The document summarizes the "Student Affairs Connection" program developed by librarians at the University of North Carolina at Greensboro to market the university libraries to students through co-curricular activities and collaborate more closely with the student affairs division. The program goals are set annually and progress is evaluated at the end of each year. Marketing activities include attending student events, presenting to student groups, and providing library services tailored to specific student organizations and communities. Outcomes of the program include changes to library policies and services based on student input.