2. Career Category:
Starting Career
• Short Term Career Goal: Play by Play for a Minor League
Baseball team
• move me up to the club's major league team which would
lead me to FOX Sports
• Broadcast at least 50 baseball games for college baseball
or Single A to develop my skills.
• Apply for higher-ranking jobs every season
• April 2026
• FOX Play-by-Play (2035)
4. Target Audience
• Employers at Broadcasting
Companies (NBC, CBS, etc.)
• Source: Book Yourself Solid
Illustrated
5. Competition
• James Irvin
• Rollins College Basketball Radio Broadcast
• High School Degree
• Worked NFL Pro Bowl
• Video Editing, Presenting, Camera Operator.
• Little Online Presence
• Source: LinkedIn
• Richard Duma, III
• Content Creator for Phenom Media
• High School Degree
• Rollins Radio Broadcasts
• Public Speaking, Technology, Audio, Video Editing
• Little Online Presence
6. Identity
• Core Values
• Responsibility
• Humor
• Creativity
• Compassion
• Honesty
•
• Golden Circle
• Why
• To share my love of sports with
everyone
• How
• Graduate with my sportscasting
degree from FullSail
• What
• Play-by-play commentator for Fox
Sports
• Vision: To be the voice of Fox Sports
and make those big games a little
memorable.
• Guiding Principle
• I believe you treat everyone with respect
and kindness no matter what.
• Passion
• Sports
• Super Power
• Public speaking and entertaining people
with my love of sports
• Sources:Core Values Exercise
Worksheet Start With Why (Simon
Sinek TED Talk), Questions to Help
Discover Your Vs and Ps
7. Promise & Position
My promise is to deliver an entertaining broadcast that allows people to relax and
forget about their problems for a few hours and to capture those moments and
emotions that only sports make us feel to make the game a little more special.
Entertaining Immersive Sports
8. Networking
• Industry Events
Careers in Sports
Feb. 27th, 2024 Full Sail University, Building 3
Objective: Network with industry professionals to learn how to become a
better sportscaster
It’s Visual! Proper Appearance, Dress, & Mannerisms for Success in
Broadcast – Part 1
Fri Mar 01, 2024
Full Sail University, Building 3
• Objective: Network with broadcast professionals and learn how to
be better on TV.
• Formulaic Elevator Pitch
You know how sports fans always want to be entertained while
watching the games? Well, what I do is provide an entertaining and
informative experience as they watch their favorite team. In fact, you
should look at my Rollins games as an example of my work.
• Mentorship
Someone who has called professional sports games that can help hone
my craft and guide me along the way.
• Sources: Fullsail one
9. Digital Marketing
• Volume: Zero
• Relevance: Greater than 0
• Purity 0%
• Diversity Greater than 0
• Validation: Less than 0
Brand Archetype Quiz Results
The Entertainer
To live a life with fun, humor, and play- and encourage others to do the same. To
lighten up the world.
Source: Kaye Putnam Brand Archetypes
• Digital Marketing Strategy to Improve ID Scores and Exude Archetype
• Focus Variables: Purity, Relevance, Diversity
Type of Content: Radio and Live Broadcasted games.
Primary Tools for Distribution: Social Media, TV Channels, and Streaming
Services.
Sources: Brand Personality Quiz Content Marketing Institute, CareerBlast, BrandYourself
10. Professional Development
Technical Skill
Technical Director
Tasks: practicing in the studio and getting used to the
switcher will help me get used to the traditions of a live
broadcast
Organization: Full Sail University
Due Dates: Mar. 2024
Technical Skill
Audio setup
Tasks: research and test out different audio setups, practice
the audio room in the studio, Do standups at 7v7
Tournaments
Organizations: 7v7FHS
Due Dates: Feb. 2024
• Transferable Skill
Improve Writing speed
• Tasks: Practice typing, write briefly, and
learn from industry professionals while at
FullSail
• Organizations: FullSail University
• Due Dates: Feb. 2024
• Transferable Skill
• Speaking Slower
• Tasks: Take vocal training classes at
FullSail, Practice outside of class talking
slower in everyday life.
• Organizations: FullSail University
• Due Dates: May. 2024
Sources: Ziprecruiter
11. References
• Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Content Marketing Institute.
https://contentmarketinginstitute.com/articles/content-crave-infographic/
• Brand archetypes: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23).
https://www.kayeputnam.com/brand-archetypes/
• FullSail . (2022). Questions to Help Discover Your Vs and Ps. Orlando .
• FullSail. (2022). Core Values Exercise Worksheet. Orlando .
• It’s Visual! Proper Appearance, Dress, & Mannerisms for Success in Broadcast – Part 1. Full Sail One. (n.d.). https://one.fullsail.edu/
• Job search: Millions of US jobs (hiring now) near you - 2024. ZipRecruiter. (2010). https://www.ziprecruiter.com/
• MLB. (2024, January). 222 sports broadcasting jobs . 222 Sports Broadcasting jobs .
https://www.linkedin.com/jobs/search/?currentJobId=3812549803&distance=25&geoId=103644278&keywords=sports+broadcasting&origin=JOBS
_HOME_KEYWORD_HISTORY&refresh=true
• Online reputation management (2020 guide): BrandYourself. BrandYourself.com. (n.d.). https://brandyourself.com/online-reputation-
management
• “Richard Duma” profiles | linkedin. (n.d.). https://www.linkedin.com/pub/dir/Richard/Duma
• Shtull, O., & Arruda, W. (2023, May 26). Resources. Careerblast.TV. https://careerblast.tv/resources/
• Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if
you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
• YouTube. (2011, July 5). Simon Sinek: How great leaders inspire action. YouTube. https://www.youtube.com/watch?v=7zFeuSagktM
