Axia specializes in designing and implementing branded wayfinding programs to enhance navigation and create memorable experiences for visitors. Their systematic seven-step process integrates both art and science, ensuring that wayfinding systems effectively guide people while promoting brand visibility. Recent projects include comprehensive wayfinding systems for various communities, showcasing their commitment to blending functionality with creative design.

1. A X I A B R A N D E D W A Y F I N D I N G

2. Axia plans, designs and implements wayfinding programs
to help people find their way to places. We infuse brand into
wayfinding systems to help create great place experiences.
Axia provides solutions that move businesses upward,
institutions forward and communities onward.

3. A memorable place experience begins with the journey there.
Wayfinding illuminates the path and enables visitors to spend
more time experiencing a place rather than searching for
it. Axia employs both art and science to assure function is
strengthened by well-designed form.
We help businesses and destinations become more visible
and findable by developing branded wayfinding programs
set them apart from their competitors. We plan, design and
implement strategic plans that bring people to places more
efficiently and help create a positive experience of discovery.
A journey should be as memorable as the destination.

4. Branded wayfinding is an important
component of a successful destination.
While wayfinding connects the dots,
branded wayfinding connects people
with experiences. It has grown from
a simple method of guiding people
through environments to a way of
transforming places into destinations.
Wear your colors proudly.
Follow the Brand
Town of Canmore
gateway

5. Developing a branded wayfinding program is process driven. Axia
has developed a seven-step process to ensure that all tasks required
to achieve a successful program are systematically followed for
maximum results. We continue to add refinements to our methodology
to respond to current trends and technologies. Each year we look
for ways to increase efficiency, reduce cost, and facilitate better
communication between our team and clients.
A W A R E N E S S
M O T I V A T I O N
F A C I L I T A T I O N
E
XPERIENC
E
3
2
4
1
Audience
1
2
3
4
5
6
7
An Axia wayfinding program includes three or more of seven basic
function groups. Guidance signs lead people to places. Identification
signs announce points of arrival. Orientation signs provide points of
reference. Influential signs encourage a specific action. Information
signs educate or entertain. Regulatory signs control behavior for safety
or to protect. The enhancement group includes art and other visual
elements that enhance an environment.
Brand awareness through advertising is the direct method of making
people aware of a business or community. People are motivated to visit a
business or community through strategic and targeted messaging. Guide
signage facilitates navigation to a destination. A wayfinding system
infused with a brand helps to create a memorable place experience.
A positive place experience will keep people at a destination longer,
encourage return visits and results in word-of-mouth recommendations.
In order to develop a branded wayfinding program that delivers both
strong functionality and inspirational form, we tap into both sides of
our collective brain. We treat our projects as a science as much as an
art. Before creative visuals are conceived, we strive to understand our
client’s objectives, challenges and opportunities. The Axia team includes
both thinkers and creators who work together to render results that
exceed our clients’ expectations. This is the Axia way.

6. TOWN
CENTRE
Town Centre Map
Washrooms 100m
Visitor Info 200m
Destination Max 19x 50.5m
Destination Max 19x 75m
Trail Name Max 19xx 150m
Trail Name Max 19xx 300m
Trail Name Max 21xxxx 10.3k
Additional Description Max 31xx
Trail Name Max 21xxxx 4.5k
Additional Description Max 31xx
Trail Name Max 21xxxx 3.5k
Additional Description Max 31xx
Town Centre
Elevation Place
Nordic Centre
Three Sisters Pkwy
Elephant le derp
anonymous sandwich money cool woman
hammer just. Clinton cuteness overload
avengers in viverra steve jobs pokeman
amnesia nap gentlemen.
Admire hac the avengers
poker face humor win sister why
keyboard. That a homework angry birds in
amet charlie sheen essay oboma really?
Venenatis donut facepalm college
accepted architect bra games always dog
collection homer troll. Dummies okay loki
happy in class derpina dolar brother lol
happy peter griffin ipsum star
wars. Drink nother to do
here bacon men not bad final
week jackie chan morbi
puking rainbows top hulk
rebecca black. Derp facebook
scared true story no bad bart
close enough strangers if you
know what i mean forever
alone. 9000 panda monday
weekend father sit feel like a
sir read note finals.
Luke hulk crying monday
movies le girlfriend
anonymous charlie sheen the
avengers silent hill geek.
Scumbag oh stop it, you
humor friendzoned that
TOWN
CENTRE
Map
TBD
Recently, Axia completed a comprehensive
wayfinding program for the Town of Canmore,
Alberta. We took their existing brand and brought
it into the Canmore family of sign types. The
complete program included gateway signage,
vehicular guides, pedestrian guides, informational
kiosks, trail signs, park idenitification and thematic
regulatory signage.
Town gateway Vehicular guide Crosswalk marker Informational kiosk Service club sign Parking guide Pedestrian guide Trail guide Regulatory signage
Trailhead
identity for
the Rocky
Mountain
Legacy Trail

