Decotouch Paints is an Indian paint manufacturing company established in 1997. It started as Diamond Wall Putty Mart focusing on putty but later expanded into paints under the brand Decotouch Paints in 2007-2008. The company aims to increase turnover by 100% in the next ten years while maintaining high quality, innovation, and ethical standards. Decotouch produces a range of decorative and industrial paints as well as products like putty, primers, and emulsions. It has a nationwide distribution network and seeks to deliver best-in-class products and consumer satisfaction through technology and committed employees.
This document provides an overview of the Indian automobile market and TVS Motors' position within it. Some key points:
- Two-wheelers make up the largest segment of the domestic vehicle market at 81%. TVS Motors has a 14.8% market share and produces a wide range of scooters, motorcycles, and mopeds.
- The automobile industry is a major contributor to the Indian economy, accounting for 7.1% of GDP. The government has set a target of $300 billion in automotive revenue by 2026.
- TVS Motors utilizes strategies like new product development, competitive pricing, and expansive distribution networks. However, it faces threats from substitutes, competition
Hyundai Motor Company was founded in 1967 and is headquartered in Seoul, South Korea. It operates the world's largest automobile manufacturing facility capable of producing 1.6 million units annually. Hyundai Motor India Limited produces 20 variants of passenger cars in six segments for the Indian market. Some of its strategies include 24/7 service, warranty programs, and customer relations initiatives. It faces threats from new entrants and competition from other manufacturers but has strengths in its domestic market share and low production costs.
Research on customers - Aditya Birla Retail Ltd (more.)Gigo George
The Aditya Birla Group is a $35 billion corporation with over 133,000 employees across 42 nationalities. It operates in 36 countries across sectors like metals, cement, chemicals, retail, telecom, and financial services. Over 60% of its revenues come from international operations. In India, it is a top player in sectors like viscose filament yarn, chlor-alkali, mobile telephony, life insurance, BPO, and fashion. Globally it is a leader in metals, viscose staple fibre, carbon black, insulators, acrylic fibre, cement, fertilizers, and retail. The group entered retail in 2006 and operates stores under the brands 'More' and 'More
This document is a dissertation submitted by M. Anwer M. Azmin in partial fulfillment of an MBA degree from the University of Northumbria in Newcastle, UK. The dissertation explores corporate branding in Sri Lanka and Asia. It includes declarations by the author, an abstract, acknowledgements, table of contents, and 6 chapters that cover a literature review on corporate branding, the research methodology used, an analysis of Sri Lanka and Asia, research findings and discussion, and conclusions and recommendations. The author conducted primary interviews and secondary research to examine how corporate branding is viewed and practiced in Sri Lanka and Asia, given economic instability in Sri Lanka and growth in Asia.
This document provides an illustrated cognitive mapping analysis of the city of Klang Valley in Malaysia. It analyzes the image of the city based on Kevin Lynch's five elements: paths, edges, districts, nodes, and landmarks. It describes the dominant transportation paths in Klang Valley, including Jalan Tengku Kelana which connects Little India. It outlines the edge created by the Klang River and districts like commercial areas along major roads. It highlights important nodes in Klang Valley like the Simpang Lima intersection and KTM Klang railway station. The document uses maps and photos to illustrate each of Lynch's elements in the urban structure and image of Klang Valley.
A Study on Level of Employee Job Satisfaction in HAMULProjects Kart
India is called the “country of villages” where it covers nearly 70% of its total area. In this relation we can say that Indian economy is base on rural activities and their development. Therefore we have to give prime importance to the rural activities. A dairy is a place for handling milk and milk products. Technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science which deals with the processing of milk and the milk products on an industrial scale. In developed dairying countries such as the USA the year 1850 is seen as the dividing line between farm and factory scale production. Various factors distribute to this change in these countries such as the concentration of the population in cities where the jobs are plentiful, rapid industrialization, improvement of transportation facilities, development of machines etc., The rural areas are identified for the production, urban areas are for the processing of the milk.
THE PRESENTATION IS ALL ABOUT SWACCH BHARAT ABHIYAN WHICH INVOLVES VARIOUS ASPECT OF THE CAMPAIGN INCLUDING INTRODUCTION BACKGROUND QUANTITAVE DATA ETC.
IT CAN BE USED BY ANYONE AT EVERY LEVEL.
