This document summarizes several mobile apps across different genres: Cut the Rope is a puzzle game where the goal is to cut ropes and guide candy to a hungry monster. Where's My Water is also a puzzle game where the player uses switches to guide water through pipes. Facebook is a social networking app that launched in 2004 and now has over 800 million users. Skype allows video calls and instant messaging between users for free. Siri is a voice assistant app for the iPhone 4S that allows users to send messages, schedule meetings, and more using voice commands.

1. Market Research Apps
Cut the Rope
A mysterious package has arrived, and the little
monster inside has only one request…CANDY!
Cut the ropes, catch the stars and avoid various
obstacles in your mission to feed Om Nom.
Combining outstanding physics, tricky
levels, and bright colourful visuals, Cut the
Rope is one of the most original and fun-filled
games on the App Store.
Cut the Rope is simple game with basic
colourings and a basic idea, to move the candy
to Om Nom. However as the game levels
progress it becomes more complicated and
more difficult to move the candy without
destroying it.

2. Where’s my Water
This game fits into the genre of puzzle, the player uses a
variety of switches to manoeuvre a irrigation system and make
sure the flowing water reaches its destination. The initial idea
of the game is very simple and the player gets the hang of it
pretty quickly. This is one of the reasons I believe this game is
popular, not to mention the vibrant colours used, fun game
play and a set goal to the game which can be met in different
ways each time, which adds intrigue.
Work to move water through pipes and move obstacles out of
the way so the water can flow to the pipe connected to the
crocodiles shower and the water turns on. There are
numerous different ways to get the water to the shower
pipe, as the player you must figure out a way to get the water
back where it should be to complete the level.
Because of the strategic ways you must think of to move the
water along and progress to the pipe, the genre of this gmae
would be puzzle.

3. Aldiko Book Reader
Use the app to read vastly numerous types and
kinds of books on your device, you can choose a
free area where you can read the books for free
or chapters of a book like a demo and download
books for free or you can choose the pay area
where you are charged to read and download the
book to your device.
This app would be used in personal free leisure
time where the user would download and read
chapters of a book or an entire book, therefore I
would say the genre would be casual bussiness.

4. Temple Run
You’re character has stolen the cursed idol
from the temple, and now he has to run for his
life to escape the Evil Demon Monkeys nipping
at his heels.
Test your reflexes as you race down ancient
temple walls and along sheer cliffs. Swipe to
turn, jump and slide to avoid obstacles, collect
coins and buy power ups, unlock new
characters, and see how far you can run and
stay alive.
The genre for this game would be action.

5. Rock Band
Including 4 different ways of the playing the
game, Rock Band is an active and action packed
experience. As the player you are in a rock band
and the game consists of you playing different
songs as well as you can,; you do this by touching
specific points where the coloured notes pass by
at the right time. With each correct note you earn
more points and so your overall score grows
towards the end of the song.
You’re free playlist, includes over 16 songs.
You can pay to download more songs online to
play those.

6. File Maker 11 Go
Close sales deals on the road, manage project
status while travelling, organise research notes
in the field, or check inventory in the
warehouse
FileMaker Pro is about helping your business
run better. And with FileMaker Go, you can
now do it, well, on the go. Manage
projects, organise notes, view and change
graphs and charts — and even keep an eye on
stock flow. You can create a digital signature
for documents and letters too — and store
photos, movies and music.

7. Angry Birds
This is a simple application, which fits into the genre puzzle.
This was originally inspired by a series of sketches of wingless
birds. Since its release over 12 million copies of the game have
been purchased from apples app store.
The game play is basic, to the point where someone entirely new
to video games will quickly grasp the concept of it through trial.
In the game the player is meant to fling multi coloured birds
towards structures to get stolen eggs from hungry green pigs.
The structures are different each time and consist of
ice, wood, metal etc. The goal of the game is to destroy these
structures and hit the pigs, therefore collecting the eggs. The
more destruction and each time you hit a pig the higher your
score.
I think this game is popular because of its beautiful simplicity
and the brief, addictive game play.

8. Facebook
This was founded by Mark Zuckerberg with his college
roommates and fellow students.
This application is a social networking service, which
launched February 2004. It is operated and
privately owned by Facebook Inc.
As of January 2012 Facebook has over 800 million
active users.
I think this App has become popular because it is
unique and was different from any other
application in its time. It was a fun new way to
interact with people whether they be in your
class, in your work or from a different country, it
allows instant messaging, advertising, fan
pages, streaming video and gaming.

9. Skype
With Skype you can video call and instant message anyone
else who has Skype for free on you iPhone or iPod touch.
Text and call phones anywhere with Skype Credit. It’s
especially good value to international numbers.
Send free instant messages for an instant response:
Message friends, wherever, and whenever the mood
strikes. Near CD quality sound for Skype-to-Skype calls:
Enjoy wideband audio (SILK codec) on iPhone 4S, iPhone
4, iPhone 3GS, iPad and 2nd & 3rd generation iPod touch.
Similar to Facebook, it is a social networking application
which is also becoming popular.

10. Siri
Siri is a unique app which allows the user to
do various things. Siri on I-phone 4S lets you
use your voice to send messages, schedule
meetings, place phone calls, and more. Ask
Siri to do things just by talking the way you
talk. Siri understands what you say, knows
what you mean, and even talks back. Siri is
so easy to use and does so much, you’ll keep
finding more and more ways to use it.
This individual app will make life easier for a
lot of people, allowing the user to speak into
the microphone, it recognises the voice
commands and carries out the appropriate
function. This comes in handy in numerous
different situations and occasions.