Phillip S. Williams is an experienced and innovative digital media professional with proven credentials in managing digital media marketing and communications for small to mid-sized businesses, start-ups/turnarounds. Connect on LinkedIn.

1. Business
Challenges
Smart
Solutions
Phillip S. Williams
Communications/Marketing Solutions Specialist

2. How Can I Help Your Company?
Experience Delivering Positive Results
• increased brand awareness
• traffic generation
• audience retention
• product development
• increased revenue $$$
Over the past 15+ years, I have developed branding, created digital marketing campaigns,
produced content for online/offline print materials and contributed to business
development strategies for entertainment media, non-profit and government agencies.
My strategies lead to:

3. Testimonial
Problem Solver
“Phil is one of those unique people
who sees the solution to a problem
immediately and then focuses his
energy on determining the most
eloquent way to get the team to
the solution. His knowledge of
media, technology and how the
two connect is second to none.”
– Navarrow Wright, CTO, Reelio at Fullscreen
(former CTO, BET Networks)

4. Big Brands. Great Experience.
Diverse Audiences & Companies
Media Companies Government Agencies & Non-profit Organizations Private Companies

5. Programs & Organizations
DC Department on Disability Services
Provided a range of marketing and communications support to
the DC Department on Disability Services (DDS) No Wrong Door
Initiative in 2018.
To increase stakeholder engagement, responsibilities include
internal communications, developing communications materials
and marketing collateral such as quarterly e-newsletters,
PowerPoint presentations, posters, annual reports, website
updates, pre- and post- event materials, overall event
production, etc.
Highlights: 2018 Person-Center Thinking Celebration, World
Café on Workforce Development, 2018 Front Door Summit and
the launch of www.dcsupportlink.com

6. Testimonial
Experience Delivering Positive Results
“The key to understanding Phillip is to know
that he approaches marketing holistically:
When he works on details, he has the brand
in mind -- and when he works on brand
strategy, he has the details in mind. Hire him
for the forest *or* for the trees; you will get
the other for free. That is just how he thinks.
If you are thinking about the face you present to your customers, I am certain
that Phillip can help to set your direction -- and then help to get you there.”
– Laurence Hooper, Marketing Director, The Employment Law Group, LLC

7. Delivered short- and long-term strategic marketing
initiatives under 6-month contract to increase firm
profile and clients. Provided monthly, quarterly and
annual analysis of each market's performance, including
paid search, cost per lead, website performance, client
services and brand awareness. Produced 2 video
testimonials, currently available on YouTube or
www.theemploymentlawgroup.com.
• Increased client leads by 25% month-over-month.
The Employment Law Group wanted to improve their
social media presence in 2016. After the 1st qtr. results
of my multi-tiered strategy, the end of year goals had to
be re-evaluated.
Original Goal (2016): 500 Likes | New goal: 2k Likes
Small Company. Big Results.
Segmentation, Targeting and Positioning (STP)

8. Proven Results
Pattern of Success
Produced the first webcast of 1998 Victoria Secret’s Fashion Show
which generated over 1M simultaneous streams of video.
Increased user profiles/membership by 500% with multiple CRMs, social
media campaigns using Facebook, Twitter, contests and email marketing.
Increased monthly unique visitors and page by over 210% in 2 years.
Led development team on campaigns for Comcast and Walmart.
Acted as Interactive Executive Producer for 2000-2004, 2007
BET Awards while overseeing the redesign of www. bet.com 4x.
Directed million-dollar cross-platform interactive/print communications
projects for top tier clients.
Developed and managed $1.65M+ budget, timelines, internal staffing resources,
and third-party vendors. Rapidly generated new revenue through incorporation of
sponsored broadband video. Increased page views by over 75% in first 6 months.
Created sustainable ad revenue models for new business
clients, including Southwest Airlines, P&G, and McDonald's.

9. Contact Information