Breakout Presentation from Elemica's inSIGHT 2013 Conference

1. Putting Material Order
Variability in Order
Customer Management
Breakout Session –
inSIGHT 2013
Presented by Gary Neights

2. Elemica’s Customer
Management Suite
Touch-less order processing
Increase the“perfect order”
percentage
Improved supply chain reliability
Reduces errors
Improved customer service
Faster invoice payments

3. Agenda
Elemica Insights on Customer Management
– Direct research
• Surveys and user group
• CCSMG (business chapter of ICSA)
– Secondary research (Gartner, Aberdeen)
Customer Management Overview
Delivery Schedule Launch

4. People Value Automation
Holiday, sick days, and training
coverage is easier with
standard, automated processes.
Protects our business. Servicing
more customers, more
efficiently keeps us strong and
profitable.
Frees up time for the important tasks like …
• Product availability and allocation
• Order growth and contract consumption analysis
• Exchanges, swaps, tolls, and transportation
• Maintaining customer data
Fewer orders miss cutoff
times when they flow
into automated work
processes.
How do I automate
all my customers?

5. Automation impacts different
people in different ways…
Automation solves issues with incorrect product
identifiers, getting orders inside cutoff times, and
high fulfillment costs in our specialty business.
Elemica has solved the problem of smaller
customers ordering with the wrong unit of measure.
My business sells commodity products. Automation
fixes issues related to shipping the right product to the
correct location on the right date.
This results in 30% order cycle time improvements, 8-9%
improvement in on-time delivery and fill rates, and 75% fewer
order entry errors.

6. Best practices to get there
Process Design
• Automate the routine:
– Transactions (order, invoices)
• Standard instructions to CMIR
– 24x7 portals
• Status, trace, and reports
• Free up brain power
– Customer inquiries / training
– Expedite special instructions
– Exceptions / complex orders
– Customer insight / relations
Process Enablement
• People
– Management buy-in & budget
– Staff motivation and skill set
• Process
– Automate transactions
– People manage master data
– When to involve people
• ATP Accuracy
• Technology
– Right tools for the job
– Data integrity

7. CUSTOMER
MANAGEMENT
OVERVIEW

8. The Elemica Supply Chain
Operating Network
Analytics
Universal Business Concepts BI
Applications
Universal Business Concepts RulesApps
Social UI
Discovery
Onboarding
Collaboration
Apply
the Right
Process
Derive
Insight
Document
Stream
Document
Stream
Enterprise
Systems of
Record
Enterprise
Systems of
Record
Universal Business Concepts
Network Master
Data ManagementConnectivity
Network
Speak
YOUR
Language
Automation
Value
$
Process
Enablement
$$
Market
Insight
$$$

9. Order Automation
23-80%Automation Savings
Order
Lower Error Correction Costs
Data Keying
Paper Handling
Convert/Correct Data
Improve Agility in Operations
Missing order line
Missing cut-off times
Better data quality
Better decision making
Fewer downstream errors
$29.49
Cost of Manual Order
$5.99
Cost of Electronic Order
23%
80%
38%

10. Customer Management
Design Concept
• Customers manage their business process in their system
• Customer service manage their business process in their system
• Elemica‘standardizes and harmonizes’the disparate processes
• Internal IT focused on uptime, data accuracy, and process optimization
10
EDI/XML Orders
Complexity
ERP Process-
able Orders
Your Customers
Your Systems
Single Channel to Manage
QuickLink

11. Simplify and Standardize
Elemica Products
Customer Sends Seller Receives
ElectronicOrders
ElectronicChanges
EmailOrders
PrintOrders
YearsOrdersinExcel
InventoryLevels
Demand
DeliveryReceipt
ShipmentStatus
DeliverySchedules
ElectronicOrders
ElectronicChange
Ordersqueued
Sales Order Management ✔ ✔ ✔ ✔ ✔ ✔
Repeat Order Entry ✔ ✔ ✔
Vendor Managed Inventory ✔ OP OP OP ✔ ✔
Rail Car Fulfillment ✔ ✔ ✔
Delivery Schedule ✔ ✔ ✔ ✔
11
Variation and Complexity Simplicity
OP = optional

12. DELIVERY
SCHEDULE

13. Elemica Process:
Delivery Schedule

14. Delivery Schedule Value
AUDITABLE. Provides confidence and
visibility to the business. “The interface
requires no training!”
Network Master Data
Management. Extends the
power of SAP. Technology and
business staff manage their
supply chain settings.
Does the same base tasks as before…
• Compares sequential delivery schedules
• Generates order changes, and ship notices
• VALUE = Automates error prone task
SHIPMENT PROCESSING.
Eliminates duplicate
shipments.
EASY UPGRADE PATH. Most
customers on legacy systems
are asking for small upgrade
projects.

15. DELIVERY
SCHEDULE
IMPROVEMENTS
15

16. Major Application Upgrade
Ground Up Application Development
On-line setup screens w/ default values
Visibility – audit and research
Improved functions
16

17. Robust Functionality…
Ship Notice Integration
Reference Value Processing
Independence of Processing Logic
Support for multiple“Order Cancel”triggers
17

18. Network MDM
Network master data is user maintainable
18

19. More User Control…
Robust network master data management
19
These settings do not exist in the ERP

20. More Visibility…
Track“processing results”over time…
20
1st DFC Created Order
2nd & 3rd DFCs Matched
4th DFC Changed Requirement
Auditable results

21. Transaction Visibility…
“Snapshot”of each processing event
Captures:
– a) what happened
– b) network MDM settings at the time of processing
21

22. Summary
Foundational processing remains the same
New Functionality, User Controlled Flexible
Parameters, Increased visibility for tracking &
troubleshooting
22

23. QUESTIONS/
COMMENTS
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