The document provides an overview of Camunda BPM and discusses typical questions executives may have when considering the product. It recommends a roadmap for introducing Camunda that involves first getting approval, then implementing an initial project to prove success before taking on additional projects. The roadmap outlines key tasks, stakeholders, and tips at each stage, and notes how Camunda can provide support. It also compares Camunda to robotic process automation (RPA) and emphasizes Camunda's ability to orchestrate end-to-end business processes across systems.

1. Camunda BPM for IT Executives
Introduction

2. About the Company
2
German software vendor with international presence
• HQ in Berlin, Germany
• Offices in San Francisco and Denver, US
• 80+ Employees
Rapid and sustainable growth
• Deloitte Fast 50 Germany / Fast 500 EMEA 2017
• No venture capital or other external funding
Thought leadership in workflow and decision automation
• BPMNext Award in 2016 and 2017
• Co-Authors of BPMN and DMN standards

3. More than 200 Customers by Q2-2018
3

4. Case Studies and Endorsements
4
Executing more than 20M
BPMN workflow instances and
18M DMN decision instances
per day.
With each new function we place in Camunda, our business
analysts and developers can collaborate better and share the
workload.
- Jimmy Floyd, Solution Architect
Executing hundreds of
thousands of insurance
processes, integrating multiple
backend systems.
Our IT-management team as well as our developers agree that
adopting this lightweight process engine with its excellent
performance was the right decision.
- Jörg Sauer, Head of Application Development
Modeling, implementing and
running business processes for
millions of web solution and
telecommunication services.
We had to search for a modern process engine that would allow
us to offer the best service quality to our customers, e.g. when
they order our products. Reliable process execution and high
throughput are very important requirements. Camunda turned
out to be an ideal solution for us.
Executing all online orders by
fully automated service
orchestration, world-wide.
Our BPMN 2.0 process models are executed directly, which
improved communication between business departments and
development and shortens development cycles.
- Marko Lehn, Head of Engineering

5. Camunda Value Technical Use Cases Business Process Examples
Improving development,
operations and visibility of
automated workflows and
decisions.
Straight-Through Processing
Microservice Orchestration
Human Workflow Management
Business Rule Automation
E-Commerce: Order Execution
Finance: Stock Trading
Insurance: Claim Settlement
Telco: OSS/BSS
Use Cases and Business Processes
5
Explanation
The Camunda value applies to different technical use cases that are often combined to automate a business process.
For example, an order execution workflow might be fully automated including microservice orchestration and
automated business rules but assigns tasks to process workers in exceptional situations (e.g. fraud detection).

6. Typical Triggers for Introducing Camunda BPM
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7. Reasons for replacing homegrown workflow tech
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• Workflows are difficult to change - lack of flexibility
• Workflows are running in a black box, no progress tracking or
business visibility
• Issues in technical operations, for example regarding performance
and scalability
• Lack of advanced workflow concepts, e.g. message correlation
• Total cost of ownership much higher than initially expected -
should we really do this ourselves?

8. Reasons for replacing other BPMS products
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Type Reported reasons for migrating to Camunda Products they migrated from
Commercial ● Developers find it hard to use
● Proprietary way of development
● Difficulties with technical integration
● Missed support for BPMN
● Unsatisfied with professional services
● Too expensive
● IBM WPS / IBM BPM
● Oracle BPM
● Software AG
Webmethods
● Pega BPM
● Appian BPM
Open Source ● Missed features or tools
● Issues with performance / scalability
● Uncertain future
● Alfresco Activiti
● JBoss jBPM
● Bonitasoft

9. Typical Executive Questions
9
● Can you do low-code?
● Can we rely on Open Source?
● How do you compare against Robotic Process Automation (RPA)?
● What’s the best strategy to introduce Camunda BPM?

10. Typical Executive Questions
10
● Can you do low-code?
● Can we rely on Open Source?
● How do you compare against Robotic Process Automation (RPA)?
● What’s the best strategy to introduce Camunda BPM?

11. “Goldman Sachs is a Tech Company”
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https://media.thinknum.com/articles/the-bank-jobs-which-big-financial-firms-are-betting-heavy-on-tech/

12. Goldman Sachs at Camunda Day New York, June 26
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Goldman Sachs Workflow systems provide vital infrastructure to the
operation of the firm, coordinating the execution and delivery of millions of
business-critical tasks across the entire Firm (including trade facilitation,
regulatory rule computation, exception processing coordination, personnel
onboarding and thousands of other business processes).
In this presentation, you will learn how Goldman Sachs is leveraging
Camunda software at the heart of two of its Workflow platforms:
● Workflow Elements – The Camunda process execution engine is
integrated with a task engine, task cache and entitlements cache,
wrapped by REST APIs, to implement a “managed appliance” which
integrates with Firm systems and orchestrates both human and
system processes at enterprise scale.
● Decision Services Platform – The Camunda process execution engine
is leveraged in our in-memory Decision Flow engine. The engine
integrates high-performance rule execution with data integration in an
extension of the DMN standard. The platform leverages GS’s own
open-source jDMN execution engine.

