1. W. MICHAEL GALLIHER
1940 CONNORS COURT │ SALEM, VA 24153
540.815.0220 │ WMGALLIHER@GMAIL.COM
Key Qualifications
 Over 10 years of professional development that including developing and executing strategies in communication, management and
marketing.
 Resilient leadership abilities, with experience in supervisor roles, teamwork, and relationship building.
 In-depth knowledge of media markets, operations and communications channels (print, publications, internet, electronic media, social
media, TV, radio).
 High level of oral and written communication, customer service, prioritizing, and organizational skills.
 Proficient in technical writing, research and communication methods.
 Reliable, and dedicated and self-starter.
Professional Experience
Campaign Manager October 2015-Present
Deschutes 2 Roanoke
 Created and implemented a social media campaign that gained over 5,000 followers within a month receiving local, regional, and national
media attention, and resulted in assisted in bringing an $85 million investment by Deschutes Brewery choosing the Roanoke Valley over
other East Coast locations.
 Established multiple public relations initiatives including media interviews (Roanoke, VA, Asheville, NC, and Bend, OR), a campaign kit
and a special event highlighting the Roanoke Valley, increasing awareness of the positive effect of bringing a new business into the
Roanoke Valley.
 Collaborated within a team environment to develop a crisis communication plan to highlight Roanoke, VA in a positive manner after
international headlines criticized Roanoke.
Public Relations/Communications Specialist December 2012-Present
Rotary Club of the Blue Ridge – New Generation
 Create, manage, coordinate and assist with communication strategies to develop community awareness, club recognition, volunteer
opportunities, and fundraising campaigns through events, social media, email, and media campaigns.
 Create, develop and manage newsletters, events and implement public relation initiatives to build relationships, media campaigns, help
with club and member recognition, fundraising events, community involvement, membership, and team work with other organizations and
businesses.
Deputy Clerk of the Circuit Court October 2011-Present
Roanoke County Circuit Court, Salem, Virginia
 Serves as a contact and support to the media, legal offices, law enforcement, and government offices, including the Supreme Court of
Virginia, Jails, Department of Corrections, DMV, Probation offices, Governor’s Office, and Immigration and Customs Enforcement.
 Prepare, review, translate and disburse legal documents, attorney allowances and requests after reviewing court cases that are made
available to the public, media and legal offices to help communicate challenging court proceedings to help the general public better
understand court procedures.
 Develop and maintain a strong relationship with local media outlets, judicial system, legal offices, government offices, law enforcement,
and the public; conscientious to sensitive information and how to communicate said information to the media and to the public.
 Efficiently and effectively train new hires within the criminal division on day to day responsibilities.
Sales Consultant January 2011-October 2011
Verizon Wireless, Roanoke, Virginia
 Developed and implemented aggressive marketing and relationship management strategies geared toward Businesses across the Roanoke
Valley to help generate sales and professional relationships, which included presentations, events and table tops.
 Established a strong relationship and communication with businesses, customers and coworkers that built trust and teamwork.
Senior Sales Manager/Marketing Consultant October 2007-January 2011
AT&T, Roanoke, Virginia
 Developed, assisted and managed more than 5 special events that successfully marketed the company and store to the public and other
businesses within the Roanoke Valley, which included creating marketing materials, coordinated details with staff, media and host
locations. These special events included grand opening of a new corporate owned store, table tops, and customer appreciation events.

2.  Created, managed and executed marketing and communication strategies through research and business analysis within a top 10 store in
Virginia to maintain and build brand awareness and extend the organization’s footprint throughout Roanoke and other locations throughout
the southwest Virginia market.
 Effectively handled internal and external escalations to create a teamwork environment, extraordinary customer experience, limit churn,
and to maintain a positive customer relationship in a supervisory position when Store Management was not available or working that day.
 Promoted company and developed business contacts and leads during Chamber of Commerce events.
 Opened and managed new store in Christiansburg, VA to help hire, train, and implement strategies and communication from Corporate and
higher management.
Marketing Executive August 2007-October 2007
Motor Mile Speedway, Fairlawn, Virginia
 Managed and developed sponsorship relationships with businesses and organizations for on track events.
 Designed and managed multiple strategic marketing and communication strategies to help build brand awareness, start to shape
relationships with businesses and organizations, and help extend footprint from the New River Valley into the Roanoke Valley.
 Established effective external communication within business organizations and guest services to help build strong and lasting relationships
throughout the Roanoke and New River Valley.
 Coordinated, managed, aided, and successfully executed special events held at Motor Mile Speedway which included a concert, NASCAR
Affiliated races, and NHRA Affiliated races.
 Designed and implemented marketing and public relations material for various events throughout both Roanoke and New River Valley area
to build brand awareness, which included partnering with external business and other organizations for sponsorship opportunities, and
maintaining relationships with media contacts and businesses.
Media Relations and Publications Intern May 2007-June2007
Salem Avalanche – MLB Minor League Team, Salem, Virginia
 Educated on responsibilities within the sport industry, which included operations, media relations, guest relations, special events,
sponsorships and other sports marketing.
 Organized, assisted, and coordinated marketing and public relations campaigns for five special events with schools, organizations,
businesses, and vendors.
 Designed and pitched articles and press releases for publication with developed local media contacts.
 Oversaw guest services and relations for special events and during game day to help build lasting relationships between the surrounding
community and the baseball organization.
 Developed website content, which included team information, interviews, articles, statistics, marketing materials, and special events.
Education
B.S., Communication Major with Public Relations concentration August 2007
Radford University, Radford, Virginia
Skills and Organizations
Communication skills
 Interpersonal Communication, relationship building, social media, persuasion, public speaking, leadership
Computer Skills
 Microsoft Office, Adobe Lightroom, Adobe Illustrator, Final Cut Pro, Apple iMovie
Council Prevention of Roanoke County
 Member
Duane Perdue Memorial Golf Tournament
 Board Member