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Lisa Murphy Presentation

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Lisa Murphy Presentation

  1. 1. 36 great reasons to meet Lisa Murphy
  2. 2. Well, I offer a few things... <ul><li>Extensive experience launching, relaunching and managing successful magazines and web sites </li></ul><ul><li>Big-picture thinking to develop unique brand-promotion opportunities (plus public-relations expertise) </li></ul><ul><li>Proven ability to increase readership, web traffic and community </li></ul><ul><li>Great packaging skills to create unique, must-read lifestyle content, including décor, health, food, style, parenting and much more </li></ul><ul><li>Tested leadership, team building and mentoring skills </li></ul><ul><li>Proven ability to manage budgets and maintain expense controls </li></ul><ul><li>Years of editing, writing, copy editing, and integrating web content </li></ul><ul><li>Connections with Canada’s top journalists and editors </li></ul><ul><li>In-depth knowledge of Canada’s media landscape </li></ul><ul><li>Enthusiasm and energy to handle the workload with ease </li></ul>
  3. 3. At Reader’s Digest, I <ul><li>Helped Bonnie Munday launch Best Health magazine, contributing key ideas and handling the largest share of in-book content. Phenomenal 70% sell-through on newsstand </li></ul><ul><li>Helped launch www.besthealthmag.ca, adding strategic concepts such as the blog-as-newsfeed, a-z health index, slideshows and more. Site had 124,000 unique visitors in launch month. </li></ul><ul><li>Help build the site from the ground up using Breeze content management system; helped to hire the web editor </li></ul>
  4. 4. At Kaboose.com, I <ul><li>Helped relaunch the parenting site (with 10 million+ impressions per month), using reddot content management system </li></ul><ul><li>Conducted a media audit to determine the site’s strengths and weaknesses in relation to the competitive set </li></ul><ul><li>Developed a new content strategy and format: reorganizing landing pages, highlighting community and adding must-click articles and slideshows </li></ul>
  5. 5. At Canadian Family, I <ul><li>Relaunched Canadian Family magazine to include family-tested products, style and décor </li></ul><ul><li>Increased newsstand sales and subscriptions by 250% and 600% respectively. </li></ul><ul><li>Oversaw the design and launch of canadianfamily.ca, working with the St. Joseph Interactive team. Maintained the site using Django and HTML. </li></ul><ul><li>Leveraged canadianfamily.ca as an opportunity to create community, gathering 11,000 tipsters, testers and e-newsletter subscribers in three months alone with little to no promotion. </li></ul>
  6. 6. At Chatelaine, I <ul><li>Revamped our health coverage from traditional reporting to well-researched quizzes, do-it-now tips and smartly packaged features. These consistently scored as most read and enjoyed in our reader feedback panels </li></ul><ul><li>Worked with award winning contributors such as Sarah Scott, Mark Witten and many more </li></ul><ul><li>Developed and executed campaigns such as Healthiest Year Ever </li></ul><ul><li>Participated in production and management meetings </li></ul><ul><li>Promoted Chatelaine in television and radio interviews on stations/ shows such as EZ Rock, 680 News, Breakfast Television, CBC radio and CHTV Morning </li></ul>
  7. 7. At Chatelaine.com, I <ul><li>Managed Chatelaine.com’s integration relaunch, contributing innovative ideas such as the coverline approach and a comprehensive recipe search function </li></ul><ul><li>Developed online health “centres” that increased traffic and community, including the Chatelaine Fitness Centre and the Chatelaine Weight Loss Centre </li></ul><ul><li>Enhanced timeliness of site with forum throws; seeded forum threads with daily article suggestions to drive traffic to other parts of the site; repurposed forum content for the site </li></ul><ul><li>Increased daily traffic with innovative seasonal content, from stop seasonal pounds to a daily “Countdown to a stress-free holiday.” </li></ul>
  8. 8. At Trillium Corporate Communications, I <ul><li>Offered strategic smarts, writing and media-relations skills and proven results to clients such as Dairy Farmers of Ontario, Bell Canada, Toronto Hydro and more </li></ul><ul><li>Worked as the main account executive/client contact on Dairy Farmers of Ontario, specifically </li></ul><ul><li>Attended client meetings and contributed to new-business pitches as necessary </li></ul><ul><li>All of these experiences have given me a unique… </li></ul>
  9. 9. Insight into consumer & client needs <ul><li>Today’s busy consumers crave easy-to-access and easy-to-understand information that helps them make better choices, today. </li></ul><ul><li>Clients need to consider new, interactive technologies to get key messages across in an already cluttered marketplace. They also need multi-platform brands with a unique target and selling proposition. </li></ul><ul><li>I offer a unique blend of skills that allow me to deliver on both consumer and client needs. I would love to discuss how I could be an asset to your team or any specific project. Many thanks for your time and consideration! </li></ul>

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