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IT’S ALL ABOUT THE METADATA
Shana L. McDanold
June 10, 2014
1
WHY DOES METADATA MATTER? – GEORGE
Search: Koran Search: Quran
2
WHY DOES METADATA MATTER? –
ONESEARCH
Search: Koran Search: Quran
3
WHY DOES METADATA MATTER? – GEORGE
Search: 9/11 Search: 9-11
4
WHY DOES METADATA MATTER? –
ONESEARCH
Search: 9/11 Search: 9-11
5
WHY DOES METADATA MATTER? –
DIGITALGEORGETOWN
Author Index Subject Index
6
WHY DOES METADATA MATTER?
 “This town built a memorial to the wrong guy”
 Ottawa, Canada
 “It’s the metadata, stupid: and it’s not just for your
audience” (Joshua Lasky, posted 5/21/2014)
 “To succeed in the digital age is to be able to easily
aggregate all of your articles in the most meaningful
way for each of your visitors. Competitors such as Circa
actively use metadata to surface relevant content during
breaking news events.” 7
WHY DOES METADATA MATTER?
 What are we trying to identify? OR What are people
trying to find?
 Works
 Individuals
 Places
 Things/objects
 Concepts
 Discovery and discovery enhancement
 Relationships
 “On the fly” collections of resources
 Users start elsewhere 8
WHAT DO WE DO WHEN WE CURATE [CREATE]
METADATA?
 Create and enhance descriptive metadata
 Apply controlled vocabularies
 Disambiguation of works, authors, etc.
 Unique identification of editions, works, etc.
 Collocation of editions, works, etc.
 Use agreed upon standards for data elements to
ensure consistent application/use
 MARC
 DigitalGeorgetown (DublinCore)
 RDF (Resource Description Framework)
9
HOW DO WE EXPOSE “OUR” METADATA?
 Controlled vocabulary and mapping
 Genres
 Subjects/Concepts
 Classification
 Identification:
 People
 Places/Geographic
 Works
 OWL (Web Ontology Language)
 SKOS (Simple Knowledge Organization System)
 Normalization
 Indexing 10
OWL: WEB ONTOLOGY LANGUAGE
 Utilizes RDF (Resource Description Framework)
 5.2 Individual identity
 Many languages have a so-called "unique names" assumption:
different names refer to different things in the world. On the web,
such an assumption is not possible. For example, the same
person could be referred to in many different ways (i.e. with
different URI references). For this reason OWL does not make
this assumption. Unless an explicit statement is being made that
two URI references refer to the same or to different individuals,
OWL tools should in principle assume either situation is possible.
 OWL provides three constructs for stating facts about the identity
of individuals:
 owl:sameAs is used to state that two URI references refer to the same
individual.
 owl:differentFrom is used to state that two URI references refer to different
individuals
 owl:AllDifferent provides an idiom for stating that a list of individuals are all
different.
11
SKOS: SIMPLE KNOWLEDGE ORGANIZATION
SYSTEM
 Utilizes RDF (Resource Description Framework)
 2.3 Semantic Relationships
 In KOSs semantic relations play a crucial role for defining
concepts. The meaning of a concept is defined not just by the
natural-language words in its labels but also by its links to other
concepts in the vocabulary. Mirroring the fundamental categories
of relations that are used in vocabularies such as thesauri
[ISO2788], SKOS supplies three standard properties:
 skos:broader and skos:narrower enable the representation of hierarchical
links, such as the relationship between one genre and its more
specific species, or, depending on interpretations, the relationship between
onewhole and its parts;
 skos:related enables the representation of associative (non-hierarchical)
links, such as the relationship between one type of event and a category of
entities which typically participate in it. Another use for skos:related is
between two categories where neither is more general or more specific.
Note that skos:related enables the representation of associative (non-
hierarchical) links, which can also be used to represent part-whole links
that are not meant as hierarchical relationships. 12
CURATED METADATA IN THE WILD – LIBRARY
OF CONGRESS
 Library of Congress data exposed as linked data
 “The Library of Congress Linked Data Service enables
both humans and machines to programmatically access
authority data at the Library of Congress. This service is
influenced by -- and implements -- the Linked Data
movement's approach of exposing and inter-connecting
data on the Web via dereferenceable URIs.”