7. You Are Here
Accessible Restrooms
Stair
Elevator
Biology Dept Office 201
Chemistry & Biochemistry Dept Office 177
Computer Science Dept Office 239
Cornell Science & Engineering Library
Eldridge Commons
Mathematics & Statistics Dept Office 135
Physics & Astronomy Dept Office 131
Science
Center On Level 2
On Level 2
You Are Here
Level 1
Martin
Hall
B
PA
MS
EC
CL
CS
CS
CB
B
PA
MS
EC
CL
CB
101
199
B ECCL PAMSCS CB
Rooms 101 - 114
Rooms 101 - 114
Rooms 101 - 114
Rooms 101 - 114
Rooms 101 - 114
Rooms 101 - 114
Passenger
Drop-Off For:
Admissions
Parrish Hall
McCabe Library
Admissions Parking
Dupont Parking
North Entrance
Originally designed by Todd Mayfield
while serving as design director for
the Douglas Group in Washington DC,
Axia has been providing design and
production assistance for Swarthmore
College’s campus wayfinding system
for over 10 years.
Campus
Gateway
Secondary entrance identity Vehicular guides Parking identity Vehicular regulatory signage Accessible signageBuilding identity
Science Center directional and room identity Science Center entrance graphics
Science Center
directory map
Campus
directory map
Parking area signage

8. Axia partnered with Great Destination
Strategies to develop a regional brand for
the Russian River Resort Area in Sonoma
County, California. A second phase of
the program included the design of a
wayfinding system to tie Russian River
communities together and to help
package the region as a unique and self-
contained destination.
Johnsons
Beach
Armstrong
Woods
Downtown
Chamber
Monte Rio
P
U B L I C
P
A R K I N
G
Armstrong
Woods 1mi
Rio Nido
Scenic Route
Side Street Shop
Fine gifts for everyone
2 Blocks North
Off Main Store
Trinkets & Treasures
1 Blocks North
ABC Restaurant
American Cuisine
Ahead this block
XYZ Cafe
Coffee & Sandwiches
2 Blocks North
Side Street Shop
Fine gifts for everyone
2 Blocks North
Off Main Store
Trinkets & Treasures
1 Blocks North
ABC Restaurant
American Cuisine
Ahead this block
XYZ Cafe
Coffee & Sandwiches
2 Blocks North
Johnsons
Beach
Donec placerat. Nullam nibh dolor, blandit sed,
fermentum id, imperdiet sit amet, neque. Nam mollis
ultrices justo. Sed tempor. Sed vitae tellus. Etiam sem
arcu, eleifend sit amet, gravida eget, porta at, wisi.
Nam non lacus vitae ipsum viverra pretium. Phasellus
massa. Fusce magna sem, gravida in, feugiat ac,
molestie eget, wisi. Fusce consectetuer luctus ipsum.
Vestibulum nunc. Suspendisse dignissim adipiscing
libero. Integer leo. Sed pharetra ligula a dui. Quisque
ipsum nibh, ullamcorper eget, pulvinar sed, posuere
Facility Name
Donec placerat. Nullam nibh dolor,
blandit sed, fermentum id, imperdiet sit
amet, neque. Nam mollis ultrices justo.
Sed tempor. Sed vitae tellus. Etiam sem
arcu, eleifend sit amet, gravida eget,
porta at, wisi. Nam non lacus vitae ipsum
viverra pretium. Phasellus massa. Fusce
magna sem, gravida in, feugiat ac,
molestie eget, wisi. Fusce consectetuer
luctus ipsum. Vestibulum nunc.
Suspendisse dignissim adipiscing libero.
Integer leo. Sed pharetra ligula a dui.
Quisque ipsum nibh, ullamcorper eget,
pulvinar sed, posuere vitae, nulla. Sed
varius nibh ut lacus. Curabitur fringilla.
Nunc est ipsum, pretium quis, dapibus
sed, varius non, lectus. Proin a quam.
Praesent lacinia, eros quis aliquam
porttitor, urna lacus volutpat urna, ut
Facility Name
Donec placerat. Nullam nibh dolor,
blandit sed, fermentum id, imperdiet sit
amet, neque. Nam mollis ultrices justo.
Sed tempor. Sed vitae tellus. Etiam sem
arcu, eleifend sit amet, gravida eget,
porta at, wisi. Nam non lacus vitae ipsum
viverra pretium. Phasellus massa. Fusce
magna sem, gravida in, feugiat ac,
molestie eget, wisi. Fusce consectetuer
fermentum neque mi egestas dolor.
6"
6'-4"
3'-7"
2'-7"
4'-2"
3'-1"
1'-6"
2'-0"
6"
6"
6"
3'-9"
3'-9"
3'-6"
2'-3"
7"
6"
Vehicular guides Community gateway sign for GuernevilleParking area identity Pedestrian guide Restoom identity Beach identity Regulatory signs River landing marker

