This document provides a summary of Kerrie Jaworski's professional experience in digital advertising. She has over 7 years of experience managing directly sold campaigns and programmatic buying. Most recently, she was the Manager of Ad Operations and Programmatic Strategy at The Daily Beast, where she oversaw direct sales campaigns, tested new ad placements, and communicated with multiple departments. Previously, she was a Digital Campaign Manager where she handled over 100 local and regional programmatic display ad campaigns.
This marketing strategist has over 15 years of experience developing marketing strategies and managing projects for major companies. They have a proven track record of increasing customer satisfaction, growing brand awareness, and generating new business leads and revenue through strategic marketing plans. This highly skilled professional is well-versed in various marketing tactics and has extensive experience managing budgets, teams, and client relationships.
This presentation summarizes the services of The Logical Step LLC, an expert in direct-to-consumer marketing. It outlines their proprietary process for developing financial models, marketing concepts, and multi-channel distribution strategies. It highlights key clients and partners and how TLS generates revenue through their expertise in direct response techniques and analytics to measure campaign success. The presentation concludes by thanking the audience and providing contact information.
Channel Checklist for Vendor Channel/Partner Managersharwelll
The document discusses various topics related to developing and managing effective channel programs, including:
1) Correct partner selection and recruitment is crucial to choose partners that have the desired skills and target the right customer markets.
2) Channel optimization involves analyzing existing partners to determine which are truly performing and which are diluting efforts.
3) Developing a channel strategy requires clarifying goals, assessing competitiveness, and establishing action plans.
More than 10 years of diversified Experience in Digital Marketing, Product development, Vendors/Agency management Reporting & Analysis has given me a deep customer insight into how creative and knowledgeable an individual is ought to be in all fields of industry. Hence, I can confidently say that I am a valuable asset for any Organization that I work for.
- Leigh Lebow has over 15 years of experience in marketing leadership roles, with expertise in field marketing, program management, partner programs, and demand generation.
- She is currently the Director of the Infor Partner Network, where she is responsible for the global partner marketing and enablement strategy.
- Previously, she held director roles at Kaspersky Lab and Computer Associates International, where she managed large channel marketing budgets and teams to drive revenue and achieve sales goals.
Ionic Media Group is a multi-channel marketing agency that specializes in digital advertising and media planning. They leverage data-driven strategies and proprietary technologies to deliver quick results for clients experiencing growth. Ionic Media provides a full range of media services including paid search, display advertising, social media, and more. They take a disciplined, metrics-focused approach to media planning and optimization.
The number and type of channels that customers are using has rapidly grown to include the Internet, smartphones and a host of social media options. The result is an increase in possible customer touch points, which presents new opportunities for organizations to interact with their customers.
With the increasing sophistication and empowerment of customers, this trend is driving the need for organizations to use new channels in new ways. However, many organizations have not been successful, experiencing disappointing results due to mismanagement of a new channel or misjudgement of overall channel requirements. This mismanagement can detrimentally affect company results.
Capgemini Consulting advises that a channel strategy designed for customer needs is imperative to ensure channel success.
Ionic Media Group is an award-winning media agency that provides strategic media planning, placement, optimization, and analytics services across all channels including digital, TV, radio, print, and outdoor. They have a proven track record of delivering quick results and returns on investment for clients. Ionic Media takes a disciplined, data-driven approach to crafting focused media plans that reach targeted audiences through both conventional and non-traditional channels.
This marketing strategist has over 15 years of experience developing marketing strategies and managing projects for major companies. They have a proven track record of increasing customer satisfaction, growing brand awareness, and generating new business leads and revenue through strategic marketing plans. This highly skilled professional is well-versed in various marketing tactics and has extensive experience managing budgets, teams, and client relationships.
This presentation summarizes the services of The Logical Step LLC, an expert in direct-to-consumer marketing. It outlines their proprietary process for developing financial models, marketing concepts, and multi-channel distribution strategies. It highlights key clients and partners and how TLS generates revenue through their expertise in direct response techniques and analytics to measure campaign success. The presentation concludes by thanking the audience and providing contact information.
Channel Checklist for Vendor Channel/Partner Managersharwelll
The document discusses various topics related to developing and managing effective channel programs, including:
1) Correct partner selection and recruitment is crucial to choose partners that have the desired skills and target the right customer markets.