This document provides an overview of Ambuja Cement's marketing strategies, including segmentation, targeting, positioning, the 4Ps of marketing (product, price, place, promotion), and a discussion of its pricing strategy. It describes Ambuja Cement's segmentation based on consumers and geography. It also discusses Ambuja Cement's advertising through print, outdoor media, and its partnership with a private ad agency. The document then analyzes Ambuja Cement's pricing strategy and considerations, channels of distribution, and its position as a "star" in the BCG matrix in relation to competitors and substitutes.
Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
The document provides details about a seminar report submitted by Anamika Verma for her Post Graduate Diploma in Management. The report focuses on the cement industry in India and provides an overview of the industry, key domestic and global players, installed capacity, technological changes, and the ready-mix concrete business. It then provides specific details about UltraTech Cement, including its history, financial facts, manufacturing capacity, products, and plant machinery.
An Organisation study at ADITYA BIRLA ULTRATECH LTDRahul G
This document provides an overview of an organizational study conducted at Aditya Birla Ultratech Ltd. It discusses the objectives of the study which are to understand the organizational culture and structure, products and services offered, departmental functions, and how theoretical knowledge is applied practically. It also provides details about the Indian cement industry, including major players and their production capacities. The cement industry is an important core industry for India's growth and development.
The document presents a proposal for a rural engineering project to manufacture detergent powder and cake. It outlines the objectives of the project, including providing livelihoods and meeting local demand. Potential project ideas are listed and detergent manufacturing is selected due to its consistent demand. A market survey finds brand preferences and purchasing behaviors. The proposal presents cost estimates, competitors, government support available, and plans for quality testing to ensure the viability of the proposed detergent manufacturing project.
CSR OF ADITYA BIRLA GROUP OF COMPANIES.Winnie Manoj
The document discusses the corporate social responsibility efforts of the Aditya Birla Group, a $40 billion corporation operating in 36 countries. It focuses on the group's CSR strategies and commitments to education, healthcare, sustainable livelihood, infrastructure, and social causes for underserved communities. The group's vision is to actively contribute to social and economic development and help build a better life for weaker sections of society. It believes in teaching communities to fish rather than just giving them fish. Future commitments are focused on these key areas to benefit communities through generosity and compassion.
CSR FINAL PROJECT ABOUT CSR PRACTICES OF DIFFERENT COMAPNIESHafiz Nawaz
This report examines the corporate social responsibility practices of DG Cement and Maple Leaf Cement before and after the issuance of S.R.O. 983(I)/2009. It analyzes 12 CSR obligations across four time periods for each company. For DG Cement before the ordinance, CSR activities included philanthropy, community investment, and contributing to the national exchequer. After the ordinance, DG Cement expanded its CSR to include energy conservation, environmental protection, welfare spending, industrial relations, and occupational safety. The report makes similar comparisons for Maple Leaf Cement and its CSR practices over time.
The document presents a marketing research study conducted on Birla White cement and putty. The objectives were to measure satisfaction levels of retailers, painters, architects and builders on important parameters and identify issues. Key findings included Birla White having a higher price than competitors, some painters being unaware of token schemes for putty, and retailers receiving lower margins than for other brands. Recommendations included providing painter training, giving retailers more commissions and credit terms, managing competition between retailers, and conducting regular meetings with stakeholders.
Swachh Bharat Abhiyan is a national cleanliness campaign launched in India in 2014 to clean roads, streets, and infrastructure. Prime Minister Narendra Modi launched the campaign on October 2nd, 2014 in New Delhi, where he personally cleaned a road. The campaign aims to achieve access to sanitation facilities and drinking water for all citizens by 2019. It involves construction of toilets, waste disposal systems, and making villages and cities clean through awareness programs and community participation. The government aims to achieve an open defecation free India by 2019 at an estimated total cost of 1.96 lakh crores.
This document provides information about Ultra Tech Cement Limited presented by seven individuals. It outlines the company's vision of contributing to social and economic development. It then gives an overview of the company's products, facilities, subsidiaries, board members, and shareholding pattern. Finally, it discusses the cement sector growth outlook and Ultra Tech's financial performance in terms of sales, operating profit, net earnings, net worth, and earnings per share.