9. When the “Texas-Colorado Chautauqua” opened on
July 4, 1898, Boulder joined a major movement sweeping
cultural activities held in an inspiring natural setting, and
encouraged healthful physical recreation.
Movement Uplifts and Inspires
Like hundreds of other
chautauquas across the country,
the Colorado Chautauqua
drew from pool of speakers
and performers who traveled
the circuit. Daily programs
gave the highlights, like
this one from 1911.
Easy access to nature and the mountains made this
site in Boulder perfect for a chautauqua. Ladies in
bonnets, gentlemen in suits, children in knickers
and jumpers—all scaled the Flatirons together.
Entertainment as Enlightenment
Music, theater and oration—these expressive arts played a
key part of everyday activities. Chautauqua-goers participated
in instruction and performances during the day, then
watched the professionals every evening.
Commitment to self-improvement has
long been the American way, and was
considered sacred by the chautauqua
movement. Adult students gathered in
the Academic Hall’s “chapel room” for
lectures and classes.
Tabernacle of Learning
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
ColoradoChautauquaCottagers
ChamberlainCollection(1899)
Chautauqua’s next-to-nature setting encouraged separation
from the workaday world. Yet even recreation took on a
moral mandate within the Chautauqua Movement’s
dedication to “useful leisure.” By 1915, the frenzied
recreational pace prompted cottagers to institute
Quiet Hours–to rest before the next activity.
Learning and Playing in Nature
Scrambling and tramping in Boulder’s
foothills proved an exhilarating experience for
many Chautauqua-goers. Founded in 1906, the
Colorado Chautauqua Climbers Club counted
2,000 people on its summer outings in 1923.
A special experience calls for a picture! During Chautauqua’s
early years, “Rocky Mountain Joe” (Joseph B. Sturtevant)
“tuck” many a face.
After camping overnight,
Chautauquans watch
the sunrise. Campers
were advised to wear
hob-nailed shoes (with
spikes), two pairs of hose
(stockings) and a heavy
sweater. Ladies wore
skirts, of course!
outings according to difficulty—one
to five “degrees.” Nearby Royal Arch
received third degree status, but was
later downgraded.
Midst the glory of the mountains,
’neath a blue and wondrous sky
Lies Chautauqua, winsome beauty,
sure delight to heart and eye.
”gnoSyllaRauquatuahC“morf
MaryGaleyCollection
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado(1912)
Archives,UniversityofColoradoatBoulderLibraries
When the “Texas-Colorado Chautauqua” opened on
July 4, 1898, Boulder joined a major movement sweeping
cultural activities held in an inspiring natural setting, and
encouraged healthful physical recreation.
Movement Uplifts and Inspires
Like hundreds of other
chautauquas across the country,
the Colorado Chautauqua
drew from pool of speakers
and performers who traveled
the circuit. Daily programs
gave the highlights, like
this one from 1911.
Easy access to nature and the mountains made this
site in Boulder perfect for a chautauqua. Ladies in
bonnets, gentlemen in suits, children in knickers
and jumpers—all scaled the Flatirons together.
Entertainment as Enlightenment
Music, theater and oration—these expressive arts played a
key part of everyday activities. Chautauqua-goers participated
in instruction and performances during the day, then
watched the professionals every evening.
Commitment to self-improvement has
long been the American way, and was
considered sacred by the chautauqua
movement. Adult students gathered in
the Academic Hall’s “chapel room” for
lectures and classes.
Tabernacle of Learning
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
CarnegieBranchLibraryforLocalHistory:Boulder,Colorado
ColoradoChautauquaCottagers
ChamberlainCollection(1899)
Dining Hall
CMF Office
Lodging Offices
Auditorium
Community House
13/8"
2"
1"21/4"
3"
3"
31/8"
Dining Hall
CMF Office
Lodging Offices
13/8"
2"
1"21/4"
3"
3"
31/8"
Axia worked with Ecos Communications in Boulder Colorado to design
a wayfinding and interpretive sign program for the Colorado Chautauqua.
Horizontal interpretive panel
Vertical interpretive panel
Entrance identity
Directory map Interpretive sloper sign