2) Channel optimization involves analyzing existing partners to determine which are truly performing and which are diluting efforts.
3) Developing a channel strategy requires clarifying goals, assessing competitiveness, and establishing action plans.
More than 10 years of diversified Experience in Digital Marketing, Product development, Vendors/Agency management Reporting & Analysis has given me a deep customer insight into how creative and knowledgeable an individual is ought to be in all fields of industry. Hence, I can confidently say that I am a valuable asset for any Organization that I work for.
- Leigh Lebow has over 15 years of experience in marketing leadership roles, with expertise in field marketing, program management, partner programs, and demand generation.
- She is currently the Director of the Infor Partner Network, where she is responsible for the global partner marketing and enablement strategy.
- Previously, she held director roles at Kaspersky Lab and Computer Associates International, where she managed large channel marketing budgets and teams to drive revenue and achieve sales goals.
Ionic Media Group is a multi-channel marketing agency that specializes in digital advertising and media planning. They leverage data-driven strategies and proprietary technologies to deliver quick results for clients experiencing growth. Ionic Media provides a full range of media services including paid search, display advertising, social media, and more. They take a disciplined, metrics-focused approach to media planning and optimization.
The number and type of channels that customers are using has rapidly grown to include the Internet, smartphones and a host of social media options. The result is an increase in possible customer touch points, which presents new opportunities for organizations to interact with their customers.
With the increasing sophistication and empowerment of customers, this trend is driving the need for organizations to use new channels in new ways. However, many organizations have not been successful, experiencing disappointing results due to mismanagement of a new channel or misjudgement of overall channel requirements. This mismanagement can detrimentally affect company results.
Capgemini Consulting advises that a channel strategy designed for customer needs is imperative to ensure channel success.
Ionic Media Group is an award-winning media agency that provides strategic media planning, placement, optimization, and analytics services across all channels including digital, TV, radio, print, and outdoor. They have a proven track record of delivering quick results and returns on investment for clients. Ionic Media takes a disciplined, data-driven approach to crafting focused media plans that reach targeted audiences through both conventional and non-traditional channels.
Delivering Results to the Last Uncluttered SpacePower Direct
Learn how Power Direct identifies and engages consumers through one of the last uncluttered spaces -- the front door to achieve results for major brands.
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
The document provides an IMC plan for Helliance Communications to address customer churn due to Mobile Number Portability (MNP). The plan includes developing customized plans and services, promoting 3G and associated mobile apps, and an integrated marketing communication strategy using print, outdoor, television, social media, sales promotion and public relations. The goal is to reduce churn by better communicating the benefits of Helliance's network and differentiated offerings.
The document discusses a company that helps other organizations develop and deploy channel programs to sell specialized technology solutions through partners, outlining their capabilities which include channel program development, sales leadership, product development, and portfolio management to build new or optimize existing channel strategies and programs. It provides an example of how they assisted a unified communications organization in developing a new resale channel program to identify enterprise customers.
Kelly Maric is an experienced Program/Project Manager with over 23 years of experience across multiple industries including telecom, healthcare, and others. She has strong project management skills including managing projects of all sizes, developing project documentation, managing teams and stakeholders, and ensuring projects are delivered on time and on budget. She has two advanced degrees and a proven track record of successfully delivering a wide variety of strategic and tactical projects.
ViZion is an advertising agency that emphasizes strategic planning and research to develop effective creative campaigns. It uses a hands-on process involving strategy development, briefing, creative review, client presentations, and execution. ViZion works in brand teams combining client, strategy, account, and creative skills. It develops communications strategies and will not start significant campaigns without one. The agency believes in tight briefs that allow creative freedom. ViZion also aims to promote employment equity and diversity in the industry.
This document provides a checklist for channel management that includes strategic considerations, product positioning and messaging, channel recruitment readiness, managing the partner ecosystem, ideal target partners, business partner recruitment readiness, post-recruitment partner nurturing and development, channel sales agreements, and types of partner programs. The checklist covers gathering competitive intelligence, developing marketing messaging, setting channel recruitment goals, identifying and qualifying potential partners, training partners, and establishing metrics to measure performance.
