This document discusses capturing and analyzing vernacular or informal geographic descriptions that people commonly use, such as "up north" or "dog shit alley", which often convey socioeconomic or safety-related information. These types of vague, qualitative place references are more natural for people compared to precise coordinates but pose challenges to define and measure systematically. The document proposes methods like fuzzy logic and sets to account for blurred boundaries and internal variations within vernacular areas. Capturing these perceptions could provide rich geographic data for various planning and research purposes.