10. 1905 West 1st Street
Recreation/Cultural Affairs
Finance/Revenue
Public Works
Administrative Services
Council Chambers
18068 St. Hwy. 180
Mo’s Landing Park
Beach Pavillion
Orange Beach
Beaches
Axia partnered with Great Destination Strategies
and Total Destination Marketing to develop a
regional brand for Gulf Shores, Alabama along
with a comprehensive wayfinding system.
The project included gateway signage, facility
identities, vehicular guides, street banners,
regulatory signage beach access signs and retail
district signage.
Vehicular guide Vehicular guideCity Hall identity Regulatory signageCity gateway
Public
restroom
guide
Facility identity
District identity
District identity
Street banners

11. 34
JEFFERSON STREET
WASHINGTON STREET
COLUMBIA STREET
COURT STREET
HIGH STREET
SNAKE
ALLEY
VALLEY STREET
DIVISION STREET
MARKET STREET
MARKET STREET
ELM STREET
VINE STREET
AETNA STREET
MAPLE STREET
T
N6THSTREET
N7THSTREET
N8THSTREET
S9THSTREET
N5THSTREET
N4THSTREET
N3RDSTREET
N10THSTREET
NMAINSTREET
NFRONTSTREET
E AGENCY STREET
S7THSTREET
S6THSTREET
S5THSTREET
S4THSTREET
S3RDSTREET
SMAINSTREET
EVALARTNECN
SCENTRALAVE
SUMMERSTREET
1
2
3
17
10
22
23
8
4
25
RN
STREET
1/4 Mile from Welcome Center
6
12
MISSISSIPPIRIVER
25
20
26
9
14
15
16
13
11 27
31
32
18
7
6
30
19
34
61
D I R E C T O R Y
Snake Alley
1894
Downtown 400 Ft
Snake Alley .39 Mi
Riverside Park .36 Mi
Capitol Theater 946 Ft
Welcome Center
Auditorium
Snake Alley
Capitol Theater
Amtrak
Facility Name
Donec placerat. Nullam nibh dolor,
blandit sed, fermentum id, imperdiet sit
amet, neque. Nam mollis ultrices justo.
Sed tempor. Sed vitae tellus. Etiam sem
arcu, eleifend sit amet, gravida eget,
porta at, wisi. Nam non lacus vitae ipsum
viverra pretium. Phasellus massa. Fusce
magna sem, gravida in, feugiat ac,
molestie eget, wisi. Fusce consectetuer
luctus ipsum. Vestibulum nunc.
Suspendisse dignissim adipiscing libero.
Integer leo. Sed pharetra ligula a dui.
Quisque ipsum nibh, ullamcorper eget,
pulvinar sed, posuere vitae, nulla. Sed
varius nibh ut lacus. Curabitur fringilla.
Nunc est ipsum, pretium quis, dapibus
sed, varius non, lectus. Proin a quam.
Praesent lacinia, eros quis aliquam
porttitor, urna lacus volutpat urna, ut
The Greater Burlington Partnership contracted with Axia to develop a wayfinding
program with an essence of brand. Since the city’s brand was outdated and not
conducive for a strong branded wayfinding presence, Axia offered to abbreviate
the branding process and expedite an identity at a fraction of the cost. The full
wayfinding program included city and district gateways, facility identities, vehicular
and pedestrian guides, parking guides, informational kiosks and regulatory signage.
Vehicular guide Vehicular guideRegulatory signageCity gateway Facility identityParking guide District identity Informational kiosk Pedestrian guide
Directory map detail

