Using Exceptional Digital Personas to Drive RevenuePerficient, Inc.
Presenter: Mark Polly, director, Portals, Content and Social Practice, Perficient
Mark discusses using buyer and customer personas and user stories to help ensure that messaging delivered though IBM Exceptional Digital Experience platforms not only increases site visits, but also increases sales revenue
(and ideally profit margin)
Personalization Everywhere! Create a Personalization StrategyHull
Create a Personalization Strategy for your business. Follow this 5-part framework to implement personalization with your existing tools, teams, data and content.
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Professional Churn & B2B Email Marketing - LinkedIn & Salesforce at Dreamforc...Forest Baker, PhD
Mathew Sweezey (Pardot) and Forest Baker (LinkedIn) present an analysis of LinkedIn member's annual churn (i.e., leaving a company or role) and what it means for B2B email marketers.
Using Exceptional Digital Personas to Drive RevenuePerficient, Inc.
Presenter: Mark Polly, director, Portals, Content and Social Practice, Perficient
Mark discusses using buyer and customer personas and user stories to help ensure that messaging delivered though IBM Exceptional Digital Experience platforms not only increases site visits, but also increases sales revenue
(and ideally profit margin)
Personalization Everywhere! Create a Personalization StrategyHull
Create a Personalization Strategy for your business. Follow this 5-part framework to implement personalization with your existing tools, teams, data and content.
LeadCrunch is an intelligent demand generation platform that uses artificial intelligence to identify prospective B2B customers then curates them into either marketing- or sales-qualified leads using a marketplace of professional marketers. It empowers salespeople to focus on closing as it finds insights and new markets that accelerate sales cycles and reduce the costs of customer acquisition.
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Professional Churn & B2B Email Marketing - LinkedIn & Salesforce at Dreamforc...Forest Baker, PhD
Mathew Sweezey (Pardot) and Forest Baker (LinkedIn) present an analysis of LinkedIn member's annual churn (i.e., leaving a company or role) and what it means for B2B email marketers.
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
How One Enterprise Took Digital Demand Gen by the Horns & Won: Real-Life ...Courtney Caldwell, MBA
Digital marketers, both seasoned and novice, continue to search for the Holy Grail of marketing: how to engage with the right audience at the right time using the right medium in order to progress prospects further down the sales funnel. In this informative session, digital strategist Courtney Wiley will share one formula for success she cultivated while working at a global tech enterprise. Learn which digital elements worked, which didn\'t, and how to complement your traditional marketing efforts with the right digital mix. Walk away with a proven, best-practices framework that will help you get started and justify your digital demand gen investment.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
SiriusDecisions Summit 2014 | Smart Data Management Case Study with ZoomInfoCourtney Caldwell, MBA
Smart Data Management: How Marketing Advocate Eclipsed Its Lead-to-Revenue Conversions with ZoomInfo
Is your sales and marketing staff spending hours hunting for target accounts, then even more time identifying the correct contact at the company? Well, no more! Smart data management tools can help you engage your target audience faster and accelerate your demand generation engine. By leveraging our relationship with ZoomInfo, our team at Marketing Advocate was able to generate more pipeline, decrease our cycle close time, increase the average deal size, and triple the number of MQLs generated via email. Join us for this informative session to learn where we succeeded and failed and how we eventually eclipsed our previous lead-to-revenue conversion rates by keeping our company’s database accurate and actionable.
Key takeaways:
• Accurate business data is important to the bottom line
• Tracking lead source helps justify spend on successful campaigns.
• Pinpoint your target audience to leverage conversion data and repeat success
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails.
In this presentation, Chad White, Lead Research Analyst at Salesforce Marketing Cloud, presents a framework for gradually turning up the IQ of your emails in several manageable steps by improving the (1) design, (2) personalization, and (3) journeys. Along the way, tactics are illustrated with examples from Salesforce’s award-winning Email Swipe File. Get inspired and take the next step toward building smarter emails.
Essential Search Marketing Tips for your Business -Salesforce Webinar (July 2...Mark VOZZO
Mark Vozzo shares some Search Engine Marketing Tips and Tools to help Aussie Businesses get more traffic and leads from Google Search. It's a great overview of SEO (Search Engine Optimisation) and SEM (Paid Search). It focuses on Content Optimisation, Keyword Research and Crawl-ability.
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
SearchLove Boston 2017 | Rhea Drysdale | Reputation Marketing Tactics to Driv...Distilled
Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
Competitive SEO - Canadian Chamber of Commerce, Hong KongMWI Hong Kong
Presentation given on Wednesday, May 21st, 2014 at the Canadian Chamber of Commerce in Hong Kong on the topic of SEO. This presentation gives an executive overview of SEO.
Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
Attendees of this course learned:
How search engines like Google, Baidu, and Yahoo work
How much you can realistically expect to spend on SEO?
How to make the choice to do your SEO in-house or hire a firm?
How to avoid getting ripped off by an unscrupulous SEO firm?
What you can do today, for free, to instantly get better SEO results?
Actionable Voice Search SEO Recommendations to Optimize for Position VJohn Morabito
In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
How One Enterprise Took Digital Demand Gen by the Horns & Won: Real-Life ...Courtney Caldwell, MBA
Digital marketers, both seasoned and novice, continue to search for the Holy Grail of marketing: how to engage with the right audience at the right time using the right medium in order to progress prospects further down the sales funnel. In this informative session, digital strategist Courtney Wiley will share one formula for success she cultivated while working at a global tech enterprise. Learn which digital elements worked, which didn\'t, and how to complement your traditional marketing efforts with the right digital mix. Walk away with a proven, best-practices framework that will help you get started and justify your digital demand gen investment.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
SiriusDecisions Summit 2014 | Smart Data Management Case Study with ZoomInfoCourtney Caldwell, MBA
Smart Data Management: How Marketing Advocate Eclipsed Its Lead-to-Revenue Conversions with ZoomInfo
Is your sales and marketing staff spending hours hunting for target accounts, then even more time identifying the correct contact at the company? Well, no more! Smart data management tools can help you engage your target audience faster and accelerate your demand generation engine. By leveraging our relationship with ZoomInfo, our team at Marketing Advocate was able to generate more pipeline, decrease our cycle close time, increase the average deal size, and triple the number of MQLs generated via email. Join us for this informative session to learn where we succeeded and failed and how we eventually eclipsed our previous lead-to-revenue conversion rates by keeping our company’s database accurate and actionable.
Key takeaways:
• Accurate business data is important to the bottom line
• Tracking lead source helps justify spend on successful campaigns.
• Pinpoint your target audience to leverage conversion data and repeat success
Focus on how your email marketing technology can deliver measurable results to your sales process
Presented by Silverpop
http://df2u-fl.eventbrite.com/
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails.
In this presentation, Chad White, Lead Research Analyst at Salesforce Marketing Cloud, presents a framework for gradually turning up the IQ of your emails in several manageable steps by improving the (1) design, (2) personalization, and (3) journeys. Along the way, tactics are illustrated with examples from Salesforce’s award-winning Email Swipe File. Get inspired and take the next step toward building smarter emails.
Essential Search Marketing Tips for your Business -Salesforce Webinar (July 2...Mark VOZZO
Mark Vozzo shares some Search Engine Marketing Tips and Tools to help Aussie Businesses get more traffic and leads from Google Search. It's a great overview of SEO (Search Engine Optimisation) and SEM (Paid Search). It focuses on Content Optimisation, Keyword Research and Crawl-ability.
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Our Chief Digital Officer, Joseph Mohay spoke about Local Search Engine Optimization at the Miami, Florida Small Business Expo on January 16th, 2014. We had a great crowd show up and ask very detailed questions about local marketing tips and tricks, best practices and trends for 2014. For more information on how to optimize your local business or multi-location franchise, call us at 800-836-9097 or visit www.idigitalstrategies.com
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
SearchLove Boston 2017 | Rhea Drysdale | Reputation Marketing Tactics to Driv...Distilled
Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
Competitive SEO - Canadian Chamber of Commerce, Hong KongMWI Hong Kong
Presentation given on Wednesday, May 21st, 2014 at the Canadian Chamber of Commerce in Hong Kong on the topic of SEO. This presentation gives an executive overview of SEO.
Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
Attendees of this course learned:
How search engines like Google, Baidu, and Yahoo work
How much you can realistically expect to spend on SEO?
How to make the choice to do your SEO in-house or hire a firm?
How to avoid getting ripped off by an unscrupulous SEO firm?
What you can do today, for free, to instantly get better SEO results?
Actionable Voice Search SEO Recommendations to Optimize for Position VJohn Morabito
In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
Initially prepared for internal use at IBM, this is a useful guide for segregating personal and work life, and for protecting yourself from identity theft, using a Social Networks privacy settings.
This is version 2.3, updated on 8 February 2012. It is now more accurately called "Digital Persona Management for IBMers" and the Facebook section has been entirely rebuilt to match the platform’s current settings and controls (i.e. Timeline), as well as LinkedIn. In addition, this module is being expanded to include Google+, and Twitter, as soon as I can finish creating them, so watch for additional updates. I posted 2.2 on 7 Feb, then LinkedIn announced two new privacy changes.
