1) The North Denmark Region aims to be the leading ITS region in Denmark where new technologies are developed and tested before nationwide implementation. 2) Intelligent Transport Systems use new technologies to change behaviors toward more sustainable transportation through services that optimize traffic, public transport, rail, goods transport and automotive systems. 3) Examples of ITS projects in the region include the ITSPlatform which develops an open platform for vehicle-infrastructure data sharing and applications, and the IMIKASK project which aims to create an on-demand public transport system where travelers can book, pay for, and get travel updates using their mobile phones.

1. ITS and sustainabilitySvend Tøfting

2. ITS and sustainabilitySvend Tøfting, ITS DenmarkNorth Denmark Region

3. North Denmark Region - TOP OF THE CONTINENT . ……

4. North Denmark Region - 0,6 mio. inhabitants

5. The regional strategy inNorth Denmark RegionThe North Denmark Region is to be :the Danish ITS region where new technologies are developed and tested before they are implemented throughout the country

6. AgendaWhat is ITS ?TrendsPublic sector achievementsEU – ITS DirectiveITS in DenmarkSolutionstwo examplesThe futureWhat can/will you do ?

7. What is ITS ?Change of behavior towards sustainability using new technology

8. What are Intelligent Transport Systems (ITS) services?

9. What are Intelligent Transport Systems (ITS) services- for urban trafficUrbanTraffic

10. What are Intelligent Transport Systems (ITS) services- for inter-urban trafficInter-urbanTraffic

11. What are Intelligent Transport Systems (ITS) services- for public transportPublicTransport

12. What are Intelligent Transport Systems (ITS) services- for railwaysRailways

13. What are Intelligent Transport Systems (ITS) services- for goods transportGoodsTransport

14. What are Intelligent Transport Systems (ITS) services- for automotiveAutomotive

16. Trends

17. Transport Vision 2020

18. ?

20. Traffic during the day

21. Use of capacity20-60% of total road capacity used onlyTrips outside peak-hour Cars in use 5% of the timeCar sharing P-houses/cellars20-30% of bus capacity usedBetter logisticMore passengers

22. Public sector achievements

23. Public sector achievements today good infrastructureroadsterminalsrailways etz

24. Public sector achievements today The Public sectors customers all travelersbefore (do I go, when, how(modes))under – behavior, change mode, infoafter a trip – Co2 acount, travel-log

25. Public sector ambitions tomorrow:Intelligent green mobility To optimize the use of existing Infrastructureroads, terminals, trains etz.

26. Public sector ambitions tomorrow:Intelligent green mobilityTo change the behavior of all travelers with ITS towardsles congestion (10-20% with ITS)better safety (10-25 % with ITS)better environment (5-10% with ITS)

27. Public sector ambitions tomorrow reliable information to all travelers information before, under and after trip more persons in cars

28. Major opportunities Optimize the public transport cooperative mobility to ensure seamless travel informations has to follow the travelers iTraveler Close dialogue between PA and companies investment from Public Authorities in ITS

29. EU ITS Directive

30. ITS DirectiveThe Council of the European Union, on 10 May 2010, adopted the proposal for a directive on the deployment of Intelligent Transport Systems in the field of road transportThe directive defines priority areas, and priority actions within those areas, in order to foster the deployment of ITS.

31. ITS Directive - prioritiesoptimal use of road, traffic and travel data priority actions: EU-wide multimodal travel and real-time traffic information services as well as road safety related minimum universal traffic information servicescontinuity of traffic and freight management ITS services actions: e.g. ensuring information flow; tracking and tracing of freightITS road safety and security applications priority actions: EU-wide eCall services as well as reservation and information systems services for safe and secure parking places for trucks and commercial vehicleslinking the vehicle with the transport infrastructure actions: e.g. systems for exchange of data or information between vehicles, infrastructures and between vehicle and infrastructure

32. ITS in Denmark

33. No ITS strategy yetBut many investments has been decided

34. ITS investment 2010-2014in Denmark app. 125 mio. € on ITS on road/in carsapp. 100 mio. € on ITS in Public transportERTMS 3 bill. € (2012-2020)implementing eCall – signing MoURoad Pricing trucks 2012Road Pricing all cars 2015-2017 ?

35. ITSDanmarkDecided activitiesAutomatic speed control - pointsMore passengers in public transportFaster bussesDigital roadmapITS on roadsNew traffic model e-call - implementationRoadpricing trucks - 2012Roadpricing all cars – 2016 ?

36. Example Public transport - 150 m€Travel card – easy to useCheck-outby exit Check-inby startFollow status

37. solutions

38. Solutions 1 More focus on public transport as a part of the transport chain

39. Solutions 2 To day 1,2 person pr. carSupport systems in order to get more passengers in cars

40. Solutions 3 One open replaceable information platform in all cars More focus on standardization and open platforms Cooperation between car manufactures and suppliers for the aftermarked

41. Solutions 4- Focus on mobile phone (personal angel)Route guidance from start to endIntelligent informationBookingPersonal agent helps youReliable service

42. Major risks a car lives 15 years – a mobile phone 1 year lack in standardization in Vehicles lack in willingness to cooperate

43. Two examplesfrom North Denmark regionITSPlatform.euIMIKASK – on demand public transport

44. The regional strategy inNorth Denmark RegionThe North Denmark Region is to be :the Danish ITS region where new technologies are developed and tested before they are implemented throughout the country

45. ITSPlatform - Project scope Budget – 5m€ - 2010-2013Development of next generation OBU for cars

46. Development of open back-end database platform

47. Testing at 500-1000 cars (from mid 2011)

48. Applications

49. Parking – the car pays automatically

50. Traffic info

51. Running Log

52. Tracking by theft

53. Traffic Statistics for Public Authorities

54. Open platform for development of new applications - all are welcome45

55. 46

56. IMIKASK- on demand Public transport

57. Kompact terminal BusPC’sAVL-serverGPRS /WLANPlannerPubTransDynamic information Bus priority

58. High level of informationTravel time =Quality timeFast and efficienttransportTravel garanti The ITS vision for public transportOn Demand Public transport

60. KASK - region

61. IMIKASK – the visionThe visionThe traveler can use the mobile phone to book a trip, get info on this before and after the trip and pay for the trip as if it is done to a company independent of the transport company, authorities, administrative regions or countries

62. IMIKASK – factsProject period01.12.2010 – 01.12.2013Budget3,9 mio. € (29,4 mio. DKr.)ParticipantsVästtrafik (S), Göteborg Stad Färdtjänsten (S), Västra Götalandsregionen (S), Hallandstrafiken (S), Borås Stad (S), Midttrafik (DK), Region Midtjylland (DK), Nordjyllands Trafikselskab (DK), Region Nordjylland (DK), Jammerbugt Kommune (DK) og BeKTra (DK).

63. The Vision

64. Demonstration Project Jammerbugt Municipality Testing i 2012:Bookings to flex tours via mobile phone with integration to Travel PlannerPayment of the tour via mobile phonedynamic travel information for the travelerNote to drivers concerning connecting passengers

65. The future

66. Better CapacityConvoying

68. 1000 km Flight = 200 kg CO2

69. online WEB-casting

70. ITS-platform for the traveler in the future

71. What can/will you do ?

72. What can we do ?support standardsPA: implement ITS on Roadsimplement ITS in Carsmake all traffic information and data easy available free of chargemake open systemsthinking co-modalitychange our behavior ?

73. Change of behaviour ?Will you change your behavior ?buy at better car ?drive slower when advised ?transport with your neighbor eco-driving ?move your travel-time ? use e-meetings ?use WEB-casting ?

74. That’s IT(S)