12. For several years, Axia has worked with Ecos
Communications in Boulder on signage for the
Denver Zoo in Colorado. A complete pedestrian
wayfinding system has been designed along with
exhibit signage, facility identities, office signage
and interpretive graphics.
Notes:
1. Hardwood/steel plate sandwich base
supporting aluminum sculpture.
2. Sanded and sealed cedar (W1) post.
3. Porcelain enamel pan over 1/2"
expanded PVC sheet.
4. Frosted glass with fabricated
copper (M1) cap. Glass receives 1/4'
thick aluminum (M2) letters.
5. Fabricated aluminum (M3) pan
containing removable Scotchprint
panel.
6. Iron thru-bolt painted flat black.
7. Flamed stone (S1) slab.
8. Stainless steel fastener with PVC
collar.
9. Perforated metal (M4) sheet.
10. Vinyl(V1) letters (3.5" English, 2"
Spanish) applied to laminated
cedar (W1) planks, bolted between
posts, capped with fabricated
copper (M1).
11. 1/4" thick aluminum (M3), 2
dimensional bird silhouette,
mounted to 1/2" ø aluminum (M3)
rod. Design to come.
12. PVC collar covering thru-bolt.
13. Concrete foundation (engineering
details from licensed mechanical
engineer required).
2028 17th Street
Boulder, CO 80302
303.444.ECOS (3267)
fax 303.444.3730
P R E PA R E D F O R :
Entry Plaza
P R O JE C T :
Denver Zoo
P R O JE C T P H A S E :
Design Intent
S H E E T D E S C R I P T I O N S :
Trailhead
S H E E T S T AT U S :
Preliminary Draft
P R O JE C T T E A M :
Project manager SF
Designer ??
Draftsperson TM
Checked by SF
© ECOS Communications Inc. All rights reserved.
No part of this document may be reproduced or
utilized in any form without prior authorization
from ECOS Communications Inc.. This document
serves as a device to communicate design intent
only. Fabrication and installation of the
products represented herein will be derived from
shop drawings produced by the contracted
fabricator or from these drawings with prior
special arrangement.
S H E E T I S S U E D AT E :
04.04.03
E C O S C O MMU N IC AT IO N S
PA G E 1. 1
Z O O A D M I N I S T R AT I O N
ZOO ADMINISTRATION
10
FRONT ELEVATION
1
1.2
2
1.2
7
5
11 11
6
13
4
8
3
1.2
SIDE ELEVATION
2
1.1
4
1.2
5
1.2
3 3
2
1
5
4
12
8
9
7
10"
31/2"2"9
1/8"
4'-1/2" 7"
3"
14'-6"
10'-10"
2'-2"
5'-2"
6'-0"
1'-101/2"
1'-91/2"
4'-2"
4'-4"
4'-4"
1'-8"
6 1/2"
6'-0" (Approx)
Office identity
Penguin exhibit graphics
Restaurant identity
Store identity
Zoo entrance
identity
Directory map

13. Branding
Identity
Print Design
Wayfinding
Web Media
Advertising
Event Graphics
Illustration
Motion Graphics
Interpretive
Product Design
Point-of-Sale
Storefront
Production
Axia provides a great product – creativity.
It is at the center of all that we do.
Our process follows a diligent
methodology rooted in thorough research,
strategic thinking and dedication to
fulfilling our client’s objectives.
Axia’s focus is on combining high level
design execution with intelligent strategy.
This sets us apart from many of our
competitors.
We’re not driven by the prospect of
winning awards. We are, however, driven
by the desire to provide winning results
for our clients.
To find out how Axia can help move
people in your direction, email us at:
connect@axiacreative.com

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