A Good Email Marketing Campaign can Help you:
Increase Your Sales Conversion
Generate Repeat Sales
Up-sell and Cross-sell Products and Services
Gain Valuable Feedback from your Visitors
Drive Web Users to Make Offline Purchases
Email Marketing and Email Automation are not the same: Here’s why!Limitless Creative
Most marketers and small business owners believe that email marketing and marketing automation are one and the same. Since the terms are often used interchangeably and both the solutions use email as the primary communication channel, it tends to create confusion. But, however, the truth is that there are many differences between the two.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
Three email Imperatives - Automate, Personalise and IntegrateAndrew Campbell
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers :
1. Automation
2. Personalisation
3. Integration
Find out how others have achieved this and how you could apply this approach to optimise your email strategy.
Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast.
A Good Email Marketing Campaign can Help you:
Increase Your Sales Conversion
Generate Repeat Sales
Up-sell and Cross-sell Products and Services
Gain Valuable Feedback from your Visitors
Drive Web Users to Make Offline Purchases
Email Marketing and Email Automation are not the same: Here’s why!Limitless Creative
Most marketers and small business owners believe that email marketing and marketing automation are one and the same. Since the terms are often used interchangeably and both the solutions use email as the primary communication channel, it tends to create confusion. But, however, the truth is that there are many differences between the two.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
Three email Imperatives - Automate, Personalise and IntegrateAndrew Campbell
Many marketers have addressed the hygiene factors of email campaigns that ensure efficiency : deliverability; compliance; tracking and usability. The focus is now shifting to the effectiveness of email programmes and delivering a step change in performance by combining three key levers :
1. Automation
2. Personalisation
3. Integration
Find out how others have achieved this and how you could apply this approach to optimise your email strategy.
Andrew Campbell is an experienced digital marketer with a wide breadth and depth of experience. He has worked on high pay back email programmes for leading brands such as Jet2; netflights; Thomas Cook and East Coast.
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROWHighRoad Solution
What do you do when you need to get your message out to people for whom you don't have email addresses? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members. This month we'll explore the topic of Using Marketing Automation to Grow. Join us for this webinar as we get an overview of how important Marketing Automation is for your organization.
Email marketing tips by Fortius Technologies LLCAlan Flores
As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
Overview of why welcome emails are important; key elements of welcome emails; samples of good and bad welcome emails; best practices; and samples of welcome series
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
First delivered at eCommerce Expo back in 2008, this presentation covers how pioneering eCommerce companies use targeting and relevant content to drive additional revenue from their audiences
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
Why I’m Moving To Active Campaign And You Should TooCarl Taylor
Why I’m Moving To Active Campaign And You Should Too. The power of a platform like ActiveCampaign is it’s not just about emails, but is really a platform to allow you to grow your business, manage your leads and your clients too.
I review ActiveCampaign and outline whats good about the system and what are the things I don’t quite like so you can get a fair and unbiased review of if the tool will be right for you too.
Learn about drip and nurture marketing as Spider Trainers walks you through the considerations you should have before creating your own triggered campaign. Subscribe at www.spidertrainers.com/subscribe for a live tour.
Top widgets and plugins to enhance your blogs performanceStephen Plotkin
Wordpress is a great platform for hosting your blog and also now a complete website for your business. Expanding the functionality of the platform is easy with plugins and add-on but which one's are important and which a distraction. Here's our list of vital plugins and add ons.
This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.
Debilitar al PT, enchufar el mercado financiero y chupar el petróleo.
Entre los medios y la Justicia involucran a Lula en el Petrolao, piden su detención y apuran el juicio político contra Dilma. La Bolsa de Sao Paulo marca su record en 5 años, Brasil vuelve a colocar deuda en el mercado financiero, amplian los derechos de explotación de yacimientos claves y Telefónica conecta directamente con EEUU un nuevo clable submarino de fibra óptica.
This is the demo deck for the
Technology Entrepreneurship Part 2's Opportunity Execution Project.
Team: Peak Business Services
About us: For early stage companies with limited resources Peak Business Services (PBS) supplies online services and resources combined with personal assistance and mentoring from experts to provide the customer with a 'one stop shop for entrepreneurs'. Unlike 'traditional consultancies' PBS provides customers with an online community to share experiences, and a personalized services to assist with establishing and growing the customers business.
