1. Cross platform
Hitting the IP homerun

2. King.com
Mobile
Social

3. Founded in 2003
130+ employees

4. The State of the Kingdom
Over 30 MUUs (Monthly Unique Visitors)
Over 3 million DAUs
1 Billion games per month
4

5. We do casual skill gaming!
Collect as many points as possible
A game session is between 1-5 minutes long

6. Skill games model

7. The games are made by ~100 superstars in Stockholm
New production studios set up in Poland and Romania

8. More than 200 proprietary games in 9 languages

9. How we make money

10. Our cross-platform strategy
Since 2010
Since 2011 Since 2003

11. Homerun = play everywhere
Since 2010
Since 2011 Since 2003

12. Social

13. King.com groupies

14. Social is more than Facebook but…

15. Social gaming is HOT!
And it’s just getting started.

16. From no 43 to no 5 in 6 months
4,000,000
DAILY FACEBOOK PLAYERS
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000 @
-
januari februari mars april maj juni juli augusti september oktober
Monthly:
18 million

17. Our magic recipe
Proven Casual Game “Social Envelope”
• „Bubble Saga‟ – proven • Adds depth and virality
IP on King.com played adapting it to the facebook
tens of millions of time environment

18. Easy on the eyes

19. Familiar gameplay

20. Social hooks and friendly competition

21. Quality is key
King.com 4.9
Mahjong Saga 4.9
Bubble Saga 4.7
Bejeweled Blitz 4.3
Diamond Dash 4.4
Words With Friends 4.3
Gardens of Time 4.7
Pioneer Trail 2.2
The Sims Social 4.0
FarmVille 4.1
Texas HoldEm Poker 4.7
Empires & Allies 4.5
CityVille 4.6
Top 3 King Facebook games vs. Top 10 Facebook games
Facebook player score out of 5

22. Mobile

23. 5 300 000 000
20 000 000 000

24. Why mobile is so important
88 downloaded applications
iPhone usage: 84 minutes / day.
10 minutes every day on games…
Source: Appsfire

25. Mobile Apps passed the Web this summer

26. May ‘11: 500k apps in the App Store!
500k apps, of which 150k are free = you
need to make something exceptional

27. Stand out in the crowd

28. Intuitive gameplay and controls
250+ million downloads
Everyone knows how a slingshot works

29. Think IP
Source: Diggs.com

30. The Oklahoma land rush
…but the mobile market is maturing

31. King.com goes mobile
500 000 downloads
over 12 mio game sessions
#1 in several countries

32. Cross platform?

33. Cross platform?

34. Show me the money!
We got more engaged users and those users also
spent more money on the game

35. Why did we go cross platform?
Possible to engage the user wherever they are
Build brand awareness across many platforms
Enable mobile and social revenues

36. Cross platform learnings
Be open for changes.
Use your IP
Think quality
Cross promote

37. Thank you for listening!
mikael@king.com

38. Q&A
© Steve Chenn/CORBIS