Decotouch Paints is an Indian paint manufacturing company established in 1997. It started as Diamond Wall Putty Mart focusing on putty but later expanded into paints under the brand Decotouch Paints in 2007-2008. The company aims to increase turnover by 100% in the next ten years while maintaining high quality, innovation, and ethical standards. Decotouch produces a range of decorative and industrial paints as well as products like putty, primers, and emulsions. It has a nationwide distribution network and seeks to deliver best-in-class products and consumer satisfaction through technology and committed employees.
This document provides an overview of the Indian automobile market and TVS Motors' position within it. Some key points:
- Two-wheelers make up the largest segment of the domestic vehicle market at 81%. TVS Motors has a 14.8% market share and produces a wide range of scooters, motorcycles, and mopeds.
- The automobile industry is a major contributor to the Indian economy, accounting for 7.1% of GDP. The government has set a target of $300 billion in automotive revenue by 2026.
- TVS Motors utilizes strategies like new product development, competitive pricing, and expansive distribution networks. However, it faces threats from substitutes, competition
Hyundai Motor Company was founded in 1967 and is headquartered in Seoul, South Korea. It operates the world's largest automobile manufacturing facility capable of producing 1.6 million units annually. Hyundai Motor India Limited produces 20 variants of passenger cars in six segments for the Indian market. Some of its strategies include 24/7 service, warranty programs, and customer relations initiatives. It faces threats from new entrants and competition from other manufacturers but has strengths in its domestic market share and low production costs.
Research on customers - Aditya Birla Retail Ltd (more.)Gigo George
The Aditya Birla Group is a $35 billion corporation with over 133,000 employees across 42 nationalities. It operates in 36 countries across sectors like metals, cement, chemicals, retail, telecom, and financial services. Over 60% of its revenues come from international operations. In India, it is a top player in sectors like viscose filament yarn, chlor-alkali, mobile telephony, life insurance, BPO, and fashion. Globally it is a leader in metals, viscose staple fibre, carbon black, insulators, acrylic fibre, cement, fertilizers, and retail. The group entered retail in 2006 and operates stores under the brands 'More' and 'More
This document is a dissertation submitted by M. Anwer M. Azmin in partial fulfillment of an MBA degree from the University of Northumbria in Newcastle, UK. The dissertation explores corporate branding in Sri Lanka and Asia. It includes declarations by the author, an abstract, acknowledgements, table of contents, and 6 chapters that cover a literature review on corporate branding, the research methodology used, an analysis of Sri Lanka and Asia, research findings and discussion, and conclusions and recommendations. The author conducted primary interviews and secondary research to examine how corporate branding is viewed and practiced in Sri Lanka and Asia, given economic instability in Sri Lanka and growth in Asia.
This document provides an illustrated cognitive mapping analysis of the city of Klang Valley in Malaysia. It analyzes the image of the city based on Kevin Lynch's five elements: paths, edges, districts, nodes, and landmarks. It describes the dominant transportation paths in Klang Valley, including Jalan Tengku Kelana which connects Little India. It outlines the edge created by the Klang River and districts like commercial areas along major roads. It highlights important nodes in Klang Valley like the Simpang Lima intersection and KTM Klang railway station. The document uses maps and photos to illustrate each of Lynch's elements in the urban structure and image of Klang Valley.
MSc Dissertation Strategic Marketing UB14018993Marc van Hutten
This document is a dissertation submitted by Marc Van Hutten to Bradford University in partial fulfillment of an MSc degree in Strategic Marketing. The dissertation seeks to identify the key determinants of decision-making amongst moviegoers. It begins with an introduction that outlines the research objectives and questions. A literature review then examines theories related to the consumer decision-making process and factors that influence movie choice. Primary data was collected through interviews with students. The findings suggest that social factors and information from friends and reviews influence movie choice. Awards were found to have a moderate yet interesting influence by triggering information search and influencing expectations. The conclusion discusses implications for managers and recommendations for further research.
The document discusses elements of urban design that shape cities, including buildings, public spaces, streets, landscape, and their interrelationships. It also summarizes Kevin Lynch's book "The Image of the City", which examines how residents mentally map their city based on paths, edges, districts, nodes, and landmarks. Finally, it provides examples of these elements in Mysore, India, highlighting landmarks like the Ambavilas Palace, focal points like Chamaraja Circle, and the city's planned layout with vistas, public squares, and response of buildings to the street network.