13
CURATED METADATA IN THE WILD -
WORLDCAT
 Bibliographic records
14
CURATED METADATA IN THE WILD -
WORLDCAT
 Google searches!
15
CURATED METADATA IN THE WILD - OTHERS
 Wikipedia/dbpedia
 WorldCat: links to WorldCat Identities
 http://www.worldcat.org/identities/lccn-n79-007035/
 LCCN: links to LC National Authority File (NAF)
 http://id.loc.gov/authorities/names/n79007035.html
 VIAF record
 https://viaf.org/viaf/88919448/
 ISNI (International Standard Name Identifier) record
 http://isni-url.oclc.nl/isni/0000000121429031
16
CURATED METADATA IN THE WILD - OTHERS
 Wikipedia/dbpedia
 Disambiguation
 http://en.wikipedia.org/w/index.php?title=Category:All_disambi
guation_pages
 Identity management:
 John Smith http://en.wikipedia.org/wiki/John_Smith
 St. Mary’s Church
http://en.wikipedia.org/wiki/St._Mary%27s_Church
 Georgetown http://en.wikipedia.org/wiki/Georgetown
 Hamlet http://en.wikipedia.org/wiki/Hamlet_(disambiguation)
17
CURATED METADATA IN THE WILD - OTHERS
 “MARC 21 records for
CONSER serials either
cataloged or processed by
LC or by CONSER
(Cooperative Online Serials
Program) participants. Also
includes records with ISSN
assignments and U.S.
Newspaper Program
cataloging. Records include
all languages. Available in
MARC 21 and MARCXML
formats.”
eCIP CONSER
18
BUILDING CURATED METADATA: OTHER
OPTIONS
 Crowd sourcing
 Archives and Alumni
 Identification of individuals for identity control
 Penn Provenance project
 “We are trying to identify former owners and virtually reunite
dispersed collections, and we welcome any information you
have about the images posted here.”
 Incorporate data into records; establish identities
 https://www.flickr.com/photos/58558794@N07
19
CONCLUSION
 All comes back to the basics of metadata work:
 DESCRIPTION
 COLLOCATION
 DISAMBIGUATION (uniquely identifiable)
 RELATIONSHIPS
20

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It's All About the Metadata

  • 1. IT’S ALL ABOUT THE METADATA Shana L. McDanold June 10, 2014 1
  • 2. WHY DOES METADATA MATTER? – GEORGE Search: Koran Search: Quran 2
  • 3. WHY DOES METADATA MATTER? – ONESEARCH Search: Koran Search: Quran 3
  • 4. WHY DOES METADATA MATTER? – GEORGE Search: 9/11 Search: 9-11 4
  • 5. WHY DOES METADATA MATTER? – ONESEARCH Search: 9/11 Search: 9-11 5
  • 6. WHY DOES METADATA MATTER? – DIGITALGEORGETOWN Author Index Subject Index 6
  • 7. WHY DOES METADATA MATTER?  “This town built a memorial to the wrong guy”  Ottawa, Canada  “It’s the metadata, stupid: and it’s not just for your audience” (Joshua Lasky, posted 5/21/2014)  “To succeed in the digital age is to be able to easily aggregate all of your articles in the most meaningful way for each of your visitors. Competitors such as Circa actively use metadata to surface relevant content during breaking news events.” 7
  • 8. WHY DOES METADATA MATTER?  What are we trying to identify? OR What are people trying to find?  Works  Individuals  Places  Things/objects  Concepts  Discovery and discovery enhancement  Relationships  “On the fly” collections of resources  Users start elsewhere 8
  • 9. WHAT DO WE DO WHEN WE CURATE [CREATE] METADATA?  Create and enhance descriptive metadata  Apply controlled vocabularies  Disambiguation of works, authors, etc.  Unique identification of editions, works, etc.  Collocation of editions, works, etc.  Use agreed upon standards for data elements to ensure consistent application/use  MARC  DigitalGeorgetown (DublinCore)  RDF (Resource Description Framework) 9
  • 10. HOW DO WE EXPOSE “OUR” METADATA?  Controlled vocabulary and mapping  Genres  Subjects/Concepts  Classification  Identification:  People  Places/Geographic  Works  OWL (Web Ontology Language)  SKOS (Simple Knowledge Organization System)  Normalization  Indexing 10