( This module used to be titled Identity Management For IBMers on Facebook )
This slide presentation provides an overview of biometric and authentication technology and the overall issues, benefits and impact of these type of solutions.
Why CRM Fails: How thinking data-first can accelerate sales transformationRoger Nolan
CRM projects often do not deliver the sales productivity gains that people expect. It's not the fault of the application. The problem is that the application do not have the complete and correct data that sales reps need to do their jobs well.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
Wharton Disruptive Decisions Summit SF 2017Robert Sibo
I had the pleasure to speak at the DD Summit in SF this fall on the topic of building Customer Engagements teams from the ground up leveraging disruptive technologies like Big Data, Machine Learning and the right mix of MarTech platforms.
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
#MITXData "How the Data Revolution is Turning the Marketing World Upside Down...MITX
-Michele Goetz, Senior Analyst, Forrester
-Beatriz Santin, Senior Director of Marketing and Product, Experian QAS
Ever wished the data revolution never came and threw your world into chaos? Know that you can't turn back but don't know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations?
This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever – but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors – to analyze and to consume.
Understanding how a CDP can unify your MartechAcquia
In the finale of our webinar series (https://youtu.be/KdBbWNdQX1M), learn to use proven CDP strategies and easily integrate them into your existing martech.
One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum.
The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods.
With the shift to better customer digital experiences, the following questions remain:
- "Where do you begin with data?"
- "How can I start with some quick wins that actually deliver?"
- "How do successful businesses actually bring data together, using it to deliver positive results?"
This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results.
Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
During this BlueSpire TrendLab webinar, our financial marketing strategists focus on the importance of big data analytics and how proper implementation can positively impact all of your marketing efforts.
Other areas of emphasis were:
• The latest consumer trends affecting financial institutions—results from an exclusive proprietary study on how today’s consumers are engaging with financial institutions.
• How to properly plan for big data and setting institutional goals.
• The importance of implementing marketing automation and why such efforts are bound to fail without a critical data-driven content marketing plan.
Start Turning Data Into Actionable InsightsTiffani Allen
Research shows that when consumer insights are translated into action a company is 84% more likely to surpass revenue and profitability goals. Ciceron is a full service digital marketing agency that believes that data points can be used to tell a story, gleaning consumer insights and using those to maximize your ROI.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
Similar to JAMA Silverpop Presentation - Ellen Valentine | 9.12.13 (20)
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
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All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
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- How to remove silos in DevSecOps
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- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
19. 19
Your executives must have a vision for how things
are changing and what is possible with the new
marketing technologies
Get an outside briefing if you need it!
ExecutiveVision
32. Let’s build a Master Database
Top Sail
40
Sailboat
Slim &
Fast 380
Boat
Owned
Target
Segment
Show
Visits
Ageof
Boat
Last
Marina
Visit
Hot Dogger
Family
Memories
Gone
Fishin
San
Francisco
Lake
Michigan
Miami
Hampton
6/1/2005
2 Years
5 Years
6 months
The richer your
Master Database
the more powerful,
relevant and
personal you’ll be.
Carey Smith
1000
Gateway
Drive San
Francisco, CA
93820
ShawnDeWitt
4992
Michigan
Ave, Chicago
, IL 09030
Sheila Jones
4022
Peachtree Rd
Atlanta, GA
30003
Steve Jones
888 Madison
Ave, New
York NY
10022
Sunset
Romantic
9/5/2012
6/1/2005
2/1/2013
10 Years
Family
Cruiser
34
Smooth
Stalker
24
33. Hot Dogger
Next Capture & Append Behaviors
Website
Email
File
Website
Visits
Video’s
watched
Email
Behavior
Webform/
Landing
Page Visits
Web Page
Visits
PDFs
Downloaded
ShawnDeWitt
4992
Michigan
Ave,
Chicago, IL
09030
Ravens
Slim &
Fast 380
Lake
Michigan 2 Years9/5/2012
34. Current
Inventory
Products
Owned
Product
Catalog
Supplement with Related Data
Other Company Data
External Data
5 day
Weather
Forecast
Rep
Assigned
Hot Dogger
ShawnDeWitt
4992
Michigan
Ave, Chicago
, IL 09030
Ravens
Slim &
Fast 380
Lake
Michigan 2 Years9/5/2012
Website
Visits
Video’s
watched
Email
Behavior
Webform/
Landing
Page Visits
Web Page
Visits
PDFs
Downloaded
35. Rules-Based Communications: Example
Segment = Hot Dogger
MarinaVisit in the last year
Owner of Fast Cigarette Boat
Example:Trade In/Upsell Campaign Rules:
Downloaded the PDF Spec Sheet of
Cigarette Speedy 2013
36. Anyone that matches
our rule will get this email:
Hi Shawn –
We have September specials & Cigarette Boat Trade Ins
Plus we have just received new 2014 models at the Marina.