Kevyn introduced a concept of planning that was the base for understanding and visualising The Planning Aspects; important for the budding planners.
The presentation initiates the same understanding and invokes a means for better understanding of 'Planning'.
Urban design can significantly impact the economic, environmental, social, and cultural outcomes of a place. It influences factors like local business success, housing costs, transportation access, and how people interact. Key elements of urban design include buildings, public spaces, streets, transportation systems, and landscape features. Buildings define the streetscape while public spaces are where people come together. Streets connect places and their design impacts walkability. Transportation networks enable movement throughout the city. Landscape provides green spaces that enhance character and beauty.
The document summarizes Kevin Lynch's book "The Image of the City" which explores how people mentally perceive and navigate urban environments. It discusses Lynch's concepts of imageability, legibility, and the five elements that comprise a city's mental image for people - paths, edges, districts, nodes, and landmarks. It provides examples of Lynch's analysis of the mental images of Boston, Jersey City, and Los Angeles.
This document is a project report submitted by Nikhil D'Souza in partial fulfillment of the requirements for a Master of Management Studies degree from the University of Mumbai. The project examines factors influencing consumer behavior towards the use of plastic money (credit/debit cards) in Mumbai. The report includes declarations, certificates, acknowledgements, an executive summary, and chapters on the introduction and research methodology, literature review, data analysis, findings, and conclusions and recommendations. The study aims to understand consumer attitudes and behaviors related to using plastic money for payments in Mumbai.
Impact Report of Future City Summit Annual Meet 2020 is prepared by Future City Summit and Good City Foundation as a annual documentation for the Annual Meet hosted on 16th - 17th in December 2020, sponsored by the InvestHK and Cyberport Hong Kong, co-hosted by the Dream Impact, Hong Kong Scholarship for Excellence Scheme Scholars Association(HKSESSA), Global Solutions Foundation and Impact Circles.
Smart cities, sustainable cities, city branding and lean start up methodology...SmartCitiesTeam
A theoretical approach on some basic concepts concerning smart cities, sustainable cities, lean start up methodology and city branding.
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Presentation prepared for showcasing an ongoing work on Waste Management from People's perspective, presented at YouthMapper's Leadership Program, 2019-South Africa.
This document discusses reimagining cities from a woman's perspective to make them safer and more inclusive. It outlines 10 principles for a woman-friendly city, including creating 24/7 urban environments through mixed-use development, having "eyes on the street" through human-scale architecture, and prioritizing pedestrian infrastructure and public transportation to improve walkability and accessibility. The principles aim to inform urban planning and policies to enhance safety for women and vulnerable groups.
The UN-Habitat has launched its fifth call for applications for the Urban Youth Fund, which provides grants up to $25,000 to projects led by young people ages 15-32 that pilot innovative approaches to employment, governance, shelter, and tenure. The deadline to apply is April 15th, 2013. Over 21,000 people have visited the Urban Gateway website in January and February, with the highest numbers coming from Egypt, Kenya, India, Peru and Colombia. The site features knowledge resources, discussions, funding opportunities, and upcoming events. Users are encouraged to provide feedback on their experience with the Urban Gateway.
The document summarizes an interactive exhibition called "Urban Samwaad" held from November 8-10, 2013 at the School of Planning and Architecture in New Delhi. The exhibition showcased research projects from students in various planning fields related to issues in Indian urbanization. It was a collaborative effort between the School of Planning and Architecture and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH to promote innovative and participatory forms of planning education. The exhibition featured student research divided into three thematic areas and allowed visitors to engage directly with students to discuss potential solutions for challenges in urban development. It aimed to enhance planning education and facilitate knowledge sharing between students, professionals, and the public.
B Street Advisors - Company & Services OverviewRama Chakaki
This document summarizes the services of a communications consulting firm. They help organizations:
1) Develop communication strategies through analyzing stakeholders, defining brands and stories, and measuring impact.
2) Build social media presences and engage communities online and offline.
3) Train internal teams on communication best practices, tools, and content creation.
They have worked with nonprofit, private, and public sector clients in the Middle East on issues like health, education, entrepreneurship, and sports.
