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Future Brand 2008

This document provides an overview and analysis of the 2008 Country Brand Index, which ranks countries as brands. The top 10 country brands are listed, along with key statistics and insights about each. Australia ranks first. The US, Italy, Switzerland, and France round out the top five. Experts provide quotes about the strengths of each top country brand. News and data about the global travel and tourism industry in 2008 is also presented, showing continued growth despite economic challenges.

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