Elizabeth Carsey has over 20 years of experience in marketing and currently serves as Marketing Manager at Chase Paymentech. She is responsible for marketing strategy, campaign management, and maintaining relationships that have generated over $14 million in new revenue from referral programs. Her expertise includes strategic planning, communication, and leading multi-channel initiatives. Prior to her current role, she held various marketing positions with increasing responsibility where she successfully launched programs and exceeded sales goals.
Shannon McMahon has over 10 years of experience in media broadcast and account management. She has worked as a negotiator and media buyer for various advertising agencies, placing direct response media campaigns for clients in healthcare, telecom, and automotive. Her responsibilities included negotiating rates, analyzing campaign performance, and ensuring goals were met. She holds a Bachelor's degree in Communications from Loyola University in Maryland.
Mark Bertrand is a marketing and project manager with over 20 years of experience leading teams and implementing strategic initiatives. He has held director roles at Traders Accounting, where he increased leads, sales conversions, and customer satisfaction. Previously, he was Program Director at AZ Online Marketing, managing internet marketing campaigns. Bertrand also has experience as a quality and project manager at Kyocera America and United Technologies, implementing processes to improve quality and reduce costs. He holds an MBA in marketing and leadership from California State University and an MS in mathematics and statistics from Boston University.
Scott K. Nelson is a business development and product marketing professional with over 20 years of experience managing products, channels, and technologies. He has held roles in product management, business development, channel management, and customer relationship management. Most recently, he has worked as a Strategic Account Manager at Intermedia where he manages partnerships and reseller channels for hosted Exchange, SharePoint, and mobility products.
Customer Journey Mapping is a methodology that helps organizations design and develop the right customer experiences to drive brand loyalty and business performance. It involves mapping customer journeys across touchpoints to understand the customer experience and identify opportunities to improve alignment with the brand promise. EarlyBridge is an expert in customer experience management and uses Customer Journey Mapping to help clients build insights into customer needs, design desired experiences, and implement pilots to realize the right experience.
Mark Bertrand is a dynamic marketing and project manager with over 20 years of experience managing complex projects and teams. He has a proven track record of increasing leads by 175%, sales conversion by 63%, and customer satisfaction by 59% through strategic marketing initiatives. Bertrand also has experience developing business relationships, negotiating with clients, and creating new revenue streams.
1) AdOps is responsible for trafficking all ads on LinkedIn and works closely with sales to drive revenue.
2) They manage display, social, and inMail ads across regions while addressing targeting differences and legislation.
3) Recent improvements include updating to a new WordPress version and inMail format to increase click-through rates.
The document outlines several proposed marketing initiatives for Wilmington Action Plan, including:
1) An Addiction Resource Guide featuring treatment center advertising and a directory, targeting $60,000 in print and digital revenue.
2) A breast cancer awareness campaign with extended coverage, advertorials, and a health section takeover, targeting $50,000.
3) A retirement planning spotlight section with advertorials and online content, targeting $60,000.
4) A six-part financial education series in print and online with editorial, advertorial and sponsored content, targeting $65,000.
1. The document outlines new advertising capabilities being rolled out by AdTaxi including Targeting Solutions, AdTaxi DNA, and mobile apps and sites.
2. Targeting Solutions allows for interest, intent, demographic, and geographic targeting across desktop, mobile, and tablet. AdTaxi DNA leverages first and third party data to precisely target audiences.
3. The redesigned mobile apps and sites will provide an enhanced user experience and more advertising opportunities through expanded targeting capabilities.
Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.
Session sponsored by the Trade Desk: How to turn your media buyers into data ...Digiday
This document provides examples of how data can be analyzed to gain insights into customer behavior and business performance, such as analyzing online orders by day of week and time of day, account openings by date, and device and technology usage. It also discusses the qualities of an effective data analyst, including being curious, creative, a critical thinker, a good storyteller, and having a consultative approach. The document aims to demonstrate how data science can provide actionable insights and provocations to drive business growth.
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...TheTradeDesk
The Trade Desk's CEO Jeff Green shares the findings of the January 2014 Digiday State of the Industry Survey on the future of the programmatic forward market.