1) The Bala Janaagraha program by Janaagraha Centre for Citizenship and Democracy provides civic education to school children to encourage active citizenship. It involves classroom lessons, a hands-on civic project addressing an issue in their community, and a civic fest competition.
2) Students conduct surveys and analyze issues related to a road in their area, provide a quality score, and propose solutions. They present their findings to local leaders to encourage action.
3) The program aims to develop civic awareness and responsibility in over 25,000 students across India. It fosters creative, analytical thinking and problem-solving skills. Student projects have addressed issues like road infrastructure and generated innovative solutions.
This document provides an executive summary of a study analyzing Dubai's transformation into a smart city. It outlines the goals of improving quality of life and happiness. The first phase has established technological and regulatory foundations and indicates early generation of public value. Smart Dubai triggered cultural shifts in cross-government collaboration and a people-centered approach. Maintaining an entrepreneurial and collaborative governance style will be important for future phases. The study explores what more is needed for Dubai to remain one of the smartest cities in the world.
With 65% of our population under the age of 35, India is the youngest nation in the world. Youths are our biggest strength. The success of our nation lies in the success of our our youths. Therefore, a continuous positive dialog with and among the youths is a must, to channelise their energy towards building a strong and empowered India.
GOMTI CONNECT is a platform for youths to connect, communicate and create new INDIA. With 15000+ youths as its registered members in the very first year of its inception, it is now on a mission to nurture the next generation of leaders in various fields.
So GOMTI CONNECT is on a search for Campus Ambassadors who can be a part of the story of building the new India and proudly say I AM NEW INDIA.
Email us on dabc.global@gmail.com to apply for GOMTI CONNECT CAMPUS AMBASSADOR PROGRAM.
The World is Flat, but Culture isn't Historymxmindia
This document summarizes the findings of a large-scale research study called GenAsia that examines the attitudes, behaviors, and mindsets of connected Asians aged 18-35 and 36-55 across 10 Asian countries. The study involved online surveys of over 30,000 individuals across multiple cities and languages to understand how this demographic views various topics from their lives to brands. Some key findings discussed include Indians seeking a sense of cultural identity and relevance through preserving traditional values while also being open to other cultures. The document concludes by outlining five recommendations for marketers on how to effectively engage this audience, such as learning from local cultures, contextualizing ideas to the local community, and immersing oneself in consumers' real lives.
In December 2018, Kind Beings NGO, based in New Delhi, India, commenced a journey
driven by a commitment to infuse lives with meaning through acts of kindness. This report
documents the evolution of Kind Beings as a fast-growing organization that has expanded its
presence across different states. The central focus is on enhancing brand presence and
impact, aligning brand development and marketing strategies with the organization's
mission and values.
The report navigates through critical aspects:
1. Brand Development: Creating a strong and distinct brand identity to reflect the
organization's values, including logo design, brand colors, and brand voice.
2. Market Research: Conducting thorough research to understand the target audience,
their needs, and preferences to shape the marketing strategy.
3. Marketing Strategy: Developing a comprehensive marketing strategy that outlines
goals, target audience, messaging, and channels for reaching potential supporters.
4. Digital Marketing: Utilizing digital marketing channels, including SEO, social media,
email marketing, content creation, and paid advertising.
5. Content Creation: Producing valuable and engaging content to connect with
supporters and beneficiaries.
6. Customer Feedback and Surveys: Collecting feedback from beneficiaries to align the
organization's efforts with their needs and preferences.
7. Product Launches: Planning and executing marketing strategies for new vertical
launches.
The report's methodology is carefully curated, emphasizing data collection, analysis, and the
alignment of strategies with industry best practices. The research findings and discussion
highlight the organization's current brand identity, target audience, digital marketing
channels, content creation, and the role of customer feedback.
This report paves the way for Kind Beings to continue its mission of making the world a
kinder place. It stands as a testament to their commitment to purpose, compassion, and
progress in creating a lasting impact
Education Tourism is one of the not well recognized dimensions of tourism. Mysore is known as Royal City and Heritage city. In this presentation I argue we need to position Mysore as a Knowledge City and boost the development of Mysore as a knowledge city as it USP and tell a unique story about Mysore and its intellectual capital which not only includes its heritage, culture , education and various other special characteristics of the city brand
Impact Report: Public Private Partnership by Youth Yogyakarta (Jan 2020)Good City Foundation
The Impact Report of Public Private Partnership by Youth Yogyakarta (Jan 2020) is prepared by Future City Summit and Good City Foundation as part of the development program series "Public Private Partnership by Youth", hosted together with City Government of Yogyakarta Mayor Office, DIY Academy and Foundation and Indonesia's largest startup accelerator, Block71.
