14. MARKET STAND OF ITC PRODUCTS SEGMENT DOMINANCE CONTRIBUTION IN PERCENTAGE REVENUE PBIT Cigarettes 70% share 77.0 87.7 Paperboard & Packaging Packaging board – No. 1 in Asia 7.3 10.7 Agri – Business 1of the largest exporters from India 7.0 3.7 Hotels ITC Group ranks No. 2 4.3 5.4 FMCG (Others) 20% share of greeting cards market, ‘Aashrivaad’ atta is No.1 in branded Segment 4.4 -7.5