The document discusses tips for building a long-lasting product company with a sustainable business model. It recommends establishing a "product beat" by regularly releasing new versions or related products like Apple's iPod, iPhone, iPad cycle. It advises startups to be wary of investors who want fast growth and advises lengthening and shortening product cycles as needed. The document concludes that it is possible to create long-term value by developing a product beat, growing organically, skipping unnecessary product cycles, and adjusting cycle lengths as needed.

1. Photo from cultofmac.com

2. Product Cycle in the good old days

3. Product Cycle Today

4. Is it still possible to build a long-
lasting product company
with long-lasting meaning,
sustainably?

5. Tip 1 - You need a Product Beat

6. iCloud
iEverything
iPhone
iPod

7. How do startups and small businesses create a product beat?

8. Tip 2 - Be wary of investors

9. Tip 3 - Lengthen and shorten your Product Beat

10. Tip 3 - Lengthen and shorten your Product Beat
Fewer users
Patience to figure
out your actual message

11. Tip 4 - Skip Product Cycles

12. Tip 4 - Skip Product Cycles
- Refine your message via actual use not intended use
- Don’t try to blindly keep up with competitors
- Understand what you need to improve
- Use technology and competitor changes to your advantage
- Go where competitors can’t go

13. Photo from TheBPR.com (The Business Process Recorder)

14. To be Announced Soon! - 2013
The Business Process Recorder 2009
TheBPR.com 2011
Business Process
Consulting 2005
OUR PRODUCT BEAT JOURNEY @OPTIMUMOUTPUT.COM

15. Bottom-line – It is possible in this day and age to create a company with long term value
by creating a product beat, growing organically, skipping product cycles, and
shortening and lengthening product cycles when necessary

16. Most important ideas take a long time to evolve and they
spend a long time dormant in the background. It is not
until the idea has had 2 or 3 years sometimes 10 or 20
years to mature that it suddenly becomes successful to
you or useful to you….
- Steven Johnson, Where Do Good Ideas Come From