J. Elias Campos has over 20 years of experience in marketing, business development, and general management roles. He has a proven track record of delivering sales growth, margin expansion, and EBIT growth through marketing, sales, and business development strategies. Some of his accomplishments include developing acquisition strategies that led to 7 acquisitions, deploying strategies that increased brand awareness by 52%, and growing business lines by 70% and 50% over two years. Currently he is the General Manager at LAMOSA Group focusing on marketing, sales, product development, and P&L management.

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J. Elias Campos linkedin.com/in/jeliascampos
5641 Yeary Rd, Plano TX 75093 + jeliasc@hotmail.com
☏ Cell (440) 570.5699
GM | VP MARKETING
Leader with well-rounded B2B/B2C experience and proven track record delivering sales, margin
and EBIT growth through sales, marketing and business development strategies. Highly-skilled
resolving complex business issues and a recognized change agent with expertise in:
• Marketing & Sales Strategy
• Business Development
• Competitive Intelligence
• Global Product Development
• Mergers and Acquisitions
• P&L Management
• Digital Marketing
• Social Media Marketing
• CRM
PROFESSIONAL EXPERIENCE
LAMOSA GROUP, Addison, TX 4/17-Present
General Manager
RAIN BIRD CORPORATION, Tucson, AZ 2/2016-4/2017
GM IOT Controllers
MOHAWK INDUSTRIES (MHK), Dallas, TX 11/2013-1/2016
VP|Senior Director Marketing Hard Surfaces
• Responsible for $700 million P&L; Reported to SVP Marketing; 9 direct reports
• Deployed three-year strategy including capital investment of $110 million for new capabilities
• Delivered company-wide LVT on-demand program that in seven months catapulted the company
to the clear category leadership in the retail, builder and commercial channels
• Launched Luxury Vinyl collection to Lowe’s Canada with sales of $7 million in 2014
• Introduced to lines of European-sourced fiberglass sheet flooring
• Introduced foreign-sourced lines with Costco and The Home Depot
• Grew the resilient flooring business 70% and 50% in 2014 and 2015
OVERHEAD DOOR CORPORATION (ODC), Dallas, TX 6/2004-11/2013
VP Marketing, Product Development and International Sales
• Responsible for $200 million P&L; Reported to President/CEO; 22 subordinates, 8 direct reports
• Championed M&A forward integration strategy that resulted in 7 acquisitions in 2011-2012
• Developed acquisition roadmap, preliminary valuations and participated in due diligence
• Deployed AWARENESS-CREDIBILITY-MOMENTUM marketing strategy increasing unaided
awareness to 52% from 23%
• Doubled LATAM sales to $17M+ million between 2007-10 via strategic accounts development
• Consistently managed new product to 20 percent of annual revenue
• Engineered a salesforce-managed Market Development Fund linking the Division’s Marketing
and sales activities with those of Distributors
• Served as the strategic lead for the corporate-wide deployment of Oracle ERP system’s CRM,
PRM, Demantra & PLM suites
• Championed foreign sales strategy into China, Brazil, Middle East and Russia
• Created market penetration metrics that enabled optimal resource allocation
• Deployed fact-based forecasting methodology enabling regional volume and pricing targets
• Led team to the completion of nine major Automated People Mover projects in partnership with
Bombardier, Siemens, Dopplemayr, Mitsubishi, Panasonic and others

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J Elias Campos | Page 2
jeliasc@hotmail.com | M: 440-570.5699 | www.linkedin.com/in/jeliascampos
• Deployed three customer-facing websites which were the cornerstone of the division web
strategy: hortondoors.com, hortonparts.com, hortonpartners.com
Director, Global Product Development (2004-2005)
• Responsible for NPD function of a $700 million P&L; 6 direct reports
• Led development of a strategic alliance with Lowe’s ($150M) and The Home Depot ($60M)
• Led synergy projects with German and Japanese divisions standardizing global technologies
• Developed corporate strategy centered on innovation, internationalization and acquisitions
• Deployed NPD discipline upgrading talent pool by top-grading and coaching
EMERSON ELECTRIC 1996-2004
Emerson is a global conglomerate with $18 Billion in sales.
RIDGE TOOL COMPANY, Elyria, OH 1996-2004
Director Marketing, Construction & Industrial Equipment (2002-2004)
• Responsible for $250 million P&L; 4 direct reports
• Championed product line rationalization exercise that delivered 2% OP improvement
• Launched KNAACK® storage in Europe + LATAM with incremental sales of $6 million in 2003
• Participated in interdivision brand project introducing the RIDGID® brand to Home Depot
• Introduced (3) product lines to industrial distribution, refocusing on faster growing niches
Director Marketing, Pipe Joining (1999-2002)
• Responsible for $180 million P&L; 3 direct reports
• Developed strategic partnerships to introduce new products: dry cut saw, tapping tools,
threading expendables with combined incremental sales of $8 million
• Launched programs for LATAM, Asian and Europe with incremental sales of $6 million in 2002
Senior Marketing Product Manager, Hand Tools (1999)
Product Manager, Pipe Fabrication (1996-1999)
• Responsible for $90 million P&L (hand tools) and $60 million P&L (Pipe Fabrication)
EDUCATION & TRAINING
• Strategic Marketing Management, Stanford University, 2012
• Digital Marketing, Stanford University, 2012
• MBA, Cleveland State University
• MS, General Management + BS Civil Engineering, Central University of Venezuela
• Industrial Strength Marketing Program 2003/4, Kellogg School of Management