Key Concepts for Implementing a Data-Driven Email ProgramMediaPost
The numbers are clear, with a median ROI of 122%, email is still one of the best channels in your marketing mix. But with engagement falling, your strategy needs to go beyond traditional segmentation and reach customers at a more personal level. Join Kim Jennett as she demonstrates key strategies to drive contextually relevant experiences to the right customer, at the right time on the right device. This 30 min presentation will give you actionable insights you can employ today.
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROWHighRoad Solution
What do you do when you need to get your message out to people for whom you don't have email addresses? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members. This month we'll explore the topic of Using Marketing Automation to Grow. Join us for this webinar as we get an overview of how important Marketing Automation is for your organization.
Email marketing tips by Fortius Technologies LLCAlan Flores
As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
Overview of why welcome emails are important; key elements of welcome emails; samples of good and bad welcome emails; best practices; and samples of welcome series
Using email to get relevant and to get incremental revenue by www velomarketi...Velo//
First delivered at eCommerce Expo back in 2008, this presentation covers how pioneering eCommerce companies use targeting and relevant content to drive additional revenue from their audiences
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
Why I’m Moving To Active Campaign And You Should TooCarl Taylor
Why I’m Moving To Active Campaign And You Should Too. The power of a platform like ActiveCampaign is it’s not just about emails, but is really a platform to allow you to grow your business, manage your leads and your clients too.
I review ActiveCampaign and outline whats good about the system and what are the things I don’t quite like so you can get a fair and unbiased review of if the tool will be right for you too.
Learn about drip and nurture marketing as Spider Trainers walks you through the considerations you should have before creating your own triggered campaign. Subscribe at www.spidertrainers.com/subscribe for a live tour.
Top widgets and plugins to enhance your blogs performanceStephen Plotkin
Wordpress is a great platform for hosting your blog and also now a complete website for your business. Expanding the functionality of the platform is easy with plugins and add-on but which one's are important and which a distraction. Here's our list of vital plugins and add ons.
This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.
Debilitar al PT, enchufar el mercado financiero y chupar el petróleo.
Entre los medios y la Justicia involucran a Lula en el Petrolao, piden su detención y apuran el juicio político contra Dilma. La Bolsa de Sao Paulo marca su record en 5 años, Brasil vuelve a colocar deuda en el mercado financiero, amplian los derechos de explotación de yacimientos claves y Telefónica conecta directamente con EEUU un nuevo clable submarino de fibra óptica.
This is the demo deck for the
Technology Entrepreneurship Part 2's Opportunity Execution Project.
Team: Peak Business Services
About us: For early stage companies with limited resources Peak Business Services (PBS) supplies online services and resources combined with personal assistance and mentoring from experts to provide the customer with a 'one stop shop for entrepreneurs'. Unlike 'traditional consultancies' PBS provides customers with an online community to share experiences, and a personalized services to assist with establishing and growing the customers business.
Originally made for the Texas Yoga Retreat.
A presentation based on historic vedic texts. How to live a sattvic, yogic life through nutrition. This was presented on Oct 22nd in Austin, Texas. Nina, a health planner and nutrition coach is also a certified Kripalu Yoga teacher for 15 years. Nina has woven the two fields of nutrition and yoga together into a fun, educational experience.
Selling Skills For Medical Reps
Selling & Marketing Terms
Types Of Customers
Types Of Doctors
Steps Of Call
How To Question Effectively
How To Handle An Objection
Cross Selling
http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers
A presentation discussing email marketing best practices and how tos, including:
- How to approach your email strategy
- How to design for the inbox
- Segmentation, targeting and personalization
- Privacy and legal compliance
- Tracking open rates, click rates and conversion
- How to test and optimize your campaigns
Triggered Emails Right Message Right TimeSilverpop
With social media increasingly competing for your customers' attention and their inboxes becoming inundated with undifferentiated "batch and blast" messages, delivering the "right message at the right time" has become paramount. Automated, or trigger-based emails have become a key "must-do" approach to increasing consumer relevance and marketing ROI. In fact, emails, such as those triggered by customer Web site behavior, deliver more than nine times the revenue than standard broadcast emails, according to a study by JupiterResearch, now Forrester Research.