  • 11. OWL: WEB ONTOLOGY LANGUAGE  Utilizes RDF (Resource Description Framework)  5.2 Individual identity  Many languages have a so-called "unique names" assumption: different names refer to different things in the world. On the web, such an assumption is not possible. For example, the same person could be referred to in many different ways (i.e. with different URI references). For this reason OWL does not make this assumption. Unless an explicit statement is being made that two URI references refer to the same or to different individuals, OWL tools should in principle assume either situation is possible.  OWL provides three constructs for stating facts about the identity of individuals:  owl:sameAs is used to state that two URI references refer to the same individual.  owl:differentFrom is used to state that two URI references refer to different individuals  owl:AllDifferent provides an idiom for stating that a list of individuals are all different. 11
  • 12. SKOS: SIMPLE KNOWLEDGE ORGANIZATION SYSTEM  Utilizes RDF (Resource Description Framework)  2.3 Semantic Relationships  In KOSs semantic relations play a crucial role for defining concepts. The meaning of a concept is defined not just by the natural-language words in its labels but also by its links to other concepts in the vocabulary. Mirroring the fundamental categories of relations that are used in vocabularies such as thesauri [ISO2788], SKOS supplies three standard properties:  skos:broader and skos:narrower enable the representation of hierarchical links, such as the relationship between one genre and its more specific species, or, depending on interpretations, the relationship between onewhole and its parts;  skos:related enables the representation of associative (non-hierarchical) links, such as the relationship between one type of event and a category of entities which typically participate in it. Another use for skos:related is between two categories where neither is more general or more specific. Note that skos:related enables the representation of associative (non- hierarchical) links, which can also be used to represent part-whole links that are not meant as hierarchical relationships. 12
  • 13. CURATED METADATA IN THE WILD – LIBRARY OF CONGRESS  Library of Congress data exposed as linked data  “The Library of Congress Linked Data Service enables both humans and machines to programmatically access authority data at the Library of Congress. This service is influenced by -- and implements -- the Linked Data movement's approach of exposing and inter-connecting data on the Web via dereferenceable URIs.” 13
  • 14. CURATED METADATA IN THE WILD - WORLDCAT  Bibliographic records 14
  • 15. CURATED METADATA IN THE WILD - WORLDCAT  Google searches! 15
  • 16. CURATED METADATA IN THE WILD - OTHERS  Wikipedia/dbpedia  WorldCat: links to WorldCat Identities  http://www.worldcat.org/identities/lccn-n79-007035/  LCCN: links to LC National Authority File (NAF)  http://id.loc.gov/authorities/names/n79007035.html  VIAF record  https://viaf.org/viaf/88919448/  ISNI (International Standard Name Identifier) record  http://isni-url.oclc.nl/isni/0000000121429031 16
  • 17. CURATED METADATA IN THE WILD - OTHERS  Wikipedia/dbpedia  Disambiguation  http://en.wikipedia.org/w/index.php?title=Category:All_disambi guation_pages  Identity management:  John Smith http://en.wikipedia.org/wiki/John_Smith  St. Mary’s Church http://en.wikipedia.org/wiki/St._Mary%27s_Church  Georgetown http://en.wikipedia.org/wiki/Georgetown  Hamlet http://en.wikipedia.org/wiki/Hamlet_(disambiguation) 17
  • 18. CURATED METADATA IN THE WILD - OTHERS  “MARC 21 records for CONSER serials either cataloged or processed by LC or by CONSER (Cooperative Online Serials Program) participants. Also includes records with ISSN assignments and U.S. Newspaper Program cataloging. Records include all languages. Available in MARC 21 and MARCXML formats.” eCIP CONSER 18
  • 19. BUILDING CURATED METADATA: OTHER OPTIONS  Crowd sourcing  Archives and Alumni  Identification of individuals for identity control  Penn Provenance project  “We are trying to identify former owners and virtually reunite dispersed collections, and we welcome any information you have about the images posted here.”  Incorporate data into records; establish identities  https://www.flickr.com/photos/58558794@N07 19