Come in to test drive this weekend.
These guys are FAST!
Congrats on the Bronco’s Win
Steve
37. The Automated ProgramWaits for Rule Matches
Message
Sent
on 3/15/13
Message
Sent
on 4/15/13
Message
Sent
on 6/15/13
• Program actively
‘listens’ for rule
match based on
behaviors and data
values.
• Only when there is
a match is the email
sent
Database Size 45,000; number of emails sent in 90 days = 300!
Set it and Forget it! Staff is free to work on other projects!
38. 38
Database Action Plan
Executive Education & Commitment -Vision
Review all existing data elements for potential use
Turn onWeb IdentityTracking
Merge Contact Lists into Master Database
Append Additional Data if needed
Collect more profile data via webforms
Link to Related Data
Integrate CRM if needed
Tie to External Data
46. Profile Data
Relational Data
Query
Large Audience
Click Send
Shift To Individualized Campaigns
Query/Rule
Large Audience
Listening for Live Behaviors
Individual Messaging
Email Web Content
Behavioral Data
Mobile
Manual Automation
51. 110 New Pieces of Content!
Offer Library
Goal 3 – Build Up a
Content Library
52. Content Framework
Inventory
Assign
Categorize
DG DM SP
10
Actions
B2B DM
Guide
Sales
Pro Sector
Plano-
Gram
What Not
to Do
Try a
Search
5
Strategie
s
4
Reasons
10
Cold Calls
CAN SPAM
Compliance
DQ
Video
Try a
Search
Confio
Case Study
Why
Outsource
AG
Salesworks
SD
Profile
SD
Profile
SPTool
Guide
Engage
Propensity
Decision
Goal 3 – Build Up a
Content Library
60. Christina’s profile
DM SP
Decision
Profile Data
DG
Engage Propensity Decision
Email: christina@company.com
MarketerType: B2B
Tech Marketer? YesName:Christina Smith
Title: Director of Marketing
Propensity
61. Results to Date:
1. 12.5 x increase in visit duration
2. Doubled # of pages visited
3. 30% reduction in bounce rate
4. 7% increase in conversion rate
62. 62
Now it’s your turn to get organized
List all the categories of
emails you send
Identify automation program
Candidates
Leverage the whole organization
63. Email Channel
Promotional
Newsletters
Offers
Transactional
Order Shipment
Confirmation
Password Recovery
Credit Card Failure
Notification
SmartPaks Cancel
Confirmation
Returns Notification
Order Delivered
Confirmation
Delivery
Confirmation
Order Confirmation
Lifecycle
SmartPaks
Welcome
Order Reminder
Abandoned Cart
Post Purchase
Review
SmartPaks Up-sell
Consumable
Replenishment
Browse Behavior
ColiCare
+ 8 More
24 triggered and
transactional
programs in
place, ~50 unique
automated
mailings/day
64. B2B Digital
Marketing Channel
Promotional Emails
Newsletters
Offers
Transactional Emails
PDF Download
Blog RSS
Browse Abandon
Score-based Routing
Client/Prospect
Online
Event Registration
Video Watched
Forgot Password
Lifecycle Emails
Welcome
Nurture
Recycle
Trial to Purchase
Event Marketing
(Template)
Onboarding
Upsell/Add-ons
Inactives -
Reactivation
66. 66
Get Organized Action Plan
Organize all your email initiatives:
• Promotional
• Transactional
• Lifecycle
Leverage Strengths
CreateWork-Arounds forWeaknesses
67. 67
Automation Action Plan
Decide on Automation Candidates
Decide on Goals of Program
Develop Program Entry Rules
DevelopContent
Hand Draw Program Logic
Develop small database to test Automation
Scenarios
Launch!
68. 68
1. Get Executive Commitment for
this new era of Digital
Marketing
2. Build aWorld Class Master
Database
3. Leverage your Digital
Marketing Platform
1. Become a digital marketing
heavyweight
Get Intense
71. Silverpop is…
the unified digital marketing platform
that delivers superior return on relationship
powered by the deepest insight
into the way each customer behaves.