Morning Workshop with The Trade Desk: From the Buy-Side: What's in it for You?Digiday
This document discusses the growth of programmatic advertising, with the digital ad market expected to grow from $53 billion in 2014 to $120 billion in 2019. It notes how the center of gravity is moving towards user-level APIs and real-time decision making. The power of programmatic is that advertisers can make automated deals to buy ad impressions at specific prices. The convergence of TV and digital is also inevitable, with services like HBO Now attracting millions of subscribers as people consume media differently.
Delivering Results to the Last Uncluttered SpacePower Direct
Learn how Power Direct identifies and engages consumers through one of the last uncluttered spaces -- the front door to achieve results for major brands.
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
The document provides an IMC plan for Helliance Communications to address customer churn due to Mobile Number Portability (MNP). The plan includes developing customized plans and services, promoting 3G and associated mobile apps, and an integrated marketing communication strategy using print, outdoor, television, social media, sales promotion and public relations. The goal is to reduce churn by better communicating the benefits of Helliance's network and differentiated offerings.
The document discusses a company that helps other organizations develop and deploy channel programs to sell specialized technology solutions through partners, outlining their capabilities which include channel program development, sales leadership, product development, and portfolio management to build new or optimize existing channel strategies and programs. It provides an example of how they assisted a unified communications organization in developing a new resale channel program to identify enterprise customers.
Kelly Maric is an experienced Program/Project Manager with over 23 years of experience across multiple industries including telecom, healthcare, and others. She has strong project management skills including managing projects of all sizes, developing project documentation, managing teams and stakeholders, and ensuring projects are delivered on time and on budget. She has two advanced degrees and a proven track record of successfully delivering a wide variety of strategic and tactical projects.
ViZion is an advertising agency that emphasizes strategic planning and research to develop effective creative campaigns. It uses a hands-on process involving strategy development, briefing, creative review, client presentations, and execution. ViZion works in brand teams combining client, strategy, account, and creative skills. It develops communications strategies and will not start significant campaigns without one. The agency believes in tight briefs that allow creative freedom. ViZion also aims to promote employment equity and diversity in the industry.
This document provides a checklist for channel management that includes strategic considerations, product positioning and messaging, channel recruitment readiness, managing the partner ecosystem, ideal target partners, business partner recruitment readiness, post-recruitment partner nurturing and development, channel sales agreements, and types of partner programs. The checklist covers gathering competitive intelligence, developing marketing messaging, setting channel recruitment goals, identifying and qualifying potential partners, training partners, and establishing metrics to measure performance.
Elizabeth Carsey has over 20 years of experience in marketing and currently serves as Marketing Manager at Chase Paymentech. She is responsible for marketing strategy, campaign management, and maintaining relationships that have generated over $14 million in new revenue from referral programs. Her expertise includes strategic planning, communication, and leading multi-channel initiatives. Prior to her current role, she held various marketing positions with increasing responsibility where she successfully launched programs and exceeded sales goals.
Shannon McMahon has over 10 years of experience in media broadcast and account management. She has worked as a negotiator and media buyer for various advertising agencies, placing direct response media campaigns for clients in healthcare, telecom, and automotive. Her responsibilities included negotiating rates, analyzing campaign performance, and ensuring goals were met. She holds a Bachelor's degree in Communications from Loyola University in Maryland.
Mark Bertrand is a marketing and project manager with over 20 years of experience leading teams and implementing strategic initiatives. He has held director roles at Traders Accounting, where he increased leads, sales conversions, and customer satisfaction. Previously, he was Program Director at AZ Online Marketing, managing internet marketing campaigns. Bertrand also has experience as a quality and project manager at Kyocera America and United Technologies, implementing processes to improve quality and reduce costs. He holds an MBA in marketing and leadership from California State University and an MS in mathematics and statistics from Boston University.
Scott K. Nelson is a business development and product marketing professional with over 20 years of experience managing products, channels, and technologies. He has held roles in product management, business development, channel management, and customer relationship management. Most recently, he has worked as a Strategic Account Manager at Intermedia where he manages partnerships and reseller channels for hosted Exchange, SharePoint, and mobility products.
Customer Journey Mapping is a methodology that helps organizations design and develop the right customer experiences to drive brand loyalty and business performance. It involves mapping customer journeys across touchpoints to understand the customer experience and identify opportunities to improve alignment with the brand promise. EarlyBridge is an expert in customer experience management and uses Customer Journey Mapping to help clients build insights into customer needs, design desired experiences, and implement pilots to realize the right experience.