13. “Open Source First”
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These open-source projects are not your father’s Sun or Oracle. But clearly,
CIOs at major global companies now rely on open-source technologies —
including many of the ones highlighted in our index — to run key segments
of their infrastructure, and many of these projects are going to be around for
the long haul. Indeed, at an open-source summit that we hosted last year, IT
executives from large companies ranging from Goldman Sachs to Capital
One discussed their “open-source first” attitude when it comes to deploying
new software and infrastructure.
https://techcrunch.com/2017/04/07/tracking-the-explosive-growth-of-open-source-software/

15. From the Microsoft Press Release
15
https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/
Today, every company is becoming a
software company and developers are at the
center of digital transformation; they drive
business processes and functions across
organizations from customer service and HR
to marketing and IT. And the choices these
developers make will increasingly determine
value creation and growth across every
industry.

16. 16
Digital Transformation
What you’ll need
See yourself as a Software Company.
Invest in outstanding software engineering
(Talent, Infrastructure, Culture).
Use and Contribute to Open Source Projects.
Embrace change in short cycles to support
continuous technical modernization.
What won’t work
Run your core business on off-the-shelf
software products.
Stay with legacy Tech (Cobol, but also Java,
whatever) because a migration is considered
to expensive.
Treat your internal IT as if they were an
external supplier.
Maintain a political, intransparent and
competitive corporate culture.

17. Typical Executive Questions
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● Can you do low-code?
● Can we rely on Open Source?
● How do you compare against Robotic Process Automation (RPA)?
● What’s the best strategy to introduce Camunda BPM?

18. “Robotic Process Automation” ?
18

20. My Robot Army!
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21. RPA can help, if you don’t have an API
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Legacy Application
User Interface
RPA Product

22. A typical RPA flow in BPMN
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23. End-to-End-Process?
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24. RPA can make sense, if part of an integrated business process
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25. 25
Summarizing RPA
What RPA is
• Software tools for automating the
interaction with user interfaces.
• A temporary workaround for integrating
legacy applications without any API.
What RPA isn’t
• An orchestration hub for integrating a
diversity of system.
• A true workflow engine for holistic
business process automation
• A long-term solution for digital
transformation (that would require the
actual migration from the legacy app)
• Something with Robots :)

26. Typical Executive Questions
26
● Can you do low-code?
● Can we rely on Open Source?
● How do you compare against Robotic Process Automation (RPA)?
● What’s the best strategy to introduce Camunda BPM?

27. Roadmap for introducing Camunda
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Get Camunda Implement first Project
Tasks and
Stakeholders
➔ Evaluation: Software Developers, Architects
➔ Decision: IT Project Lead, CIO / VP Engineering
➔ Purchase: Procurement, Legal
Make sure to ➔ Do a proof of concept (PoC) by implementing a prototype (3-5 days)
➔ Involve procurement and legal asap to avoid unexpected delays
➔ Conclude the license contract before you start the actual implementation
How we can
help
➔ Remote and onsite consulting, e.g. for the proof of concept
➔ Business case calculation assistance, contact to reference customers
➔ Simple and flexible license model that allows you to pay-as-you-grow
Prove Success Implement next Project(s)
4-6 Months1-2 Months 1-2 Months 4-6 Months

28. Roadmap for introducing Camunda
28
Get Camunda Implement first Project
Tasks and
Stakeholders
➔ Design: Business Stakeholders, Business Analysts, IT Project Leads
➔ Implementation: Software Developers, IT Project Leads
➔ Go-Live: Software Developers, Technical Operators, IT Project Leads
Make sure to ➔ Train all parties involved in BPMN/DMN modeling and in Camunda
➔ Develop in short increments with tangible results
➔ Avoid technical pitfalls by following Camunda best practices
How we can
help
➔ Excellent product support and documentation
➔ Training and consulting, e.g. architecture review workshops
➔ Extensive system integration partner network
Prove Success Implement next Project(s)
4-6 Months1-2 Months 1-2 Months 4-6 Months

29. Roadmap for introducing Camunda
29
Get Camunda Implement first Project
Tasks and
Stakeholders
➔ Operations: Technical operators, software developers
➔ Results Review: IT project leads, business stakeholders, CIO / VP Engineering
Make sure to ➔ Define clear KPIs that reflect the initial motivation for the project
➔ Track and communicate those KPIs (e.g. with Camunda Optimize)
➔ Analyze root causes for missed KPI goals and draw conclusions
How we can
help
➔ Provide best practices for process automation KPI
➔ Assistance in configuring and leveraging Camunda Optimize
Prove Success Implement next Project(s)
4-6 Months1-2 Months 1-2 Months 4-6 Months

30. 30
Thank you