  • 20. CONCLUSION  All comes back to the basics of metadata work:  DESCRIPTION  COLLOCATION  DISAMBIGUATION (uniquely identifiable)  RELATIONSHIPS 20

Editor's Notes

  1. But…it’s all on the internet and a keyword search will find it, right? Not exactly… Stop me if I get to into the technical details – much like the rabbit hole of links (linked data!) on the web, it’s easy to get lost in a deeper technical analysis of the use of metadata
  2. Examples of searching with keywords Example 1 w/o controlled vocabulary there’s no links (no see also) or unified results list; OPAC can’t fix that, you need the metadata to make it work Koran: http://catalog.library.georgetown.edu/search~S4/X?SEARCH=Koran&searchscope=4&SORT=D Quran: http://catalog.library.georgetown.edu/search~S4/X?SEARCH=quran&searchscope=4&SORT=D Qur’an:
  3. w/o controlled vocab there’s no link (no see also); discovery layer can’t fix that, you need the metadata to make it work
  4. Issues in Subject and Author indexes – lack of consistency; duplication; lack of collocation for items with same term No normalization Currently working on a project to clean these up so that each author and each subject has a unique single entry; using established forms when possible for future links (e.g. using the NAF form so that it can link out to Wikipedia and other pages)
  5. http://www.vocativ.com/culture/fun/town-built-huge-memorial-wrong-guy/ “concrete” (ha!) example of the perils of relying on keyword searching only
  6. Library metadata is CURATED and CONTROLLED – making it reliable and authoritative and consistent OWL: http://www.w3.org/TR/owl-ref/ - publishing and sharing ontologies on the web, includes “SameAs” options for linking like things (such as linking a VIAF record to ISNI to NAF) Metadata is everywhere, but it’s not useful unless it’s managed – a keyword search can bring up a lot of disparate unrelated things…you need curated/controlled metadata to identify the thing you actually want and it’s links to other things
  7. Impacts indexing, identitification, collocation of like things, define/display relationships COLLOCATION and DISAMBIGUATION DigitalGeorgetown: https://docs.google.com/spreadsheets/d/1oivICr3O1Drhn-Ncypi6dVc6gjdoaU-IYrNwJEGJBYI/edit?usp=sharing
  8. http://id.loc.gov/ http://linkeddata.org/ Non library organizations mine the Library of Congress authority data and subject data, creating links and clarification
  9. http://www.worldcat.org/oclc/70180992 Schema.org is used by search engines (yes, all of them) http://www.oclc.org/news/releases/2012/201238.en.html Also see the SameAs references!! This then links to other available linked data sets from LC and OCLC and more. Available for download: WorldCat Works, FAST (subjects), VIAF, Dewey.info,
  10. How? Because the metadata is available in a format that the search engines can mine and use
  11. http://dbpedia.org/About http://www.wikipedia.org/ ISNI: http://www.isni.org/about They are ALL linked together via metadata – more information out there, more links are made
  12. eCIP example: OCLC# 880237744 – see the vendor information added to the record eCIP: The CIP record produced is published in the books on the copyright page and used as marketing and purchasing tools by vendors and libraries, facilitating ordering and processing of materials. CONSER data: curated by catalogers and the ISSN Centre (in Paris) Purchased and re-used by many companies, including SFX and SerialsSolutions/ProQuest Repurposed MARC records: ETDs Finding Aids Princeton Theological Seminary Theological Commons http://commons.ptsem.edu/ DigitalGeorgetown scanned objects
  13. Why? We don’t always have all the information, but we can incorporate it and verify it when we have it, establishing new identities and confirming/enhancing existing ones, adding more links
  14. If you look, it’s in the underlying structure to the web, and library data is OUT THERE