Mark Bertrand is a dynamic marketing and project manager with over 20 years of experience managing complex projects and teams. He has a proven track record of increasing leads by 175%, sales conversion by 63%, and customer satisfaction by 59% through strategic marketing initiatives. Bertrand also has experience developing business relationships, negotiating with clients, and creating new revenue streams.
1) AdOps is responsible for trafficking all ads on LinkedIn and works closely with sales to drive revenue.
2) They manage display, social, and inMail ads across regions while addressing targeting differences and legislation.
3) Recent improvements include updating to a new WordPress version and inMail format to increase click-through rates.
The document outlines several proposed marketing initiatives for Wilmington Action Plan, including:
1) An Addiction Resource Guide featuring treatment center advertising and a directory, targeting $60,000 in print and digital revenue.
2) A breast cancer awareness campaign with extended coverage, advertorials, and a health section takeover, targeting $50,000.
3) A retirement planning spotlight section with advertorials and online content, targeting $60,000.
4) A six-part financial education series in print and online with editorial, advertorial and sponsored content, targeting $65,000.
1. The document outlines new advertising capabilities being rolled out by AdTaxi including Targeting Solutions, AdTaxi DNA, and mobile apps and sites.
2. Targeting Solutions allows for interest, intent, demographic, and geographic targeting across desktop, mobile, and tablet. AdTaxi DNA leverages first and third party data to precisely target audiences.
3. The redesigned mobile apps and sites will provide an enhanced user experience and more advertising opportunities through expanded targeting capabilities.
Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.
Session sponsored by the Trade Desk: How to turn your media buyers into data ...Digiday
This document provides examples of how data can be analyzed to gain insights into customer behavior and business performance, such as analyzing online orders by day of week and time of day, account openings by date, and device and technology usage. It also discusses the qualities of an effective data analyst, including being curious, creative, a critical thinker, a good storyteller, and having a consultative approach. The document aims to demonstrate how data science can provide actionable insights and provocations to drive business growth.
"The Future of the Programmatic Forward Market" - Jeff Green, CEO of The Trad...TheTradeDesk
The Trade Desk's CEO Jeff Green shares the findings of the January 2014 Digiday State of the Industry Survey on the future of the programmatic forward market.
Morning Workshop with The Trade Desk: From the Buy-Side: What's in it for You?Digiday
This document discusses the growth of programmatic advertising, with the digital ad market expected to grow from $53 billion in 2014 to $120 billion in 2019. It notes how the center of gravity is moving towards user-level APIs and real-time decision making. The power of programmatic is that advertisers can make automated deals to buy ad impressions at specific prices. The convergence of TV and digital is also inevitable, with services like HBO Now attracting millions of subscribers as people consume media differently.
This document discusses the importance of cross-device marketing strategies for reaching shoppers. It notes that 90% of internet users now use multiple devices and 70% of mobile searches lead to website actions within an hour. While mobile media consumption is high, mobile ad spending remains low compared to consumption. The document recommends targeting, attribution, and frequency control as part of cross-device strategies to increase reach by up to 2.6 times per user. Learning from cross-device reporting and attribution is key to optimizing performance.
Presented by Rohit Bagalkot: September 29, 2016
Everyone says programmatic is the future of media buying. But what exactly is it? How does programmatic work? And what do things like DSP and DMP mean? This class will go through the basics of programmatic buying, specifically a brief history of how programmatic came to be, the flow of programmatic, its components, and some behind-the-scenes look at how it is optimized.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media platforms like Facebook, YouTube, and native advertising to connect with audiences. It also presents considerations for setting up analytics and data infrastructure to optimize digital campaigns.
The document provides an overview of display advertising basics, including the key players and how impressions are bought and sold. It discusses demand side platforms (DSPs) that enable real-time audience buying on ad exchanges. Ad exchanges are marketplaces where publisher inventory is sold to advertisers/agencies via auctions. Sell side platforms help publishers manage their inventory and route ads to exchanges. The document also summarizes how real-time bidding works, with bids happening in milliseconds before an ad is viewed, and how data management platforms compile audience data to help target ads.
