This document discusses the cigarette industry in India. It provides information on major cigarette companies in India, types of cigarettes, and the ban on smoking in public places. It also discusses Godfrey Phillip India Pvt. Ltd (GPIL), one of the major players, including its current market share, revenue, exports, and diversification into other business segments. Some questions are also presented on assessing the potential of a new cigarette brand launched by GPIL and factors to consider when launching fast-moving consumer goods.

1. Cigarette under a banned promotional Environment Presented By: Navneet Kaur Richa Dhall Dr. Swaty Sharma Sahil Goyal Puneet Shandil

2. Tobacco in India

5. Major Cigarette companies in India Major players Volume market Share [%] Value market Share [%] ITC 67% 74% GPIL 12.40% 11.40% VST 12.50% 7.40%

6. Types of cigarettes Segment Length Non filter Micros Up to 60 mm Plain Longer than 60 mm and up to 70 mm filter Regular Up to 70 mm Long Longer than 70 mm and up to 75 mm King size Longer than 75 mm and up to 85 mm

8. Godfrey Phillip India Pvt. Ltd.

10. Questions

15. Current status of the Industry