72. Energy & Utilities Media Business ServicesFinancial Services
Travel &
Hospitality
HardwareFood & BeverageNon-Profit
Retail
Entertainment
Software
Education
5,000+ Brands & 16,000+ Marketers
Powered by Silverpop
5 – 10 years ago – inbound marketing was fairly straightforward. You had your website – center point of demand gen and you were trying to get people to come from search as well you were sending emails to people in your database to get them to the website.
The customer really favors a personalized experience. Contrast walking into a Blockbuster store when they existed and walking around the store looking for a movie and coming out the other side with nothing that you want to watch with Netflix where it is so simple because you start watching movies, rating them, telling Netflix more about your tastes and preferences they start to recommend things to you which save you time and gives you a positive experience. You are incented to tell them more information because the experience just gets better.
Reference the keynote’s discussion
- Powerful, scalable, and flexible on-demand database ever offered to marketers.Get personal by knowing each customer, deeply. Profiles, PreferencesOpportunitiesand intentions.Profile, relational dataPurchase dataExtended profile data (1:many)
Some of us prefer to find a quiet cove to catch some fish with our friend.
And yet if we were a marina trying to sell boats and accessories, the typical strategy that many marketers still use to day is to batch and blast everyone the same message.
Or we might do a little segmentation and send a different message to Tennessee voters.
And a different message to Georgia Boaters. But this still falls far short of delivering the right personalized message to the right people at the right time. With Silverpop’s Engage, there is a better way.
Amazon has done something amazing – they have started to put an end to “the audience”.<pause> Don’t get me wrong: audiences will always be a part of marketing. But there is so much more we can do for our customers and for businesses.
Cut/past ‘Shawn’s’ row from slide 6 to here with the header circles. Below that , let’s have a row of behaviors: Email Behavior, Webform/Landing Page Submits, Web Page Visits, Website Visits, Video’s watched, PDFs DownloadedAnd below that a row of Related Data: Support Calls, Products Installed, Product Catalog,
Marketing department needs to be centered around the customer.
During our research we realized we have 3 distinct buyers—Christina who is a demand generation professional like me, Ruben, our marketing operations leader and Steve who heads up sales.
Finally, we had to combine it all together by putting buyer behavior at the center of our processes.
We must change our habits as marketers and move beyond tactics that drive 3% conversion to tactics that are relevant with every interaction.
Our website had been built to drive traders to our website—and it really worked!!! Millions of records entered our database each month. And our site was all about our data. It had served it’s purpose
During our research we realized we have 3 distinct buyers—Christina who is a demand generation professional like me, Ruben, our marketing operations leader and Steve who heads up sales.
Our challenge was not content; it was serving up the right content to the right audience at the right time. Now we wanted to serve up the right content…To the right audience…At the right time
We created a template for keeping track of each piece of content, a description of what it was all about, the persona it was written for and the phase of the buying cycle it was written for.
Silverpop makes progressive profiling on your website easy once you have your profiling strategy (both implicit and explicit) in place.
Starts on home page with an anonymous visitor
Christina is interested in finding targeted data; clicks on hidden SPOP webform that sets her persona + buying stage, which are actually fields in the SPOP DB.
Talk about DC as though they’re very new to SPOP – for those of you who aren’t familiar with DC, you can choose what words or images are shown based on specific rules – state it in very basic way.Shows high-levelbreakdown of how DC is generated on page. At this point we still only know Christina’s persona + buying stagePoint out title of page (Demand Gen resources) generated by persona and how buying stage influences it.She eventually tells us her email, marketer type, tech vs. non-tech so that she can download the resource.
Christina takes a break from the website; 3 days later, she gets a reminder email to go check out the next piece of content. Engage automated program supports this.
Christina clicks on email to view resource, then downloads file; pushes her to “Propensity” stage.
Christina later revisits the site, sees next resource at “Propensity” level, tells us more about herself, and is pushed to the Decision stage.
So, where has that gotten us? Site has been live for 1 month.
Silverpop supports companies of all sizes across a variety of industries. 1500 customers, 4000 brands, usersSome of our clients are focused on business to consumer, click to buy sales while others support complex, multi-interaction sales cycles, this brings you the best of both worlds helping to understand and incorporate best practices and innovation from both sides of marketing. We work with marketers who want to be leaders in their industries and provide measurable value to their businesses. Highlight relevant industries, peer companies, competitors (if appropriate), local companies, etc. for your audience. Consider including an industry specific slide when appropriate.
Silverpop’s Engage Platform leverages six key elements that allow you to dramatically transform the way you communicate with your customers and prospects.