Muhammad Muaz Bin Shahbaz has over 10 years of experience in digital media focusing on social media, e-commerce, mobile, and video platforms. He has developed strategies and campaigns for over 80 clients, generating over $1 million in revenue. His expertise includes paid media strategy, content creation, social media management, and data analysis to improve customer experience and sales.
The document provides a summary of Lindsey Bohm's work experience and qualifications. She has over 15 years of experience in marketing, business development, and entrepreneurship. Her specializations include digital marketing, social media marketing, branding, and new business development strategies. She has held various leadership roles such as Director of Marketing, Adjunct Professor, and Founder of her own consulting firms.
Ronald Roccuzzo is an experienced digital media and advertising operations executive seeking a new opportunity. He has over 20 years of experience in digital advertising operations, managing high growth businesses and exceeding revenue objectives. Most recently, he was the Senior Partner and Director of Digital Investment and Implementation at GroupM, where he created and deployed digital rate cards and monitored spending.
Gordon Newton has over 20 years of experience leading marketing campaigns and digital strategies. He currently serves as the Online Marketing Manager for Verizon Wireless, where he manages a $273 million budget. Previously, he was the Marketing Manager for Verizon's Midwest region, leading a $13.3 million marketing program. Newton has a proven track record of developing strategies that drive revenue, acquire new customers, and deliver measurable results. He is skilled in marketing, online marketing, digital strategies, campaign management, and business development.
Lindsey bohm 5 - PDF of LinkedIn Profile and Experiencelbohm
Overview of LinkedIn PDF downloaded via their archive feature to save any and all of your accomplishments should anyone ever want to take them away from you or you need to re-create an account due to computer programs running systems.
Nancy Alberts has over 25 years of experience in marketing, project management, graphic design, and sales. She has a proven track record of exceeding sales goals, improving customer retention rates, and optimizing marketing strategies. Her core competencies include experience managing teams, increasing annual sales, and leading marketing efforts for major initiatives.
Noni Jennings has over 20 years of experience in marketing, project management, brand strategy, and account management. She has worked in digital marketing agencies and for home builders. Her experience includes developing marketing strategies and plans, managing projects and budgets, executing tradeshow and event marketing, leading teams, and analyzing marketing performance. She has a proven track record of successfully managing client accounts and achieving business goals within budget.
Noni Jennings has over 20 years of experience in marketing, project management, brand strategy, and account management. She has worked in digital marketing agencies and for home builders. Her experience includes developing marketing plans and budgets, managing tradeshow events, implementing social media and search engine marketing campaigns, and analyzing marketing performance. She holds a degree from Cal State University at San Marcos and community college credits from Mira Costa College.
Esther Gabriela Subias Hernandez has over 14 years of experience in marketing and commercial roles within multinational organizations. She has a proven track record of developing and implementing strategies to position brands, increase sales, build customer loyalty, and drive growth. Her expertise includes strategic planning, innovation, change management, and leading multifunctional teams.
Adrian Wijenathan has over 6 years of experience in SEM, social media, and digital performance marketing. He has exceptional skills in data analysis, market research, campaign implementation, and project management. His greatest strength is building strong working relationships across business levels. He has held positions such as Associate Director at Mediacom Global and Senior Performance Manager at Switched On Media, where he improved processes, grew accounts, and increased efficiencies. Adrian has various digital marketing certifications and delivers strategies and operations while managing teams and fostering client relationships.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Rajo Digital Marketing is a dynamic and innovative digital marketing agency focused on helping businesses grow their online presence and achieve their marketing goals.
Shannon Murray is a marketing communications consultant with over 20 years of experience developing and executing integrated marketing strategies for companies across various industries. She has a proven track record of achieving business goals through impactful campaigns, and has expertise in areas such as brand management, digital marketing, advertising, public relations, and event management. Notable achievements include receiving President's Awards from Firestone Building Products and Firestone Specialty Products.
Gwen Spargo is a marketing communications professional with over 15 years of experience managing projects from concept to implementation. She has a proven track record of developing strategies, executing campaigns, and streamlining operations to achieve business objectives. Her past roles include developing a new customer loyalty program, relocating business processes, and launching multiple co-branded products on time and under budget. She is skilled in relationship management, project management, and driving results through teams.
