The document summarizes an experience design (XD) roundtable meeting hosted by IXDA Phoenix on May 11, 2017. The 6:00-8:00pm meeting included discussions on what experience design is, examples of XD, who should be involved in XD projects and how to get started, research practices for XD, how to communicate XD findings, and best practices. The document provided an agenda, references, and encouraged attendees to join the discussion on experience design.

1. Experience Design (XD)
Roundtable
Thursday, May 11, 2017
6:00pm - 8:00pm
I DA Phoenix
#ixdaphoenix

2. Welcome
IXDA Phoenix is an all-volunteer, not for
profit group dedicated to advancing user
experience design in the valley.
● Awareness
● Education
● Networking
● Fun
I DA Phoenix
#ixdaphoenix

3. Thanks for
hosting!
Fred Hall
Director, UX/UI
Sarah Gagnon
UX/UI Analyst
Adrienne Herren
UX Consultant
ExtraordinaireI DA Phoenix
#ixdaphoenix
Thanks for
the food!

4. Calendar
Quarterly topical events and socials
Phoenix Design Week, World Usability Day
Next up: Summer Social
in June / July
More info coming soon!
I DA Phoenix
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5. Ready to
get started?
I DA Phoenix
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6. XD roundtable meeting
format and goals
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7. Introductions
I DA Phoenix
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8. Tonight’s Agenda
1. What is experience design?
2. Examples
3. Who to involve / how to get started?
4. Research practices
5. Communicating findings
6. Best practices / things to watch out for
I DA Phoenix
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9. What is experience design?
I DA Phoenix
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10. “Experience design (XD) is the
practice of designing products,
processes, services, events,
omnichannel journeys, and
environments with a focus placed on
the quality of the user experience and
culturally relevant solutions.”

11. Digital Marketing / Omnichannel
Connected Experiences
Service Design
More?
I DA Phoenix
#ixdaphoenix

14. Story time
(This is my show & tell item)
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15. March 26, 2015
“How one Boutique
uses Technology to
help More Brides Say
Yes to the Dress”
https://www.entrepreneur.com/article/244292

16. ● Mom ran the business for years
● Daughter joined after college, started thinking about how technology
could help:
○ Learn about customers ahead of time by surfing media online
○ Tailor match-ups to personalities
○ Solve in-store bottlenecks at the design desk and checkout by creating
tablet-friendly shopping app
○ Promote w/in-store selfies with company name and hashtags
I DA Phoenix
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17. Digital Marketing / Omnichannel
Connected Experiences
Service Design
More?
I DA Phoenix
#ixdaphoenix

18. Part 1: Experience Design
Examples
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19. More examples
“You have to remember that people always enter a
space with different intents, goals, and mindsets and
you have to take into consideration that people have
various attention spans. Some people will be willing
to engage more with your environment, whilst others
will just pass through the space.”
April Gallegos
Interaction Designer,
Entertainment partners
IXDA Local Leader
http://www.syfte.com.au/2016/10/27/designing-experiences/
I DA Phoenix
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20. More examples
April Gallegos
Interaction Designer,
Entertainment partners
IXDA Local Leader
“Starbucks Rewards:
Made even better with the app”
I DA Phoenix
#ixdaphoenix

21. Still more examples...
● Using an app to check in for flights and as your boarding pass at the gate
● Employees using tablets at the drive-through (In-N-Out, Chick-Fil-A, etc.)
to help to take orders and cut down wait times
● Using a 3D-enabled smartphone to take a picture of a room and test out
new furniture / layouts (Lowe’s + Wayfair.com)
● Taking a picture of a check to make a deposit
● More...
I DA Phoenix
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22. Digital Marketing / Omnichannel
Connected Experiences
Service Design
More?
I DA Phoenix
#ixdaphoenix

23. Part 2: Who to involve and
how to get started
I DA Phoenix
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24. Part 3: Research practices,
tools, and deliverables
I DA Phoenix
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25. Comedy break
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26. http://www.cc.com/video-clips/byb3cl/stand-up-demetri-martin--bathroom-technology
Demetri Martin -
Bathroom Technology

27. It’s also our responsibility to not
screw up things up that are working
just fine. Thoughts?
I DA Phoenix
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28. 1 2
3 4
5 6
7 8
1
2
If it ain’t broke...
Adobe Lightroom recently changed it’s
mobile display and it’s driving my wife
crazy.
● Photographers create multiple
instances of their pics w/subtle
changes to filters, levels, etc.
● Now it’s really hard to pick them out
for importing!
Old display New
I DA Phoenix
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29. Context
Device
User intent
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30. Part 4: How to
communicate findings
and recommendations
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31. Part 5: Best practices
and/or things to watch
out for
I DA Phoenix
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32. Wrap up
I DA Phoenix
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33. “In its first era, design was seen as a problem
solver; it has now moved into a second era
where it’s seen as a creator of meaningful
experiences.”
Patrick Zimmermann
Strategist, SapientNitro
https://blog.prototypr.io/how-experience-design-can-creat
e-a-more-holistic-user-experience-fafe86aac65c
“Designing for Experience” , May 25, 2016
I DA Phoenix
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34. Thanks for
coming tonight!
Experience Design (XD) Roundtable
Thursday, May 11, 2017
6:00pm - 8:00pm
I DA Phoenix
#ixdaphoenix

35. Experience Design (XD)
Roundtable
I DA Phoenix
#ixdaphoenix
Tonight! 6:00pm - 8:00pm
Second Floor, Suite 250

36. Articles / References
Entrepreneur Magazine: “How one Boutique uses Technology to help more Brides say Yes to the Dress”
https://www.entrepreneur.com/article/244292
Starbucks Rewards: Made Even Better with the App
https://youtu.be/N4ScwYcBA7E
Demetri Martin: Bathroom Technology
http://www.cc.com/video-clips/byb3cl/stand-up-demetri-martin--bathroom-technology
Google Ventures: Design Sprint
http://www.gv.com/sprint/
Suzanna Pellican Explains Intuit’s “Design Design” - O’Reilly Design Conference 2016
https://www.youtube.com/watch?v=bJWjRad-4Mw
“Designing for Experience”, Prototypr.io Blog
https://blog.prototypr.io/how-experience-design-can-create-a-more-holistic-user-experience-fafe86aac65c

37. More Articles / References
LX Conference: Learning in the Age of Experience
https://lxconf.co/
Learning Experience Design
http://www.lxdesign.co/
http://www.keepitusable.com/blog/?p=3273
http://www.hugeinc.com/about/capabilities/user-experience-design
http://uxpamagazine.org/lets-get-physical/
https://www.cxpartners.co.uk/our-thinking/ux-in-the-physical-world-6-tips-for-conducting-research-beyond-the-screen-2/
https://uxdesign.cc/user-experience-as-embodied-experience-considerations-for-ux-designers-b66813b08adf