- Hugh Griffiths has over 15 years of experience in mobile, online, and digital TV helping organizations define and implement digital strategies, specializing in mobile. - Key trends discussed are the internet becoming truly mobile driven by smartphones, evolution of social networking like Twitter and Facebook, and growth of cloud computing services from companies like Google and Microsoft. - Businesses should consider how these trends might impact their ability to reach and engage customers now and in the future through mobile websites, social media, and cloud-based services and applications.

1. Trends 26 th January, 2010 Hugh Griffiths 2014 ICT Futureology Event

2. Hugh Griffiths Other Experience Non Exec Director of PhonepayPlus 2010 - The UK Mobile Marketing Association Board 2007 – 2008; The Mobile Entertainment Advisory Board 2005 – 2008; Contact Details Email: - [email_address] Mobile: +447712 39712 Over 15 years experience across Mobile, Online and Digital TV. Helping organisations define and implement their digital service strategies. Specialising in mobile but also operating in fixed line Internet businesses Director Mobile Services at Microsoft 2007 – 2009 VP Data and Content at O2 Telefonica 2001-2007 Managing Director at iTouch 2000 – 2001 (Independent News and Media owned start up) Previously with: Cable & Wireless, 3i, Proctor & Gamble

3. World Context in 2010 Slide 6,500,000,000 people in the world 1,500,000,000 people have internet access 300,000,000+ people have broadband to their home 4+ billion cellphones, 200m+ with internet access, 1.2bn new devices/year 1.2 billion pc’s, 240m new devices per year Hundreds of billions of videostreams from the ‘cloud’ >1 trillion free searches took place in 2009 >200 billion minutes on Skype in 2009 (free calls) What will we do in the future? with lower cost... Bits & Bytes (computing) Bauds (unlimited bandwidth) Communications (VOIP) Content (web 2.0) And fast access to consumers (ubiquitous search & social networks)

4. Slide World Context in the next 5 - 10 years. Everything is connected to the WWW 30 million IP phones in 2011 25 million Digital signs in 2014 40 million IP camera’s in 2012 Cars, eBooks, homes, refrigerators etc. linked to the web

5. Three key trends Slide The Internet is becoming truly mobile Evolution of Social Networking Cloud Computing

6. Slide The Global Smartphone Market 2008-2013 Source: IDC Nov 2009 N.B. IDC Use the term ‘Converged Mobile Devices’ to define Smartphones

7. The Smartphone Applications Battle Slide Source: (1) IDC, Worldwide Converged Mobile Device 2009–2013 Forecast

8. Meanwhile in the UK the number of Mobile Internet Users is set double in the next 5 years... Slide .....with Smart phones overtaking feature phones in 2012 as the most popular device to access. The current number of regular users in the UK is approximately 15m (31% of the 48.2m mobile phone owning population) Source: Mobile Squared Nov 2009

9. Slide The Microsoft View

10. Consequences for Business Slide If your current customer base uses the internet to access information about your products/services might you need to consider a mobile site in the future?

11. Evolution of Social Networking Slide

12. Slide Erik Qualman ‘Socialnomics: How social media transforms the way we live and do business’ N.b. Baby Boomers Age 45-60 Generation X Age 30-45 Generation Y Age 15-30 Generation Z Age <15

13. Show Video http://www.youtube.com/watch?v=sIFYPQjYhv8 Slide

14. Twitter Slide Background Twitter founded in 2006. Officially launched its micro-blogging service in July 2007. How it works Each message (‘tweet’) is limited to 140 characters and can be delivered via 1) web 2) text message or 3) instant message. User Controls – can decide whose ‘tweets’ one wants to follow, control who can access one’s own tweets, decide when to receive updates, and on what device. Its business Total funding : $155 million Valuation: $1 Billion Business model: Unknown

15. Who uses Twitter & Why? Slide Consumer: Celebrities - Popular public figures ranging from Ashton Kutcher to the Dalai Lama have tens of thousands or even millions of followers. Consumers - Twitter’s search function allows people to read about the latest postings on any topic, increasing Twitter’s function as a search engine. “What are people thinking about now?” Commercial: Airlines - (such as British Airways) using twitter to trumpet last‐minute discounts and giveaways. Retail companies - (such as Dell and Toys “R” Us) Post coupons, gather feedback about their products, and talk directly to their customers. Dell claims that Twitter generated $1 billion in revenue over the last 18 months through sales alerts posted on Twitter.

16. Questions for Business Slide Should your business be using social networking to maximise its business opportunities?

17. Cloud computing What is it? Slide “ A model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” Source: David Yoffie

18. Why Cloud Computing? Slide Easy Accessibility Cost advantages Increase capacity Flexibility Maintenance “free”

19. The Players Slide

20. Google vision of the user and the Cloud. Slide • Google’ Apps: Word process, spreadsheet, presentation… free. • Premier version of Google apps : $50/year vs. up to $680 for MS Office. Content, Community, Collaboration

21. Overhyped? Whilst its has great potential many of the claims made about cloud computing have led some to set unrealistic expectations Slide Problems: ‘ Works Well in Theory’ The ‘Gold Rush’ Lack of Interest in Technologies that work Source: Clearing the air on Cloud computing - McKinsey

22. The Future of the Cloud Slide Hypothesis: Cloud computing is inevitable What’s the timeline defined as? Who will win?

23. Questions for Business Slide Would (or will) your business benefit from Cloud computing?

24. Three key trends Slide The Internet is becoming truly mobile Evolution of Social Networking Cloud Computing

25. Slide Thank You Hugh Griffiths Contact Email: - [email_address] Mobile: +447712 39712