I completed this project on 3/10/2024 for my Project and Portfolio 1 class at Full Sail University. I had a lot of doing this and learning about personal branding.

1. PERSONAL
BRAND
EXPLORATION
•David Seymour
•Project & Portfolio1: Week1
•Sports Broadcasting
•March 9, 2024

2. Career Category:
Changing Careers
• SHORT TERM CAREER GOAL:
Immediatley After Graduation 2025,
• Land an entry level job with a radio
station or news station
• Continue to build my podcast and
send at least 3 clips a week to FSR
and ESPN
• LONG TERM CAREER GOAL(2040):
• Have my own radio show

3. PROFESSION
Sports
Broadcasting
• Broadcast Announcers &
Radio Disc Jockeys
• News Analysts, Reporters, and
Journalists
• Broadcast Technicians
Source- Onetonline.org

4. TARGET
AUDIENCE
Source- Book Yourself
Solid

5. COMPETITION
Work Experience:
5 years Digital Audio and Broadcasting,
Less than 1 year Sports anchor
Education:
Bachelor of Science from Full Sail University
Noteworthy Experience:
Entrepreneur Cofounder of 3 different podcasts
Skills and Proficiencies:
Customer Satisfaction 2 endorsements
Communication 2 endorsements
AJ Johnson
Overall Online Presence:
399 Connections, 405 followers
Nice Headshot, Sack City Podcast
David Seymour
Work Experience:
None Relevant
Education:
Student at Full Sail
University
Noteworthy Experience:
Founder Of Seymour’s
Sports Corner Podcast
Skills and Proficiencies
No Endorsements
Overall Online Presenc
No Connections No Headshot
1 clip from podcast
Source- Fullie Salen Portfolio, Linkedin

6. IDENTITY
CORE VALUES:
Credibility
Passion
Innovation
Quality
Spirituality
VISION:
To bring a blue collar voice to sports radio.
GUIDING PRINCIPLE: SUPER POWER:
Be of Service Knowledge of the history of sports.
PASSION:
Anything Football
Sorces- Start With Why, Core Values Discovery Excercise

7. PROMISE & POSITION
PROMISE:
I deliver the sports
in a passionate and
credible way, using
my knowledge and
background to
relate to my
audience.
Position:
Blue Collar Sports
Reporter

8. NETWORKING
PROFESSIONAL ORGANIZATION: ELEVATOR PITCH:
NATIONAL SPORTS MEDIA ASSOCIATION.
They offer a student membership that allows you access
to submit both written and video content and
get feedback from industry professionals.
MENTORSHIP:
AMERICAN SPORTSCASTER ASSOCIATION.
They provide mailings of job openings and keep you up to date
on industry news and give you networking opportunities.
SOURCES: americansportscastersonline.com, nationalsportsmedia.org
You know how every sports caster seems to look the
same and essentially sound the same. Well what I
bring is the chameleon approach. I can be buttoned
up if need be. But at heart I’m just a good ole’ boy
who can get down and dirty. I bring the blue
collar back to sports broadcasting.
I have and will continue to seek out Ryan Leaf as a
mentor. He and I have been been to some of the same
places and fought some of the same battles. He is
actually the one who got me to pursue my degree. We
have only communicated the one time but he is the
one I would seek out for mentorship.

9. ONLINE ID CALC. SCORES: BRAND ARCHETYPE:
Volume: High Archetype: Creator
Relevance: Zero Description: Create content that the
Purity: Low working man can relate to. Speak their
Diversity: Low language and be their voice for sports.
Validation: Low
DIGITAL MARKETING STRATEGY TO IMPROVE ONLINE ID CALCULATOR SCORES WHILE EXUDING
BRAND ARCHETYPE
Focus Variables: Relevance, Purity, and Diversity
Type of Content: Start Seymour’s Sports Corner back up and get my first name attached to it. Begin submitting blogs and videos to the National Sports Media
Association. Get my LinkedIn profile up to date and filled out completely.
Primary Tools For Distribution:
YouTube, Facebook, TikTok, LinkedIn. Network with other sportscasters through the National Sports Media Association.
Sources: kayeputnam.com , Career Blast

10. PROFESSIONAL
DEVELOPMENT
TECHNICAL
• Discover the power of YouTube analytics (LinkedIn Learning)
Learn how to use YouTube analytics and apply them to my videos
April 2024
• Content Creation: Strategy and Tools (LinkedIn Learning)
Learn different tools and ways to make content creation easier and more successful
April 2024
TRANSFERRABLE
• Communication Skills: Using a teleprompter correctly (udemy.com)
Learn to speak using a teleprompter
June 2024
• Complete Presentation and Public Speaking/Speech Course (udemy.com)
Learn how to speak in public and deliver information while doing so.
July 2024
Sources- LinkedIn Learning,

11. REFERENCES
Augtmon, S (2016) 31 Types of Content We Crave [Infographic] Retrieved March 9, 2024, from https://contentmarketinginstitute.com/articles/content-
crave-infographic/
Full Sail University (2023) Discover the power of YouTube analytics Retrieved March 10, 2024, from https://www.linkedin.com/learning/videos/63638425?
u=50813145
Haoun, C (2024) The Complete Presentation and Public Speaking Speech Course, Retrieved March 10, 2024, from https://www.udemy.com/course/the-
complete-presentation-and-public-speaking-speech-course/
Jonson,AJ (2018) Aj Johnson LinkedIn Profile Retrieved March 9th , 2024, from https://www.linkedin.com/in/ajjohnsonscp/
Nationalsportsmedia.org (2024) Membership Information Retrieved March 10, 2024, from https://nationalsportsmedia.org/join-today/student-members
ONETOnLine.org (2024) Search Results for Jobs in Sports Broadcasting Retrieved March 9, 2024, from https://www.onetonline.org/find/quick?
s=sports+broadcasting
Port, M (2013b) Book yourself illustrated the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate
marketing and selling. Hoboken N.J. Wiley
Putnam, K (2024) Discover The Power of Brand Arcetypes: Unlocking the Secret to Effective Branding. Retrieved March 9, 2024, from https://
www.kayeputnam.com/brand-archetype-creator/
Walker, T (2023). Communication Skills: Using a Teleprompter Effectively Retrieved march 10, 2024, from https://www.udemy.com/course/how-to-use-a-
teleprompter/
Yung J (2022) Content Creation: Strategy and Tools Retrieved March 10, 2024, from https://www.linkedin.com/learning/content-creation-strategy-and-
tools/learning-content-creation-strategy-and-tools?u=50813145