In this presentation, you'll learn how a variety of companies are supplementing their broadcast and targeted programs with automated emails that dramatically increase revenue from a very low volume of emails. Using minimal resources, one ecommerce company deploys a series of automated and lifecycle emails such as – welcome, cart abandonment, purchase anniversary, birthday, shipping/order notifications and reactivation – that generates 40 percent of its email revenue from only 4 percent of its email volume.
Loren McDonald with Silverpop, presented this information on a Target Marketing Webinar, September 14, 2010:
• Why automated emails are critical to success
• The most common type of triggered emails
• Multiple examples and sample results
• Best practices on welcome and cart abandonment programs
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
As inboxes get more crowded, your jobs, as email marketers, get harder and harder. How can you make sure your email campaign will stand out in your subscribers’ inboxes? Recent studies have found that increasing subscriber engagement is a top priority for the majority of email marketers in 2014. This webinar addresses this important topic and shows you how you can use Return Path’s Inbox Insight to stand out in the inbox. It covered how to use consumer and competitive data to see what drives the best engagement. We also showed you how to apply these tactics to your own program via real life success stories and examples.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
The effectiveness of email marketing is no secret. Study its strategies and follow it thoroughly if you wish to take your business to a whole new level.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Similar to Conversion Conferrence: Triggered EMails (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
6. 25% conversion on cart abandoners. Cart program account for almost 1/3 of TOTAL yearly email sales First and most effective in the series sent within hours after abandonment. Abandon Cart Emails
8. Order Confirmation Series Demand from Order Confirmation Series emails grew 41.5% in one year. Open rates range 45%-50% People keep order confirmations in their inbox to refer to at a later date.
9.
10. Product Review Email 14% of those who click place another order Second highest conversion rate next to Abandon Cart emails for S&S.
To take a closer look at Abandon cart campaigns: The first email is delivered within a few hours of cart abandonment. Typically see a 25% or higher conversion from those receiving an abandon cart email. They have tested different versions & timing on the program and have a multiple mailing campaign in place. However, the most effective and profitable email in the series is the first initial email delivered shortly after the cart is abandoned. Cart emails have converted more than $2m in potentially lost revenue.- tracking ONLY through sales completed directly through the email. Sales resulting via other order methods are significantly higher.
Here is an example of how we changed the strategy of our confirmation emails from a simple customer service communication to a multi-faceted email. We added navigation to mimic our website to encourage shopping behaviors. We added offer incentives- free shipping on your next order as well as coupons on the bottom to use on additional orders or to give away to encourage viral techniques. In addition we took advantage of the space to add social networking links. Now, As with most confirmation emails, open rates are very high and interestingly enough, the sales cycle is very long from the deployment date of the email – we typically will see sales resulting for up to 1 year after the email deploys. Additional the sales resulting on these emails grew over 40% from 08 to 09.
Keeping the remarketing conversation going: Product review email is the perfect opportunity if you have review functionality on your site. This message needs to be timed to allow enough opportunity for the customer to use and experience the product but also to have the experience still fresh in their minds. For every customer that clicks this email, 14% continue on to place an additional order and we relevant reviews add SEO content to the site and to assist other customers in their shopping experience.
Additionally, we send a follow up once a review has been posted on our site so customers can reengage in the conversation about the product. Ironically we do see pretty powerful results from these notifications and historically 12% of those clicking go on to make an additional purchase directly from this emails.
Another great tactic to reinforce the customer experience in to bridge offline and online behaviors. This strengthens your branding messages and keeps you top of mind with your customers.
.
Email is generally considered by most marketing professionals to have the highest ROI then any other direct marketing media channel. If Email as a whole earns the highest ROI, then developing a diversified triggered and transactional email program that is optimized to deliver the right message at the right time simply blows that ROI out of the water. As you can see in this example this email program as a whole is split 60-40, with 60% of the revenues coming from conventional thrust messages and 40% coming from triggered or transactional messages. What is fascinating about this figure, is that when looking at overall email circulation, only 4% of all emails deployed are transactional in nature. For (an undefined period of time) a quantity of emails we sent that cost less than $300 to send, we generated over $1.2 million in revenue. This is revenue that resulted in a direct sale after the customer clicked on that email- not counting any other sales generated from the email via other order methods.