Yaqoob Yousif is a regional aftermarket sales manager for Atlas Copco in the Middle East with over 7 years of experience in sales, marketing, business development and management. He has consistently achieved sales targets and has expertise in relationship building, strategic planning, and account management. Yousif is seeking a head of sales position and has a background in marketing support, sales management, and business development.
Nagendra Mishra has over 8 years of experience in business management, marketing, sales, customer relations, and software development. He has successfully built and managed companies with annual revenues over $70 million. Mishra is seeking a global opportunity that utilizes his skills in marketing, copywriting, and production management.
Italian / Venezuelan Project manager and Digital Marketing manager possessing a broad mix of technical experience, web marketing and Social Media skills with over 5 years of experience managing and developing web applications.
Digital Marketing Skills (Google Adwords & Adsense,Google Insights,Google Analytics, SEO,SEM,PPC, Ad Server, DoubleClick for Publishers DFP, Facebook Ads, Joomla, Blogs, CMS, Magento and E-Commerce).
Understanding of HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
I'm looking for a role as a Digital Marketing Manager or Social Media, Digital Campaign Manager or Ad Operations Manager, a role as a Project Manager would also be great for me since I have a technical background and I can translate business needs into technical requirements to be shared with the development team. Currently I'm not looking for roles as a developer.
This document contains the resume of Jane Kelly. It summarizes her career in marketing over 9 years, beginning as a Group Digital Marketing Administrator and now as a Marketing Executive. Her skills include digital marketing, website design, video editing, and analytics. Her professional experience includes roles at Clark Commercials, where she is currently Marketing Executive, and previously at Peoples Ltd, where she held roles as Temporary Marketing Manager and Group Digital Marketing Administrator.
Cedric Bridgewater has over 10 years of experience in marketing and business development roles. He is currently a Marketing Manager at National Residential Mortgage, where he oversees a $2.5 million marketing budget and develops strategic plans to achieve long and short-term goals. Previously, he worked as a Global Account Manager at Emerson Process Management and a Mortgage Account Manager at Wells Fargo, where he increased sales and strengthened client relationships. He holds an MBA with a focus on international business from Saint Mary's University of Minnesota.
Lauren Dyer is a B2B marketing and sales professional with over 15 years of experience in marketing communications, marketing operations, and sales support. She has a proven track record of developing and executing integrated marketing campaigns to generate leads and support sales. Her core skills include cross-functional leadership, marketing strategy, campaign management, and content creation.
1. KERRIE
JAWORSKI
Digital
advertising
professional
with
7+
years
of
experience
in
the
media
industry
including
managing
directly
sold
campaigns,
programmatic
buying
and
bidding.
PROFESSIONAL
EXPERIENCE
MANAGER
OF
AD
OPERATIONS
AND
PROGRAMMATIC
STRATEGY
The
Daily
Beast
|
NEW
YORK,
NY
|
June
2015-‐November
2015
—Managed
the
direct
side
of
the
advertising
operations
department
for
an
award-‐winning
news
publisher
with
over
20
million
monthly
unique
users
—Technical
authority
for
all
issues
involved
in
running
online
ad
campaigns,
including
rich
media
technology
and
viewability
metrics
—Handled
all
directly
sold
ad
campaigns
including
IO
approval,
media
planning
aspects,
trafficking,
pacing,
optimization,
trouble-‐shooting
and
reporting
—Worked
closely
with
the
Development
and
Product
teams
to
increase
site
viewability
by
recommending
and
extensively
testing
new