Running head Activity Reflection1Activity Reflection3.docxlillie234567
Running head: Activity Reflection 1
Activity Reflection 3
Activity Reflection
Institution:
Student’s name:
Date:
The analysis would have been different if a different general education lenses such as the scientific perspective of the natural and applied sciences was used. This is because the basis at which the relationship between the variables in the research topic is explored would change. For instance, if the scientific lens was used in the analysis, the main focus would be determining the extent of the relationship between the variables. For instance, it is determining what empirical evidence is there to verify that there has been lack of men in the cosmetic industry. This involves determining how the existence of the relationship will affect the community.
The analysis involves a sensitive topic in the development of the community. Determining the impact of a given gender in a given industry is a crucial concept in understanding the dynamics of a community. For instance, in this case, it involves studying the trends involving men in the cosmetic industry and determining the resultant effect on the industry and in the community in general. It impacts personal life in that it trains one to understand their environment through interpreting issues affecting their daily lives and what affects the other member of their community. The analysis provided a good platform for one to relate to issues that are related to hobbies such as fashion in the cosmic industry. The experience provided through the analysis is thus crucial in improving one’s problem-solving skills and in the overall management skills (Harrison, 2018). This is because it allows one to understand diverse perspectives of assessing a problem and using the insight in devising the most effective strategy to address the problem in consideration of the lenses.
Critically analysing popular culture provides a way of sourcing different perspectives on a common culture. It allows one to collect perspectives from a larger pool of people and assessing their understanding of a common culture. This makes it easier to use a general education lenses to understand the needs of a community. Greater awareness of a popular culture enhances one with effective communication skills as it promotes awareness of diverse worldviews and perspectives of local people that exist in one’s intermediate environment. This improves conversations in that one knows how to balance all the perspectives that might be involved in the other party.
Reference
Harrison, N. (2018). Using the lens of ‘possible selves’ to explore access to higher education: A new conceptual model for practice, policy, and research.
Social Sciences,
7(10), 209.
4
Popular Culture
Jennifer Moore
IDS-404 Popular Culture
Professor Kozlowski
November 27, 2022
Question 1
Mascara is a symbol of a popular culture that appeals to women. Mascara is used to amplify .
This document summarizes the experience and accomplishments of an individual. They are the Executive Director and Co-Founder of the Institute for Digital Progress, which launched the first Smart City Hack competition in 2015 engaging over 6,500 citizens. In 2016, the organization was awarded a $300,000 grant to support smart city application development. They also successfully launched the Cisco IoT Challenge in 2017. Prior experience includes roles in local government and graduate studies in public administration.
An in depth study combining international case studies, economics and cultural aspects of the gays in India. Checking the feasibility of gender specific marketing activities in India.
Impact Report: Public Private Partnership by Youth Bandung (Jan 2020)Good City Foundation
The Impact Report of Public Private Partnership by Youth Bandung (Jan 2020) is prepared by Future City Summit and Good City Foundation as part of the development program series "Public Private Partnership by Youth", hosted together with Bandung City Government, Tourism Board and Heritage Development Board, in January 2020.
The report also documentations the development and design process of digital heritage renewal and development plan as part of the urban development plan of the city. It captures the rough design plan of the Urban Data Lab as a consortium of technology companies, development organisations and the dedication of the Bandung City Government.
Women Entrepreneurship in India: A Case Study Of Jaishree Kabra Of Kothari Si...inventionjournals
This document provides a case study of Jaishree Kabra, a successful woman entrepreneur in India. It discusses her background growing up in a business family in India. It describes how she started working in her brother's design studio, which created samples for a textile business. Under her leadership, the studio grew to employ over 100 people and produce 20-25 samples per day. It faced challenges like a lack of formal training for Jaishree and a male-dominated industry, but she overcame these through hard work and family support. The case study analyzes the social, economic, competitive, and other factors influencing Jaishree's success as a woman entrepreneur in India.
Similar to Mansi saxena dissertation on branding of cities case of delhi (20)
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.