In the world of the nonprofit, it’s all about fundraising. But it shouldn’t be all about you! For too long, nonprofit staff have focused their fundraising efforts on the organization’s needs, while donors have become savvy and are more interested in outcomes and how you’ll use their gift than ever before. The techniques that worked years ago don’t work anymore. In this webinar, you’ll learn the donor-based fundraising techniques that ARE working. We’ll cover the 4 simple steps that you can follow to effectively raise those much-needed operating dollars for your nonprofit. You’ll get practical information that you can implement right away and take advantage of the end-of-year fundraising time.

1. 4 Simple Steps to Raising All the Money Your
Nonprofit Needs
Sandy Rees
December 12, 2012
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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3. www.mission.do
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4. Today’s Speaker
Sandy Rees
Fundraising Coach
GetFullyFunded
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. Sandy Rees, CFRE
Fundraising Coach & Consultant
www.getfullyfunded.com

6. (c) Sandy Rees, 2010
www.getfullyfunded.com

7. (c) Sandy Rees, 2010
www.getfullyfunded.com

8.  Staff have what they need to deliver services
 Bills are paid
 Rainy day fund or reserve established
 Large donor base
 Donors are engaged and happy
 Diversified revenue streams
 Mission is being fulfilled
(c) Sandy Rees, 2010
www.getfullyfunded.com

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10.  The right mindset
 Passion for the cause
 Strong leadership
 Compelling mission
 Donor-based fundraising
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www.getfullyfunded.com

11. (c) Sandy Rees, 2010
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12. “Nothing can stop the man with the right mental
attitude from achieving his goal;
nothing on earth can help the man with the wrong
mental attitude.”
W.W. Ziege
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www.getfullyfunded.com

13. “Whether you think you can or you can’t, you’re right.”
Henry Ford
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17.  Emotional appeal
 Relatable
 Understandable
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www.getfullyfunded.com

18. It’s fundraising that
 focuses on the donor
 builds relationships
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www.getfullyfunded.com

19. There are 4 simple steps to building donor
relationships and fully funding your mission:
1. Tell your story
2. Ask for a gift
3. Thank the donor
4. Build relationships
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www.getfullyfunded.com

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21.  It’s who you are and who you help
 It’s how you make a difference
 It’s about how you’re changing lives
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www.getfullyfunded.com

22. “Our mission is to “We make sure
provide food rescue that everyone
and warehousing who needs food
OR
services to at-risk
populations in the 18-
has access to it.”
county service area
we cover.”
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www.getfullyfunded.com

23. What does this really say?
“Members of an avian species of identical plumage
congregate.”
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24.  Short version – elevator speech
 Longer version – website, grants, and more!
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www.getfullyfunded.com

25.  Keep it short and simple
 Communicate 1 or 2 key messages
 Focus on the results
 Be prepared to share a story about someone whose
life has been changed by your nonprofit’s work
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www.getfullyfunded.com

26.  Focus on 1 person or 1 family
 Tell the ‘before’ and ‘after’
 Include only a small bit about your organization
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29. Use a variety of strategies throughout the year
 Special events
 Direct mail
 Grants
 Major gifts
 Monthly giving
 Etc.
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www.getfullyfunded.com

30. Tie the gift amount to something meaningful like:
“$1.72 will provide a hot meal for a person in need.”
“$500 will provide a scholarship for a child in need to
attend classes.”
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www.getfullyfunded.com

31. Just ASK!
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33. Send a prompt, sincere, warm Thank-You letter within
48 hours of receipt of the gift
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www.getfullyfunded.com

34.  It lets the donor know you got their check
 Builds trust
 Chance to educate the donor
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www.getfullyfunded.com

35.  Letter
 Phone call
 Hand-written note
 Email
 Personal thanks
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37.  Get to know the donor
 Steward the gift
 Maintain good communication
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38.  Communicate regularly
 Respond promptly to requests
 Invite donors for a tour
 Be honest and ethical at all times
(c) Sandy Rees, 2010
www.getfullyfunded.com

39. Sandy Rees, CFRE
Fundraising Coach
www.GetFullyFunded.com
(c) Sandy Rees, 2010
www.getfullyfunded.com

40. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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