Loren Doppelt is an innovative product marketing executive with over 30 years of experience launching new consumer and industrial products. He has extensive experience in product design, development, brand management, and new product launches. Doppelt has held leadership roles at several companies where he successfully grew sales through new product development and strategic marketing initiatives. He has launched over 100 new products across various categories and holds 11 utility and design patents.
Colgate-Palmolive Company: The Precision ToothbrushSwaathi Rameshwar
An analysis one the Branding, Positioning and communication strategy for the Colgate-Palmolive Company: The Precision Toothbrush.
Case study analysis done in the internship period under Professor. Samer Mathur
Colgate-Palmolive Company: The Precision ToothbrushSwaathi Rameshwar
An analysis one the Branding, Positioning and communication strategy for the Colgate-Palmolive Company: The Precision Toothbrush.
Case study analysis done in the internship period under Professor. Samer Mathur
This presentation is regarding the mabe company. Mabe is a private Mexican company which is famous for producing high quality kitchen appliances (dishwashers, stove, oven, refrigerators,etc.) Mabe entered into a joint venture with General Electric (GE) Company.
This is my final Marketing Capstone Project for my Undergrad at the University of Northern Colorado. In this project, my team and I had to come up with a new-to-the-world product and develop a marketing plan from scratch. Our product was the SmartCounter, an all-in-one kitchen counter mat accessory that makes cooking and eating healthier that much easier, fun, and economical. I am very proud of this project as my team and I worked really hard on it over the course of an entire semester.
This presentation is regarding the mabe company. Mabe is a private Mexican company which is famous for producing high quality kitchen appliances (dishwashers, stove, oven, refrigerators,etc.) Mabe entered into a joint venture with General Electric (GE) Company.
This is my final Marketing Capstone Project for my Undergrad at the University of Northern Colorado. In this project, my team and I had to come up with a new-to-the-world product and develop a marketing plan from scratch. Our product was the SmartCounter, an all-in-one kitchen counter mat accessory that makes cooking and eating healthier that much easier, fun, and economical. I am very proud of this project as my team and I worked really hard on it over the course of an entire semester.
Paul June’s Marketing Resume: An innovative, multi-faceted marketing and product development professional with extensive experience in the domestic and international consumer products space. From product development to business development, I have a track record of creating successful product lines, spearheading effective marketplace launches and targeting new markets with decisive go-to-market strategies. I am thoroughly familiar with the utilization of latest internet-based marketing techniques based on web development, social media utilization and development of on-line brand presence. I have repeatedly demonstrated my skills in providing critical insight into future business and consumer trends as well as utilizing cutting edge technologies that capture the imagination of varied audiences. I have a reputation for holding an unwavering commitment to consistent performance at the highest level of professional excellence and I hold a BS degree in Business Administration and Marketing.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. LOREN DOPPELT
Palatine, IL 60067
847-652-6865
lorendoppelt@comcast.net
www.lorendoppelt.com
http://www.linkedin.com/in/lorendoppelt
Product Management, Product Marketing, Product Development, Innovation
CAREER SUMMARY
Innovative consumer and industrial products marketing executive with extensive knowledge in product
design, development, brand and product management. Launched dozens of new products driven by voice
of the consumer research utilizing stage gate development processes. Granted 11 utility and design
patents in various product categories. Distributor, big box, and mass merchant experience along with global
sourcing and manufacturing including Asia and Europe.
SKILLS
• Product Development • Durable and Consumer Products
• Product Management • Strategic Product Planning
• Product Marketing • Marketing Communications and Packaging
• Brand Management • Team leadership and Mentoring/Coaching
• New Product Launch • P & L Management and Budget Control
• Product Innovation • Social Media Marketing
PROFESSIONAL EXPERIENCE
HB Fuller – Construction Products, Aurora, IL 2018 ‒ 2020
Market Manager – Flooring Products
Marketing manager of new products and current line of 650 Sku’s for all TEC® Tile and Flooring products.
Created strategic and tactical plan to relaunch existing premium mortar which resulted in an
increase in sales of $1.54M over previous year making it the number one wholesale sku at $2.1M.
This involved detailed demonstration program and distributor engagement.
Developed and implemented new process for vetting out new product ideas to reduce decision
making time from 60 days to 7 days.
Developed a contractor trial fulfillment and rebate program which enabled 1500 contractors to “try
before you buy” product improving adoption rate of mortar to 88%.
Launched a $2M dollar line of 9 products for key distributor in 3 months’ time period. Included all
packaging and technical data sheets.