native
ad
positions
site
wide
—Communicated
daily
with
multiple
departments
including
Brand
Strategy,
Sales,
Development
and
Product
to
ensure
a
seamless
flow
throughout
campaign
life
cycle
—Worked
with
top
name
clients
and
agencies
to
implement
third
party
rich
media
creative,
ensure
clear
constant
communication
and
manage
client
expectations
—Involved
in
new
product
roll
out
pre-‐testing,
implementation
and
post
trouble-‐shooting
—Ability
to
multi-‐task
within
a
high-‐paced
environment
with
great
attention
to
detail,
excellent
organization
skills;
able
work
under
extremely
tight
deadlines
with
precision
—Knowledge
in
HTML,
Javascript
and
Web
Developer
Tools
DIGITAL
CAMPAIGN
MANAGER
Media
News
Group/AdTaxi
Networks|
DENVER,
CO
|
September
2012-‐May
2015
—Promoted
to
a
Digital
Campaign
Manager
from
a
Fulfillment
Specialist
in
2013
—Managed
post-‐sale
activities
from
sales
managers
in
the
West
Coast
region
including
campaign
set-‐up
and
structure,
goals,
reporting,
analysis,
and
client
interactions
for
hundreds
of
clients
across
the
footprint
—Personally
handled
over
100
local
and
regional
programmatic
display
ad
campaigns
while
responsible
for
over
6
million
impressions
per
month
in
the
RTB
marketplace
—Identified
mutually
agreeable
campaign
goals
with
clients
to
ensure
achievement
of
established
goals
while
providing
in
depth
analysis
of
bidding
models,
targeting
and
budget
—Responsible
for
managing
all
aspects
of
ad
campaign
accuracy,
fulfillment
and
analysis
in
order
to
meet
revenue
goals,
reduce
customer
turnover
and
promote
possible
up-‐sells
—Monitored
campaign
effectiveness
and
made
tailored
recommendations
to
clients
that
resulted
in
a
98%
fulfillment
rate,
92%
CTR
above
industry
average
and
an
87%
monthly
retention
rate
(Q1
2015)
—Daily
use
of
Retargeting,
Conversions,
Behavioral,
Category
and
Contextual
targeting
as
well
as
working
with
eXelate,
Bluekai
and
Proximic
segments
for
Behavioral
targeting
—Collaborated
with
sales
and
management
teams
regarding
planning
and
prioritization
to
assist
in
proper
execution
of
campaigns
and
budget
re-‐allocations
where
needed
MTV
COMMERCIAL
OPERATIONS
SPECIALIST
Viacom/MTV
Networks|
NEW
YORK,
NY
|
February
2008-‐July
2012
—Scheduled
and
coordinated
commercials
for
MTV
to
achieve
competitive
separation,
equal
rotation
in
compliance
with
advertisers’
restrictions
TECHNICAL
SKILLS
DFP
|MOAT|
Excel
The
Trade
Desk
|
Yahoo
App
Nexus
|
JumpTap
|
Verve
TubeMogul
|
Spreed
|
Sizmek
PowerPoint
|
Teads
|
Live
Intent
ACHIEVEMENTS
—Participated
in
Sun
Drop
focus
group
in
2011;
helped
to
decide
on
packaging
to
market
to
desired
demo
—Leader
of
optimization
project
that
saw
viewer
impressions
grow
by
18%
on
MTV2,
making
2011
most
watched
year
in
MTV2
history
—Worked
on
research
project
that
determined
MTVU
viewers
were
12%
more
brand
loyal
than
non-‐
students
EDUCATION
Towson
University
B.A.
Business
Administration
Concentration
in
Marketing
MORRISTOWN,
NEW
JERSEY
973.534.8637
kjawor34@gmail.com
2. —Responsible
for
scheduling
commercials/placing
sponsorship
billboards
on
the
daily
log
based
on
sales
figures
and
demos
while
optimizing
logs
for
increased
impressions;
saw
impressions
increase
by
15%
across
MTV
alone
—Provided
scheduling
assistance
on
live
shows
such
as
the
Video
Music
Awards,
MTV
Movie
Awards,
MTV
Woodie
Awards,
Spring
Break
and
Bellator
making
split-‐second
decisions
while
communicating
with
operator
to
ensure
smooth
commercial
delivery
—Scheduled
show
Premiers
as
well
as
entered
show
specific
copy
without
error
—Solicited
advertising
agencies
such
as
OMD,
and
McCann
for
commercial
copy
—Provided
ongoing
and
effective
communication
between
Traffic,
Sales,
Promotions,
Programming
and
P&I
across
MTV,
MTV2,
MTV
Tres,
MTV
U,
MTV
Jams
and
MTV
Hits
—Specialized
in
direct
response
client
management
and
data
procurement
including
maintaining
existing
and
new
client
relationships,
actively
resolving
all
requests
and
data
revisions,
resulting
in
average
annual
sales
of
$50MM
for
the
MTV
network