Genomma Lab, USA, Deerfield, IL 2016 ‒ 2017
Associate Director ‒ Innovation
Director of innovation and product development for OTC and Health and Beauty Products. Products are
focused on Hispanic market targeting retailers Walgreens, Wal-Mart, CVS, Target, and Meijer.
• Launched 36 new products in 14 months resulting in 35% of total sales.
• Created 3 Modular displays and shipped to 1500 stores in 3 weeks.
• Developed consumer product trial testing program of 200 users creating online reviews for Amazon.com,
Drugstore.com, and Walgreens.com
SWANSON TOOL CO, INC., Frankfort, IL 2013 ‒ 2015
Director of Marketing & Product Development
Director of Marketing for Strategic Marketing, Brand, and Product for Hand and Measuring tool products.
• Generated $1.5M first year sales by developing and launching “new to the world” innovative Savage®
Tape Measure product line in 10 months. Included negotiating licensing agreement, all new packaging
and merchandising.
• Launched 35 new products and promotional kits resulting in a vitality index of new product sales of 31%.
• Increased online traffic by 300% developing new corporate website www.swansontoolco.com.
2. Page 2 Loren Doppelt 847-652-6865
SEARS HOLDINGS CORPORATION, Hoffman Estates, IL 2010 – 2012
Director Product Management – Craftsman Lawn & Garden
Strategic management and development of $800M Lawn and Garden categories of wheeled products
including Lawn and Garden Tractors, Push Lawn Mowers, Snow Throwers, and Tillers.
• Launched Best in Class Turn Tight® Tractor increasing sales 21% and market share 6.7%.
• Generated $12.1 by expanded Craftsman Lawn Mowers and Snow Throwers at Ace Hardware.
• Launched 30 new products in 2012 contributing to industry leading vitality index of 68%.
ROBERT BOSCH TOOL CORPORATION, Mt Prospect, IL 2007 – 2010
Director, Product Marketing – Rotary Tool Division – Rotozip®
Directed product and strategic planning of $50M product line.
• Launched 13 New Products and 8 kit executions in 2009 which generated 38% of total revenue.
• Awarded 3rd
place in Robert Bosch Innovation contest for Tile Dock® cutting station product.
• Identified and implemented $300K in cost reductions for a 4% margin improvement.
FELLOWES, INC., Itasca, IL 2005 – 2007
Director of Marketing – Commercial Shredders
Director for $70M Shredder Category and $5.8M marketing budget
• Generated $8.5M in revenue, developing and launching a new line of 5 paper shredders with first in
industry Safe Sense® Technology.
• Created a 3-year Product Roadmap for Paper Shredders to include new to world product innovations.
WORLD KITCHEN, INC., Rosemont, IL 2004 – 2005
Director of Marketing – Kitchenware and Private Label
Managed product team for $30M category including Strategic Planning and New Product Development
• Launched 38 new products and managed 800 sku product line.
• Generated $2.1M in revenue by successfully negotiating a License Agreement with Pyrex trademark.
THE SIGN ADVANTAGE, INC., Palatine, IL 2001 – 2004
General Manager – Start-up Venture
Directed Sales and Operations of Marketing, Sign, and Graphics Business.
• Grew customer base from 0 to 325 in first year. Annual Sales 211% greater than competitive Sign Shop
startups in same time period. 65% gross margins with 99.8% customer satisfaction.
THE CHAMBERLAIN GROUP, Division of Duchossois Industries, Elmhurst, IL 1988 – 2001
HAND TOOLS INTERNATIONAL, INC., Lake Zurich, IL
Vice President – Power Tool Group
Director, WAXCOA, Waxing Corporation of America
Director of Marketing – New Product Development
• Managed the acquisition transfer from The Chamberlain Group. Successfully transitioned 100% of
employees (15), customers (3000), and Manufacturer Sales Representatives (38).
• Expert witness in design and utility patent infringement lawsuit against Chinese Manufacturer.
• Program Manager – $10M Garage Door Opener Accessory program.
• Granted 8 Patents for Garage Door Transmitters, Openers, and Accessories.
EDUCATION
MBA, Marketing, Roosevelt University, Chicago, IL
BSME, Mechanical Engineering, Bradley University, Peoria, IL
Pennebaker Direct & Interactive Marketing Certificate Program, DePaul University, Chicago, IL
Finance for Executives, Kellogg School of Management, Northwestern University, Evanston, IL
Six Sigma Green Belt Certification
Social Media Marketing Certificate Course – William Rainey Harper College
Digital Marketing Course – Shaw Academy
11 Utility and Design patents among 3 product categories